Ararental.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
75% 
Page structure
68% 
Link structure
63% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.84 s
File size
51.10 kB
Words
756
Media files
11
Number of links
123 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
American Rental Association
The length of the page title is perfect. (260 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The American Rental Association exists to promote the success of our members and advance the growth of the equipment and event rental industry.
The length of the meta description is perfect. (913 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe American Rental Association exists to promote the success of our members and advance the growth of the equipment and event rental industry.
keywordsAmerican Rental Association, ARA
robotsINDEX, FOLLOW
viewportwidth=device-width, initial-scale=1.0
langen-us
twitter:imagehttps://ararental.org/Portals/0/Images/logo_panel.png
og:imagehttps://ararental.org/Portals/0/Images/logo_panel.png
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 756 words. That's ok.
25.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 9.94 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/portals/0/images/logo.svglogo
.../0/images/safety-risk-management-red.svgicon
...tals/0/images/safety-risk-management.svgicon
/portals/0/images/support_1.svgicon
/portals/0/images/joe_support_g-01.svgicon
/portals/0/images/support.svgicon
/portals/0/images/joe-graph-g-01.svgicon
/portals/0/images/years.svgnumbers-icon
/portals/0/images/operations.svgnumbers-icon
/portals/0/images/associations.svgnumbers-icon
/portals/0/Images/2023/ARA%20LOGO.pnglogo

Page structure

H1 heading
(Critically important)
American Rental Association advances equipment and event rental
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 American Rental Association advances equipment and event rental
H2 Professional Driver Education Program
H2 Credit Reporting Services
H2 The ARA Show returns to Las Vegas
H2 National Workforce Campaign Assets Now Available
H2 Popular resources
H2 Connect with other members
H2 The world’s leading association for rental
H2 ARA exists to promote the success of our members and advance the growth of the equipment and event rental industry.
H2 We provide solutions for all your rental needs
H2 Take full advantage of all ARA has to offer
H3 Safety & Risk Management
H3 Marketing & Advertising
H3 Education & Training
H3 Business Management
H3 Years
H3 Members
H3 Countries
H4 Tim Allen
H4 Beth Hoff Blackmer
H4 Don Hundley
H4 Derek Betcher
H4 THINGS TO DO
H4 COMPANY
H4 USEFUL LINKS
H6 Allen Rental
H6 Aspen Rent-All
H6 JLG Industries
H6 John Deere
H6 OUR MISSION
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://ararental.org/IMG-ALT logo
/login?returnurl=/Nofollow Login
A-TITLE Login
https://ararental.org/Job-PortalJob Portal
https://ararental.org/shopShop
https://ararental.org/joinJoin
https://ararental.org/rentaluRental U
https://ararental.org/pdepProfessional Driver Education Program/a>
https://ararental.org/cerpCertified Event Rental Professional
/learn/financesFinances
/learn/marketing-advertisingMarketing & Advertising
/marketing-mintues- Marketing Minutes
/learn/safe-tentingSafe Tenting
https://ararental.org/learn/cseLearn more
https://ararental.org/learnLearn
https://ararental.org/rentaluRentalU
https://rentalu.ararental.org/External Subdomain - Access
https://ararental.org/learn/cerpText duplicate Certified Event Rental Professional
/Learn/Driver-Training-ProgramsDriver Training Programs
/Learn/ForkliftARA Certified Forklift Training
https://ararental.org/Learn/MEWPARA Certified MEWP Training
/Learn/ARA-Certified-Sales-Ser...ARA Certified Sales & Service
/learn/financesText duplicate Finances
/learn/safe-tentingSafe Tenting Resources
/Learn/ARA-Certified-Sales-Ser...Text duplicate Learn more
https://ararental.org/resourcesResources
https://www.arainsure.com/New window External Subdomain ARA Insurance
/riskmanagementRisk Management
/Risk-Management/Theft-Reporting- Theft Reporting
/legalassistanceLegal Assistance
/Phone-Sales-and-Service-TrainingPhone Sales & Service Training
/Resource-Details/product/ARA-...ARA Healthcare Solution
https://ararental.org/CACanada Resources
/ARA-Canadian-Insurance-Solution- Canadian Insurance Solution
/managebusinessManage Your Business
/Cyber-SecurityCyber Security
/managebusiness/hrHuman Resources Assistance
/Workforce-Development-SolutionsWorkforce Development Solutions
https://ararental.org/Job-Portal- Access Job Portal
/arainsuranceText duplicate Learn more
https://ararental.org/connectConnect
https://ararental.org/thearashowThe ARA Show
/vendor-locatorNew window Vendor Locator
/Student-MembershipStudent Membership
https://ararental.org/slpState and Local
/slp/contactleaders- Contact Leaders
/young-professional-networkYoung Professional Network
/Young-Professional-Network- International Exchange Program
/women-in-rentalWomen In Rental
https://ararental.org/mentoringMentoring Program
https://ararental.org/volunteerVolunteer
https://ararental.org/connectCalendar of Events
https://ararental.org/connectText duplicate Learn more
/get-involvedGet Involved
/government-affairsGovernment Affairs
/government-affairs/issues- Current Issues
/government-affairs/caucus- Caucus
https://ararental.org/arapacARAPAC
https://thearafoundation.org/New window External ARA Foundation
/ARAfoundation/Text duplicate Learn more
https://ararental.org/researchResearch
/ARA-RentalyticsARA Rentalytics
/Research/Rental-Software-ReviewsRental Software Reviews
/Research/TaxonomyARA Standard Equipment Taxonomy
/research/rentalyticsText duplicate Learn more
https://ararental.org/newsNews
https://news.ararental.org/External Subdomain Rental Management
https://news.ararental.org/ren...External Subdomain Rental Pulse
https://news.ararental.org/reg...External Subdomain Regional Newsletters
/Rental-Management/SubscribeText duplicate Learn more
https://ararental.org/joinText duplicate Join
/Ara-Login?returnurl=/Nofollow Text duplicate Login
A-TITLE Login
https://ararental.org/shopText duplicate Shop
https://ararental.org/contactContact
/Learn/PDEP?utm_source=website...Text duplicate Learn more
/Manage-Business/Credit-Report...Text duplicate Learn more
https://arashow.org/?utm_sourc...New window External Text duplicate Learn more
/Workforce-Development-SolutionsDownload Now
https://ararental.org/Anchor Safety & Risk Management
IMG-ALT icon
https://ararental.org/Anchor Education & Training
IMG-ALT icon
https://ararental.org/Anchor Business Management
IMG-ALT icon
https://www.arainsure.com/New window External Subdomain Text duplicate ARA Insurance
/Resource-Details/product/13460Silica Dust Awareness
/resource-details/product/10889Ready-to-Rent Tags
https://www.rentalhq.com/External Subdomain RentalHQ
/marketing-minutesMarketing Minutes
/learn/Marketing-AdvertisingARA Logos
/rental-managementText duplicate Rental Management
https://ararental.org/theARAShowText duplicate The ARA Show
https://ararental.org/RentalUText duplicate RentalU
https://ararental.org/learn/cerpText duplicate Certified Event Rental Professional
https://ararental.org/learn/pdepProfessional Driver Education Program
/the-ara-showEducation at The ARA Show
/Manage-Business/WorkforceWorkforce Development
/Manage-Business/HRHR Assistance
/Resource-Details/product/10982ARA Rental Profitability Program
/Research/ARA-RentalyticsARA Rentalytics™
https://ararental.org/connectConnect now
https://ararental.org/connectMore ways to connect
https://ararental.org/joinJoin now
https://ararental.org/aboutText duplicate Learn more
https://ararental.org/joinText duplicate Join now
https://ararental.org/loginText duplicate Login
https://www.google.com/maps/pl...External Subdomain 1900 19th Street Moline, IL 61265
https://www.instagram.com/amer...New window External Subdomain No Text
https://www.facebook.com/ARAHe...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://ararental.org/learnText duplicate Learn
https://ararental.org/resourcesText duplicate Resources
https://ararental.org/connectText duplicate Connect
/get-involvedText duplicate Get Involved
https://ararental.org/researchText duplicate Research
https://ararental.org/newsText duplicate News
https://ararental.org/joinText duplicate Join
https://ararental.org/CAJoin (Canada)
https://ararental.org/aboutAbout Us
/ARA-Foundation/Industry-AwardsIndustry Awards
/press-releasesPress Releases
https://ararental.org/contactText duplicate Contact
https://www.instagram.com/amer...New window External Subdomain No Text
https://www.facebook.com/ARAHe...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://ararental.org/aboutText duplicate About Us
/leadership-staffLeadership & Staff
https://ararental.org/contactText duplicate Contact
/press-releasesText duplicate Press Releases
/privacy-policyPrivacy Policy
/leadership-staffText duplicate Leadership & Staff
/privacy-policyText duplicate Privacy Policy
https://ararental.org/faqFAQs
https://ararental.org/faqText duplicate FAQs
/ARA-Foundation/Industry-AwardsText duplicate Industry Awards
/vendor-locatorText duplicate Vendor Locator
https://www.arainsure.com/New window External Subdomain Text duplicate ARA Insurance
/ara-foundationText duplicate ARA Foundation
/rental-managementText duplicate Rental Management
/rental-pulseText duplicate Rental Pulse
/ARA-Foundation/Industry-AwardsText duplicate Industry Awards
https://ararental.org/contactText duplicate Contact
https://ararental.org/faqText duplicate FAQs
/ARA-Site-MapSitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ararental.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.84 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (51 kB).

HTTP Response Header

NameValue
cache-controlno-cache
pragmano-cache
content-typetext/html; charset=utf-8
content-encodinggzip
expires-1
varyAccept-Encoding
x-ua-compatibleIE=edge
set-cookie36 Characters
x-xss-protection1; mode=block
dateWed, 14 Aug 2024 23:34:52 GMT
content-length16273
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,119 referring domains.
This page has 387,620 backlinks.
This page has backlinks from 867 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Begin robots.txt file
#/-----------------------------------------------\
#| In single portal/domain situations, uncomment the sitmap line and enter domain name
#\-----------------------------------------------/
#Sitemap: https://www.ararental.org/sitemap.aspx


User-agent: *
Disallow: /admin/
Disallow: /App_Browsers/
Disallow: /App_Code/
Disallow: /App_Data/
Disallow: /App_GlobalResources/
Disallow: /bin/
Disallow: /Components/
Disallow: /Config/
Disallow: /contest/
Disallow: /controls/
Disallow: /DesktopModules/
Disallow: /Documentation/
Disallow: /HttpModules/
Disallow: /images/
Disallow: /Install/
Disallow: /js/
Disallow: /Portals/
Disallow: /Providers/
Disallow: /Resources/ContentRotator/
Disallow: /Resources/ControlPanel/
Disallow: /Resources/Dashboard/
Disallow: /Resources/FeedBrowser/
Disallow: /Resources/OpenForceAd/
Disallow: /Resources/Search/
Disallow: /Resources/Shared/
Disallow: /Resources/SkinWidgets/
Disallow: /Resources/TabStrip/
Disallow: /Resources/Widgets/
Disallow: /Activity-Feed/userId/	# Do not index user profiles

User-agent: msnbot
Disallow: /admin/
Disallow: /App_Browsers/
Disallow: /App_Code/
Disallow: /App_Data/
Disallow: /App_GlobalResources/
Disallow: /bin/
Disallow: /Components/
Disallow: /Config/
Disallow: /contest/
Disallow: /controls/
Disallow: /DesktopModules/
Disallow: /Documentation/
Disallow: /HttpModules/
Disallow: /images/
Disallow: /Install/
Disallow: /js/
Disallow: /Portals/
Disallow: /Providers/
Disallow: /Resources/ContentRotator/
Disallow: /Resources/ControlPanel/
Disallow: /Resources/Dashboard/
Disallow: /Resources/FeedBrowser/
Disallow: /Resources/OpenForceAd/
Disallow: /Resources/Search/
Disallow: /Resources/Shared/
Disallow: /Resources/SkinWidgets/
Disallow: /Resources/TabStrip/
Disallow: /Resources/Widgets/
Disallow: /Activity-Feed/userId/	# Do not index user profiles
Crawl-delay: 5

User-agent: Slurp
Disallow: /*/ctl/		# Slurp permits *
Disallow: /admin/
Disallow: /App_Browsers/
Disallow: /App_Code/
Disallow: /App_Data/
Disallow: /App_GlobalResources/
Disallow: /bin/
Disallow: /Components/
Disallow: /Config/
Disallow: /contest/
Disallow: /controls/
Disallow: /DesktopModules/
Disallow: /Documentation/
Disallow: /HttpModules/
Disallow: /images/
Disallow: /Install/
Disallow: /js/
Disallow: /Portals/
Disallow: /Providers/
Disallow: /Resources/ContentRotator/
Disallow: /Resources/ControlPanel/
Disallow: /Resources/Dashboard/
Disallow: /Resources/FeedBrowser/
Disallow: /Resources/OpenForceAd/
Disallow: /Resources/Search/
Disallow: /Resources/Shared/
Disallow: /Resources/SkinWidgets/
Disallow: /Resources/TabStrip/
Disallow: /Resources/Widgets/
Disallow: /Activity-Feed/userId/	# Do not index user profiles
Crawl-delay: 5

User-agent: Googlebot
Disallow: /*/ctl/		# Googlebot permits *
Disallow: /admin/
Disallow: /App_Browsers/
Disallow: /App_Code/
Disallow: /App_Data/
Disallow: /App_GlobalResources/
Disallow: /bin/
Disallow: /Components/
Disallow: /Config/
Disallow: /contest/
Disallow: /controls/
Disallow: /Documentation/
Disallow: /HttpModules/
Disallow: /Install/
Disallow: /Providers/
Disallow: /Activity-Feed/userId/	# Do not index user profiles

User-agent: Yahoo Pipes 1.0
Disallow: /admin/
Disallow: /App_Browsers/
Disallow: /App_Code/
Disallow: /App_Data/
Disallow: /App_GlobalResources/
Disallow: /bin/
Disallow: /Components/
Disallow: /Config/
Disallow: /contest/
Disallow: /controls/
Disallow: /DesktopModules/
Disallow: /Documentation/
Disallow: /HttpModules/
Disallow: /images/
Disallow: /Install/
Disallow: /js/
Disallow: /Portals/
Disallow: /Providers/
Disallow: /Resources/ContentRotator/
Disallow: /Resources/ControlPanel/
Disallow: /Resources/Dashboard/
Disallow: /Resources/FeedBrowser/
Disallow: /Resources/OpenForceAd/
Disallow: /Resources/Search/
Disallow: /Resources/Shared/
Disallow: /Resources/SkinWidgets/
Disallow: /Resources/TabStrip/
Disallow: /Resources/Widgets/
Disallow: /Activity-Feed/userId/	# Do not index user profiles


# End of robots.txt file

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Search preview

ararental.org
American Rental Association
The American Rental Association exists to promote the success of our members and advance the growth of the equipment and event rental industry.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Rental89%Check
Rental Association84%Check
American Rental83%Check
American Rental Association81%Check
Association79%Check
Event Rental77%Check
Equipment Rental77%Check
American73%Check
Rental Industry71%Check
event rental industry69%Check
Show more keywords and terms

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