Aexpeditions.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
75% 
Page structure
91% 
Link structure
60% 
Server
77% 
External factors
100% 
SEO Score
Response time
0.71 s
File size
261.20 kB
Words
931
Media files
49
Number of links
184 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Cruises & Expeditions to Antarctica, the Arctic & Beyond
The length of the page title is perfect. (504 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
AE Expeditions offers immersive, sustainable adventures to the world’s remote regions. Discover unique voyages to the Arctic, Antarctica, and beyond.
The length of the meta description is perfect. (928 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.aexpeditions.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no
google-site-verificationQo6KCKT9NUmMrsIXT9I5lgFMPdZuLVcZyY7LHM7cnq4
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionAE Expeditions offers immersive, sustainable adventures to the world’s remote regions. Discover unique voyages to the Arctic, Antarctica, and beyond.
generatorElementor 3.25.10; features: additional_custom_breakpoints, e_optimized_control_loading; settings: css_print_method-external, google_font-enabled, font_display-auto
facebook-domain-verificationo6gxpq1m7h4c210q5vx6bzn861u3at
msapplication-TileImagehttps://www.aexpeditions.co.uk/wp-content/uploads/2021/05/Favicon.jpeg
article:modified_time2024-12-17T03:47:02+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleCruises & Expeditions to Antarctica, the Arctic & Beyond
og:descriptionAE Expeditions offers immersive, sustainable adventures to the world’s remote regions. Discover unique voyages to the Arctic, Antarctica, and beyond.
og:urlhttps://www.aexpeditions.co.uk/
og:site_nameAE Expeditions™
og:imagehttps://www.aexpeditions.co.uk/wp-content/uploads/2022/05/Untitled-design-47.png
og:image:width540
og:image:height540
og:image:typeimage/png
x-ua-compatibleie=edge
content-typetext/html; charset=UTF-8
charsetUTF-8

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Page quality

Content
(Critically important)
There are 6 text duplicates on this page:
  • Duplicate 1: Welcome to Aurora’s Wild Landscapes of West Greenland expedition. Home...
  • Duplicate 2: We are B Corp Certified! For more than 33 years we have been pioneerin...
  • Duplicate 3: Join us on our immersive and responsible expeditions on new purpose-bu...
This page contains 931 words. That's ok.
28.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 19.95 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
29 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/flags/uk_.pngNo alt attribute provided
/wp-content/uploads/flags/au.pngNo alt attribute provided
/wp-content/uploads/flags/us.pngNo alt attribute provided
...urora-expeditions/assets/images/menu.svgOpen
...ra-expeditions/assets/images/uk-logo.svgAE Expeditions™
...peditions/assets/images/search-green.svgSearch
...xpeditions/assets/images/close-white.svgClose
...ra-expeditions/assets/images/uk-logo.svgAE Expeditions™
/wp-content/uploads/flags/uk_.pngNo alt attribute provided
/wp-content/uploads/flags/au.pngNo alt attribute provided
/wp-content/uploads/flags/us.pngNo alt attribute provided
...ntent/uploads/2024/12/Ant27_Web_LU-2.pngNo alt attribute provided
...ent/uploads/2024/12/Ant27_Web_LU_Mob.pngNo alt attribute provided
...itions/assets/images/icon-expedition.svgIcon
...itions/assets/images/icon-expedition.svgIcon
...itions/assets/images/icon-expedition.svgIcon
...itions/assets/images/icon-expedition.svgIcon
/wp-content/uploads/2024/11/LUSolo-3.pngNo alt attribute provided
...cons_Sustainability-in-Action-Blue-1.pngNo alt attribute provided
...04/Icons_State-of-the-art-Ships-Blue.pngNo alt attribute provided
.../Icons_Education-and-Enrichment-Blue.pngNo alt attribute provided
...Icons_Flexibility-and-Freedom-Blue-1.pngNo alt attribute provided
...2024/04/Icons_Bucketlist_diving_blue.svgNo alt attribute provided
.../2024/04/Icons_Smaller-Groups-Blue-1.pngNo alt attribute provided
...tent/uploads/2024/01/Untitled-design.jpgNo alt attribute provided
...4/12/26-27-Antarctica-Brochure-Fan-1.pngNo alt attribute provided
...uploads/2024/11/LU-SSBABlue-Refresh4.pngNo alt attribute provided
...uploads/2024/11/LU-SSBABlue-Refresh3.pngNo alt attribute provided
...rora-expeditions/assets/images/bcorp.pngB Corp
...aurora-expeditions/assets/images/aex.svglogo
.../2022/11/IAATO_logoGS_021017a2-253px.pngIAATO
...tent/uploads/2022/11/AECO-logo-white.pngAECO
...perator-2023-winner-shield-white-256.pngNo alt attribute provided
...se-line-2023-winner-shield-white-128.pngNo alt attribute provided
...Polar-Expedition-Operator-2022-White.pngNo alt attribute provided
/wp-content/uploads/2022/11/BW-gold.pngNo alt attribute provided
/wp-content/uploads/2022/11/BW-silver.pngNo alt attribute provided
.../wave-awards-23-winners-bw-1024x1024.pngNo alt attribute provided
...t/uploads/2022/11/Winners-2022-White.pngWinners 2022
.../2022/11/IAATO_logoGS_021017a2-253px.pngIAATO
...tent/uploads/2022/11/AECO-logo-white.pngAECO
...se-line-2023-winner-shield-white-128.pngNo alt attribute provided
...perator-2023-winner-shield-white-128.pngNo alt attribute provided
/wp-content/uploads/2022/11/BW-gold.pngNo alt attribute provided
...ds/2022/11/wave-awards-23-winners-bw.pngNo alt attribute provided
...22/11/STA-AWARDS-2022-WINNER-rgb-rev.pngSTA AWARDS 2022 WINNER

Page structure

H1 heading
(Critically important)
Explore the world's wildest places
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Explore the world's wildest places
H2 Find an expedition
H2 Find an expedition Duplicate text
H2 Featured Voyages
H2 The Aurora Difference
H2 Positive Impact Travel
H2 New Small Purpose-Built Ships
H2 Education & Enrichment
H2 More Time Off Ship
H2 World Leading Activity Program
H2 Expert Guides
H2 NEW 2026-27 Antarctica Brochure Out Now!
H2 Ready for your next adventure?
H2 Request a customised quote
H3 Our Sustainability Commitment
H4 Wild Landscapes of West Greenland
H4 Jewels of the Arctic
H4 Antarctic Explorer
H4 Wild Landscapes of West Greenland Duplicate text
Some anchor texts are used more than once.
8 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
/special-offers/Early Bird Savings | Enjoy up to 25% off select expeditions*
https://www.auroraexpeditions....External Subdomain Find an Expedition
/blog/Subdomain Blog
/wp-content/uploads/2024/12/24...Voyage Calendar
/brochures/Brochures
/travel-advisors/Travel Agents
/subscription/Subscribe
https://aurora-expeditions.my....External Subdomain My Aurora Booking
https://www.aexpeditions.co.uk/Subdomain UK
A-TITLE UK
https://www.auroraexpeditions....External Subdomain AU
A-TITLE AU
https://www.aurora-expeditions...External Subdomain US
A-TITLE US
https://www.aexpeditions.co.uk/Subdomain IMG-ALT AE Expeditions™
https://www.aexpeditions.co.uk/Subdomain Text duplicate IMG-ALT AE Expeditions™
/destination/Destinations
/destination/antarctica-cruises/Antarctica
/destination/antarctic-peninsula/Subdomain Antarctic Peninsula
/destination/south-georgia-isl...Subdomain South Georgia
/destination/falkland-islands-...Subdomain Falkland~Malvinas Islands
/destination/weddell-sea/Subdomain Weddell Sea
/destination/antarctic-circle/Subdomain Antarctic Circle
/destination/ross-sea-east-ant...Ross Sea & East Antarctica
/destination/anz-subantarctic-...ANZ Subantarctic Islands
/destination/arctic-cruises/Arctic
/destination/greenland/Greenland
/destination/svalbard/Svalbard
/destination/northwest-passage/Northwest Passage
/destination/iceland/Iceland
/destination/northern-lights/Northern Lights
/destination/norway/Norway
/destination/europe/Europe
/destination/mediterranean/The Mediterranean
/destination/croatia/Croatia
/destination/greece/Greece
/destination/morocco/Morocco
/destination/turkey/Turkey
/destination/atlantic-coast/Atlantic Coast
/destination/spain/Spain
/destination/portugal/Portugal
/destination/france/France
/destination/british-isles-ire...British Isles & Ireland
/destination/scotland/Scotland
/destination/ireland/Ireland
/destination/the-americas/Latin America
/destination/costa-rica/Costa Rica
/destination/panama/Panama
/destination/patagonia/Patagonia
/destination/oceania-asia/Oceania & Asia
/destination/australia/Australia
/destination/indonesia-borneo/Indonesia & Borneo
/expeditions/Expeditions
/polar-expeditions/Polar Expeditions
/polar-expeditions/Text duplicate Polar Expeditions
/special-edition-expeditions/Special Edition Polar Expeditions
/expedition/jewels-of-the-arct...Greenland Solar Eclipse 2026
/expedition/antarctica-through...Antarctic Photography Expeditions
/expedition/antarctica-active-...Antarctica Active: All Inclusive Activities
/expedition/womens-expedition-...Antarctic Women’s Expedition 2027
/ultimate-adventuresUltimate Adventures
/discovery-expeditions/Discovery Expeditions
/discovery-expeditions/Text duplicate Discovery Expeditions
/new-scientist-discovery-tours/New Scientist Discovery Tours
/expedition/spirit-of-antarcti...Spirit of Antarctica 2026
/expedition/wild-antarctica-ne...Wild Antarctica ft the Weddell Sea 2027
/small-ship-cruises/Small Ship Cruises
/small-ship-cruises/Text duplicate Small Ship Cruises
/extension-toursAdd-ons
/extension-tours/Extension Tours
/ship/Small Ships
/ship/Small Ship Difference
/ship/greg-mortimer/Greg Mortimer
/ship/sylvia-earle/Sylvia Earle
/ship/douglas-mawson/Douglas Mawson
/activities/Activities
/activities/Activities Ashore
/activities/camping/Camping
/activities/sea-kayaking/Sea Kayaking
/activities/snowshoeing/Snowshoeing
/activities/snorkelling/Snorkelling
/activities/scuba-diving/Scuba Diving
/activities/skiing-in-antarctica/Ski/Snowboard Touring
/activities/shackleton-crossing/Shackleton’s Crossing
/activities/stand-up-paddleboa...Stand-Up Paddleboarding
/activities/alpine-trekking-cl...Trekking & Climbing
/activities/paddling/Paddling
/onboard-activities/Onboard Activities
/onboard-activities/gym-spa-sa...Gym, Spa & Sauna
/onboard-activities/informativ...Informative Lectures
/onboard-activities/onboard-di...Onboard Dining
/activities/polar-plunge/Polar Plunge
/onboard-activities/ship-cruis...Ship Cruising
/onboard-activities/wildlife-w...Wildlife Watching
/activities/photography/Photography
/activities/photography/Photography Program
/meet-our-photography-guides/Photography Guides
/your-choice/Your Choice Experiences
/activities/art-and-artisans/Art and Artisans
/activities/cultural-enrichment/Cultural Enrichment
/activities/history/History
/activities/immersive-travel/Immersive Travel
/activities/local-flavours/Local Flavours
/activities/locally-guided-walks/Locally Guided Walks
/activities/unesco/UNESCO
/about-us/About Us
/why-travel-with-us/the-aurora...Why Us
/why-travel-with-us/solo-trave...Solo Travellers
/special-guests/Special Guests
/blog/our-b-corp-journey/Our B Corp Journey
/sustainability/Sustainability
/why-travel-with-us/team/Our Team
/aurora-expedition-citizen-sci...Citizen Science Program
/events-and-webinars/Events and Webinars
/education/Education
/special-offers/Offers
/special-offers/antarctica-off...Antarctica Offers
/special-offers/arctic-offers/Arctic & Beyond Offers
/special-offers/small-ship-cru...Small Ship Cruise Offers
/special-offers/2025-arctic-so...Savings for Solo Travellers
/special-offers/last-minute-de...Save on Last Minute Departures
/why-travel-with-us/loyalty-pr...Loyalty Discount
/find-an-expedition/Text duplicate Find an Expedition
/blog/Subdomain Text duplicate Blog
/wp-content/uploads/2024/12/24...Text duplicate Voyage Calendar
/brochures/Text duplicate Brochures
/travel-advisors/Text duplicate Travel Agents
/subscription/Text duplicate Subscribe
https://aurora-expeditions.my....External Subdomain Text duplicate My Aurora Booking
https://www.aexpeditions.co.uk/Subdomain Text duplicate UK
A-TITLE UK
https://www.auroraexpeditions....External Subdomain Text duplicate AU
A-TITLE AU
https://www.aurora-expeditions...External Subdomain Text duplicate US
A-TITLE US
/special-offers/antarctica-off...Explore Offers
/wp-content/uploads/2024/12/24...Subdomain View Voyage Calendar
/special-offers/antarctica-off...No Text
/wp-content/uploads/2024/12/24...Subdomain Text duplicate View Voyage Calendar
/expedition/wild-landscapes-of...Subdomain Save up to 15%
/expedition/wild-landscapes-of...Subdomain Wild Landscapes of West Greenland
/expedition/wild-landscapes-of...Subdomain View more >
/expedition/jewels-of-the-arctic/Subdomain Save up to 25%
/expedition/jewels-of-the-arctic/Subdomain Jewels of the Arctic
/expedition/jewels-of-the-arctic/Subdomain Text duplicate View more >
/expedition/antarctic-explorer/Subdomain Save up to 20%
/expedition/antarctic-explorer/Subdomain Antarctic Explorer
/expedition/antarctic-explorer/Subdomain Text duplicate View more >
/expedition/wild-landscapes-of...Subdomain Text duplicate Save up to 15%
/expedition/wild-landscapes-of...Subdomain Text duplicate Wild Landscapes of West Greenland
/expedition/wild-landscapes-of...Subdomain Text duplicate View more >
/page/2/Subdomain Next
/find-an-expedition/New window View all Expeditions
/special-offers/2025-arctic-so...Text duplicate Explore Offers
/sustainability/No Text
/sustainability/Positive Impact Travel
/ship/No Text
/ship/New Small Purpose-Built Ships
/aurora-expedition-citizen-sci...No Text
/aurora-expedition-citizen-sci...Education & Enrichment
/why-travel-with-us/the-aurora...No Text
/why-travel-with-us/the-aurora...More Time Off Ship
/activities/No Text
/activities/World Leading Activity Program
/why-travel-with-us/team/No Text
/why-travel-with-us/team/Expert Guides
/special-offers/SAVE On Your Next Adventure
/why-travel-with-us/the-aurora...About AE Expeditions
/sustainability/Trivial anchor text
Read more
/brochures/NEW 2026-27 Antarctica Brochure Out Now!
/brochures/Download or Pre-Order now
/2026-arctic-beyond-offers/Text duplicate Explore Offers
/2026-arctic-beyond-offers/No Text
/find-an-expedition/Find your next adventure
/brochures/Download or order brochure
/about-us/Subdomain Text duplicate About Us
/why-travel-with-us/team/Subdomain Team
/travel-with-confidence/Travel with Confidence
/general-inclusions/General Inclusions
/why-travel-with-us/loyalty-pr...Subdomain Loyalty Program
/events-and-webinars/Subdomain Text duplicate Events and Webinars
/careers/Careers
/brochures/Text duplicate Brochures
/why-travel-with-us/health-saf...Subdomain Health & Safety
/special-guests/Subdomain Text duplicate Special Guests
/aurora-expedition-citizen-sci...Subdomain Text duplicate Citizen Science Program
/blog/Subdomain Text duplicate Blog
/photo-books/Subdomain Voyage Logs
/travel-advisors/Subdomain Text duplicate Travel Agents
/contact-us/CONTACT US
/group-bookings/Group Bookings
/charters/Charters
/media-centre/Subdomain Media Centre
/subscription/Text duplicate Subscribe
https://www.facebook.com/auror...New window External Subdomain No Text
https://www.instagram.com/auro...New window External Subdomain No Text
https://www.youtube.com/user/a...New window External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://twitter.com/Polar_ExpertsExternal No Text
https://www.tiktok.com/@aurora...External Subdomain No Text
https://www.trustpilot.com/rev...New window External Subdomain Trustpilot
/terms-and-conditions/Terms & Conditions
/privacy-policy/Privacy Policy
/find-an-expedition/Text duplicate Find an Expedition

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.aexpeditions.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.71 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (261 kB).

HTTP Response Header

NameValue
dateTue, 24 Dec 2024 22:36:28 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://www.aexpeditions.co.uk/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 26
x-cache-groupbot
cf-cache-statusDYNAMIC
set-cookie267 Characters
servercloudflare
cf-ray8f7412076c6a99f1-CDG
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 217 referring domains.
This page has 733 backlinks.
This page has backlinks from 163 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /wp-content/uploads/
Disallow: /readme.html
Disallow: /refer/

Sitemap: https://www.auroraexpeditions.com.au/sitemap_index.xml
Sitemap: https://www.auroraexpeditions.com.au/post-sitemap.xml
Sitemap: https://www.auroraexpeditions.com.au/page-sitemap.xml
Sitemap: https://www.auroraexpeditions.com.au/cpt-destination-sitemap.xml
Sitemap: https://www.auroraexpeditions.com.au/cpt-expedition-sitemap.xml
Sitemap: https://www.auroraexpeditions.com.au/cpt-tour-sitemap.xml
Sitemap: https://www.auroraexpeditions.com.au/cpt-activity-sitemap.xml

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Search preview

www.aexpeditions.co.uk
Cruises & Expeditions to Antarctica, the Arctic & Beyond
AE Expeditions offers immersive, sustainable adventures to the world’s remote regions. Discover unique voyages to the Arctic, Antarctica, and beyond.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Expedition86%Check
expeditions78%Check
AE Expeditions70%Check
Arctic68%Check
Antarctic68%Check
world68%Check
Find Expedition64%Check
Cruises Expeditions64%Check
Antarctica63%Check
Polar Expeditions59%Check
Show more keywords and terms

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