Acer.org - SEO Checker

Overview of the SEO Check
Meta information
65% 
Page quality
86% 
Page structure
58% 
Link structure
93% 
Server
95% 
External factors
100% 
SEO Score
Response time
3.24 s
File size
113.10 kB
Words
793
Media files
27
Number of links
54 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - ACER UK
The page title is too short. (162 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
A writing system was incorrectly specified in alternate links.
The alternate link to the page itself is missing.
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
msapplication-TileColor#FFFFFF
msapplication-TileImage/assets/images/favicons/favicon-144.png
msapplication-config/assets/images/favicons/browserconfig.xml
langen-gb
twitter:cardsummary_large_image
twitter:site@acereduau
twitter:creator@acereduau
twitter:titleHome
fb:pages117295051619521
og:site_nameAustralian Council for Educational Research - ACER
og:typearticle
og:urlhttps://www.acer.org/gb
og:titleHome
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 793 words. That's ok.
29.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.21 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ts/images/dest/country-icons/gb-flag.svgNo alt attribute provided
...ts/images/dest/country-icons/au-flag.svgNo alt attribute provided
...ts/images/dest/country-icons/in-flag.svgNo alt attribute provided
...ts/images/dest/country-icons/id-flag.svgNo alt attribute provided
...images/dest/country-icons/id-id-flag.svgNo alt attribute provided
...ts/images/dest/country-icons/my-flag.svgNo alt attribute provided
...ts/images/dest/country-icons/ae-flag.svgNo alt attribute provided
...s/dest/country-icons/global-alt-flag.svgNo alt attribute provided
/files/white-thumbnail.gifSOFA - Scottish Online Formative Assessments
/files/white-thumbnail.gifGAMSAT - Graduate Medical School
 Admissions Test
/files/white-thumbnail.gifInfluencing education policy more effectively through action research
/files/white-thumbnail.gifSupporting the advancement of girls’ education
/files/white-thumbnail.gifAre we preparing girls for a world they cannot change?
/files/white-thumbnail.gifA new tool to fill the data gap on learning: AMPL
/files/white-thumbnail.gifELMS - Progressive Achievement
/files/white-thumbnail.gifGAMSAT - Graduate Medical School
 Admissions Test
/files/white-thumbnail.gifSOFA - Scottish Online Formative Assessments
/files/white-thumbnail.gifNo alt attribute provided
/files/white-thumbnail.gifNo alt attribute provided
/files/white-thumbnail.gifNo alt attribute provided
/files/white-thumbnail.gifTeacher Magazine
/files/white-thumbnail.gifACER research repository
/files/white-thumbnail.gifNo alt attribute provided
/files/white-thumbnail.gifNo alt attribute provided
/files/white-thumbnail.gifNo alt attribute provided
/files/white-thumbnail.gifNo alt attribute provided
/files/white-thumbnail.gifNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 38 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Pioneers in educational research
H2 Evidence-based assessment services
H2 Tailored professional learning
H2 Educational publications & resources
H2 Transforming learning: Strategic plan 2022‑2027
H2 Latest from ACER
H2 International leader in assessments
H2 School assessment services
H2 Scottish National Standardised Assessments
H2 Pioneers in educational research Duplicate text
H2 Publications and resources for education professionals
H2 Professional development with ACER
H5 Influencing education policy more effectively through action research
H5 Supporting the advancement of girls’ education
H5 Are we preparing girls for a world they cannot change?
H5 A new tool to fill the data gap on learning: AMPL
H5 ELMS - Progressive Achievement
H5 GAMSAT - Graduate Medical School
 Admissions Test
H5 SOFA - Scottish Online Formative Assessments
H5 Large Scale Assessments
H5 Access to highly qualified international experts
H5 Evaluation and Monitoring
H5 Teacher magazine
H5 ACER research repository
H5 ACER Discover
H5 International Developments
H5 Tailored workshops for professional development
H5 Webinars
H5 Tailored programmes for school improvement
H5 Get in touch
H5 Stay in touch
H5 Search
H6 19 Apr 2024
H6 7 Mar 2024
H6 7 Mar 2024 Duplicate text
H6 21 Feb 2024
H6 ACER UK
H6 Subscribe to ACER UK news
 and product updates
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 18 external links on this page.
LinkAttributesAnchor text
https://www.acer.org/gbAnchor skip to main content
https://www.acer.org/gbSubdomain acer.org
https://shop.acer.org/ukExternal Subdomain Shop
https://www.acer.org/gbAnchor Contact
https://www.facebook.com/acer....New window External Subdomain Facebook
A-TITLE Follow ACER UK on Facebook
https://www.linkedin.com/showc...New window External Subdomain Linkedin
A-TITLE Follow ACER UK on LinkedIn
https://twitter.com/acer_ukNew window External Twitter
A-TITLE Follow ACER UK on Twitter
https://www.acer.org/auAustralia
https://www.acer.org/inIndia
https://www.acer.org/idIndonesia
https://www.acer.org/id-idIndonesia - Bahasa
https://www.acer.org/myMalaysia
https://www.acer.org/aeUAE
https://www.acer.org/auGlobal
https://www.acer.org/gbACER
https://www.acer.org/gb/discoverDiscover (current)
https://www.acer.org/gb/researchResearch overview
/gb/research/our-projectsOur projects
/gb/research/education-and-dev...Education and development
/gb/research/associate-formACER Associates (current)
/gb/assessmentAssessments Overview
/gb/assessment/large-scale-ass...Large Scale Assessments
/gb/professional-learningProfessional learning
/gb/publications-and-resourcesPublications & resources
https://www.acer.org/gb/about-usAbout ACER UK
/gb/about-us/missionMission (current)
/gb/about-us/historyHistory (current)
/gb/about-us/careersCareers
https://www.acer.org/gbSubdomain Text duplicate acer.org
https://shop.acer.org/ukExternal Subdomain Text duplicate Shop
https://www.acer.org/gbAnchor Text duplicate Contact
https://www.facebook.com/acer....New window External Subdomain Text duplicate Facebook
A-TITLE Follow ACER UK on Facebook
https://www.linkedin.com/showc...New window External Subdomain Text duplicate Linkedin
A-TITLE Follow ACER UK on LinkedIn
https://twitter.com/acer_ukNew window External Text duplicate Twitter
A-TITLE Follow ACER UK on Twitter
https://www.acer.org/gb/about-usText duplicate About ACER UK
https://www.acer.org/gb/researchPioneers in educational research
/gb/assessmentEvidence-based assessment services
/gb/professional-learningTailored professional learning
/gb/publications-and-resourcesEducational publications & resources
https://features.acer.org/acer...New window External Subdomain Read the strategic plan summary
https://www.acer.org/gb/sofaNew window Subdomain IMG-ALT SOFA - Scottish Online Formative Assessments
https://gamsat.acer.org/New window External Subdomain IMG-ALT GAMSAT - Graduate Medical School
 Admissions Test
/gb/discover/article/influenci...19 Apr 2024 Influencing education policy more effectively through action research
IMG-ALT Influencing education policy more effectively through action research
/gb/discover/article/supportin...7 Mar 2024 Supporting the advancement of girls’ education
IMG-ALT Supporting the advancement of girls’ education
/gb/discover/article/are-we-pr...7 Mar 2024 Are we preparing girls for a world they cannot change?
IMG-ALT Are we preparing girls for a world they cannot change?
/gb/discover/article/a-new-too...21 Feb 2024 A new tool to fill the data gap on learning: AMPL
IMG-ALT A new tool to fill the data gap on learning: AMPL
https://www.acer.org/gb/discoverDiscover more articles
https://elms.acer.org/New window External Subdomain ELMS - Progressive Achievement Assessments aligned with the curriculum in Reading Comprehension, Maths, Science, and General Ability for classes 2–10. Learn ...
IMG-ALT ELMS - Progressive Achievement
https://gamsat.acer.org/New window External Subdomain GAMSAT - Graduate Medical School
 Admissions Test GAMSAT is developed by the Australian Council for Educational Research (ACER) in conjunction with GEMPASS A...
IMG-ALT GAMSAT - Graduate Medical School
 Admissions Test
https://www.acer.org/gb/sofaNew window Subdomain SOFA - Scottish Online Formative Assessments Pinpoint learner needs on their return to school Learn more
IMG-ALT SOFA - Scottish Online Formative Assessments
/gb/assessmentLearn about our assessments
/gb/assessmentBrowse school assessments
https://www.acer.org/gb/researchExplore our research
http://teachermagazine.com.au/New window External Teacher magazine
IMG-ALT Teacher Magazine
https://research.acer.edu.au/New window External Subdomain ACER research repository
IMG-ALT ACER research repository
/gb/discover/tag/education-and...Subdomain ACER Discover
/international-developmentsNew window Subdomain International Developments
/gb/publications-and-resourcesSee more publications
/gb/professional-learningProfessional development at ACER
https://goo.gl/maps/j7oDGCiVCBB2New window External Google maps
https://www.acer.org/gbAnchor About our email updates
https://www.acer.org/privacyNew window Privacy policy
https://www.facebook.com/acer....New window External Subdomain ACER UK Facebook
A-TITLE Follow ACER UK on Facebook
https://twitter.com/acer_ukNew window External ACER UK Twitter
A-TITLE Follow ACER UK on Twitter
https://www.linkedin.com/showc...New window External Subdomain ACER UK Linkedin
A-TITLE Follow ACER UK on LinkedIn
https://www.acer.org/gbText duplicate ACER
/gb/privacy-policySubdomain Text duplicate Privacy policy
/gb/online-terms-of-useSubdomain Online terms of use
/gb/cookie-policySubdomain Cookie policy
/gb/about-us/careersSubdomain Text duplicate Careers
https://www.acer.org/gbAnchor Text duplicate Contact
/gb/cookie-policycookie policy page

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.acer.org/gb"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (3.24 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (113 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length21789
dateMon, 22 Apr 2024 23:02:36 GMT
servergunicorn
cache-controlprivate, max-age=0
x-frame-optionsSAMEORIGIN
expiresMon, 26 Jul 1997 05:00:00 GMT
pragmano-cache
set-cookie60 Characters
strict-transport-securitymax-age=15768000; includeSubDomains; preload
varyX-Frame-Options,Accept-Encoding,User-Agent
last-modifiedMon, 22 Apr 2024 07:12:11 GMT
content-encodinggzip
x-content-type-optionsnosniff
x-ua-compatibleIE=edge
x-cacheMiss from cloudfront
via1.1 7b2737d1601ba8c676e6f68b6aa113d8.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P8
x-amz-cf-idHrdpnseHeHKhVeFVfTmHyZfCOypqFNr3DdhuBdi33rxhVwLUBocZng==
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 74 referring domains.
This page has 3,226 backlinks.
This page has backlinks from 72 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /clearcache
Disallow: /files/NSIT.pdf
Disallow: /files/ALC_brochure_2015.pdf
Disallow: /S=0/foundation/school-readiness-television-initiative
Disallow: /files/DIBrochureJuly2013Web.pdf
Disallow: /design-preview
Disallow: /design-preview/*
Disallow: /professional-learning/postgraduate/gce-sign-up
Disallow: /professional-learning-sign-up
Disallow: /isa/nonstandard-conditions-exclusions-form
Sitemap: https://www.acer.org/sitemap.xml
Disallow: /members
Disallow: /members/*

Search preview

www.acer.org
Home - ACER UK

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
acer64%Check
ACER UK59%Check
Research46%Check
Education46%Check
Research Education46%Check
Assessments44%Check
learning44%Check
school44%Check
development44%Check
International44%Check

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