About.open.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
93% 
Page structure
70% 
Link structure
67% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
82.60 kB
Words
570
Media files
29
Number of links
35 internal / 113 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
About The Open University |
The length of the page title is perfect. (256 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://about.open.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
generatorDrupal 7 (https://www.drupal.org)
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#ffffff
msapplication-TileImagegui/ou-logo.png
langen
twitter:cardsummary
twitter:urlhttps://about.open.ac.uk/
twitter:titleAbout The Open University
twitter:imagehttps://www.open.ac.uk/ouheaders/gui/Open_University_OG_Image.png
og:site_nameAbout The Open University
og:typewebsite
og:urlhttps://about.open.ac.uk/
og:titleThe Open University
og:imagehttps://www.open.ac.uk/ouheaders/gui/Open_University_OG_Image.png
og:image:altThe Open University
X-UA-CompatibleIE=EDGE,chrome=1
Content-Typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
These Typos were found:
  • recieving => receiving
This page contains 570 words. That's ok.
30.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.56 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/ouheaders/gui/OU_Logo_Mobile.svg?2.0.0.594The Open University
/ouheaders/gui/OU_Logo_Mobile.svg?2.0.0.594The Open University
/ouheaders/gui/OU_Logo_Mobile.svg?2.0.0.594The Open University
/ouheaders/gui/OU_Logo_Mobile.svg?2.0.0.594The Open University
/ouheaders/gui/OU_Logo_Mobile.svg?2.0.0.594The Open University
/ouheaders/gui/OU_Logo_Mobile.svg?2.0.0.594The Open University
/ouheaders/gui/OU_Logo_Mobile.svg?2.0.0.594The Open University
...gui/Accordion_Chevron_Down.svg?2.0.0.594Toggle service linksToggle service links
.../gui/Search_Icon_Magnifier.svg?2.0.0.594SearchSearch
.../Banners/web-graduation-banner-backs.jpgNo alt attribute provided
...files/images/VCE pics Josie Fraser 2.pngNo alt attribute provided
...s/home-page-2020/web-ceremonial-mace.jpgThe ceremonial maceThe ceremonial mace
...ages/home-page-2020/space-labs-small.pngRoaming space robotRoaming space robot
...ages/home-page-2020/graduation-image.jpgGraduate celebrating recieving her awardGraduate celebrating recieving her award
...images/home-page-2020/annual-reports.jpgHand writing a reportHand writing a report
.../images/home-page-2020/trees-400-250.jpga tree canopya tree canopy
...home-page-2020/milton-keynes-400-250.jpgWalton Hall buildingWalton Hall building
/ouheaders/gui/OU_Crest_SVG.svg?2.0.0.594The Open University CrestThe Open University Crest
...rs/gui/OU_Crest_SVG_Mobile.svg?2.0.0.594The Open University CrestThe Open University Crest
...gui/Accordion_Chevron_Down.svg?2.0.0.594Menu toggleMenu toggle
...gui/Accordion_Chevron_Down.svg?2.0.0.594Menu toggleMenu toggle
...gui/Accordion_Chevron_Down.svg?2.0.0.594Menu toggleMenu toggle
...gui/Accordion_Chevron_Down.svg?2.0.0.594Menu toggleMenu toggle
...eaders/gui/Social_facebook.svg?2.0.0.594FacebookFacebook
/ouheaders/gui/Twitter_X_icon.svg?2.0.0.594X (formerly Twitter)X (formerly Twitter)
/ouheaders/gui/Social_youtube.svg?2.0.0.594YouTubeYouTube
...eaders/gui/Social_linkedin.svg?2.0.0.594LinkedInLinkedIn
/ouheaders/gui/OU_Crest_SVG.svg?2.0.0.594The Open University CrestThe Open University Crest

Page structure

H1 heading
(Critically important)
Learn about The Open University
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Learn about The Open University
H1 About the Open University
H2 About The Open University
H2 Our Vice-Chancellor
H2 Governance
H2 Teaching and research
H2 Policies and reports
H2 Annual reports
H2 Sustainability
H2 Find us
H2 The Open University
H3 Explore Menu toggle
H3 Undergraduate Menu toggle
H3 Postgraduate Menu toggle
H3 Policy Menu toggle
H4 Follow us on Social media Menu toggle
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (113) on this page.

Found links on this page

LinkAttributesAnchor text
https://about.open.ac.uk/Anchor Skip to content
https://www.open.ac.uk/External Subdomain IMG-ALT The Open University
A-TITLE The Open University
https://www.open.ac.uk/republi...External Subdomain Text duplicate IMG-ALT The Open University
A-TITLE The Open University
https://www.open.ac.uk/norther...External Subdomain Text duplicate IMG-ALT The Open University
A-TITLE The Open University
https://www.open.ac.uk/scotland/External Subdomain Text duplicate IMG-ALT The Open University
A-TITLE The Open University
https://www.open.ac.uk/wales/en/External Subdomain Text duplicate IMG-ALT The Open University
A-TITLE The Open University
https://www.open.ac.uk/wales/cy/External Subdomain Text duplicate IMG-ALT The Open University
A-TITLE The Open University
https://msds.open.ac.uk/signon...External Subdomain Sign in
https://msds.open.ac.uk/signon...External Subdomain Sign out
https://msds.open.ac.uk/students/External Subdomain My Account
https://msds.open.ac.uk/students/External Subdomain StudentHome
https://msds.open.ac.uk/tutorh...External Subdomain TutorHome
https://intranet.open.ac.uk/ou...External Subdomain IntranetHome
https://www.open.ac.uk/contactExternal Subdomain Contact the OU
https://www2.open.ac.uk/studen...External Subdomain Text duplicate Contact the OU
https://www2.open.ac.uk/tutors...External Subdomain Text duplicate Contact the OU
https://www.open.ac.uk/about/m...External Subdomain Accessibility hub
https://www.open.ac.uk/about/m...External Subdomain Text duplicate Accessibility hub
https://www.open.ac.uk/coursesExternal Subdomain Courses
https://www.open.ac.uk/postgra...External Subdomain Postgraduate
https://www.open.ac.uk/courses...External Subdomain International
https://research.open.ac.uk/External Subdomain Research
https://about.open.ac.uk/Subdomain About
https://www.open.ac.uk/blogs/n...External Subdomain News & media
https://business.open.ac.uk/External Subdomain Business & apprenticeships
https://about.open.ac.uk/About The Open University
A-TITLE Home
https://about.open.ac.uk/Home
/governance-ouGovernance
https://about.open.ac.uk/strategyStrategy
/strategy-and-policiesPolicies and reports
/teaching-and-researchTeaching and research
/accessibility-statementSubdomain Accessiblity statement
/sites/about.open.ac.uk/files/...Royal Charter
/governance-ou/executive-team/...Nofollow Our Vice-Chancellor
/governance-ouNofollow Text duplicate Governance
/teaching-and-researchNofollow Text duplicate Teaching and research
/strategy-and-policiesNofollow Text duplicate Policies and reports
/policies-and-reports/where-do...where your fees go
/policies-and-reports/annual-r...Nofollow Annual reports
https://www5.open.ac.uk/foi/ma...External Subdomain Financial statement 2023 (pdf 8.9mb)
https://www.open.ac.uk/sustain...Nofollow External Subdomain Sustainability
https://www.open.ac.uk/sustain...External Subdomain policies, statements, reports and guidance
/locations/milton-keynes-campusNofollow Want to visit our campus, try finding out more by reading our Milton Keynes campus page
https://about.open.ac.uk/Anchor Back to top
https://www.open.ac.uk/coursesExternal Subdomain Study with us
https://jobs.open.ac.uk/External Subdomain Work with us
https://www.open.ac.uk/courses...External Subdomain Supported distance learning
https://www.open.ac.uk/courses...External Subdomain Funding your studies
https://www.open.ac.uk/courses...External Subdomain International students
https://www.open.ac.uk/courses...External Subdomain Global reputation
https://www.open.ac.uk/sustain...External Subdomain Text duplicate Sustainability
https://business.open.ac.uk/External Subdomain Business
https://www5.open.ac.uk/busine...External Subdomain Apprenticeships
https://www.open.ac.uk/busines...External Subdomain Develop your workforce
https://research.open.ac.uk/External Subdomain Text duplicate Research
https://www.open.ac.uk/blogs/n...External Subdomain Text duplicate News & media
https://www.open.ac.uk/contactExternal Subdomain Text duplicate Contact the OU
https://www.open.ac.uk/courses...External Subdomain Accounting
https://www.open.ac.uk/courses...External Subdomain Arts and Humanities
https://www.open.ac.uk/courses...External Subdomain Art History
https://www.open.ac.uk/courses...External Subdomain Biology
https://www.open.ac.uk/courses...External Subdomain Business and Management
https://www.open.ac.uk/courses...External Subdomain Chemistry
https://www.open.ac.uk/courses...External Subdomain Combined Studies
https://www.open.ac.uk/courses...External Subdomain Computing and IT
https://www.open.ac.uk/courses...External Subdomain Counselling
https://www.open.ac.uk/courses...External Subdomain Creative Arts
https://www.open.ac.uk/courses...External Subdomain Creative Writing
https://www.open.ac.uk/courses...External Subdomain Criminology
https://www.open.ac.uk/courses...External Subdomain Design
https://www.open.ac.uk/courses...External Subdomain Early Years
https://www.open.ac.uk/courses...External Subdomain Economics
https://www.open.ac.uk/courses...External Subdomain Education
https://www.open.ac.uk/courses...External Subdomain Electronic Engineering
https://www.open.ac.uk/courses...External Subdomain Engineering
https://www.open.ac.uk/courses...External Subdomain English
https://www.open.ac.uk/courses...External Subdomain Environment
https://www.open.ac.uk/courses...External Subdomain Film and Media
https://www.open.ac.uk/courses...External Subdomain Geography
https://www.open.ac.uk/courses...External Subdomain Health and Social Care
https://www.open.ac.uk/courses...External Subdomain Health and Wellbeing
https://www.open.ac.uk/courses...External Subdomain Health Sciences
https://www.open.ac.uk/courses...External Subdomain History
https://www.open.ac.uk/courses...External Subdomain International Studies
https://www.open.ac.uk/courses...External Subdomain Languages
https://www.open.ac.uk/courses...External Subdomain Law
https://www.open.ac.uk/courses...External Subdomain Marketing
https://www.open.ac.uk/courses...External Subdomain Mathematics
https://www.open.ac.uk/courses...External Subdomain Mental Health
https://www.open.ac.uk/courses...External Subdomain Music
https://www.open.ac.uk/courses...External Subdomain Nursing and Healthcare
https://www.open.ac.uk/courses...External Subdomain Philosophy
https://www.open.ac.uk/courses...External Subdomain Physics
https://www.open.ac.uk/courses...External Subdomain Politics
https://www.open.ac.uk/courses...External Subdomain Psychology
https://www.open.ac.uk/courses...External Subdomain Religious Studies
https://www.open.ac.uk/courses...External Subdomain Science
https://www.open.ac.uk/courses...External Subdomain Social Sciences
https://www.open.ac.uk/courses...External Subdomain Social Work
https://www.open.ac.uk/courses...External Subdomain Sociology
https://www.open.ac.uk/courses...External Subdomain Software Engineering
https://www.open.ac.uk/courses...External Subdomain Sport and Fitness
https://www.open.ac.uk/courses...External Subdomain Statistics
https://www.open.ac.uk/postgra...External Subdomain Postgraduate study
https://www.open.ac.uk/postgra...External Subdomain Research degrees
https://www.open.ac.uk/postgra...External Subdomain Masters in Social Work (MA)
https://www.open.ac.uk/postgra...External Subdomain Masters in Economics (MSc)
https://www.open.ac.uk/postgra...External Subdomain Masters in Creative Writing (MA)
https://www.open.ac.uk/postgra...External Subdomain Masters in Education (MA/MEd)
https://www.open.ac.uk/postgra...External Subdomain Masters in Engineering (MSc)
https://www.open.ac.uk/postgra...External Subdomain Masters in English Literature (MA)
https://www.open.ac.uk/postgra...External Subdomain Masters in History (MA)
https://www.open.ac.uk/postgra...External Subdomain Masters in International Relations (MA)
https://www.open.ac.uk/postgra...External Subdomain Masters in Finance (MSc)
https://www.open.ac.uk/postgra...External Subdomain Masters in Cyber Security (MSc)
https://www.open.ac.uk/postgra...External Subdomain Masters in Psychology (MSc)
https://www.open.ac.uk/postgra...External Subdomain MBA
https://www.open.ac.uk/postgra...External Subdomain A to Z of Masters degrees
/strategy-and-policies/policie...Subdomain OU Accessibility statement
https://www5.open.ac.uk/wales/...External Subdomain Cymraeg
/strategy-and-policies/policie...Subdomain Conditions of use
/strategy-and-policies/policie...Subdomain Privacy policy
/strategy-and-policies/policie...Subdomain Cookie policy
/sites/about.open.ac.uk/files/...Subdomain Modern slavery act (pdf 149kb)
/strategy-and-policies/policie...Subdomain Copyright
https://www.facebook.com/theop...External Subdomain IMG-ALT Facebook
A-TITLE Facebook
https://twitter.com/OpenUniver...External IMG-ALT X (formerly Twitter)
A-TITLE Twitter
https://www.youtube.com/user/T...External Subdomain IMG-ALT YouTube
A-TITLE Youtube
https://www.linkedin.com/edu/s...External Subdomain IMG-ALT LinkedIn
A-TITLE LinkedIn
/strategy-and-policies/policie...Subdomain Text duplicate OU Accessibility statement
/strategy-and-policies/policie...Subdomain Text duplicate Conditions of use
/strategy-and-policies/policie...Subdomain Text duplicate Copyright
https://www5.open.ac.uk/wales/...External Subdomain Text duplicate Cymraeg
/strategy-and-policies/policie...Subdomain Text duplicate Privacy policy
/strategy-and-policies/policie...Subdomain Text duplicate Cookie policy
https://help.open.ac.uk/docume...External Subdomain Student Policies and Regulations
https://www2.open.ac.uk/studen...External Subdomain Student Charter
https://status.open.ac.uk/External Subdomain System Status
https://www.open.ac.uk/contactExternal Subdomain Text duplicate Contact the OU
https://www2.open.ac.uk/tutors...External Subdomain Text duplicate Contact the OU
https://jobs.open.ac.uk/External Subdomain Text duplicate Work with us
/strategy-and-policies/policie...Subdomain Text duplicate OU Accessibility statement
https://www5.open.ac.uk/wales/...External Subdomain Text duplicate Cymraeg
/strategy-and-policies/policie...Subdomain Text duplicate Conditions of use
/strategy-and-policies/policie...Subdomain Text duplicate Privacy policy
/strategy-and-policies/policie...Subdomain Text duplicate Cookie policy
/sites/about.open.ac.uk/files/...Subdomain Modern Slavery Act (pdf 149kb)
/strategy-and-policies/policie...Subdomain Text duplicate Copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://about.open.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.31 seconds.
The file size of the HTML document is fine (83 kB).

HTTP Response Header

NameValue
servernginx
dateFri, 13 Dec 2024 05:31:37 GMT
content-typetext/html; charset=utf-8
content-length20385
x-drupal-cacheMISS
expiresSun, 19 Nov 1978 05:00:00 GMT
cache-controlno-cache, must-revalidate
content-languageen
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-generatorDrupal 7 (https://www.drupal.org)
link<https://about.open.ac.uk/>; rel="canonical",<https://about.open.ac.uk/>; rel="shortlink"
set-cookie152 Characters
varyAccept-Encoding
content-encodinggzip
x-request-idv-8636c4b6-b913-11ef-98a5-9b64fb71e9e6
x-ah-environmentprod
age0
viavarnish
x-cacheMISS
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 466 referring domains.
This page has 5,474 backlinks.
This page has backlinks from 151 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

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about.open.ac.uk
About The Open University |

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Open83%Check
Open University76%Check
University70%Check
Learn50%Check
reports44%Check
Search44%Check
social40%Check
Annual40%Check
Social Media39%Check
Research38%Check
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