- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.84 s
File size
94.40 kB
Media files
Number of links
74 internal / 31 external

Task list of SEO Improvements

Meta specifications

(Critically important)
The Natural Capital Project
The length of the page title is perfect. (245 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
(Critically important)
There are no problems in accessing the website.
Canonical URL
There is a valid canonical link specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

GeneratorDrupal 10 (
viewportwidth=device-width, initial-scale=1.0
application-nameStanford University
twitter:titleThe Natural Capital Project
twitter:image:altFoothills above Stanford
og:site_nameThe Natural Capital Project
og:titleThe Natural Capital Project
og:image:altFoothills above Stanford

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Page quality

(Critically important)
This page contains 535 words. That's ok.
23.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.33 words is good.
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
This page only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
Some tags are too long. With 140 characters this one is longer than 70 characters:
"between interdisciplinary researchers, professionals, and leaders working to make valuing natural capi..."
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 The Natural Capital Symposium is back!
H2 News
H2 Food Forests: Growing Community Benefits
H2 Increasing the accessibility of ecosystem services software and tools
H2 Address
H2 Quick Links
H2 Learn More
H3 Protecting a vanishing climate solution
H3 Planning at multiple scales for healthy corals and communities
H3 Understanding and preventing conflict over water
H3 Newsletter
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (31) on this page.
LinkAttributesAnchor text
/Anchor Skip to main content
/Anchor Skip to secondary navigation Stanford University (link is external) Subdomain Registration
/events/conference/natural-cap...Learn more
/Subdomain Stanford University Natural Capital Project Stanford University Stanford University
IMG-ALT The Natural Capital Project
A-TITLE A listing of people types
/people/leadershipLeadership Team
/people/senior-fellowsSenior Fellows
/people/partnership-committeePartnership Committee
/people/stanford-advisory-councilStanford Advisory Council
/about/our-home-stanford-unive...At Stanford
/about/open-positionsOpen Positions
/aspirational-principlesAspirational Principles
/about/diversity-equity-and-in...DEI Statement
/software/investInVEST Software
/software/invest/invest-modelsInVEST models
/software/invest/invest-downlo...Downloads, User Guides, and Data Sources
/software/invest/software-supp...Software Support & Resources
https://community.naturalcapit...External Subdomain Community Forum
/software/invest/natcap-partne...NatCap Partnership Software & Tools
/software/virtual-trainingVirtual Training Subdomain Online Course
/software/virtual-training/inv...InVEST Tutorials
https://community.naturalcapit...External Subdomain InVEST Support
/software/virtual-training/gis...GIS for InVEST
/software/virtual-training/cus...Custom Courses
/software/virtual-training/tra...Training Board Games
/software/natural-capital-worl...Natural Capital World Viewer
A-TITLE Natural Capital World Viewer
/projects/sustainable-developmentSustainable Development
/projects/sustainable-developm...NatCap Approach in Action: Belize
/research/green-growth-worksGreen Growth That Works
/projects/sustainable-livable-...Sustainable, Livable Cities
/projectsWhere We Work Map
/projects/featuredFeatured Projects
/projects/by-regionProjects By Region
/projects/latin-america-caribbeanLatin America/Caribbean
/projects/projects-north-americaNorth America
/researchText duplicate Overview
/research/select-publicationsPublications Subdomain Full Archive
A-TITLE Zotero Library
/news-eventsNews & Events
A-TITLE News Releases
/events/past-eventsPast Events
/event/series/natural-capital-...NatCap Conversation Series
/events/conference/natural-cap...Subdomain Learn more and register
/researchText duplicate Research
/investLearn about InVEST
/partnershipsMeet our partners Subdomain Protecting a vanishing climate solution
/news/news-releasesNews Releases Subdomain Planning at multiple scales for healthy corals and communities
IMG-ALT Belize coral
/news/news-releasesText duplicate News Releases Subdomain Understanding and preventing conflict over water
IMG-ALT boy carrying a tub of water
/news/news-releasesText duplicate News Releases
/news/news-releasesMore NatCap News
/projectsWhere we work
/news/food-forests-and-urban-f...Trivial anchor text
Read more
A-TITLE Food forests and urban farms hold promise of addressing numerous problems at once
/news/food-forests-and-urban-f...From Vacant Lands to Vibrant Lands
/news/increasing-accessibility...Text duplicate Trivial anchor text
Read more
A-TITLE Increasing the accessibility of ecosystem services software and tools
/Subdomain Natural Capital Project Stanford University
IMG-ALT Natural Capital Project
/saml/login?destination=/?prot...Web Login Subdomain Make a gift online Subdomain NatCap WeChat Twitter Subdomain LinkedIn Subdomain Youtube Subdomain WeChat
/contact-usContact Us
/about/open-positionsText duplicate Open Positions
/software/invest/invest-tradem...InVEST Trademark
https://sustainability.stanfor...External Subdomain Doerr School of Sustainability Subdomain School of Humanities and Sciences Subdomain Center for Conservation Biology Subdomain Woods Institute for the Environment Subscribe Subdomain Text duplicate Stanford University (link is external) External Subdomain Stanford Home (link is external) External Subdomain Maps & Directions (link is external) External Subdomain Search Stanford (link is external) External Subdomain Emergency Info (link is external) External Subdomain Terms of Use (link is external)
A-TITLE Terms of use for sites External Subdomain Privacy (link is external)
A-TITLE Privacy and cookie policy External Subdomain Copyright (link is external)
A-TITLE Report alleged copyright infringement
https://adminguide.stanford.ed...Nofollow External Subdomain Trademarks (link is external)
A-TITLE Ownership and use of Stanford trademarks and images
https://non-discrimination.sta...Nofollow External Subdomain Non-Discrimination (link is external)
A-TITLE Non-discrimination policy External Subdomain Accessibility (link is external)
A-TITLE Report web accessibility issues

Server configuration

HTTP redirects
(Critically important)
This page redirects to ""
HTTP header
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
(Somewhat important)
The page response time of 0.84 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 6 CSS files. This may affect the page load time negatively.
This page only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (94 kB).

HTTP Response Header

content-typetext/html; charset=UTF-8
last-modifiedThu, 25 Apr 2024 16:57:54 GMT
x-generatorDrupal 10 (
cache-controlpublic, max-age=60
expiresFri, 26 Apr 2024 01:07:07 GMT
dateFri, 26 Apr 2024 01:06:07 GMT

External factors

(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 653 referring domains.
This page has 2,167 backlinks.
This page has backlinks from 521 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 2004 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.


# robots.txt
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
# This file will be ignored unless it is at the root of your host:
# Used:
# Ignored:
# For more information about the robots.txt standard, see:

User-agent: *
Crawl-delay: 30
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/
Disallow: /composer/Plugin/Scaffold/
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed
# Block saml paths links
Disallow: /sso/login
Disallow: /saml_login
Disallow: /saml/login
Disallow: /saml/acs
# Block Femtosearch
User-agent: FemtosearchBot
Crawl-Delay: 120
Disallow: /
# Block SemrushBot
User-agent: SemrushBot
Crawl-Delay: 120
Disallow: /

Search preview
The Natural Capital Project

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Natural Capital70%Check
Natural Capital Project67%Check
Natural Capital Project Stanford63%Check

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