Ash.org.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
82% 
Page structure
65% 
Link structure
73% 
Server
84% 
External factors
100% 
SEO Score
Response time
0.74 s
File size
57.90 kB
Words
1090
Media files
6
Number of links
116 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Action on Smoking and Health - ASH
The length of the page title is perfect. (329 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Action on Smoking and Health (ASH) is a public health charity set up by the Royal College of Physicians to end the harm caused by tobacco.
The length of the meta description is perfect. (864 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://ash.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1,minimum-scale=1,maximum-scale=5
robotsnoodp
authorASH
descriptionAction on Smoking and Health (ASH) is a public health charity set up by the Royal College of Physicians to end the harm caused by tobacco.
langen
twitter:imagehttps://ash.org.uk/assets/img/share-banner.png
og:urlhttps://ash.org.uk/
og:site_nameASH
og:typewebsite
og:descriptionAction on Smoking and Health (ASH) is a public health charity set up by the Royal College of Physicians to end the harm caused by tobacco.
og:titleAction on Smoking and Health - ASH
og:imagehttps://ash.org.uk/assets/img/share-banner.png
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1090 words. That's ok.
31.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.24 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1,minimum-scale=1,maximum-scale=5" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...rge/parliblogcoverimage.png?v=1743589551No alt attribute provided
...all/plan-to-end-smoking.png?v=1743589549No alt attribute provided
...of-Blog-post-graphics-2.jpg?v=1744898951No alt attribute provided
...taff-photo-october-2024.png?v=1729267326No alt attribute provided
...row/plan-to-end-smoking.png?v=1743550515No alt attribute provided
/assets/img/UkWebArchiveLogo.pngUK Web Archive Accreditation logo

Page structure

H1 heading
(Critically important)
ASH
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (3 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 ASH
H2 About ASH
H2 Resources
H2 Media Centre
H2 Demand for action on UK’s ‘top three killers’ ahead of Government's 10-Year Health Plan
H2 Big Tobacco must pay: New report demands urgent action from MPs to end smoking within a generation
H2 Subscribe to ASH Daily News
H3 Cookies
H3 Who we are
H3 Who we work with
H3 Annual Reports & Accounts
H3 Featured Resources
H3 APPG on Smoking and Health Manifesto for a Smokefree Future
H3 ASH resources on youth vaping
H3 Facts at a Glance
H3 Smoking Statistics
H3 All Resources
H3 Publications
H3 Local Toolkit
H3 NHS tobacco dependence treatment resources
H3 Latest Press Releases
H3 ASH Twitter Feed
H3 News
H3 Spokespeople
H3 Information about our use of cookies
H3 Strictly necessary cookies
H3 Analytical or performance cookies
H3 Targeting cookies
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 8 external links on this page.
LinkAttributesAnchor text
https://ash.org.uk/Anchor Skip to main content
https://ash.org.uk/No Text
https://ash.org.uk/Home
https://ash.org.uk/aboutAbout
/about/who-we-areWho we are
/about/who-we-are/our-historyOur history
/about/who-we-are/board-of-tru...Board of Trustees
/about/who-we-work-withWho we work with
/about/who-we-work-with/appgAPPG on Smoking & Health
/about/who-we-work-with/smokef...Smokefree Action Coalition
/about/who-we-work-with/smokin...Smoking in Pregnancy Challenge Group
/about/who-we-work-with/mental...Mental Health and Smoking Partnership
/about/who-we-work-with/smokef...Smokefree Councillor Network
/about/who-we-work-with/smokef...Smokefree NHS Network
/about/annual-reports-accountsAnnual Reports & Accounts
/about/submissionsSubmissions
/about/50th-anniversary50th Anniversary
https://ash.org.uk/resourcesResources
/resources/all-resourcesAll Resources
/resources/publicationsPublications
/resources/publications/reportsReports
/resources/publications/webinarsWebinars
/resources/publications/fact-s...Fact Sheets
/resources/publications/briefingsBriefings
/resources/local-toolkitLocal Toolkit
/resources/local-toolkit/tobac...Tobacco control: what you need to know
/resources/local-toolkit/datac...Data and Cost Calculators
/resources/local-toolkit/toolk...Article 5.3 toolkit
/resources/local-toolkit/local...Regional public opinion
/resources/local-toolkit/annua...Annual local tobacco control report
/resources/local-toolkit/the-l...The Local Government Declaration on Tobacco Control
/resources/local-toolkit/devel...Developing a system-wide tobacco control programme
/resources/smokefree-nhsNHS tobacco dependence treatment resources
/resources/smokefree-nhs/brief...Resources for Integrated Care Systems
/resources/smokefree-nhs/the-n...The NHS Smokefree Pledge
/resources/smokefree-nhs/nhs-t...NHS Long Term Plan tobacco treatment hub
/resources/smokefree-nhs/smoki...Text duplicate Smoking in Pregnancy Challenge Group
/resources/smokefree-nhs/smoke...Text duplicate Smokefree NHS Network
/resources/smokefree-nhs/menta...Text duplicate Mental Health and Smoking Partnership
https://ash.org.uk/lawLaw & Policy
/law/all-law-policy-guide-reso...All Law & Policy guide resources
/law/tobacco-control-policy-en...Tobacco control policy in England
/law/advertising-promotion-spo...Advertising, promotion, sponsorship and media representation
/law/case-law-relevant-to-the-ukCase law relevant to the UK
/law/international-context-who...International context – WHO and EU
/law/media-representationMedia representation
/law/packaging-and-labellingPackaging and labelling
/law/product-contentsProduct contents
/law/product-information-discl...Product information disclosures
/law/secondhand-smokeSecondhand smoke
/law/taxation-of-tobacco-and-r...Taxation of tobacco and related products
/law/tobacco-dependence-treatmentTobacco dependence treatment
/law/protection-of-policy-from...Tobacco industry interference
/law/systems-tobacco-traceabilityTobacco traceability and security features
/law/youth-accessYouth access
/health-inequalitiesHealth & Inequalities
/health-inequalities/the-smoke...The Smokefree 2030 Ambition
/health-inequalities/tackling-...Tackling Inequalities
/health-inequalities/youth-smo...Youth smoking
/health-inequalities/helping-a...Helping addicted smokers quit
/health-inequalities/vaping-an...Vaping and Tobacco Harm Reduction
/health-inequalities/secondhan...Text duplicate Secondhand smoke
/health-inequalities/tobacco-p...Tobacco product regulation
/health-inequalities/the-econo...The economic impact of smoking
/health-inequalities/the-tobac...The Tobacco and Vapes Bill
/health-inequalities/addressin...Addressing the Three Biggest Killers
/tobacco-industryTobacco Industry
/tobacco-industry/industry-beh...How Big Tobacco undermines tobacco control
/tobacco-industry/economics-of...Economics of tobacco
/tobacco-industry/tobacco-taxa...Tobacco taxation and illicit trade
/tobacco-industry/global-impac...Global impact of tobacco
https://ash.org.uk/media-centreMedia Centre
/media-centre/newsNews
/media-centre/news/press-releasesPress Releases
/media-centre/news/blogBlog
/media-centre/news/ash-daily-newsASH Daily News
/media-centre/spokespeopleSpokespeople
/media-centre/ash-in-the-newsASH in the news
https://ash.org.uk/contact-usContact Us
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.twitter.com/ashorgukNew window External Subdomain No Text
https://ash.org.uk/searchNo Text
/media-centre/news/blog/what-d...What does the Tobacco and Vapes Bill actually do? Read more Jan 2025
/resources/view/a-roadmap-to-a...Report A Roadmap to a Smokefree Country: No one starts, everyone stops, no profit in tobacco Read more APPG on Smoking & Health Apr 2025
/media-centre/news/blog/the-20...The 2025 Disposable Vapes Ban: What You Need to Know Read more Apr 2025
/about/who-we-areWho we are We are a leading voice in the media on tobacco control, providing expert comment, evidence and policy insight on a daily basis.
/about/who-we-work-withWho we work with The networks we co-ordinate and partners we work with.
/about/annual-reports-accountsAnnual Reports & Accounts An archive of the annual reports we produced from 1999 to 2016. A record of our financial statements.
/resources/view/appg-on-smokin...Report General APPG on Smoking and Health Manifesto for a Smokefree Future The APPG tobacco control manifesto calls on the Government to make Big Tobacco pay...
/resources/view/ash-brief-for-...Briefing Local Toolkit ASH resources on youth vaping Information to help local authorities and schools respond to growing concerns about youth vaping in thei...
/resources/view/facts-at-a-glanceFact Sheet Statistical Facts at a Glance This fact sheet covers some of the main statistics you need to know about smoking, with a focus on the UK and partic...
/resources/view/smoking-statis...Fact Sheet Statistical Smoking Statistics This fact sheet includes statistics on tobacco consumption and smoking-related illness and death. Read more ASH Nov...
/resources/all-resourcesAll Resources The full ASH knowledge base. Search and filter resources published or recommended by us.
/resources/publicationsPublications Research findings and resources published by ASH and our co-ordinated organisations.
/resources/local-toolkitLocal Toolkit Materials for local public health professionals and councillors involved in tobacco control.
/resources/smokefree-nhsNHS tobacco dependence treatment resources Support for the NHS to meet smokefree objectives.
/media-centre/news/press-relea...Demand for action on UK’s ‘top three killers’ ahead of Government's 10-Year Health Plan
/media-centre/news/press-relea...Trivial anchor text
Read more
/media-centre/news/press-relea...Big Tobacco must pay: New report demands urgent action from MPs to end smoking within a generation
/media-centre/news/press-relea...Text duplicate Trivial anchor text
Read more
https://twitter.com/AshOrgUK?r...External Tweets by AshOrgUK
/media-centre/newsNews ASH blog posts and press releases.
/media-centre/spokespeopleSpokespeople Our experienced and expert spokespeople can provide comment and background information on breaking stories 365 days of the year, 24/7.
https://www.linkedin.com/compa...External Subdomain No Text
https://www.twitter.com/ashorgukExternal Subdomain No Text
https://www.youtube.com/@ASH_O...External Subdomain No Text
https://ash.org.uk/Text duplicate Home
https://ash.org.uk/aboutAbout ASH
https://ash.org.uk/resourcesText duplicate Resources
https://ash.org.uk/lawText duplicate Law & Policy
/health-inequalitiesText duplicate Health & Inequalities
/tobacco-industryText duplicate Tobacco Industry
https://ash.org.uk/media-centreText duplicate Media Centre
https://ash.org.uk/contact-usText duplicate Contact Us
https://ash.org.uk/recruitmentRecruitment
https://g.page/The-Foundry-Con...External Map
/legal/privacy-policyPrivacy policy
/legal/terms-of-useTerms of use
/legal/cookie-policyCookies
https://www.ten4design.co.uk/c...New window External Subdomain Website by Ten4
https://ash.org.uk/cookiesAnchor See strictly necessary cookies
https://ash.org.uk/cookiesAnchor See analytical or performance cookies
https://ash.org.uk/cookiesAnchor See targeting cookies
https://ash.org.uk/cookiesSee cookie policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ash.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.74 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (58 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 10 May 2025 05:38:13 GMT
content-typetext/html; charset=UTF-8
content-length10307
varyAccept-Encoding
content-encodinggzip
content-security-policyupgrade-insecure-requests
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 307 referring domains.
This page has 867 backlinks.
This page has backlinks from 258 different ip addresses.

Search preview

ash.org.uk
Action on Smoking and Health - ASH
Action on Smoking and Health (ASH) is a public health charity set up by the Royal College of Physicians to end the harm caused by tobacco.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ASH91%Check
Smoking68%Check
Health66%Check
Action66%Check
Smoking Health66%Check
ASH Daily66%Check
Public Health60%Check
ASH Daily News58%Check
Tobacco54%Check
Health Plan54%Check

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