Apim.assist.immigration.govt.nz - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
72% 
Page quality
30% 
Page structure
41% 
Link structure
93% 
Server
46% 
External factors
3% 
SEO Score
Response time
0.95 s
File size
48.60 kB
Words
332
Media files
17
Number of links
7 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Immigration New Zealand
The length of the page title is perfect. (231 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to the New Zealand Government’s official immigration website. Visit us to find out how to apply for a visa or NZeTA, employ migrant workers, and assist students and refugees. You can also find out what you need to do to give immigration advice, and get information for medical professionals, carriers, and tourism and event organisations.
The meta description is too long: 2141 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.immigration.govt.nz/
The canonical link points to a different domain.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWelcome to the New Zealand Government’s official immigration website. Visit us to find out how to apply for a visa or NZeTA, employ migrant workers, and assist students and refugees. You can also find out what you need to do to give immigration advice, and get information for medical professionals, carriers, and tourism and event organisations.
viewportwidth=device-width, height=device-height, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=0
apple-mobile-web-app-titleImmigration New Zealand
application-nameImmigration New Zealand
msapplication-tooltipImmigration New Zealand
msapplication-TileColor#ffffff
msapplication-TileImagehttps://www.immigration.govt.nz/++resource++inz.static.54/icons/mstile-144x144.png
langen
og:titleWelcome to Immigration New Zealand
og:typewebsite
og:urlhttps://www.immigration.govt.nz
og:site_nameImmigration New Zealand
og:imagehttps://www.immigration.govt.nz/@@_smi/06d64dc6c29e4f88bedd66654a4edcaa/5335 INZ SM thumbs OCEAN GREY 1200x628px v2_e48ed8328006ef24ded9c3e199681a86.png
og:image:typeimage/png
og:image:width1200
og:image:height628
og:descriptionVisit us to find out how to apply for a visa or NZeTA, employ migrant workers, and assist students and refugees.
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge
charsetutf-8

Test up to 1.000 webpages of apim.assist.immigration.govt.nz with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
There are only 332 words on this page. Good pages should have about 800 words of useful content.
24.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 14 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, height=device-height, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ges/header2019/inz_header_logo_light.svgImmigration New Zealand
...ges/header2019/inz_header_login_icon.svgNo alt attribute provided
.../images/header2019/search-icon-white.svgNo alt attribute provided
...++inz.static.54/icons/hamburger_2023.svgNo alt attribute provided
...tatic.54/images/header2019/nzeta-blk.pngNo alt attribute provided
...go4_6811ce7dae723d8bf2b071d43a97e97d.svgNo alt attribute provided
https://shielded.co.nz/img/custom-logo.pngshielded
...ite_041d0cbbc05a3faa843cb541ae610970.svgNo alt attribute provided
...ges/header2019/inz_header_logo_light.svgImmigration New Zealand
...ic.54/images/header2019/close-button.pngNo alt attribute provided
...ages/header2019/close-button-no-text.svgNo alt attribute provided
...ges/header2019/inz_header_logo_light.svgImmigration New Zealand
...ic.54/images/header2019/close-button.pngNo alt attribute provided
...ages/header2019/close-button-no-text.svgNo alt attribute provided
...ic.54/images/header2019/close-button.pngNo alt attribute provided
...ages/header2019/close-button-no-text.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Welcome to Immigration New Zealand
The H1 heading contains the words Welcome to! Use important keywords instead.
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to Immigration New Zealand
H1 Check if you need an NZeTA
H1 Search for a visa by name
H1 Looking for something?
H1 Log into our online systems
H1 Apply or complete an application
H1 Verify the details of current New Zealand visa holders
H2 Type your search below
H2 Use our online system to apply for selected visas, employer accreditation or check visa details.
There are too few (7) internal links on this page.
Some anchor texts are used more than once.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 25 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/Anchor Skip to top level navigation
/Anchor Skip to section navigation
/Anchor Skip to footer
/IMG-ALT Immigration New Zealand
https://www.immigration.govt.n...External Subdomain New Zealand visas
https://www.immigration.govt.n...External Subdomain Employ migrants
https://www.immigration.govt.n...External Subdomain Assist migrants and students
https://www.immigration.govt.n...External Subdomain News centre
https://www.immigration.govt.n...External Subdomain New Zealand Travel Authority (NZeTA)
https://www.immigration.govt.n...External Subdomain Text duplicate New Zealand visas
https://www.immigration.govt.n...External Subdomain Text duplicate Employ migrants
https://www.immigration.govt.n...External Subdomain Text duplicate Assist migrants and students
https://www.immigration.govt.n...External Subdomain About us
https://www.immigration.govt.n...External Subdomain Contact us
https://www.immigration.govt.n...External Subdomain How long it takes to process an application
https://www.immigration.govt.n...External Subdomain Fees, decision times and where to apply
https://www.immigration.govt.n...External Subdomain Request or change personal information
https://www.immigration.govt.n...External Subdomain Resource library
https://www.immigration.govt.n...External Subdomain Make a complaint
https://nzeta.immigration.govt...External Subdomain Check your NZeTA status
https://www.immigration.govt.n...External Subdomain Forms and guides
http://mbie.govt.nz/External A-TITLE Ministry of Business, Innovation & Employment
https://www.govt.nz/External A-TITLE New Zealand Government
https://www.immigration.govt.n...External Subdomain Glossary
https://www.immigration.govt.n...External Subdomain Accessibility
https://www.immigration.govt.n...External Subdomain Privacy
https://www.immigration.govt.n...External Subdomain Copyright
https://www.immigration.govt.n...External Subdomain Terms of use
https://www.immigration.govt.n...External Subdomain Cookie Preferences
/Text duplicate IMG-ALT Immigration New Zealand
/Text duplicate IMG-ALT Immigration New Zealand

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://apim.assist.immigration.govt.nz/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.95 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 14 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (49 kB).

HTTP Response Header

NameValue
servernginx/1.24.0 (Ubuntu)
dateWed, 23 Oct 2024 19:48:51 GMT
content-typetext/html
last-modifiedThu, 26 Sep 2024 17:52:04 GMT
transfer-encodingchunked
connectionkeep-alive
etagW/"66f59f44-c245"
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page only has backlinks from 1 referring domains.
This page only has 1,430 backlinks.
This page only has few backlinks from 1 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

apim.assist.immigration.govt.nz
Immigration New Zealand
Welcome to the New Zealand Government’s official immigration website. Visit us to find out how to apply for a visa or NZeTA, employ migrant workers, and assist students and refugees. You can also find out what you need to do to give immigration advice, and get information for medical professionals, carriers, and tourism and event organisations.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Immigration89%Check
Immigration New85%Check
Immigration New Zealand83%Check
New79%Check
Zealand79%Check
New Zealand79%Check
Welcome62%Check
Assist58%Check
Zealand Travel58%Check
Visa or55%Check
Show more keywords and terms

Test up to 1.000 webpages of apim.assist.immigration.govt.nz with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions