Aetna.com - SEO Checker

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Overview of the SEO Check
Meta information
53% 
Page quality
33% 
Page structure
58% 
Link structure
0% 
Server
33% 
External factors
100% 
SEO Score
Response time
0.61 s
File size
5.40 kB
Words
12
Media files
3
Number of links
2 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Aetna - Health, dental, pharmacy, group life, disability and long-term care insurance benefits.
The page title should be shorter than 580 pixels. It is 830 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified.
The character encoding is not specified in the HTTP header.
Doctype
(Nice to have)
The doctype HTML 4.01 Strict is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
AuthorGuest Account a166408
GeneratorAetna.com Development Team
RobotsAll
Distributionglobal
revisit-after30 days
Copyright© Aetna
MSSmartTagsPreventParsingTRUE
langen
MSThemeCompatibleNo
imagetoolbarno
Content-Typetext/html; charset=UTF-8
Content-Script-Typetext/javascript
Content-Style-Typetext/css

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Page quality

Content
(Critically important)
There are only 12 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
The average number of words per sentence of 3 words is low.
50% of the text are stop words.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
No Apple touch icon is specified.
This page loads 4 JavaScript files. This may affect the load time negatively.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
/assets/images/chrome_logo.gifAetna
/assets/images/chrome_spacer.gifNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
This page seems to be an entry page, because only very few links were found.
Anchor text is an URL
1 links don't have an anchor text.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.aetna.com/index.htmlSubdomain URL anchor text
https://www.aetna.com/index.html
http://www.aetna.com/index.htmlSubdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "http://www.aetna.com/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.61 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 4 JavaScript files. This may affect the load time negatively.
This page does not require any CSS files.
The file size of the HTML document is fine (5 kB).

HTTP Response Header

NameValue
dateFri, 25 Oct 2024 17:05:39 GMT
last-modifiedTue, 06 Oct 2015 18:01:54 GMT
etag"14d6-521736ccec880"
accept-rangesbytes
content-typetext/html
set-cookie150 Characters
x-cdnImperva
connectionclose
x-iinfo10-173386335-173386361 NNNN CT(95 -1 0) RT(1729875938758 0) q(0 2 3 209) r(4 4) U24
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 20,760 referring domains.
This page has 1,123,180 backlinks.
This page has backlinks from 11,859 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt for http://www.aetna.com
#
# Owner - Aetna.com User Interface Design and Development Team / AIS ADS Web Services
#
# List of Orphan urls - not linked from site - not part of search:
# http://www.aetna.com/employer/AetnaLink/
# http://www.aetna.com/producer/marsh_broker.html
# 
# http://www.aetna.com/TIBRF.html 
# http://www.aetna.com/about/AetnaHealthFund/
# http://www.aetna.com/about/AetnaHealthFund/before_fund_deductible/ 
# http://www.aetna.com/about/MemberRights/  
# http://www.aetna.com/about/pdf/draft_privacy_notice.pdf 
# http://www.aetna.com/about/pdf/Aetna_MCP.pdf
# http://www.aetna.com/about/dolregs.html 
# 
# http://www.aetna.com/help/logo/index.html
# http://www.aetna.com/info/nextel.html
# http://www.aetna.com/info/citibusiness.html
#
# http://www.aetna.com/provider/eob/
#
# 
# keep these allows out of all main catalogs
# Allow: /inyourstate/employer.html
# Allow: /inyourstate/member.html
# Allow: /inyourstate/producer.html



User-agent: Mozilla/4.0 (compatible; MSIE 4.0; Windows NT; Site Server 3.0 Robot) Aetna
Allow: /sitesearch/navlinks.html
Allow: /info/aetnahsa.html
Disallow: /inyourstate/
Disallow: /cpb/medical/data/disclaimer/
Disallow: /creativeservices/
Disallow: /externalweb/
Disallow: /groupinsurance/employers.htm
Disallow: /groupinsurance/producers.htm
Disallow: /info/
Disallow: /about-aetna-insurance/tools/info.html 
Disallow: /group/
Disallow: /employer/AetnaLink/index.html
Disallow: /investor/annualrpt/
Disallow: /prototype/
Disallow: /members/ers2004/
Disallow: /members/gettinghealthy/
Disallow: /email_communications/
Disallow: /members/individuals/medicare/
Disallow: /insurance-producer/sas/
Disallow: /insurance-producer/nbac-fall-2011/ 
Disallow: /about-aetna-insurance/sas/conference/
Disallow: /employer-plans/sas/hospital-user-group-forum/ 
Disallow: /2010annualreport/
Disallow: /index-test.html
Disallow: /index-ie6.html
Disallow: /docfind/custom/*
Disallow: /docfind/nslij
Disallow: /docfind/jsp/rdIndex.jsp?site_id=bshsi&langpref=en
Disallow: /docfind/home.do?site_id=bshsi&langpref=en
Disallow: /docfind/home.do?site_id=bshsi&langpref=en&tabKey=tab2
Disallow: /docfind/home.do?site_id=bshsi&langpref=en&tabKey=tab3
Disallow: /docfind/rdStaticRouting.do?site_id=bshsi&langpref=en&link=link2
Disallow: /docfind/rdStaticRouting.do?site_id=bshsi&langpref=en&link=link3&staticPages=Yes&fromPage=home&lastProvRow=0&tabKey=tab1&langpref=en&&site_id=bshsi&&button_flag=S&&groups=25&&psid=null&prefilledPlan=null&prefilledProductCode=null
Disallow: /docfind/rdStaticRouting.do?site_id=bshsi&langpref=en&link=link4&staticPages=Yes&fromPage=home&lastProvRow=0&tabKey=tab1&langpref=en&&site_id=bshsi&&button_flag=S&&groups=25&&psid=null&prefilledPlan=null&prefilledProductCode=null&prefilledPlan=null&prefilledProductCode=null
Disallow: /docfind/home.do?site_id=bshsi&langpref=en&tabKey=tab4
Disallow: /employer-plans/sas/engage-and-save/
Disallow: /search/
Disallow: http://xsearch.aetna.com/
Disallow: /individuals-families/search-results.html
Disallow: /individuals-families/document-library/pdd/
Disallow: /health-care-professionals/clinical-policy-bulletins/medical-clinical-policy-bulletins/medical-clinical-policy-bulletins-search-results.html 
Disallow: /health-care-professionals/clinical-policy-bulletins/pharmacy-clinical-policy-bulletins/pharmacy-clinical-policy-bulletins-search-results.html 
Disallow: /health-care-professionals/precertification/precertification-lists-results.html
Disallow: /members/fsa/ManageyourAccount/aetnaNavigator/aetnanavigator.html
Disallow: /healthcare-professionals/documents-forms/abh-locat-assessment.pdf
Disallow: /healthcare-professionals/documents-forms/applied-behavioral-analysis.pdf
Disallow: /pharmacy-insurance/healthcare-professional/documents/hepc-medication-precert-request.pdf
Disallow: /provider/data/


User-agent: Mozilla/4.0 (compatible; MSIE 6.0; Windows NT; MS Search 4.0 Robot)
Allow: /sitesearch/navlinks.html
Allow: /info/aetnahsa.html
Allow: /members/health_coverage/forms/forms.html
Disallow: /inyourstate/
Disallow: /cpb/medical/data/disclaimer/
Disallow: /creativeservices/
Disallow: /externalweb/
Disallow: /groupinsurance/employers.htm
Disallow: /groupinsurance/producers.htm
Disallow: /info/
Disallow: /about-aetna-insurance/tools/info.html 
Disallow: /group/
Disallow: /employer/AetnaLink/index.html
Disallow: /investor/annualrpt/
Disallow: /prototype/
Disallow: /sharedsvcs/
Disallow: /foundationservices/
Disallow: /members/ers2004/
Disallow: /members/gettinghealthy/
Disallow: /email_communications/
Disallow: /members/individuals/medicare/
Disallow: /insurance-producer/sas/
Disallow: /insurance-producer/nbac-fall-2011/ 
Disallow: /about-aetna-insurance/sas/conference/
Disallow: /employer-plans/sas/hospital-user-group-forum/ 
Disallow: /2010annualreport/
Disallow: /index-test.html
Disallow: /index-ie6.html 
Disallow: /docfind/custom/*
Disallow: /docfind/nslij
Disallow: /docfind/jsp/rdIndex.jsp?site_id=bshsi&langpref=en
Disallow: /docfind/home.do?site_id=bshsi&langpref=en
Disallow: /docfind/home.do?site_id=bshsi&langpref=en&tabKey=tab2
Disallow: /docfind/home.do?site_id=bshsi&langpref=en&tabKey=tab3
Disallow: /docfind/rdStaticRouting.do?site_id=bshsi&langpref=en&link=link2
Disallow: /docfind/rdStaticRouting.do?site_id=bshsi&langpref=en&link=link3&staticPages=Yes&fromPage=home&lastProvRow=0&tabKey=tab1&langpref=en&&site_id=bshsi&&button_flag=S&&groups=25&&psid=null&prefilledPlan=null&prefilledProductCode=null
Disallow: /docfind/rdStaticRouting.do?site_id=bshsi&langpref=en&link=link4&staticPages=Yes&fromPage=home&lastProvRow=0&tabKey=tab1&langpref=en&&site_id=bshsi&&button_flag=S&&groups=25&&psid=null&prefilledPlan=null&prefilledProductCode=null&prefilledPlan=null&prefilledProductCode=null
Disallow: /docfind/home.do?site_id=bshsi&langpref=en&tabKey=tab4
Disallow: /employer-plans/sas/engage-and-save/
Disallow: /search/
Disallow: http://xsearch.aetna.com/
Disallow: /individuals-families/search-results.html
Disallow: /individuals-families/document-library/pdd/
Disallow: /health-care-professionals/clinical-policy-bulletins/medical-clinical-policy-bulletins/medical-clinical-policy-bulletins-search-results.html 
Disallow: /health-care-professionals/clinical-policy-bulletins/pharmacy-clinical-policy-bulletins/pharmacy-clinical-policy-bulletins-search-results.html 
Disallow: /health-care-professionals/precertification/precertification-lists-results.html 
Disallow: /members/fsa/ManageyourAccount/aetnaNavigator/aetnanavigator.html
Disallow: /healthcare-professionals/documents-forms/abh-locat-assessment.pdf
Disallow: /healthcare-professionals/documents-forms/applied-behavioral-analysis.pdf
Disallow: /pharmacy-insurance/healthcare-professional/documents/hepc-medication-precert-request.pdf
Disallow: /provider/data/


User-agent: *
Allow: /sitesearch/navlinks.html
Allow: /members/health_coverage/forms/forms.html
Disallow: /inyourstate/
Disallow: /cpb/medical/data/disclaimer/
Disallow: /creativeservices/
Disallow: /externalweb/
Disallow: /groupinsurance/employers.htm
Disallow: /groupinsurance/producers.htm
Disallow: /info/
Disallow: /about-aetna-insurance/tools/info.html 
Disallow: /group/
Disallow: /members/ers2004/
Disallow: /members/gettinghealthy/
Disallow: /email_communications/
Disallow: /members/individuals/medicare/
Disallow: /insurance-producer/sas/
Disallow: /about-aetna-insurance/sas/conference/
Disallow: /employer-plans/sas/hospital-user-group-forum/ 
Disallow: /2010annualreport/
Disallow: /index-test.html
Disallow: /index-ie6.html 
Disallow: /insurance-producer/nbac-fall-2011/ 
Disallow: /docfind/custom/*
Disallow: /docfind/nslij
Disallow: /docfind/jsp/rdIndex.jsp?site_id=bshsi&langpref=en
Disallow: /docfind/home.do?site_id=bshsi&langpref=en
Disallow: /docfind/home.do?site_id=bshsi&langpref=en&tabKey=tab2
Disallow: /docfind/home.do?site_id=bshsi&langpref=en&tabKey=tab3
Disallow: /docfind/rdStaticRouting.do?site_id=bshsi&langpref=en&link=link2
Disallow: /docfind/rdStaticRouting.do?site_id=bshsi&langpref=en&link=link3&staticPages=Yes&fromPage=home&lastProvRow=0&tabKey=tab1&langpref=en&&site_id=bshsi&&button_flag=S&&groups=25&&psid=null&prefilledPlan=null&prefilledProductCode=null
Disallow: /docfind/rdStaticRouting.do?site_id=bshsi&langpref=en&link=link4&staticPages=Yes&fromPage=home&lastProvRow=0&tabKey=tab1&langpref=en&&site_id=bshsi&&button_flag=S&&groups=25&&psid=null&prefilledPlan=null&prefilledProductCode=null&prefilledPlan=null&prefilledProductCode=null
Disallow: /docfind/home.do?site_id=bshsi&langpref=en&tabKey=tab4
Disallow: /members/fsa/ManageyourAccount/aetnaNavigator/aetnanavigator.html
Disallow: /healthcare-professionals/documents-forms/abh-locat-assessment.pdf
Disallow: /healthcare-professionals/documents-forms/applied-behavioral-analysis.pdf
Disallow: /employer-plans/sas/engage-and-save/
Disallow: /search/
Disallow: /individuals-families/search-results.html
Disallow: http://xsearch.aetna.com/
Disallow: /individuals-families/search-results.html
Disallow: /individuals-families/document-library/pdd/
Disallow: /health-care-professionals/clinical-policy-bulletins/medical-clinical-policy-bulletins/medical-clinical-policy-bulletins-search-results.html 
Disallow: /health-care-professionals/clinical-policy-bulletins/pharmacy-clinical-policy-bulletins/pharmacy-clinical-policy-bulletins-search-results.html 
Disallow: /health-care-professionals/precertification/precertification-lists-results.html
Disallow: /healthcare-professionals/documents-forms/abh-locat-assessment.pdf
Disallow: /healthcare-professionals/documents-forms/applied-behavioral-analysis.pdf
Disallow: /pharmacy-insurance/healthcare-professional/documents/hepc-medication-precert-request.pdf
Disallow: /provider/data/
Disallow: /data/forms_library/medical_claim_form.pdf
Disallow: /employer/forms/w_indem_ppo_reim.pdf


sitemap: http://www.aetna.com/sitemap.xml
sitemap: http://www.aetna.com/insurance-producer/sitemap.xml 
sitemap: http://www.aetna.com/individuals-families/sitemap.xml
sitemap: http://www.aetna.com/employers-organizations/sitemap.xml 
sitemap: http://www.aetna.com/health-care-professionals/sitemap.xml
sitemap: http://www.aetna.com/about-us/sitemap.xml
sitemap: http://www.aetna.com/legal-notices/sitemap.xml
sitemap: http://www.aetna.com/faqs-health-insurance/sitemap.xml
sitemap: http://www.aetna.com/success-stories/sitemap.xml

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Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Please34%Check
update34%Check
bookmarks34%Check
page34%Check
requested34%Check
moved34%Check
aetna25%Check
Health11%Check
dental11%Check
pharmacy11%Check
Show more keywords and terms

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