Ally.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
32% 
Page structure
71% 
Link structure
43% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.63 s
File size
150.80 kB
Words
342
Media files
16
Number of links
73 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Banking, Investing, Home Loans & Auto Finance | Ally
The length of the page title is perfect. (482 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Whether it's banking, investing, home loans or auto finance, nothing stops us from doing right by you. Ally. Do It Right.
The length of the meta description is perfect. (724 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ally.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
lastModifiedDate2024-04-04T11:25:53.245-0400
renderDate2024-05-28T18:35:59.889-0400
msapplication-square310x310logo/content/dam/assets/ally-assets/global/favicon/icon-310x310.png
msapplication-wide310x150logo/content/dam/assets/ally-assets/global/favicon/icon-310x150.png
msapplication-square150x150logo/content/dam/assets/ally-assets/global/favicon/icon-150x150.png
msapplication-square70x70logo/content/dam/assets/ally-assets/global/favicon/icon-70x70.png
descriptionWhether it's banking, investing, home loans or auto finance, nothing stops us from doing right by you. Ally. Do It Right.
msvalidate.01B1C4C84F64ABC83D6CBD494665ED43DE
viewportwidth=device-width, initial-scale=1, minimum-scale=1
google-site-verificationQD8q_q4Gy3zWmaJoQwYo1EBOmnlPfrMGLLWdN6O28CI
og:urlhttps://www.ally.com/
og:titleBanking, Investing, Home Loans & Auto Finance | Ally
og:descriptionWhether it's banking, investing, home loans or auto finance, nothing stops us from doing right by you. Ally. Do It Right.
og:image/content/dam/assets/ally-assets/images/illustrations/feature-illustrations/generic-og-image-720.png
og:typewebsite
fb:app_id567203060008080
apple-itunes-appapp-id=514374715
google-play-appapp-id=com.ally.MobileBanking
templatehome-page
lobContextmaster
langen
twitter:cardsummary_large_image
twitter:site@ally
twitter:creatorEmpty
twitter:titleBanking, Investing, Home Loans & Auto Finance | Ally
twitter:descriptionWhether it's banking, investing, home loans or auto finance, nothing stops us from doing right by you. Ally. Do It Right.
twitter:imageEmpty
twitter:image:altEmpty
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge,chrome=1

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 342 words on this page. Good pages should have about 800 words of useful content.
25.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, minimum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (15). We recommend using a maximum of 7 tags for this page.
The following tag is repeated too often: better banking
Some tags are too long. With 77 characters this one is longer than 70 characters:
"inspiring stories and helpful information to build your best possible future."
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ages/icons/marketing-icons/icon-bank.pngNo alt attribute provided
...ages/icons/marketing-icons/icon-home.pngNo alt attribute provided
...es/icons/marketing-icons/icon-invest.pngNo alt attribute provided
...ages/icons/marketing-icons/icon-bank.pngNo alt attribute provided
...ages/icons/marketing-icons/icon-home.pngNo alt attribute provided
...es/icons/marketing-icons/icon-invest.pngNo alt attribute provided
...cons/without-background/Product-Bank.svgNo alt attribute provided
...ns/without-background/Product-Invest.svgNo alt attribute provided
...ackground/Icon-Product-Home-Purchase.svgNo alt attribute provided
...pay-off-debt-or-save-read-next-thumb.jpgNo alt attribute provided
...plurge-without-guilt-read-next-thumb.jpgNo alt attribute provided
...g-and-saving-buckets-read-next-thumb.jpgNo alt attribute provided
...-of-traveler-are-you-read-next-thumb.pngNo alt attribute provided
...s/icons/storefront-icons/Ratings5of5.pngfive-out-of-five star rating graphic
...photography/3961_fire_suit_2x_home_2.jpgimage of alex bowman
...phy/3961_car_front_2x_smaller_home_2.jpgimage of ally 48 race car

Page structure

H1 heading
(Critically important)
For all things money, you deserve an ally.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 For all things money, you deserve an ally.
H2 Better Banking
H2 Home Loans
H2 Ally Invest
H2 Better Banking Duplicate text
H2 Home Loans Duplicate text
H2 Ally Invest Duplicate text
H2 Bank With Us
H2 Ally Invest Duplicate text
H2 Home Loans Duplicate text
H2 You’ve got an ally in every corner.
H2 Inspiring stories and helpful information to build your best possible future.
H2 The reviews are in.
H2 More information about Ally
H3 Grow your money even faster with our exceptional rates.
H3 Match your money goals with solutions as unique as you.
H3 Easy from start to finish.
H3 Ally Bank
H3 Ally Invest Duplicate text
H3 Ally Home
H3 Ally + Ladder
H3 Super interest rates
H3 About
H3 Business Solutions
H3 Learn
H3 Resources
H3 Terms & Privacy
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ally.com/Anchor Skip to login
https://www.ally.com/Anchor Skip to main content
https://www.ally.com/Subdomain No Text
https://www.ally.com/about/About Us
https://www.ally.com/contact-us/Contact Us
https://www.ally.com/help/Help
/bank/online-savings-account/Subdomain Savings
/bank/money-market-account/Subdomain Money Market
/bank/interest-checking-account/Subdomain Spending
/bank/cd-rates/Subdomain CDs
/home-loans/mortgage/Subdomain Buy a Home
/home-loans/refinance-mortgage/Subdomain Refinance
/invest/self-directed-trading/Subdomain Self-Directed Trading
/invest/robo-automated-investing/Subdomain Robo Portfolios
/invest/wealth-management/Subdomain Personal Advice
/bank/online-savings-account/Subdomain Text duplicate Savings
/bank/money-market-account/Subdomain Text duplicate Money Market
/bank/interest-checking-account/Subdomain Text duplicate Spending
/bank/cd-rates/Subdomain Text duplicate CDs
/home-loans/mortgage/Subdomain Text duplicate Buy a Home
/home-loans/refinance-mortgage/Subdomain Text duplicate Refinance
/invest/self-directed-trading/Subdomain Text duplicate Self-Directed Trading
/invest/robo-automated-investing/Subdomain Text duplicate Robo Portfolios
/invest/wealth-management/Subdomain Text duplicate Personal Advice
/bank/view-rates/Subdomain View Our Rates
https://www.ally.com/invest/Subdomain View Your Choices
/home-loans/getstartedSubdomain Get Started
/bank/interest-checking-account/Subdomain Text duplicate Spending
/bank/online-savings-account/Subdomain Text duplicate Savings
/bank/money-market-account/Subdomain Text duplicate Money Market
/bank/high-yield-cd/Subdomain High Yield CD
/bank/raise-your-rate-cd/Subdomain Raise Your Rate CD
/bank/no-penalty-cd/Subdomain No Penalty CD
/invest/self-directed-trading/Subdomain Text duplicate Self-Directed Trading
/invest/robo-automated-investing/Subdomain Text duplicate Robo Portfolios
/invest/personal-advice/Subdomain Text duplicate Personal Advice
/home-loans/mortgage/Subdomain Purchase
/home-loans/refinance-mortgage/Subdomain Text duplicate Refinance
/go/insurance/ladder-life-insu...Subdomain Life Insurance
/stories/debt/pay-off-debt-or-...New window Subdomain No Text
/stories/debt/New window DEBT
/stories/debt/pay-off-debt-or-...New window Subdomain Should you pay off debt or save first?
/stories/debt/how-to-splurge-w...New window Subdomain No Text
/stories/debt/New window Text duplicate DEBT
/stories/debt/how-to-splurge-w...New window Subdomain When to splurge: 3 steps to treat yourself without the guilt
/stories/save/how-to-use-spend...New window Subdomain No Text
/stories/save/New window SAVE
/stories/save/how-to-use-spend...New window Subdomain Buckets — the simple solution for your spending and savings goals
/stories/travel/what-traveler-...New window Subdomain No Text
/stories/travel/New window TRAVEL
/stories/travel/what-traveler-...New window Subdomain Quiz: What kind of traveler are you?
/reviews/bank/savings-account/Subdomain More Savings Account reviews
/go/allyracingSubdomain Learn More At Ally Racing
https://www.instagram.com/ally/New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/c/allyNew window External Subdomain No Text
http://www.facebook.com/allyNew window External Subdomain No Text
/about/company-structure/Our Company
/about/social-impact/Social Impact
/about/careers/Careers
/about/investor/Investor Relations
https://media.ally.com/External Subdomain Press Room
/about/suppliers/Suppliers
/corporate-finance/Corporate Finance
https://www.ally.com/dealer/Dealer Services
https://www.ally.com/ventures/Ally Ventures
/consumer-financing/Ally Lending
https://www.ally.com/stories/Conversationally
/education/financial-education...Financial Education Programs
https://www.ally.com/contact-us/Contact
/bank/find-atms/ATM Locator
https://www.ally.com/sitemap/Site Map
https://allystore.com/External Shop Ally Gear
/accessibility/Accessibility
/invest/disclosures/Ally Invest Disclosures
https://www.ally.com/legal/Legal
https://www.ally.com/privacy/Privacy
https://www.ally.com/security/Security
/privacy/advertising-preferences/New window Targeted Advertising Preferences

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ally.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.63 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (151 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=utf-8
serverApache
x-content-type-optionsnosniff
last-modifiedTue, 28 May 2024 22:36:01 GMT
etag"24891-6198b422cfa41-gzip"
accept-rangesbytes
x-dispatcherdispatcher1useast1
x-vhostPublish - prod - ally_www.vhost
cache-controlno-cache, public
x-akamai-transformed9 - 0 pmb=mTOE,1mRUM,2
content-encodinggzip
dateWed, 29 May 2024 17:52:34 GMT
content-length24862
varyAccept-Encoding
set-cookie90 Characters
server-timingcdn-cache; desc=HIT
link<https://secure.ally.com>;rel="preconnect",<https://js-cdn.dynatrace.com>;rel="preconnect",<https://assets.adobedtm.com>;rel="preconnect",<https://cdn.logrocket.io>;rel="preconnect",<https://www.youtube.com>;rel="preconnect",<https://ally.demdex.net>;rel="preconnect",<https://p11.techlab-cdn.com>;rel="preconnect",<https://connect.facebook.net>;rel="preconnect",<https://sc-static.net>;rel="preconnect"
x-frame-optionsSAMEORIGIN
content-security-policyframe-ancestors 'self' *.ally.com;
strict-transport-securitymax-age=31536000 ; includeSubDomains
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 10,571 referring domains.
This page has 1,189,565 backlinks.
This page has backlinks from 6,803 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /content/dam/static/js/tagging/

User-agent: googlebot
Disallow: */internals/


Sitemap: https://www.ally.com/content/dam/xml/sitemaps/sitemap.xml
Sitemap: https://www.ally.com/content/dam/xml/sitemaps/stories-sitemap.xml
Sitemap: https://www.ally.com/content/dam/xml/sitemaps/go-sitemap.xml
Sitemap: https://www.ally.com/content/dam/xml/sitemaps/tech-sitemap.xml

Similar sites

Search preview

www.ally.com
Banking, Investing, Home Loans & Auto Finance | Ally
Whether it's banking, investing, home loans or auto finance, nothing stops us from doing right by you. Ally. Do It Right.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ally91%Check
Ally Invest80%Check
Ally Bank80%Check
Bank72%Check
Invest72%Check
Banking70%Check
Loans70%Check
Loans Auto66%Check
Loans Auto Finance62%Check
money59%Check
Show more keywords and terms

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