Animalequality.org - SEO Checker

Overview of the SEO Check
Meta information
99% 
Page quality
80% 
Page structure
79% 
Link structure
25% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.45 s
File size
156.30 kB
Words
955
Media files
32
Number of links
98 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Animal Equality: Protecting Animals Worldwide
The length of the page title is perfect. (418 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Animal Equality is an international organization working with society, governments, and companies to end cruelty to farmed animals.
The length of the meta description is perfect. (813 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://animalequality.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The href language en-gb is specified more than once in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
format-detectiontelephone=no
descriptionAnimal Equality is an international organization working with society, governments, and companies to end cruelty to farmed animals.
onesignalwordpress-plugin
langen-us
twitter:cardsummary_large_image
twitter:site@animalequality
twitter:titleAnimal Equality: Protecting Animals Worldwide
twitter:descriptionAnimal Equality is an international organization working with society, governments, and companies to end cruelty to farmed animals.
twitter:imagehttps://animalequality.org/app/uploads/2018/06/animal_equality_logo.jpg
twitter:image:altAnimal Equality
og:typewebsite
og:localeen_US
og:site_nameAnimal Equality
og:titleAnimal Equality: Protecting Animals Worldwide
og:descriptionAnimal Equality is an international organization working with society, governments, and companies to end cruelty to farmed animals.
og:urlhttps://animalequality.org/
og:imagehttps://animalequality.org/app/uploads/2018/06/animal_equality_logo.jpg
og:image:width1200
og:image:height630
og:image:altAnimal Equality
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 955 words. That's ok.
37.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.26 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nimalequality.org/logo/ae/us/default.svgAnimal Equality
/app/uploads/2024/09/1-mobile.webppig in factory farm
...oads/2019/03/half_sharon_holding_hen.jpgFace,Cheek,Bird
...ploads/2019/03/half_calf_behind_bars.jpgMammal,Fence,Snout,Dog breed
...two_thirds_ari_filming_chicks_mexico.jpgAri filming chickens, Mexico
...2/10/half-laptop-loveveg-1500x1500-1.jpgLove Veg website on the screen of a laptop
.../750x1050_callout_rows_investigation.jpgBlue,Black,Mammal,Camera lens,Camera,Sunglasses,Cool
...2016x806_callout_rows_investigations.jpgHuman,Thigh,Leisure,Event
...9/12/750x1050_callout_rows_education.jpgHearing,Blue,Gadget,Sports gear,Headgear,Peripheral,Cool
...9/12/2016x806_callout_rows_education.jpgHearing,Sports gear,Blue,Cap,Gadget,Baseball cap,Headgear
...9/12/750x1050_callout_rows_corporate.jpgPublication,Sleeve,Beauty,Book,Event,Job
...9/12/2016x806_callout_rows_corporate.jpgFashion,Fashion design,Tie,White-collar worker,Event,Formal wear,Job
...750x1050_callout_rows_legal_advocacy.jpgCoat,Tie,Spokesperson,Suit,Blazer,People,White-collar worker
...2016x806_callout_rows_legal_advocacy.jpgForehead,Public address system,Human,Coat,Spokesperson,Social group,Suit
...loads/2021/02/joaquin_quote_homepage.jpgJoaquin Phoenix with Animal Equality
/app/uploads/2022/10/rooney_mara_quote.jpgRooney Mara
...9/2024-IN-dairy-featured-1500x1500-1.jpg2023 India dairy investigation
...mega-farm-court-featured-1500x1500-1.jpgSalmon
...11/2023-November-Our-History-DE-ALDI.jpgALDI germany protest
...024-dairy-facts-featured-1500x1500-1.jpgcalf in dairy industry
...8/2024-safe-act-featured-1500x1500-1.jpghorses
...ds/2021/09/49215364453_9ae258c84f_5k.jpgBird,Beak,Feather,Waterfowl,Ducks, geese and swans,Mesh
...nimalequality.org/logo/ae/us/default.svgLogo
.../2023/10/charity-navigator-four-star.jpgNo alt attribute provided
...ds/2024/06/candid-seal-platinum-2024.pngNo alt attribute provided
...06/2023-top-rated-awards-badge-embed.pngNo alt attribute provided
...0424_Horizontal-Pop-Ups-with-shading.jpgNo alt attribute provided
/app/uploads/2024/09/7.jpgNo alt attribute provided
/app/uploads/2024/05/8.jpgNo alt attribute provided
/app/uploads/2024/05/8.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
What 'Farmed' Really Means for Animals
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 What 'Farmed' Really Means for Animals
H2 OUR MISSION
H2 Start your plant‑based journey now!
H2 Our work
H2 News
H2 Blog
H5 OUR VALUES AND COMMITMENT
H5 INTERNATIONAL
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.
LinkAttributesAnchor text
/join/?utm_source=website&utm_...New window LEARN MORE.
https://animalequality.org/IMG-ALT Animal Equality
/who-we-are/Who we are
/our-history/Our history
A-TITLE Our history
/financials/Financials
A-TITLE Financials
/report/annual-impact-report-2...Impact report
A-TITLE Impact report
https://animalequality.org/jobs/Work with us
A-TITLE Work with us
/what-we-do/What we do
/campaigns/Campaigns
A-TITLE Campaigns
/victories/Victories
A-TITLE Victories
/investigations/Investigations
A-TITLE Investigations
/education/Education
A-TITLE Education
/corporate-outreach/Corporate outreach
A-TITLE Corporate outreach
/legal-advocacy/Legal advocacy
A-TITLE Legal advocacy
/issues/Issues
/issues/meat/Meat
A-TITLE Meat
/issues/fish/Fish
A-TITLE Fish
/issues/eggs/Eggs
A-TITLE Eggs
/issues/dairy/Dairy
A-TITLE Dairy
/how-you-can-help/Get involved
/action-center/Take action
A-TITLE Take action
/volunteer/Volunteer
A-TITLE Volunteer
https://loveveg.com/New window External Love Veg
A-TITLE Love Veg
/donate/Donate
A-TITLE Donate
/legacy-giving/Legacy giving
A-TITLE Legacy giving
http://my.animalequality.org/External Subdomain Your portal
A-TITLE Your portal
https://animalequality.org/news/News
A-TITLE News
https://animalequality.org/blog/Blog
A-TITLE Blog
/magazine/Our magazine
A-TITLE Our magazine
/media-center/Media center
A-TITLE Media center
https://animalequality.org/?sSearch
A-TITLE Search
/contact/Contact
A-TITLE Contact
/join/?utm_source=ae&utm_mediu...Text duplicate Donate
A-TITLE Donate
/who-we-are/Text duplicate Who we are
/our-history/Text duplicate Our history
A-TITLE Our history
/financials/Text duplicate Financials
A-TITLE Financials
/report/annual-impact-report-2...Text duplicate Impact report
A-TITLE Impact report
https://animalequality.org/jobs/Text duplicate Work with us
A-TITLE Work with us
/what-we-do/Text duplicate What we do
/campaigns/Text duplicate Campaigns
A-TITLE Campaigns
/victories/Text duplicate Victories
A-TITLE Victories
/investigations/Text duplicate Investigations
A-TITLE Investigations
/education/Text duplicate Education
A-TITLE Education
/corporate-outreach/Text duplicate Corporate outreach
A-TITLE Corporate outreach
/legal-advocacy/Text duplicate Legal advocacy
A-TITLE Legal advocacy
/issues/Text duplicate Issues
/issues/meat/Text duplicate Meat
A-TITLE Meat
/issues/fish/Text duplicate Fish
A-TITLE Fish
/issues/eggs/Text duplicate Eggs
A-TITLE Eggs
/issues/dairy/Text duplicate Dairy
A-TITLE Dairy
/how-you-can-help/Text duplicate Get involved
/action-center/Text duplicate Take action
A-TITLE Take action
/volunteer/Text duplicate Volunteer
A-TITLE Volunteer
https://loveveg.com/New window External Text duplicate Love Veg
A-TITLE Love Veg
/donate/Text duplicate Donate
A-TITLE Donate
/legacy-giving/Text duplicate Legacy giving
A-TITLE Legacy giving
http://my.animalequality.org/External Subdomain Text duplicate Your portal
A-TITLE Your portal
https://animalequality.org/news/Text duplicate News
A-TITLE News
https://animalequality.org/blog/Text duplicate Blog
A-TITLE Blog
/magazine/Text duplicate Our magazine
A-TITLE Our magazine
/media-center/Text duplicate Media center
A-TITLE Media center
https://animalequality.org/?sText duplicate Search
A-TITLE Search
/contact/Text duplicate Contact
A-TITLE Contact
/join/?utm_source=ae&utm_mediu...Text duplicate Donate
A-TITLE Donate
https://animalequality.org/join/Change their future
/investigations/?utm_source=ae...undercover investigations
/corporate-outreach/?utm_sourc...campaigns
/legal-advocacy/?utm_source=ae...legal advocacy
/education/?utm_source=ae&utm_...education programs
https://loveveg.com/?ms=aehome...External Visit Love Veg
/investigations/?utm_source=ae...Investigations »
IMG-ALT Blue,Black,Mammal,Camera lens,Camera,Sunglasses,Cool
/education/?utm_source=ae&utm_...Education »
IMG-ALT Hearing,Blue,Gadget,Sports gear,Headgear,Peripheral,Cool
/corporate-outreach/?utm_sourc...Corporate outreach »
IMG-ALT Publication,Sleeve,Beauty,Book,Event,Job
/legal-advocacy/?utm_source=ae...Legal advocacy »
IMG-ALT Coat,Tie,Spokesperson,Suit,Blazer,People,White-collar worker
/news/2024-india-dairy-investi...IMG-ALT 2023 India dairy investigation
/news/2024-india-dairy-investi...Animals milked dry before illegal slaughter, investigation shows
/news/approval-granted-to-chal...IMG-ALT Salmon
/news/approval-granted-to-chal...Advocates granted High Court approval to challenge council’s decision to approve UK salmon mega-farm
/news/advocates-launch-global-...IMG-ALT ALDI germany protest
/news/advocates-launch-global-...Advocates launch global campaign against Aldi’s double standards
https://animalequality.org/news/More News
/blog/2024/08/19/dairy-industr...IMG-ALT calf in dairy industry
/blog/2024/08/19/dairy-industr...5 photos proving the dairy industry is cruel
/blog/2024/08/15/what-is-the-s...IMG-ALT horses
/blog/2024/08/15/what-is-the-s...What is the SAFE Act?
/blog/2024/06/26/changing-the-...IMG-ALT Bird,Beak,Feather,Waterfowl,Ducks, geese and swans,Mesh
/blog/2024/06/26/changing-the-...Changing the world for ducks and geese used for foie gras
https://animalequality.org/blog/More posts
https://animalequality.org/IMG-ALT Logo
/updates/New window Join the movement →
/action-center/Text duplicate Take action
/who-we-are/About us
/financials/Text duplicate Financials
https://animalequality.org/jobs/Jobs
/media-center/Text duplicate Media center
/cdn-cgi/l/email-protection[email protected]
/state-fundraising-notices/New window State fundraising notices
https://animalequality.org/terms/New window Terms of use
/privacy-policy/New window Privacy policy
https://www.facebook.com/Anima...New window External Subdomain No Text
https://twitter.com/animalequa...New window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/anim...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
/join/?utm_source=website&utm_...No Text
/join/?utm_source=website&utm_...No Text
/join/?utm_source=website&utm_...No Text
/join/?utm_source=website&utm_...No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://animalequality.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.45 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (156 kB).

HTTP Response Header

NameValue
dateSat, 21 Sep 2024 00:21:04 GMT
content-typetext/html; charset=UTF-8
cf-ray8c65e49d89dc9b76-FRA
cf-cache-statusDYNAMIC
age56
cache-controlpublic, max-age=300
last-modifiedMon, 16 Sep 2024 19:41:20 GMT
link<https://animalequality.org/wp-json/>; rel="https://api.w.org/", <https://animalequality.org/wp-json/wp/v2/pages/2>; rel="alternate"; title="JSON"; type="application/json", <https://animalequality.org/>; rel=shortlink
strict-transport-securitymax-age=2592000
varyCookie,Accept-Encoding
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content-security-policyupgrade-insecure-requests; frame-ancestors 'self'
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x-content-type-optionsnosniff
servercloudflare
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,440 referring domains.
This page has 16,804 backlinks.
This page has backlinks from 907 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

animalequality.org
Animal Equality: Protecting Animals Worldwide
Animal Equality is an international organization working with society, governments, and companies to end cruelty to farmed animals.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Animal89%Check
Animal Equality81%Check
animals73%Check
Equality73%Check
Farmed62%Check
Animal Protection61%Check
suffering animals54%Check
Work52%Check
international50%Check
Really50%Check

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