Audubon.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
83% 
Page structure
100% 
Link structure
73% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.07 s
File size
143.00 kB
Words
790
Media files
3
Number of links
98 internal / 35 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
National Audubon Society
The length of the page title is perfect. (233 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Audubon protects birds and the places they need, today and tomorrow.
The length of the meta description is perfect. (436 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.audubon.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionAudubon protects birds and the places they need, today and tomorrow.
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
robotsmax-image-preview:large
theme-color#161B26
langen
twitter:cardsummary_large_image
twitter:site@audubonsociety
twitter:titleNational Audubon Society
twitter:descriptionThe National Audubon Society protects birds and the places they need, today and tomorrow, throughout the Americas using science, advocacy, education, and on-the-ground conservation.
twitter:site:id@audubonsociety
twitter:urlhttps://www.audubon.org/
twitter:imagehttps://media.audubon.org/web_camillacerea_bahamas-7_1.jpg?width=640&height=320&auto=webp&quality=90&fit=crop&enable=upscale
fb:pages18709174006
og:determinerThe
og:site_nameAudubon
og:typewebsite
og:titleNational Audubon Society
og:descriptionThe National Audubon Society protects birds and the places they need, today and tomorrow, throughout the Americas using science, advocacy, education, and on-the-ground conservation.
og:imagehttps://media.audubon.org/web_camillacerea_bahamas-7_1.jpg?width=1200&height=630&auto=webp&quality=90&fit=crop&enable=upscale
og:updated_time2024-10-22T13:00:00-04:00
og:urlhttps://www.audubon.org/
ImageToolbarfalse
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 790 words. That's ok.
30.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.91 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...=90&fit=crop&enable=upscale&precrop=2395No alt attribute providedRuby-throated Hummingbird. Photo: Catherine Mullhaupt/Audubon Photography Awards
...=webp&quality=90&fit=crop&enable=upscaleNo alt attribute providedCommon Raven. Photo: Vicki Jauron/Audubon Photography Awards
data:[...] Base64A goldfinch perches on a sunflower holding a seed in its beak.

Page structure

H1 heading
(Critically important)
Build a Bright Future for Birds and the Planet
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Build a Bright Future for Birds and the Planet
H2 Conservation action through birds
H2 Birds Need You Now
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (35) on this page.
LinkAttributesAnchor text
https://www.audubon.org/Anchor Skip to main content
https://www.audubon.org/Audubon
/audubonmagazineMagazine
/our-work/coasts-and-oceansCoasts and Oceans
/our-work/rivers-lakes-wetlandsRivers, Lakes, and Wetlands
/our-work/prairies-and-forestsGrasslands, Aridlands, and Forests
/our-work/cities-and-townsCities, Towns, and Parks
/our-work/americasAudubon Across the Hemisphere
/about/welcome-flight-planBending the Bird Curve
/our-work/climateOur Climate Strategy
/our-work/climate/clean-energyBirds and Clean Energy
/our-work/climate/natural-clim...Natural Climate Solutions
/our-work/climate/restoration-...Restoration and Resiliency
https://www.audubon.org/advocacyAudubon Advocacy
/our-work/climate/clean-energyClimate Policy and Renewable Energy
/our-work/scienceAudubon Science
/our-work/science/bird-migrati...Migratory Bird Initiative
/our-work/climate/scienceBirds and Climate Change
/important-bird-areasImportant Bird Areas
https://www.audubon.org/newsBird and Conservation News
/menu/press-roomPress Room
/our-work/why-birdsWhy Birds?
https://www.audubon.org/aboutOur Mission
/about/historyOur History
https://www.audubon.org/about/ediEquity, Diversity, Inclusion & Belonging
/about/audubon-leadersLeadership & Board of Directors
/about/reports-financialsReports & Financials
/about/audubon-near-youFind Audubon Near You
/about/careersWork With Us
/bird-guideVisit Our Guide To North American Birds
https://www.audubon.org/appDownload the Audubon Bird Guide App
https://www.audubon.org/birdingBirding Hub
/birding/how-to-start-birdingHow to Get Started
/birding/identifying-birdsTips For Identifying Birds
/birding/in-the-fieldIn the Field Advice and Stories
/birding/faqFrequently Asked Bird Questions
/birding/backyardBird Feeding and Care
/native-plantsSearch for Native Plants
/marketplaceAudubon Birdseed, Houses, and More
https://www.audubon.org/gearGear and Resources
/gear/binocular-guideBinocular Guide
/gear/scope-guideSpotting Scope Guide
/photographyBird Photography Hub
/photography/how-tosTips for Photographing Birds
/photography/gearCamera and Equipment Advice
/photoawards-entryAudubon Photography Awards
/the-aviaryThe Aviary
https://www.audubon.org/ampThe Audubon Mural Project
/birds-of-americaJohn James Audubon's Birds of America
/the-sketch-jason-polanThe Sketch by Jason Polan
/birdsong-projectThe Birdsong Project
/bird-guideSearch for Birds in Your Area
/about/audubon-near-youAudubon Near You
https://www.audubon.org/eventsEvents
/near-you/campus/audubon-campusAudubon on Campus
/education/visit-audubon-centerVisit an Audubon Center
/community-scienceCommunity Science at Audubon
/community-science/christmas-b...Christmas Bird Count
/community-science/climate-watchClimate Watch
/community-science/great-backy...Great Backyard Bird Count
/get-outside/activities/audubo...Audubon for Kids
/activities/audubon-adventuresAudubon Adventures
/audubon-campsAudubon Nature Camps
/get-involvedFind Ways to Get Involved
https://act.audubon.org/a/join...External Subdomain Become a Member
https://act.audubon.org/a/rene...External Subdomain Renew Your Membership
https://act.audubon.org/a/gift...External Subdomain Gift a Membership
https://act.audubon.org/a/dona...External Subdomain Donate Monthly
https://act.audubon.org/a/dona...External Subdomain Donate Annually
https://act.audubon.org/a/dona...External Subdomain Donate One-time
https://act.audubon.org/a/memo...External Subdomain In Memorial Gifts
https://act.audubon.org/a/hono...External Subdomain In Honor Gifts
https://gifts.audubon.org/adop...External Subdomain Adopt a Bird
/ways-to-give/appreciated-stocksGifts of Appreciated Stock
/ways-to-give/ira-charitable-g...IRA Charitable Gifts
/ways-to-give/real-estate-giftsReal Estate Gifts
https://legacy.audubon.org/External Subdomain Legacy Gifts
https://legacy.audubon.org/don...External Subdomain Donor Advised Funds
https://audubon.threadless.com/External Subdomain Official Audubon Apparel
/marketplaceAudubon Marketplace
/marketplace/birdhouses-feeder...Birdhouses and Feeders
/marketplace/bird-seedBird Seed
/marketplace/calendarsCalendars
/marketplace/puzzles-gamesPuzzles, Games and DIY Kits
/ways-to-giveMore Ways to Give
/bird-guideAudubon Bird Guide
/birding/faqFrequently asked bird questions
/native-plantsSearch for native plants
/takeactionTake Action
https://act.audubon.org/a/dona...External Subdomain Donate
https://act.audubon.org/a/dona...External Subdomain Birds Need You
https://act.audubon.org/a/dona...External Subdomain Build a Bright Future for Birds and the Planet
https://act.audubon.org/a/dona...External Subdomain Text duplicate Donate
https://act.audubon.org/online...External Subdomain Join Our Action Network
https://www.audubon.org/scienceWe follow the science Our science shows where birds go and what they need when they get there. We're prepared to heed that call.
/conservation/advocacyWe pair advocacy and diplomacy to influence decision makers Audubon pairs diplomacy with advocacy to achieve conservation outcomes.
/get-involvedWe inspire an expansive Audubon flock Our chapters and centers are hubs that connect individuals and communities to Audubon and to action.
/bird-guideAnd, of course, we have birds Birds delight and connect people across cultural, generational, and geographic boundaries. They inspire us to be better. And fo...
/get-involvedHow You Can Help
https://policies.google.com/pr...New window External Subdomain Privacy Policy
https://policies.google.com/termsNew window External Subdomain Terms of Service
https://act.audubon.org/a/dona...New window External Subdomain Text duplicate Donate
https://www.audubon.org/Text duplicate Audubon
https://www.audubon.org/Text duplicate Audubon
https://www.audubon.org/aboutWho We Are
/about/historyText duplicate Our History
/about/audubon-leadersText duplicate Leadership & Board of Directors
/news/2024-national-audubon-so...Notice of Annual Meeting
/about/reports-financialsText duplicate Reports & Financials
https://audubonactionfund.org/New window External Audubon Action Fund
/about/careersText duplicate Work With Us
/work-us/fellowships-audubonFellowships
/menu/press-roomText duplicate Press Room
/contact-usContact Us
https://act.audubon.org/a/rece...External Subdomain Sign up for SMS updates
https://gifts.audubon.org/adop...New window External Subdomain Text duplicate Adopt a Bird
/about/audubon-near-youText duplicate Audubon Near You
/marketplaceAudubon Products
https://act.audubon.org/a/dona...New window External Subdomain Donate Now
https://legacy.audubon.org/New window External Subdomain Text duplicate Legacy Gifts
https://act.audubon.org/a/rene...New window External Subdomain Renew Membership
https://www.charitynavigator.o...New window External Subdomain Charity Navigator
https://www.audubon.org/terms-useLegal Notices
/privacy-policyText duplicate Privacy Policy
/contact-usText duplicate Contact Us
https://policies.google.com/pr...New window External Subdomain Text duplicate Privacy Policy
https://policies.google.com/termsNew window External Subdomain Text duplicate Terms of Service
https://www.instagram.com/audu...New window External Subdomain A-TITLE Audubon on Instagram
https://www.facebook.com/Natio...New window External Subdomain A-TITLE Audubon on Facebook
https://twitter.com/audubonsoc...New window External A-TITLE Audubon on Twitter
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Audubon on LinkedIn
https://www.tiktok.com/@audubo...New window External Subdomain A-TITLE Audubon on Tiktok
https://www.pinterest.com/audu...New window External Subdomain A-TITLE Audubon on Pinterest

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.audubon.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.07 seconds.
The file size of the HTML document is fine (143 kB).

HTTP Response Header

NameValue
cache-controlmax-age=21600, public
content-encodinggzip
content-languageen
content-typetext/html; charset=UTF-8
etagW/"1730668499"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedSun, 03 Nov 2024 21:14:59 GMT
servernginx
strict-transport-securitymax-age=300
x-content-type-optionsnosniff
x-drupal-cacheMISS
x-drupal-dynamic-cacheUNCACHEABLE
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe3-a-697744c748-7m7dg
x-styx-req-idaef3979c-9a28-11ef-a961-baa49c856faf
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accept-rangesbytes
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x-cacheHIT, HIT, MISS, MISS
x-cache-hits23, 18, 0, 0
x-timerS1730695090.023630,VS0,VE5
varyAccept-Encoding, Cookie, Cookie, Cookie
content-length50259
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 23,103 referring domains.
This page has 1,327,724 backlinks.
This page has backlinks from 14,312 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

# Custom NAS urls
Disallow: /search_results
Disallow: /native-plants/search
Disallow: /node/*/plate
Disallow: /event/*/calendar
Disallow: /taxonomy/term/*/feed
Disallow: /internal/*
Disallow: /es/internal/*

User-agent: GPTBot
Disallow: /

Search preview

www.audubon.org
National Audubon Society
Audubon protects birds and the places they need, today and tomorrow.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Audubon71%Check
Audubon Bird71%Check
Bird68%Check
Birds66%Check
Birds Need60%Check
Audubon Bird Guide59%Check
Audubon Society58%Check
National Audubon58%Check
protects birds58%Check
Audubon action55%Check

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