Asa.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
89% 
Page quality
78% 
Page structure
42% 
Link structure
71% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.68 s
File size
56.60 kB
Words
881
Media files
19
Number of links
143 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - ASA | CAP
The page title is too short. (170 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Advertising Standards Authority (ASA) is UK's regulator of advertising. We apply the Ad Codes, written by the Committees of Advertising Practice (CAP).
The length of the meta description is perfect. (966 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe Advertising Standards Authority (ASA) is UK's regulator of advertising. We apply the Ad Codes, written by the Committees of Advertising Practice (CAP).
authorAdvertising Standards Authority | Committee of Advertising Practice
robotsindex,follow
viewportwidth=device-width, initial-scale=1
og:titleHome
og:typewebsite
og:urlhttps://www.asa.org.uk/
og:descriptionThe Advertising Standards Authority (ASA) is UK's regulator of advertising. We apply the Ad Codes, written by the Committees of Advertising Practice (CAP).
og:imagehttps://www.asa.org.uk/static/c05a1374-29fc-45c3-aeb338c496a915f4/opengraphimage_83f4e8796336604b59d7216d0ecd81a5/parallax-image-homepage-1600px2x.jpg

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 881 words. That's ok.
29.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.36 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/img/logos/logo-asa.pnglogo-asa
/assets/img/logos/logo-cap.pnglogo-cap
.../8ad44dea-bd7e-45fc-a10a8e5b2beb3d51.jpgMeet our Press Team
.../a6ff1495-edb6-4d62-9170bf825a699f3f.jpgPublished rulings
....f2844ba9-50af-4622-9cd3a2b878e4bcf3.jpgAdviceOnline
.../083bb48f-0b88-4af4-b17b6931c76eaee5.jpgNo alt attribute provided
...a9_4a7c7e45a350/AR-2023-cover-social.pngAnnual Report 2023
...4e1f02229a6c7328b08abca9/children-tv.pngChildren's Exposure to TV ads: latest update
...28b08abca9_4a7c7e45a350/Enviro-Image.pngClimate change and the environment
...Series-3-Thumbnails-website-version6.pngCAP Bitesize!
...d145434e1f02229a6c7328b08abca9/phone.pngReport a Scam Ad
....3fbf40fd-21f8-4abd-b2f50eaa2bcf8143.pngSubscribe to our newsletters
/assets/img/logos/logo-cap.pnglogo-cap
.../06ae10d2-bb4f-4eac-9908994601e42b50.jpgCAP eLearning
.../a6ff1495-edb6-4d62-9170bf825a699f3f.jpgOur newsletters
.../4f2506c6-a55c-4baa-b25af13512de0c24.jpgOur research
/assets/img/logos/logo-asa-small.pnglogo-asa-small
/assets/img/logos/logo-cap-small.pnglogo-cap-small
https://www.asa.org.uk/assets/img/pixl8.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Annual Report 2023
Too many H1 headings
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 38 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Annual Report 2023
H1 Children's Exposure to TV ads: latest update
H1 Climate change and the environment
H1 CAP Bitesize!
H1 Report a Scam Ad
H1 Subscribe to our newsletters
H1 Who we are and what we do
H1 Popular advice & resources
H2 Latest rulings
H2 Latest news
H2 Latest advice
H2 Useful resources
H2 Also of interest
H3 Advice and guidance
H3 Make a complaint
H3 Training & events
H3 Our latest news
H3 CAP eLearning
H3 Our newsletters
H3 Our research
H4 Meet our Press Team
H4 Published rulings
H4 AdviceOnline
H4 Issues and topics
H4 Our latest Annual Report sets out how we're building our world-leading AI capability, to better protect consumers, citizens and business
H4 We've published our latest report, tracking how often and for how long children are seeing TV ads for alcohol and gambling products.
H4 The ASA has a long track record in tackling problematic environmental claims, take a look at our work so far.
H4 Our latest CAP Bitesize series helps businesses get to grips with advertising non-surgical cosmetic interventions, such as dermal fillers, teeth whitening treatments, laser or light treatments, and...
H4 We have a Scam Ad Alert system to better protect consumers, as well as an ad reporting tool to help us act quickly. If you've seen an online scam ad, let us know.
H4 Keep up to date with our work, plus receive guidance, tips and training alerts
H4 Femgroup Ltd t/a Feminapause
H4 Nasty Gal Ltd
H4 Complaints about advertising of Oasis concert tickets – ASA update
H4 Lucas Boudet: A tribute
H4 ASA partners with Compare the Market and Acast for latest ad awareness campaign
H4 Alcohol: Violence
H4 Beauty and Cosmetics: Electrical devices for lines and wrinkles
H4 Legality
Some anchor texts are used more than once.
8 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.asa.org.uk/IMG-ALT logo-asa
https://www.asa.org.uk/IMG-ALT logo-cap
/account/login.htmlSubdomain Sign in / Sign up
https://www.asa.org.uk/Subdomain Home
/about-asa-and-cap.htmlSubdomain About ASA and CAP
/about-asa-and-cap/people.htmlSubdomain People
/about-asa-and-cap/about-regul...Subdomain About regulation
/about-asa-and-cap/the-work-we...Subdomain The work we do
/about-asa-and-cap/our-history...Subdomain Our history
/about-asa-and-cap/national-ad...Subdomain Our ad campaign
/about-asa-and-cap/careers-at-...Subdomain Careers
/general/media.htmlSubdomain Meet our Press Team
/codes-and-rulings.htmlSubdomain Codes and rulings
/codes-and-rulings/advertising...Subdomain Advertising codes
/codes-and-rulings/rulings.htmlSubdomain Rulings
/codes-and-rulings/independent...Subdomain Independent reviews
/codes-and-rulings/non-complia...Subdomain Non-compliant advertisers
/codes-and-rulings/sanctions.htmlSubdomain Sanctions
/codes-and-rulings/trading-sta...Subdomain Trading Standards referrals
/codes-and-rulings/non-complia...Subdomain Non-compliant social media influencers
/codes-and-rulings/rulings.htmlSubdomain Published rulings
/advice-and-resources.htmlSubdomain Advice and resources
/advice-and-resources/news.htmlSubdomain News
/advice-and-resources/resource...Subdomain Resource library
/advice-and-resources/bespoke-...Subdomain Bespoke Copy Advice
/advice-and-resources/training...Subdomain Training and events
/advice-and-resources/cap-elea...Subdomain Online Training
/advice-and-resources/rulings-...Subdomain Our Rulings podcasts
/advice-and-resources/cap-bite...Subdomain CAP Bitesize
/advice-and-resources/cap-webi...Subdomain CAP Webinars
/advice-and-resources/research...Subdomain Research at the ASA and CAP
/advice-and-resources/advice-f...Subdomain Advice for businesses
/advice-and-resources/resource...Subdomain AdviceOnline
/issues-and-topics.htmlSubdomain Issues and topics
/topic_category/social_and_pol...Subdomain Social and political
/topic/Beliefs_and_cultural_id...Subdomain Beliefs and cultural identity
/topic/Privacy_and_popular_cul...Subdomain Privacy and popular culture
/topic/Charity_education_and_t...Subdomain Charity, education and Third sector
/topic/Children_and_the_vulner...Subdomain Children and the vulnerable
/topic/Claims_endorsements_and...Subdomain Claims, endorsements and testimonials
/topic/Gender_sex_and_relation...Subdomain Gender, sex and relationships
/topic/Politics_and_public_ser...Subdomain Politics and public services
/topic/Safety_and_security.htmlSubdomain Safety and security
/topic_category/lifestyle_and_...Subdomain Lifestyle and living
/topic/Alcohol.htmlSubdomain Alcohol
/topic/Clothing_shoes_and_jewe...Subdomain Clothing, shoes and jewellery
/topic/Food_drink_and_suppleme...Subdomain Food, drink and supplements
/topic/Gambling.htmlSubdomain Gambling
/topic/Holidays_travel_and_mot...Subdomain Holidays, travel and motoring
/topic/Home_and_garden.htmlSubdomain Home and garden
/topic/Sports_leisure_and_hobb...Subdomain Sports, leisure and hobbies
/topic/Vaping_smoking_and_drug...Subdomain Vaping, smoking and drugs
/topic_category/money_and_lega...Subdomain Money and legal
/topic/Financial_products_and_...Subdomain Financial products and services
/topic/Legal_and_regulation.htmlSubdomain Legal and regulation
/topic/Pricing_and_charges.htmlSubdomain Pricing and charges
/topic/Promotions_and_competit...Subdomain Promotions and competitions
/topic/Property_sales_and_lett...Subdomain Property sales and lettings
/topic/Recruitment_and_work.htmlSubdomain Recruitment and work
/topic_category/technology_and...Subdomain Technology and environment
/topic/Animals_and_farming.htmlSubdomain Animals and farming
/topic/Appliances_electronics_...Subdomain Appliances, electronics and machinery
/topic/Computers_phones_and_te...Subdomain Computers, phones and telecoms
/topic/Delivery_construction_a...Subdomain Delivery, construction and logistics
/topic/Utilities_energy_and_en...Subdomain Utilities, energy and environment
/topic_category/health_and_bea...Subdomain Health and beauty
/topic/Beauty_products_groomin...Subdomain Beauty products, grooming and hygiene
/topic/Cosmetic_surgery_and_pr...Subdomain Cosmetic surgery and procedures
/topic/Health_conditions.htmlSubdomain Health conditions
/topic/Medical_devices.htmlSubdomain Medical devices
/topic/Medical_procedures_and_...Subdomain Medical procedures and services
/topic/Medicines_remedies_and_...Subdomain Medicines, remedies and therapies
/topic/Weight_and_slimming.htmlSubdomain Weight and slimming
/media-channel.htmlSubdomain Media channel
/media_channel/Packaging_and_p...Subdomain Packaging and point of sale
/media_channel/Online_catch_up...Subdomain Online, catch-up TV and radio, in-app and in-game
/media_channel/Mailings_email_...Subdomain Mailings, email, phone/fax and messaging
/media_channel/Cinema.htmlSubdomain Cinema
/media_channel/TV_and_radio_br...Subdomain TV and radio (broadcast only)
/media_channel/Poster_and_othe...Subdomain Poster and other out of home
/media_channel/Newspapers_maga...Subdomain Newspapers, magazines and printed materials
/issues.htmlSubdomain Issue
/issue/Offensive.htmlSubdomain Offensive
/issue/copy-advice-issue.htmlSubdomain Copy Advice Issue
/issue/no-issue.htmlSubdomain No Issue
/issue/miscellaneous-other.htmlSubdomain Miscellaneous/Other
/issue/Misleading.htmlSubdomain Misleading
/issue/harm-irresponsibility.htmlSubdomain Harm/Irresponsibility
/issue/Harmful.htmlSubdomain Harmful
/issues-and-topics.htmlSubdomain Text duplicate Issues and topics
/make-a-complaint.htmlSubdomain Make a complaint
/make-a-complaint/complaints-f...Subdomain Complaints FAQ
/make-a-complaint/report-an-on...Subdomain Report an online scam ad
/make-a-complaint/guide-to-mak...Subdomain Guide to making a complaint
/news/annual-report-2023.htmlSubdomain Trivial anchor text
Read more
/news/children-s-exposure-to-t...Subdomain Text duplicate Trivial anchor text
Read more
/general/climate-change-and-en...Subdomain Read on
/advice-and-resources/cap-bite...Subdomain Watch now
/make-a-complaint/report-an-on...Subdomain Find out more
/newsletter.htmlSubdomain sign up now
/about-asa-and-cap/about-regul...Subdomain Learn more
/advice-and-resources/resource...Subdomain Advice and guidance
/make-a-complaint.htmlSubdomain Text duplicate Make a complaint
/advice-and-resources/training...Subdomain Training & events
/advice-and-resources/news.htmlSubdomain Our latest news
/rulings/femgroup-ltd-a24-1241...Subdomain No Text
/rulings/femgroup-ltd-a24-1241...Subdomain Femgroup Ltd t/a Feminapause
/rulings/nasty-gal-ltd-a24-123...Subdomain No Text
/rulings/nasty-gal-ltd-a24-123...Subdomain Nasty Gal Ltd
/codes-and-rulings/rulings.htmlSubdomain Show more
/news/complaints-about-adverti...Subdomain No Text
/news/complaints-about-adverti...Subdomain Complaints about advertising of Oasis concert tickets – ASA update
/news/lucas-boudet-a-tribute.htmlSubdomain No Text
/news/lucas-boudet-a-tribute.htmlSubdomain Lucas Boudet: A tribute
/news/asa-partners-with-compar...Subdomain No Text
/news/asa-partners-with-compar...Subdomain ASA partners with Compare the Market and Acast for latest ad awareness campaign
/advice-and-resources/news.htmlSubdomain View all news
https://www.youtube.com/watch?...External Subdomain No Text
/advice-online/alcohol-violenc...Subdomain No Text
/advice-online/alcohol-violenc...Subdomain Alcohol: Violence
/advice-online/beauty-and-cosm...Subdomain No Text
/advice-online/beauty-and-cosm...Subdomain Beauty and Cosmetics: Electrical devices for lines and wrinkles
/advice-online/legality.htmlSubdomain No Text
/advice-online/legality.htmlSubdomain Legality
/advice-and-resources/resource...Subdomain AdviceOnline Library - Advice for Marketers
/advice-and-resources/resource...Subdomain Advertising Guidance - Formal CAP Guidance
/advice-and-resources/training...Subdomain Text duplicate Training and events
/advice-and-resources/resource...Subdomain Consultations
/advice-and-resources/research...Subdomain Text duplicate Research at the ASA and CAP
/advice-and-resources/cap-elea...Subdomain CAP eLearning
IMG-ALT CAP eLearning
/newsletter.htmlSubdomain Our newsletters
IMG-ALT Our newsletters
/advice-and-resources/research...Subdomain Our research
IMG-ALT Our research
http://twitter.com/ASA_UKExternal No Text
https://www.facebook.com/adaut...External Subdomain No Text
http://www.linkedin.com/compan...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
http://twitter.com/cap_ukExternal No Text
https://goo.gl/maps/GpPMJLcchz...New window External view on map
/contact-us.htmlSubdomain Trivial anchor text
here
/general/accessibility.htmlSubdomain Accessibility
A-TITLE Accessibility
/general/privacy-policy.htmlSubdomain Privacy policy
A-TITLE Privacy policy
/general/cookie-policy.htmlSubdomain Cookies policy
A-TITLE Cookies policy
/general/twitter-policy.htmlSubdomain Twitter policy
/general/unacceptable-contact....Subdomain Unacceptable contact
/about-asa-and-cap/careers-at-...New window Subdomain Text duplicate Careers
A-TITLE Careers
/transparency.htmlSubdomain Transparency
A-TITLE Transparency
/general/cymru.htmlSubdomain Cymru
/general/media.htmlSubdomain ASA Press Office
/newsletter.htmlNew window Subdomain Text duplicate Our newsletters
A-TITLE Our newsletters
http://pixl8.co.uk/New window External Website by Pixl8
/newsletter.htmlSubdomain our newsletter

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.asa.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.68 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (57 kB).

HTTP Response Header

NameValue
dateMon, 16 Sep 2024 05:24:42 GMT
content-typetext/html;charset=UTF-8
set-cookie92 Characters
varyAccept-Encoding
x-frame-optionsDENY
content-languageen-US
x-cachenginx: HIT, fpc:
x-content-type-optionsnosniff
x-download-optionsnoopen
x-permitted-cross-domain-policiesnone
strict-transport-securitymax-age=15552000; preload
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=4BwwY5LXAyLFBQ8cuOWHsdqs%2BpJoIg3MncND30AiZ%2FyxIUQUxt2uPpzB0ymwzK31H9TpyqNh267eijt%2BBfgAXe54hM%2FNjxk7vqxxCV5BzPqtCmFOnkLHBNHTm9u9sV56"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray8c3e6e81fc80d2a9-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 9,421 referring domains.
This page has 153,327 backlinks.
This page has backlinks from 6,355 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt for https://www.asa.org.uk/

User-agent: *
 Disallow: */type/capcode/code_rule/*
 Disallow: */type/bcapcode/code_rule/*
 Disallow: */account/*

User-agent: Slurp
Crawl-delay: 120
Allow: /

User-agent: BLEXBot
Crawl-delay: 60

User-agent: MJ12bot
Crawl-Delay: 60

sitemap: https://www.asa.org.uk/sitemap.xml

Similar sites

Search preview

www.asa.org.uk
Home - ASA | CAP
The Advertising Standards Authority (ASA) is UK's regulator of advertising. We apply the Ad Codes, written by the Committees of Advertising Practice (CAP).

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ASA81%Check
ASA CAP75%Check
CAP70%Check
trading as59%Check
CAP Bitesize57%Check
Report56%Check
Annual56%Check
Annual Report56%Check
Advertising54%Check
Advertising Practice52%Check
Show more keywords and terms

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