Naturalcapitalproject.stanford.edu - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
88% 
Page structure
100% 
Link structure
86% 
Server
82% 
External factors
100% 
SEO Score
Response time
0.77 s
File size
95.70 kB
Words
631
Media files
13
Number of links
72 internal / 33 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Natural Capital Project
The length of the page title is perfect. (245 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://naturalcapitalproject.stanford.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
application-nameStanford University
msapplication-TileColor#FFFFFF
msapplication-TileImagehttps://www-media.stanford.edu/assets/favicon/mstile-144x144.png
msapplication-square70x70logohttps://www-media.stanford.edu/assets/favicon/mstile-70x70.png
msapplication-square150x150logohttps://www-media.stanford.edu/assets/favicon/mstile-150x150.png
msapplication-square310x310logohttps://www-media.stanford.edu/assets/favicon/mstile-310x310.png
langen
twitter:cardsummary_large_image
twitter:titleThe Natural Capital Project
twitter:imagehttps://naturalcapitalproject.stanford.edu/sites/g/files/sbiybj25256/files/styles/card_1192x596/public/media/image/img_6797_0.jpg?h=4521fff0&itok=CTabVgEx
twitter:image:altSunset
og:site_nameThe Natural Capital Project
og:typewebsite
og:urlhttps://naturalcapitalproject.stanford.edu/
og:titleThe Natural Capital Project
og:imagehttps://naturalcapitalproject.stanford.edu/sites/g/files/sbiybj25256/files/styles/card_1192x596/public/media/image/img_6797_0.jpg?h=4521fff0&itok=CTabVgEx
og:image:urlhttps://naturalcapitalproject.stanford.edu/sites/g/files/sbiybj25256/files/styles/card_1192x596/public/media/image/img_6797_0.jpg?h=4521fff0&itok=CTabVgEx
og:image:altSunset
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: The consulting firm is a key piece in the puzzle of how to rapidly mee...
This page contains 631 words. That's ok.
25.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 22.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...iles/2024-07/natcap-logo-2024-108x90.pngThe Natural Capital Project
...media/image/img_6797_0.jpg?itok=HHNemOGMSunset
...p-science_0.jpg?h=10d202d3&itok=R1w4gRSeearth from space
...tcap-blue_0.jpg?h=def3cf70&itok=vQL9fvT2world map
...ips_image_0.jpg?h=6f3285a6&itok=Y5kJEymVNatCap workers
...ghts_team_0.jpg?h=4362216e&itok=EMt-03OvNo alt attribute provided
...02355_3x1_1.jpg?h=a0569812&itok=Nri0BfCiNo alt attribute provided
...mingbirds_0.jpg?h=854a7be2&itok=wg4xayRiNo alt attribute provided
...ance-asper-coastline_0.jpg?itok=6EIks3IxPhoto by Lance Asper on Unsplash, Coastline from above
...uilla_green_parrot_2_0.jpg?itok=3hJQVTNTThe Carnaval de Barranquilla's queen of 2024, Melissa Cure in her dress as a green parrot
...es/2024-07/natcap-logo-2024-108x90_0.pngNatural Capital Project

Page structure

H1 heading
(Critically important)
The Natural Capital Project
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The Natural Capital Project
H2 Introducing NatCap Insights
H2 SCIENCE
H2 TECHNOLOGY
H2 PARTNERSHIPS
H2 News
H2 Reimagining Prosperity: Co-creating a new future for people and nature in Belize
H2 Natural capital approaches explained: overview of assessments and accounting
H2 Address
H2 Quick Links
H2 Learn More
H3 Introducing Natural Capital Insights
H3 Interview with a NatCapper: Megan Meacham
H3 Can ecotourism help promote and celebrate cultural diversity and biodiversity?
H3 Newsletter
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (33) on this page.
LinkAttributesAnchor text
/Anchor Skip to main content
/Anchor Skip to secondary navigation
https://www.stanford.edu/External Subdomain Stanford University (link is external)
/Subdomain IMG-ALT The Natural Capital Project
/aboutAbout
/aboutOverview
/peoplePeople
A-TITLE A listing of people types
/people/teamTeam
/people/leadershipLeadership Team
/people/studentsStudents
/people/fellowsFellows
/people/senior-fellowsSenior Fellows
/people/partnership-committeePartnership Committee
/people/stanford-advisory-councilStanford Advisory Council
/about/partnershipsPartnerships
/about/our-home-stanford-unive...At Stanford
/about/open-positionsOpen Positions
/softwareSoftware
/software/investInVEST Software
/software/invest/invest-modelsInVEST models
/software/invest/invest-downlo...Downloads, User Guides, and Data Sources
/software/invest/software-supp...Software Support & Resources
https://community.naturalcapit...External Subdomain Community Forum
/software/invest/natcap-partne...NatCap Partnership Software & Tools
/software/virtual-trainingVirtual Training
https://www.edx.org/course/int...External Subdomain Online Course
/software/virtual-training/inv...InVEST Tutorials
https://community.naturalcapit...External Subdomain InVEST Support
/software/virtual-training/gis...GIS for InVEST
/software/virtual-training/cus...Custom Courses
/software/virtual-training/tra...Training Board Games
/software/natural-capital-worl...Natural Capital World Viewer
A-TITLE Natural Capital World Viewer
/projects/featuredImpact
/projects/featured/sustainable...Sustainable Development
/projects/sustainable-developm...NatCap Approach in Action: Belize
/research/green-growth-worksGreen Growth That Works
/projects/featured/sustainable...Sustainable, Livable Cities
https://www.google.com/maps/d/...External Subdomain Where We Work Map
/projects/featuredFeatured Projects
/projects/by-regionProjects By Region
/projects/projects-africaAfrica
/projects/projects-asia-pacificAsia/Pacific
/projects/projects-europeEurope
/projects/global-projectsGlobal
/projects/latin-america-caribbeanLatin America/Caribbean
/projects/projects-north-americaNorth America
/researchResearch
/researchText duplicate Overview
/research/select-publicationsPublications
https://www.zotero.org/natcapp...External Subdomain Full Archive
A-TITLE Zotero Library
/news-eventsNews & Events
/news/news-releaseNews
A-TITLE News Releases
/news/news-archiveArchive
/news-events/newsletter-nature...Newsletter
/news-events/eventsEvents
/events/past-eventsPast Events
/event/series/natural-capital-...Natural Capital Symposium
/event/series/natural-capital-...NatCap Conversation Series
/news/introducing-natural-capi...Learn more
/researchText duplicate Research
/investLearn about InVEST
/partnershipsMeet our partners
/news/introducing-natural-capi...Subdomain Introducing Natural Capital Insights
/news/news-releasesNews Releases
/news/interview-natcapper-mega...Subdomain Interview with a NatCapper: Megan Meacham
/news/news-releasesText duplicate News Releases
/news/can-ecotourism-help-prom...Subdomain Can ecotourism help promote and celebrate cultural diversity and biodiversity?
/news/news-releasesText duplicate News Releases
/news/news-releasesMore NatCap News
https://www.google.com/maps/d/...External Subdomain Where we work
/projects/sustainable-developm...co-developing and financing a better future in Belize
A-TITLE NatCap Approach in Action: Belize
/research/projects/mainstreami...Subdomain People, Planet, Prosperity
https://youtu.be/hdwnix3wqDkExternal Spanish version
https://youtu.be/iMJKyNp8eegExternal Chinese version
https://mailchi.mp/stanford/na...External IMG-ALT The Carnaval de Barranquilla's queen of 2024, Melissa Cure in her dress as a green parrot
https://mailchi.mp/stanford/na...External December 2024 Newsletter
/node/751partnership
/Subdomain IMG-ALT Natural Capital Project
/saml/login?destination=/Nofollow Web Login
https://give.stanford.edu/fund...External Subdomain Make a gift online
https://mp.weixin.qq.com/s/Yni...External Subdomain NatCap WeChat
https://twitter.com/NatCapProjectExternal Twitter
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://www.youtube.com/channe...External Subdomain Youtube
https://mp.weixin.qq.com/s/Yni...External Subdomain WeChat
/contact-usContact Us
/software/invest/invest-tradem...InVEST Trademark
/aspirational-principlesAspirational Principles
/about/diversity-equity-and-in...DEI Statement
https://sustainability.stanfor...External Subdomain Doerr School of Sustainability
https://humsci.stanford.edu/External Subdomain School of Humanities and Sciences
https://ccb.stanford.edu/External Subdomain Center for Conservation Biology
https://woods.stanford.edu/External Subdomain Woods Institute for the Environment
http://eepurl.com/hbPZOnExternal Subscribe
https://www.stanford.edu/External Subdomain Text duplicate Stanford University (link is external)
https://www.stanford.edu/Nofollow External Subdomain Stanford Home (link is external)
https://visit.stanford.edu/bas...Nofollow External Subdomain Maps & Directions (link is external)
https://www.stanford.edu/search/Nofollow External Subdomain Search Stanford (link is external)
https://emergency.stanford.edu/Nofollow External Subdomain Emergency Info (link is external)
https://www.stanford.edu/site/...Nofollow External Subdomain Terms of Use (link is external)
A-TITLE Terms of use for sites
https://www.stanford.edu/site/...Nofollow External Subdomain Privacy (link is external)
A-TITLE Privacy and cookie policy
https://uit.stanford.edu/secur...Nofollow External Subdomain Copyright (link is external)
A-TITLE Report alleged copyright infringement
https://adminguide.stanford.ed...Nofollow External Subdomain Trademarks (link is external)
A-TITLE Ownership and use of Stanford trademarks and images
https://non-discrimination.sta...Nofollow External Subdomain Non-Discrimination (link is external)
A-TITLE Non-discrimination policy
https://www.stanford.edu/site/...Nofollow External Subdomain Accessibility (link is external)
A-TITLE Report web accessibility issues

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://naturalcapitalproject.stanford.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.77 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (96 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length17107
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
last-modifiedFri, 14 Feb 2025 04:52:19 GMT
etag"1739508739"
x-generatorDrupal 10 (https://www.drupal.org)
x-consumer-id88d608b6-43b1-4abc-9ba5-59b892e74a6d
x-drupal-cacheMISS
access-control-allow-origin*
content-encodinggzip
x-request-idv-78846406-ea8f-11ef-aaf1-b78f95227220
x-ah-environment01live
x-cache-hits7
x-age4888
accept-rangesbytes
cache-controlpublic, max-age=60
expiresFri, 14 Feb 2025 06:14:51 GMT
dateFri, 14 Feb 2025 06:13:51 GMT
varyAccept-Encoding
strict-transport-securitymax-age=15768000
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 777 referring domains.
This page has 2,369 backlinks.
This page has backlinks from 491 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 30
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed
# Block saml paths links
Disallow: /sso/login
Disallow: /saml_login
Disallow: /saml/login
Disallow: /saml/acs
# Block Femtosearch
User-agent: FemtosearchBot
Crawl-Delay: 120
Disallow: /
# Block SemrushBot
User-agent: SemrushBot
Crawl-Delay: 120
Disallow: /

Search preview

naturalcapitalproject.stanford.edu
The Natural Capital Project

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Natural81%Check
Capital81%Check
Natural Capital81%Check
Natural Capital Project81%Check
Project77%Check
Natural capital approaches68%Check
Stanford48%Check
NatCap46%Check
Insights44%Check
nature43%Check

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