Army.mod.uk - SEO Checker

Overview of the SEO Check
Meta information
86% 
Page quality
69% 
Page structure
97% 
Link structure
93% 
Server
76% 
External factors
100% 
SEO Score
Response time
0.92 s
File size
49.40 kB
Words
666
Media files
9
Number of links
91 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The British Army homepage | The British Army
There are word repetitions in the page title.
The length of the page title is perfect. (414 pixels out of 580 max pixel length)
Meta description
(Critically important)
The British Army protects the United Kingdom’s interests at home and abroad, providing a safe and secure environment in which all British citizens can live and prosper.
The meta description is too long: 1035 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe British Army protects the United Kingdom’s interests at home and abroad, providing a safe and secure environment in which all British citizens can live and prosper.
keywordsbritish, army
robotsindex,follow
google-site-verificationEmpty
viewportinitial-scale=1, width=device-width
msapplication-config/armyAssets/img/favicon/browserconfig.xml
theme-color#ffffff
langen-gb
twitter:titleThe British Army homepage
twitter:text:descriptionThe British Army protects the United Kingdom’s interests at home and abroad, providing a safe and secure environment in which all British citizens can live and prosper.
twitter:cardsummary_large_image
twitter:imagehttps://www.army.mod.uk/media/12244/2nd-profolio-airborne-01-corporal-danny-houghton.jpg
og:titleThe British Army homepage
og:descriptionThe British Army protects the United Kingdom’s interests at home and abroad, providing a safe and secure environment in which all British citizens can live and prosper.
og:imagehttp://www.army.mod.uk/media/12244/2nd-profolio-airborne-01-corporal-danny-houghton.jpg
og:image:secure_urlhttps://www.army.mod.uk/media/12244/2nd-profolio-airborne-01-corporal-danny-houghton.jpg
og:urlhttps://www.army.mod.uk/
imagetoolbarno
cleartypeon
X-UA-CompatibleIE=Edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
The average number of words per sentence of 31.7 words is high.
This page contains 666 words. That's ok.
32.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "initial-scale=1, width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/armyAssets/img/logo.svgThe British Army
...th=400&height=225&rnd=133662438970000000CGS Walker Linked Page
...th=400&height=225&rnd=133656208150000000Two soldiers in uniform are pictured next to ammunition stores.
...th=400&height=225&rnd=133657032590000000A golden carriage is pulled past the Houses of Parliament.
...th=400&height=225&rnd=133655096250000000A female chef stands cutting vegetables in a kitchen.
...th=400&height=225&rnd=133652772750000000APOSEC OFFICIAL 20240512 016 0430
...th=400&height=225&rnd=133651001920000000AHQCPL3 OFFICIAL 20240618 015 007 1
...th=400&height=225&rnd=133651682200000000AHQCPL6 OFFICIAL 20240522 013 119
...th=617&height=373&rnd=133129917940000000map.png

Page structure

H1 heading
(Critically important)
The British Army
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The British Army
H2 We protect the nation and help it prosper by fighting and winning our battles from land
H2 Thinking of joining?
H2 Latest news and events
H2 Our operations and deployments
H3 What We Do
H3 News and Events
H3 The Army Reserve
H3 Life in the Army
H3 ‘Pulling the Future into the Present’, RUSI Land Warfare Conference 2024
H3 Iron Vipers sustain troops during NATO’s Exercise Steadfast Defender 24
H3 Armed Forces support State Opening of Parliament and mark Her Majesty The Queen’s 77th Birthday
H3 Accolades keep coming for Army Chef of the Year 2024
H3 Military Working Dogs take flight
H3 Bear Grylls joins forces with British Army
H3 Commanding NATO role for 1st (UK) Division
H3 Britain Takes Lead Role In Enhanced Forward Presence
H3 Get in touch
H3 Follow us
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.
LinkAttributesAnchor text
https://www.army.mod.uk/IMG-ALT The British Army
https://jobs.army.mod.uk/External Subdomain Join us
https://www.army.mod.uk/Home
/what-we-do/What We Do
/what-we-do/interoperability/Interoperability
/what-we-do/facts-and-figures/Facts and Figures
/who-we-are/Who We Are
/who-we-are/our-people/Our People
/who-we-are/corps-regiments-an...Corps, Regiments & Units
/who-we-are/formations-divisio...Formations, Divisions & Brigades
/who-we-are/the-army-reserve/The Army Reserve
/who-we-are/the-armys-cadets/Cadets
/who-we-are/our-schools-and-co...Our Schools and Colleges
/who-we-are/army-engagement-gr...Meet the Army
/who-we-are/army-civil-servants/Civil Service
/deployments/Where We Are
/deployments/africa/Africa
/deployments/baltics/Baltics
/deployments/belize/Belize
/deployments/brunei/Brunei
/deployments/cyprus/Cyprus
/deployments/germany/Germany
/deployments/gibraltar/Gibraltar
/deployments/iraq/Iraq
/deployments/south-atlantic-is...South Atlantic Islands
/deployments/steadfast-defende...Exercise Steadfast Defender 24
/deployments/project-unified-s...Project Unified Stance
/deployments/mali/Mali - Op NEWCOMBE
/deployments/exercise-joint-vi...Exercise Joint Viking
/our-future/Our Future
/our-future/modernise/Modernise
/our-future/mobilise/Mobilise
/news-and-events/News & Events
/news-and-events/news/News
/news-and-events/events/Events
/news-and-events/spotlight/Spotlight
/news-and-events/soldier-magaz...Soldier Magazine
/news-and-events/british-army-...British Army Review
/news-and-events/regional-pres...Regional Press Offices
https://www.army.mod.uk/people/People & Careers
/people/careers/Careers
/people/health-wellbeing-welfa...Health, Wellbeing & Welfare Support
/people/initial-training/Initial Training
/people/live-well/Army Life
/people/work-well/Career Training
/people/leaving-well/Leaving the Army and Our Veterans
/equipment/Equipment
/equipment/aircraft/Aircraft
/equipment/artillery-and-air-d...Artillery and Air Defence
/equipment/assault-boats-and-l...Assault Boats and Landing Craft
/equipment/combat-vehicles/Combat Vehicles
/equipment/communication-and-s...Communication and Surveillance
/equipment/engineering-equipment/Engineering Equipment
/equipment/logistic-vehicles/Logistic Vehicles
/equipment/personal-equipment/Personal Equipment
/equipment/protected-patrol-ve...Protected Patrol Vehicles
/equipment/reconnaissance-vehi...Reconnaissance Vehicles
/equipment/small-arms-and-supp...Small arms and support weapons
/equipment/ajax/Ajax
/equipment/boxer/Boxer
/equipment/challenger-3/Challenger 3
/equipment/land-ceptor/Land Ceptor
https://jobs.army.mod.uk/External Subdomain Text duplicate Join us
https://jobs.army.mod.uk/External Subdomain Explore Army Jobs
/what-we-do/What We Do British Army today and tomorrow
/news-and-events/News and Events Stay in the know
/who-we-are/the-army-reserve/The Army Reserve realise your potential
/people/careers/Thinking of joining?
/people/careers/New window Text duplicate Careers
https://jobs.army.mod.uk/External Subdomain Visit Army Jobs
/news-and-events/Latest news and events
/news-and-events/View All News and Events
/news-and-events/news/2024/07/...‘Pulling the Future into the Present’, RUSI Land Warfare Conference 2024
/news-and-events/news/2024/07/...Iron Vipers sustain troops during NATO’s Exercise Steadfast Defender 24
/news-and-events/news/2024/07/...Armed Forces support State Opening of Parliament and mark Her Majesty The Queen’s 77th Birthday
/news-and-events/news/2024/07/...Accolades keep coming for Army Chef of the Year 2024
/news-and-events/news/2024/07/...Military Working Dogs take flight
/news-and-events/news/2024/07/...Bear Grylls joins forces with British Army
/news-and-events/news/2024/07/...Commanding NATO role for 1st (UK) Division
/deployments/Our operations and deployments
/deployments/Current Operations & Deployments
/deployments/baltics/Text duplicate Baltics
/deployments/brunei/Text duplicate Brunei
/deployments/cyprus/Text duplicate Cyprus
/deployments/germany/Text duplicate Germany
/deployments/gibraltar/Text duplicate Gibraltar
/deployments/iraq/Text duplicate Iraq
/deployments/south-atlantic-is...Falklands
/deployments/baltics/Text duplicate Baltics
/accessibility/Accessibility
/security-policy/Security policy
/privacy-and-cookies/Privacy and Cookies
/freedom-of-information/Freedom of Information
https://jobs.army.mod.uk/External Subdomain Join the Army
/get-in-touch/Get in touch
https://www.facebook.com/briti...New window External Subdomain URL anchor text
https://www.facebook.com/britisharmy
https://www.youtube.com/britis...New window External Subdomain URL anchor text
https://www.youtube.com/britisharmy
https://www.instagram.com/brit...New window External Subdomain URL anchor text
https://www.instagram.com/britisharmy
https://twitter.com/britisharmyNew window External URL anchor text
https://twitter.com/britisharmy
https://www.linkedin.com/compa...New window External Subdomain URL anchor text
https://www.linkedin.com/company/british-army
https://www.army.mod.uk/Anchor Back to top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.army.mod.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.92 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (49 kB).

HTTP Response Header

NameValue
dateWed, 24 Jul 2024 12:55:40 GMT
content-typetext/html; charset=utf-8
access-control-expose-headersRequest-Context
cache-controlprivate
set-cookie122 Characters
varyAccept-Encoding
strict-transport-securitymax-age=31536000 ; includeSubDomains ; preload
request-contextappId=cid-v1:09245105-7f18-4477-ae67-32f2d1a50a46
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
referrer-policystrict-origin-when-cross-origin
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8a8410d9f9a19116-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 9,147 referring domains.
This page has 533,144 backlinks.
This page has backlinks from 5,279 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.army.mod.uk
The British Army homepage | The British Army
The British Army protects the United Kingdom’s interests at home and abroad, providing a safe and secure environment in which all British citizens can live and prosper.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Army97%Check
British Army91%Check
Army Chef70%Check
Army Jobs67%Check
British Army homepage66%Check
prosper50%Check
United46%Check
News and Events46%Check
United Kingdom46%Check
News43%Check

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