arboretum.harvard.edu | Website SEO Review

Response time

0.66 s

File size

1,513.70 kB

Words

1185

Media files

37

Number of links

79 internal / 22 external

Meta specifications 79% achieved

Title

(Critically important)

The Arnold Arboretum of Harvard University | Arnold Arboretum

There are word repetitions in the page title.

The length of the page title is perfect. (565 pixels out of 580 max pixel length)

Meta Title

Meta description

(Critically important)

The Arnold Arboretum of Harvard University is a museum of trees teaching the world about plants. A 281-acre preserve laid out by pioneering American landscape architect Frederick Law Olmsted, the Arboretum stewards one of the world’s most comprehensive and best documented collections of temperate woody plants.

The meta description is too long: 1981 pixels from max. 1000 pixels. Optimize description

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://arboretum.harvard.edu/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-us

Server location: United States of America

The following language is defined by HTML: en-us

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

The specified alternate links have no errors.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

This page is hosted on a subdomain. Use a top level domain for better SEO results.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1
msapplication-TileColor	#31452e
msapplication-TileImage	https://arboretum.harvard.edu/wp-content/themes/arboretum/static/img/favicon/ms-icon-144x144.png
theme-color	#31452e
google-site-verification	g-ECoegg19PtnmjRh8_CcCZF5Ce-8WC1KFWfDkbvjGA
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
description	The Arnold Arboretum of Harvard University is a museum of trees teaching the world about plants. A 281-acre preserve laid out by pioneering American landscape architect Frederick Law Olmsted, the Arboretum stewards one of the world’s most comprehensive and best documented collections of temperate woody plants.
generator	WPML ver:4.6.13 stt:61,1,2;
article:publisher	https://www.facebook.com/ArnoldArboretum.Harvard/
article:modified_time	2024-10-29T17:37:48+00:00
lang	en-us
twitter:card	summary_large_image
twitter:site	@ArnoldArboretum
og:locale	en_US
og:type	website
og:title	Homepage
og:description	The Arnold Arboretum of Harvard University is a museum of trees teaching the world about plants. A 281-acre preserve laid out by pioneering American landscape architect Frederick Law Olmsted, the Arboretum stewards one of the world’s most comprehensive and best documented collections of temperate woody plants.
og:url	https://arboretum.harvard.edu/
og:site_name	Arnold Arboretum
charset	utf-8

Page quality 64% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

This page contains 1185 words. That's ok.

33.7% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

13 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 18.74 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

The file size of the HTML document is very large (1513.7 kB).

A viewport "width=device-width, initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

Empty bold or strong tags were found on this page.

Some tags are too long. With 78 characters this one is longer than 70 characters:
"click here to take a version of this tour with expeditions, our mobile web app"

The following tag is repeated too often: click here to take a version of this tour with expeditions, our mobile web app

Strong and Bold Tags

Image SEO

(Somewhat important)

1 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...epress-multilingual-cms/res/flags/en.png	No alt attribute provided
...SS-A-Friedman-OCT-1600x900-c-default.jpg	Rhus typhina 290-97-MASS-A by Ned Friedman
...91-D-Friedman-OCT-1600x900-c-default.jpg	Heptadocium miconioides 425-91-D Friedman
...79-A-Friedman-OCT-1600x900-c-default.jpg	Pseudolarix amabilis 16779-A Friedman
...-C-Friedman-OCT-2-1600x900-c-default.jpg	Viburnum erosum 963-85-C by Ned Friedman
...riedman-September-1600x900-c-default.jpg	Ginkgo biloba 205-93-D Friedman
...81-A-Friedman-OCT-1600x900-c-default.jpg	Juglans nigra 1181-A by Ned Friedman
...60-C-Friedman-OCT-1600x900-c-default.jpg	Cedrus libani 271-47-A Friedman
...12-A-Friedman-OCT-1600x900-c-default.jpg	Acer saccharum 342-2012-A Friedman
...-Ned-Friedman-SEP-1600x900-c-default.jpg	Round red berries against green leaves
...85-A-Friedman-OCT-1600x900-c-default.jpg	Abelia chinensis 1023-85-A Friedman
...95-D-Friedman-OCT-1600x900-c-default.jpg	Acer davidii ssp grosseri 2-95-D by Ned Friedman

Page structure 58% achieved

H1 heading

(Critically important)

The Arnold Arboretum of Harvard University is a museum of trees teaching the world about plants.

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

There are 39 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Some headings do not have any content.

H1-H6 headings

Heading structure

Heading level	Content
H1	The Arnold Arboretum of Harvard University is a museum of trees teaching the world about plants.
H2	Featured Event
H2	Art Reception: Intimate Vistas by Marc Goldring
H2	What’s New
H2	entrance improvement project, expeditions : the arboretum’s mobile app, equity, the roslindale gateway path project,
H2	Stories
H2	Arboretum Breaks Ground for Renewed Poplar Gate
H2	City Approves Renaming of Bussey Street to Flora Way
H2	Arboreal Soundscapes
H2	Cultivating Friendships with Trees
H2	The Ginkgo–COVID Connection
H2	Renewing Olmsted’s Promise
H2	Today's Virtual Walks
H2	Plants & Collections
H2	Maple Collection
H2	Leventritt Shrub & Vine Garden
H2	Conifer Collection
H2	Crabapple Collection
H2	We are associates, fellows, gardeners, horticulturists, educators, and everyone in between.
H2	Free and open every day.
H2	Funded by our community.
H3	Entrance Improvement Project
H3	Expeditions : The Arboretum’s Mobile App
H3	Equity
H3	The Roslindale Gateway Path Project
H3	City Approves Renaming of Bussey Street to Flora Way Duplicate text
H3	Arboreal Soundscapes Duplicate text
H3	Cultivating Friendships with Trees Duplicate text
H3	The Ginkgo–COVID Connection Duplicate text
H3	Renewing Olmsted's Promise
H3	‘Schlesingeri’ Red Maple
H3	Ginkgo
H3	I love connecting members and donors with the landscape and the Arboretum’s mission. Together, we can ensure the Arboretum’s dynamic landscape grows in perpetuity.
H3	There are not many other places where I could study such a diverse group of species. I love having such an exceptional collection next door to the lab, and despite spending so much time in the land...
H3	I am so grateful to come to work every day in a place where so many people come to find joy, relaxation, healing, and learning. Working with seeds and plants in the beginning stages of their lives ...
H3	The Arnold has an incredible history of plant-loving people that I really relate to. I feel lucky to work here and look forward to it every day.
H3	I love creating programs that get people excited about plants and the Arboretum and seeing the participants’ reactions first-hand. When someone feels really inspired, or excited, or awestruck becau...
H3	Empty heading
H3	The Arnold Arboretum acknowledges that benefactor Benjamin Bussey, who bequeathed the land on which the institution now is sited, bought the property with funds amassed from trade in goods produced...
H3	Join our mailing list to hear from all the voices at the Arnold Arboretum.

Link structure 65% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

1 links don't have an anchor text.

There are 1 links with a trivial anchor text.

The number of internal links is ok.

Internal Linking

External links

(Nice to have)

There are 22 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://arboretum.harvard.edu/	Anchor	Skip to content
/visit/	Subdomain	Open every day. Free every day.
/support/	Subdomain	Give and Join
/about/volunteer-opportunities/	Subdomain	Volunteer
/arnoldia		Arnoldia
https://arboretum.harvard.edu/	Subdomain	No Text
/visit/	Subdomain	Plan a Visit
/events		Events
/education/	Subdomain	Education
/plants		Plants
/research/	Subdomain	Research
/stories/	Subdomain	Stories
/about/	Subdomain	About Us
https://arboretum.harvard.edu/	Subdomain	No Text
/visit/	Subdomain	Plan a Visit →
/events		Events →
/education/	Subdomain	Education →
/plants		Plants →
/research/	Subdomain	Research →
/stories/	Subdomain	Stories →
/about/	Subdomain	About Us →
/support/	Subdomain Text duplicate	Give and Join
/about/volunteer-opportunities/	Subdomain Text duplicate	Volunteer
/arnoldia	Text duplicate	Arnoldia
/events		See all events
/events/art-reception-resilien...	Subdomain	Learn More
/about/entrance-improvement-pr...	Subdomain Text duplicate	Learn More
/visit/explore-with-us/expedit...	Subdomain	Expeditions Mobile App
/about/equity/	Subdomain	Trivial anchor text Read More
https://storymaps.arcgis.com/s...	External Subdomain	See Story Map
/stories		Read more stories
/stories/topics/environmental-...		Environmental Justice
/stories/arnold-arboretum-brea...	Subdomain	Arboretum Breaks Ground for Renewed Poplar Gate
/stories/arnold-arboretum-brea...	Subdomain	No Text
/stories/city-approves-renamin...	Subdomain	IMG-ALT Bussey Street
/stories/city-approves-renamin...	Subdomain	City Approves Renaming of Bussey Street to Flora Way
/stories/topics/community		Community
/stories/arboreal-soundscapes/	Subdomain	IMG-ALT People with headphones walking along a trail in the Arnold Arboretum with summer foliage all around.
/stories/arboreal-soundscapes/	Subdomain	Arboreal Soundscapes
/arnoldia	Text duplicate	Arnoldia
https://www.harvardmagazine.co...	External Subdomain	IMG-ALT leaf shapes of select genera from Smithsonian Trees of North America
https://www.harvardmagazine.co...	External Subdomain	Cultivating Friendships with Trees
https://www.harvardmagazine.co...	New window External Subdomain	Harvard Magazine
https://nph.onlinelibrary.wile...	External Subdomain	IMG-ALT Mature Ginkgo biloba seeds produced by a tree growing at the Arnold Arboretum in Boston, Massachusetts.
https://nph.onlinelibrary.wile...	External Subdomain	The Ginkgo–COVID Connection
https://nph.onlinelibrary.wile...	New window External Subdomain	Plants People Planet
/stories/renewing-olmsteds-pro...	Subdomain	IMG-ALT Street-view concept for possible improvements to the Arborway Gate entrance includes bollards to exclude traffic, planting beds that extend the Arboretum’s c...
/stories/renewing-olmsteds-pro...	Subdomain	Renewing Olmsted's Promise
/stories/topics/community	Text duplicate	Community
/stories/city-approves-renamin...	Subdomain Text duplicate	City Approves Renaming of Bussey Street to Flora Way
/stories/topics/community	Text duplicate	Community
/stories/arboreal-soundscapes/	Subdomain Text duplicate	Arboreal Soundscapes
/arnoldia	Text duplicate	Arnoldia
https://www.harvardmagazine.co...	External Subdomain Text duplicate	Cultivating Friendships with Trees
https://www.harvardmagazine.co...	New window External Subdomain Text duplicate	Harvard Magazine
https://nph.onlinelibrary.wile...	External Subdomain Text duplicate	The Ginkgo–COVID Connection
https://nph.onlinelibrary.wile...	New window External Subdomain Text duplicate	Plants People Planet
/stories/renewing-olmsteds-pro...	Subdomain	Renewing Olmsted’s Promise
/stories/topics/community	Text duplicate	Community
/walks		See all virtual walks
/walks/introductory-tour/	Subdomain	Metasequoia glyptostroboides 524-48-L Introductory Tour This half-mile Introductory Tour features stories about the Arboretum’s history, mission, and researc... IMG-ALT Branch with orange needs against blue sky
https://expeditions.oncell.com...	New window External Subdomain	click here to take a version of this tour with Expeditions, our mobile web app
/walks/directors-tour/	Subdomain	Director’s Tour Experience the Arnold Arboretum’s world-class living collections from Director Ned Friedman’s perspective. Take this tour online or use the p... IMG-ALT Ned Friedman
/walks/keepers-tour/	Subdomain	Michael Dosmann Keeper’s Tour Take a virtual walk with Michael Dosmann, the Keeper of the Arboretum’s living collections. Take this tour online or use the pa... IMG-ALT Michael Dosmann
/walks/explorers-garden-tour/	Subdomain	Dove tree (Davidia involucrata). Explorers Garden Tour This quarter-mile tour through the Explorers Garden features stories from the Arboretum’s century and ... IMG-ALT Dove tree (Davidia involucrata)
https://expeditions.oncell.com...	New window External Subdomain Text duplicate	click here to take a version of this tour with Expeditions, our mobile web app
/plants		See more Plants & Collections
/explorer/?id=3256*A	New window Subdomain	3256*A Map it ↗
/plant-bios/schlesingeri-red-m...	Subdomain	‘Schlesingeri’ Red Maple
/plant-bios/schlesingeri-red-m...	Subdomain	View plant bio
/explorer/?id=1113-89*C	New window Subdomain	1113-89*C Map it ↗
/plant-bios/ginkgo/	Subdomain	Ginkgo
/plant-bios/ginkgo/	Subdomain Text duplicate	View plant bio
/collections/maple-collection/	Subdomain	Maple Collection
/collections/leventritt-shrub-...	Subdomain	Leventritt Shrub & Vine Garden
/collections/conifer-collection/	Subdomain	Conifer Collection
/collections/crabapple-collect...	Subdomain	Crabapple Collection
/visit/	Subdomain Text duplicate	Plan a Visit
/visit		Contact Us
/plants/	Subdomain Text duplicate	Plants
/stories/	Subdomain Text duplicate	Stories
/events	Text duplicate	Events
/about/	Subdomain Text duplicate	About Us
/education/	Subdomain Text duplicate	Education
/research/	Subdomain Text duplicate	Research
/support/	Subdomain Text duplicate	Give and Join
/arnoldia	Text duplicate	Arnoldia
/arnold150/	Subdomain	Arnold 150
https://community.alumni.harva...	External Subdomain	Give today
https://massachusetttribe.org/	External	Massachusett Tribe
/stories/early-indigenous-land...	Subdomain	Read about the deep history of the Arboretum landscape
/about/our-history/the-arnold-...	Subdomain	Read about the Arboretum and its entanglement with slavery
https://www.facebook.com/Arnol...	New window External Subdomain	Facebook
https://instagram.com/arnold_a...	New window External	Instagram
https://www.linkedin.com/compa...	New window External Subdomain	LinkedIn
https://www.youtube.com/user/A...	New window External Subdomain	YouTube
https://www.flickr.com/groups/...	New window External Subdomain	Flickr
https://wiki.harvard.edu/confl...	External Subdomain	Intranet
/about/privacy-policy/	Subdomain	Privacy Policy
/visit/accessibility/	Subdomain	Accessibility
https://page.hu.harvard.edu/AR...	New window External Subdomain	Sign Up

Server configuration 54% achieved

HTTP redirects

(Critically important)

This page redirects to "https://arboretum.harvard.edu/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.66 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

The file size of the HTML document is very large (1,514 kB).

Page Speed

HTTP Response Header

Name	Value
date	Wed, 30 Oct 2024 03:31:08 GMT
content-type	text/html; charset=UTF-8
cf-ray	8da854a9fc7edcca-FRA
cf-cache-status	HIT
access-control-allow-origin	*
age	1405
cache-control	public, max-age=0, s-maxage=3600
last-modified	Wed, 30 Oct 2024 02:25:10 GMT
vary	Accept-Encoding
ki-cache-tag	11b7267b-1be6-4910-818d-6ca7d0d1383e,b48dea3464e9a1508fb4084803285bf26443ee6cd8fed1ec73fe9dffa0f26722
ki-cache-type	Edge
ki-cf-cache-status	HIT
ki-edge	v=20.2.8;mv=3.1.3
ki-origin	g1p
x-content-type-options	nosniff
x-edge-location-klb	1
x-kinsta-cache	HIT
report-to	{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=iLYOraWGnqAymJP3n4wJV6EVemNANmJ328E7l2z6WlglCVp2NWBROJtw%2BBR9Js0aru4zTsVKBl92dyRVRbcCQrxtd1odvOsWP3dvUBk5EQ5tqKY4RNC2AiJklu47fRJ1z1cLNCmhww%3D%3D"}],"group":"cf-nel","max_age":604800}
nel	{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
server	cloudflare
content-encoding	gzip
alt-svc	h3=":443"; ma=86400
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 2,518 referring domains.

This page has 26,872 backlinks.

This page has backlinks from 1,185 different ip addresses.

Backlinks

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://arboretum.harvard.edu/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

arboretum.harvard.edu

The Arnold Arboretum of Harvard University | Arnold Arboretum

The Arnold Arboretum of Harvard University is a museum of trees teaching the world about plants. A 281-acre preserve laid out by pioneering American landscape architect Frederick Law Olmsted, the Arboretum stewards one of the world’s most comprehensive and best documented collections of temperate woody plants.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Arboretum	93%	Check
Arboretum Harvard	91%	Check
Harvard	87%	Check
Arnold Arboretum Harvard	87%	Check
Arnold Arboretum	86%	Check
Harvard University	80%	Check
Arnold	79%	Check
Tree	70%	Check
trees	68%	Check
Arboretum history	67%	Check
Plants	66%	Check
world	66%	Check
trees teaching	66%	Check
museum	62%	Check
teaching	62%	Check
Plants Collections	60%	Check
Red	58%	Check
one	56%	Check
landscape	54%	Check
Collection	54%	Check
Olmsted	54%	Check
Tree Bark	54%	Check
app	51%	Check
collections	50%	Check
expeditions	49%	Check

Show more keywords and terms

Arboretum.harvard.edu - SEO Checker

Task list of SEO Improvements 6 Tasks

Meta specifications 79% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Test up to 1.000 webpages of arboretum.harvard.edu with our free plan!

Page quality 64% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 58% achieved

(Critically important)

(Important)

Heading structure

Link structure 65% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 54% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

Test up to 1.000 webpages of arboretum.harvard.edu with our free plan!

Cookie Policy