Apha.defra.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
71% 
Page quality
42% 
Page structure
95% 
Link structure
97% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.27 s
File size
11.80 kB
Words
233
Media files
3
Number of links
29 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
APHA Vet Gateway
The page title is too short. (177 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype XHTML 1.0 Transitional is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
DC.PublisherAnimal and Plant Health Agency, Woodham Lane, Addlestone, Surrey, KT15 3NB
DC.CreatorAnimal and Plant Health Agency
DC.Formattext/html
DC.Languageeng
DC.CoverageUK; United Kingdom
DC.Rights.copyrightCrown Copyright https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/
langen
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
There are only 233 words on this page. Use at least 250 words to provide useful information.
21% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
No Apple touch icon is specified.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
Some tags are too long. With 88 characters this one is longer than 70 characters:
"use adts to submit your samples with free postage, sample tracking and access to results"
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
/images/resources/apha-logo.jpgAPHA Logo
/images/news/apha-logo.jpgimage of dog
/images/news/cabinet-office.jpgimage of Whitehall sign

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H1 APHA Vet Gateway
H2 News
H2 Popular links
H2 Reporting notifiable disease
H2 External links
H3 Vet Gateway Home
H4 Site Map
H4 Official Veterinarians
H4 Animal Health Paraprofessionals
H4 Food Competent Certifying Officers
H4 Imports and Exports
H4 Surveillance & Diagnostics
H4 Testing for exclusion of notifiable diseases
H4 TB Testing
H4 Charging for Submission of Samples from Animals Kept in Zoos and Safari Parks in England
H4 Animal Health Regulations
H4 Technical Information for Vets
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
http://apha.defra.gov.uk/Anchor Skip navigation to content
/index.htmIMG-ALT APHA Logo
A-TITLE Link to home page
/vet-gateway/index.htmHome
/official-vets/index.htmOfficial Veterinarians (OVs)
/vet-gateway/surveillance/inde...Surveillance & Diagnostics
/vet-gateway/news/index.htmNews
/vet-gateway/contact/index.htmContact us
/index.htmText duplicate Home
/sitemap.htmSite Map
/official-vets/index.htmOfficial Veterinarians
/ahp/index.htmAnimal Health Paraprofessionals
/FCCOs/index.htmFood Competent Certifying Officers
/official-vets/Guidance/index.htmImports and Exports
/vet-gateway/surveillance/inde...Text duplicate Surveillance & Diagnostics
/vet-gateway/tte/index.htmTesting for exclusion of notifiable diseases
/vet-gateway/TB/index.htmTB Testing
/vet-gateway/zoos-safari-parks...Charging for Submission of Samples from Animals Kept in Zoos and Safari Parks in England
/ahr/index.htmAnimal Health Regulations
/Technical-Information-for-Vet...Technical Information for Vets
/official-vets/index.htmText duplicate Official Veterinarians
/vet-gateway/surveillance/inde...scanning surveillance and diagnostic support network
/vet-gateway/news/20240418.htmlChanges to the Vet Gateway
https://www.gov.uk/government/...External No Text
https://www.gov.uk/government/...External UK Government publishes draft proposals for new border controls
/vet-gateway/news/index.htmSee all news items
https://www.gov.uk/aphaExternal GOV.UK
https://www.gov.uk/animal-dise...External Use ADTS to submit your samples with free postage, sample tracking and access to results
http://ahvla.defra.gov.uk/offi...External Subdomain Sam guidance
https://secure.services.defra....External Subdomain Sam login
http://ahvla.defra.gov.uk/Exte...External Subdomain OV instructions
https://www.gov.uk/guidance/la...External Test Price Lists
/vet-gateway/surveillance/form...Submission forms
http://ahvla.defra.gov.uk/vdp/...External Subdomain VDP CPH search
/postcode/pme.aspSubdomain PME Postcode Finder
https://www.improve-ov.com/home/External Subdomain No Text
https://www.gov.uk/government/...External List of notifiable diseases
http://animalhealth.system-mes...External Subdomain Sign-up to receive notifiable disease alerts
https://www.gov.uk/government/...External No Text
https://www.improve-ov.com/home/External Subdomain Improve International
http://animalhealth.system-mes...External Subdomain No Text
https://www.gov.uk/government/...External Government Veterinary Services
/terms/copyright.htm© Crown copyright
/terms/index.htmTerms & conditions
/terms/privacy.htmPrivacy and cookies
/accessibility-statement.htmAccessibility

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time is excellent with 0.27 seconds.
This page only loads 2 CSS files. That's ok.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (12 kB).

HTTP Response Header

NameValue
content-typetext/html
last-modifiedThu, 09 May 2024 09:06:43 GMT
accept-rangesbytes
etag"73622036f0a1da1:0"
serverMicrosoft-IIS/7.0
x-powered-byASP.NET
x-serverwsp2x01
dateTue, 25 Jun 2024 06:21:14 GMT
content-length12078
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 426 referring domains.
This page has 4,293 backlinks.
This page has backlinks from 348 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

apha.defra.gov.uk
APHA Vet Gateway

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
APHA65%Check
APHA Vet61%Check
APHA Vet Gateway59%Check
Vet54%Check
Gateway54%Check
Vet Gateway54%Check
GOV46%Check
News45%Check
Animal43%Check
notifiable43%Check
Show more keywords and terms

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