Aru.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
90% 
Page structure
29% 
Link structure
86% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.40 s
File size
105.10 kB
Words
1134
Media files
21
Number of links
179 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University courses at ARU | Anglia Ruskin University - ARU
The length of the page title is perfect. (530 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Boost your career with award-winning facilities and full support throughout your degree. Join ARU in Chelmsford, Cambridge, Peterborough or Writtle.
The length of the meta description is perfect. (921 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.aru.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionBoost your career with award-winning facilities and full support throughout your degree. Join ARU in Chelmsford, Cambridge, Peterborough or Writtle.
google-site-verificationpHDs6RN5TNKkFXztTMG4P7ZBV6DUhZfttuzGBTllW1U
msvalidate.01E337CC1DD9163EA7CA6027AEA092C745
msapplication-config/Assets/img/icons/favicons/browserconfig.xml
msapplication-TileImage/Assets/img/icons/favicons/mstile-310x310.png
msapplication-TileColor#da532c
publishidd033216d28844c72a95114a64a079ce1
langen
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1134 words. That's ok.
26.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.62 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 23 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nts-outside-helmore-building_900x576.jpgTwo students outside the entrance to Anglia Ruskin University's Cambridge campus
...event/glow-in-the-dark-light_600x450.jpgLines of colour made from moving lights
...of-students-aru-peterborough_700x430.jpgGroup of university students chatting
...udents-with-books-in-grounds_700x430.jpgThree students standing in a group and looking at books
...ent-group/chelmsford-grounds_700x430.jpgThree students sitting on grass with trees behind them
.../humanities-students-library_700x430.jpgSmall group of students in a university library
...es/119x119/icons/certificate_119x119.jpgNo alt attribute provided
...ia/Images/119x119/icons/star_119x119.jpgNo alt attribute provided
...s/119x119/icons/uni-building_119x119.jpgNo alt attribute provided
...edia/Images/119x119/icons/cv_119x119.jpgNo alt attribute provided
...mages/119x119/icons/rosette2_119x119.jpgNo alt attribute provided
...mages/119x119/icons/sunshone_119x119.jpgNo alt attribute provided
.../black-history-month-colours_700x430.jpgThree stripes of colour: red, yellow and green
...aneous/female_police_officer_700x430.jpgA female Police officer smiles to camera
...30/Subject-areas/Behavioural-science.jpgStudent using VR headset
...ver-but-not-wise-event-image_600x450.jpgIllustration of neural networks in the shape of a human brain
...ocks-louis-maniquet-unsplash_700x430.jpgGlass globe on rocks, reflecting sky and sunset
...esearch/lets-go-fly-the-kite_700x430.jpgAn older man pointing at a map projected onto a wall in a community space
...tudents-on-chelmsford-campus_600x450.jpgFour students walking on ARU's Chelmsford campus
...ent-in-civil-engineering-lab_600x450.jpgWoman working in a civil engineering lab
...udent-ambassadors-chelmsford_700x430.jpgTwo Student Ambassadors outside buildings on the ARU Chelmsford campus

Page structure

H1 heading
(Critically important)
ARU in Cambridge, Chelmsford and Peterborough
Too many H1 headings
Headings
(Important)
There are 50 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 ARU in Cambridge, Chelmsford and Peterborough
H1 Open Days
H2 Chelmsford Science Festival
H2 Undergraduate degrees
H2 College courses
H2 Masters degrees
H2 Research programmes
H2 Explore our campuses
H2 Why ARU
H2 Black History Month 2024
H2 News
H2 Research at ARU
H2 Let's Go Fly The Kite
H2 Events
H2 Footer
H3 Courses
H3 Apply
H3 Discover
H3 Writtle College
H3 Explore
H3 Prepare
H3 Support
H3 Experience
H3 Studying at ARU
H3 Applying to ARU
H3 Arriving at ARU
H3 Postgraduate research
H3 Why research at ARU?
H3 Impact and case studies
H3 Institutes and groups
H3 Develop your business
H3 Develop your people
H3 Student and graduate talent
H3 Case studies and news
H3 Recent graduates
H3 Alumni
H3 Supporters
H3 Search for a course
H3 New research centre focuses on equity in public services
H3 VR offers new opportunities for Social Work students
H3 Al could help improve detection of skin cancer
H3 Schools and colleges taster events
H3 Women in STEM: Inspiring Future Leaders
H3 Campus tours
H3 About our University
H3 Our campuses
H3 Faculties
H3 Research institutes
H3 Quick links
H3 Get in touch
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.aru.ac.uk/Anchor Skip main navigation
/students-and-staffStudents and staff
https://www.aru.ac.uk/No Text
/study/subject-areasSubject areas
/study/undergraduateUndergraduate
/study/postgraduatePostgraduate
/research/postgraduate-researchPostgraduate research
/study/college-coursesCollege courses and apprenticeships
/study/continuing-professional...Short courses and CPD
/study/degree-apprenticeshipsDegree apprenticeships
/student-life/life-on-campus/d...Distance learning at ARU
/study/undergraduate/how-to-applyHow to apply - undergraduate
/study/postgraduate/how-to-applyHow to apply - postgraduate taught
/study/college-courses/how-to-...How to apply - college courses
/study/admissionsAdmissions process
/study/admissions/interviews-a...Interviews, auditions and portfolios
/study/open-dayOpen Days
/about-us/explore-aru/teaching...Teaching excellence
/schools-and-collegesSchools and colleges
/community-engagementARU in the community
/writtle-collegeWrittle College
/writtle-college/governanceGovernance
https://www.aru.ac.uk/studyStudy with us
/student-life/life-on-campusOur campuses
/student-life/accommodationAccommodation
/study/open-dayText duplicate Open Days
/student-life/preparing-for-st...Help with student finances
/student-life/preparing-for-st...Support with the cost of living
/student-life/preparing-for-st...Before you get here
/student-life/preparing-for-st...Welcome Week for university students
/student-life/preparing-for-st...Induction Week for college students
/student-life/preparing-for-st...Starting your course
/student-life/preparing-for-st...Information for parents
/student-life/support-and-faci...Careers and employability
/student-life/support-and-faci...World-class facilities
/student-life/support-and-faci...Health and wellbeing
/student-life/support-and-faci...Study skills
/student-life/support-and-faci...Disability support
/student-life/support-and-faci...Information and support for specific student groups
/student-life/student-experien...ARU Students’ Union
/student-life/student-experien...Sport
/student-life/student-experien...Global opportunities
/student-life/student-experien...Learn a language
/student-life/student-experien...Anglia Ruskin Enterprise Academy (AREA)
/student-lifeStudent life
/international/coursesCourses for international students
/international/incoming-intern...Opportunities for visiting international students
/international/student-supportInternational student support
/international/english-languag...English language support
/about-us/global-partnershipsGlobal partnerships
/international/how-to-applyHow to apply
/international/entry-requirementsEntry requirements
/international/important-dates...Important dates and deadlines
/international/fees-and-schola...Fees, funding and scholarships
/international/immigrationImmigration
/international/information-by-...Information by region
/international/contact-usContact the International Office
/international/information-for...Information for EU/EEA and Swiss students
/international/planning-your-t...Before you arrive
/international/planning-your-t...Planning your travel
/international/planning-your-t...International Orientation Programme
/internationalInternational
/research/postgraduate-researchText duplicate Postgraduate research
/research/postgraduate-researc...Types of degrees we offer
/research/postgraduate-researc...How to apply for a research programme
/student-life/preparing-for-st...Postgraduate research student finance
/research/postgraduate-researc...Postgraduate research degree enquiries
/research/why-research-at-aruWhy research at ARU?
/research/why-research-at-aru/...Why do a research degree at ARU?
/research/why-research-at-aru/...Health, Performance and Wellbeing
/research/why-research-at-aru/...Safe and Inclusive Communities
/research/why-research-at-aru/...Sustainable Futures
/research/impact-and-case-studiesImpact and case studies
/research/impact-and-case-stud...Research news
/research/impact-and-case-stud...Research Excellence Framework
/research/our-research-institu...Our research institutes
/research/our-research-institu...Research centres and groups
https://www.aru.ac.uk/researchResearch
/business-employers/develop-yo...Funding opportunities
/business-employers/develop-yo...Innovation and business support
/business-employers/develop-yo...Arise Innovation Hubs
/business-employers/develop-yo...Conference and meeting room hire
/study/continuing-professional...Text duplicate Short courses and CPD
/study/degree-apprenticeships/...Degree Apprenticeships for employers
/business-employers/develop-yo...PhDs at work
/business-employers/access-stu...Access our student and graduate talent
/business-employers/access-stu...Advertise graduate jobs and internships
/business-employers/access-stu...Making social impact - SHoKE
/business-employers/access-stu...Work with students on business projects
/business-employers/access-stu...Work placements for ARU students
/business-employers/why-collab...Working with ARU – Case studies
/business-employers/contact-usContact us and sign up for our newsletter
/business-employersBusiness and employers
/graduation-and-alumni/your-gr...Your graduation ceremony
/graduation-and-alumni/celebra...College celebration events
/graduation-and-alumni/alumni-...Alumni stories
/graduation-and-alumni/benefit...Alumni benefits and services
/graduation-and-alumni/benefit...Career development
/graduation-and-alumni/get-inv...Opportunities for alumni to get involved
/graduation-and-alumni/support...Support ARU
/graduation-and-alumni/support...Supporting our people
/graduation-and-alumni/support...Ways to give
/graduation-and-alumniAlumni and supporters
https://www.aru.ac.uk/newsNews
https://www.aru.ac.uk/eventsEvents
/study/open-daySubdomain Book your Open Day place
/study/course-searchShow all courses
/student-life/accommodationText duplicate Accommodation
/student-life/preparing-for-st...Text duplicate Help with student finances
/student-life/support-and-faci...Text duplicate Careers and employability
/student-life/support-and-faci...Text duplicate Health and wellbeing
/events/chelmsford-science-fes...Browse all Festival events
/events/chelmsford-science-fes...Book tickets for our free Family Science Days
/study/undergraduateFind an undergraduate course
/study/college-coursesSearch college courses
/study/postgraduateBrowse postgraduate courses
/research/postgraduate-researchExplore research opportunities
/student-life/life-on-campus/c...Cambridge
/student-life/life-on-campus/c...Chelmsford
/student-life/life-on-campus/a...Peterborough
/student-life/life-on-campus/w...Writtle
/about-us/explore-aru/awards-a...University of the Year 2023
/about-us/explore-aru/teaching...Gold standard teaching
/student-life/support-and-faci...Award-winning facilities
/student-life/support-and-faci...Career support from day one
https://www.aru.ac.uk/researchWorld-leading research
/about-us/sustainabilityA sustainable university
/black-history-monthTrivial anchor text
Read more
/news/professor-to-lead-new-11...Read more about the Centre
/news/vr-offers-new-opportunit...Read about the new innovation in social worker training
/news/ai-model-that-checks-for...Read about the study
https://www.aru.ac.uk/newsView all news
/research/why-research-at-aru/...Text duplicate Health, Performance and Wellbeing
/research/why-research-at-aru/...Text duplicate Safe and Inclusive Communities
/research/why-research-at-aru/...Text duplicate Sustainable Futures
/news/the-kites-heritage-takes...Find out how you can share your stories of The Kite
/schools-and-colleges/eventsBook for your school group
/events/women-in-stem-inspirin...Attend our free conference
/study/open-day/campus-toursCome and explore
https://www.aru.ac.uk/eventsBrowse all events
https://www.aru.ac.uk/Anchor Skip footer navigation
https://www.aru.ac.uk/about-usAbout us
/about-us/our-mission-and-valuesOur vision and values
/about-us/equality-diversity-a...Equality, Diversity and Inclusion
/about-us/sustainabilitySustainability
/about-us/explore-aruExplore ARU
/about-us/governanceText duplicate Governance
/about-us/governance/ofs-trans...Transparency return
/about-us/governance/policies-...Slavery and Human Trafficking Statement
/about-us/working-hereJobs at ARU
/student-life/life-on-campus/c...Text duplicate Cambridge
/student-life/life-on-campus/c...Text duplicate Chelmsford
/peterboroughARU Peterborough
/student-life/life-on-campus/w...Text duplicate Writtle
/student-life/life-on-campus/a...ARU London
/arts-humanities-education-and...Arts, Humanities, Education and Social Sciences
/business-and-lawBusiness and Law
/health-medicine-and-social-careHealth, Medicine and Social Care
/science-and-engineeringScience and Engineering
/cambridge-institute-for-music...Cambridge Institute for Music Therapy Research
/global-sustainability-institu...Global Sustainability Institute
/international-policing-and-pu...International Policing and Public Protection Research Institute
https://www.aru.ac.uk/storylabStoryLab
/veterans-and-families-instituteVeterans & Families Institute for Military Social Research
/vision-and-eye-research-insti...Vision and Eye Research Institute
/our-prospectusesRequest a prospectus
/schools-and-collegesText duplicate Schools and colleges
https://www.aru.ac.uk/eventsEvents at ARU
https://www.aru.ac.uk/news/pressPress Office
https://www.aru.ac.uk/ariseArise innovation centres
https://library.aru.ac.uk/External Subdomain Library
/anglia-learning-and-teachingAnglia Learning & Teaching
/web-paymentsOnline payment portal
https://www.facebook.com/angli...External Subdomain Anglia Ruskin on Facebook
https://www.instagram.com/angl...External Subdomain Anglia Ruskin on Instagram
https://twitter.com/angliaruskinExternal Anglia Ruskin on Twitter
https://www.youtube.com/user/U...External Subdomain Anglia Ruskin on YouTube
https://www.aru.ac.uk/contact-usMore contact options
/accessibility-statementAccessibility
/privacy-and-cookiesPrivacy and cookies
/disclaimer-and-acceptable-useDisclaimer
/about-us/governance/policies-...Freedom of Information
/about-us/governance/strategy-...Charities Act
/terms-of-useTerms of use of the website

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.aru.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.40 seconds.
The file size of the HTML document is fine (105 kB).

HTTP Response Header

NameValue
dateSun, 27 Oct 2024 06:55:34 GMT
content-typetext/html; charset=utf-8
cache-controlno-cache, no-store
expires-1
pragmano-cache
set-cookie102 Characters
varyAccept-Encoding
request-contextappId=cid-v1:2683a447-64ff-48e2-92a1-131d0a868b92
cf-cache-statusDYNAMIC
strict-transport-securitymax-age=15552000; includeSubDomains
x-content-type-optionsnosniff
servercloudflare
cf-ray8d90c8007d87dcba-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,763 referring domains.
This page has 1,343,235 backlinks.
This page has backlinks from 2,961 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

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Sitemap: https://aru.ac.uk/sitemap.ashx

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www.aru.ac.uk
University courses at ARU | Anglia Ruskin University - ARU
Boost your career with award-winning facilities and full support throughout your degree. Join ARU in Chelmsford, Cambridge, Peterborough or Writtle.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ARU93%Check
Chelmsford70%Check
Peterborough or70%Check
ARU Students69%Check
Cambridge63%Check
Peterborough63%Check
Support59%Check
University courses57%Check
university56%Check
Courses54%Check
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