Aup.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
90% 
Page quality
52% 
Page structure
79% 
Link structure
82% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.47 s
File size
435.80 kB
Words
420
Media files
27
Number of links
56 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to Arts University Plymouth | Arts University Plymouth
The title contains the word Welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
We are home to a dynamic, cross-disciplinary community of makers and thinkers for whom making is as important as reading and writing, and where the...
The length of the meta description is perfect. (951 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.aup.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportheight=device-height, width=device-width, initial-scale=1.0, minimum-scale=1.0
apple-mobile-web-app-status-bar-styleblack
apple-mobile-web-app-titleAUP
facebook-domain-verificationr0gid8uqpvku7gx0nmci3q8hanz6s6
p:domain_verify7c0961fdfd7e64ea51d05e8738248907
keywordsthings, making, thinkers, important, place, difference, cross-disciplinary, community, makers, reading, writing, purpose, learning, inseparable, happen
descriptionWe are home to a dynamic, cross-disciplinary community of makers and thinkers for whom making is as important as reading and writing, and where the...
referrerno-referrer-when-downgrade
robotsall
next-head-count42
application-nameAUP
msapplication-TileColor#FFFFFF
msapplication-TileImage/mstile-144x144.png
msapplication-square70x70logo/mstile-70x70.png
msapplication-square150x150logo/mstile-150x150.png
msapplication-wide310x150logo/mstile-310x150.png
msapplication-square310x310logo/mstile-310x310.png
langen
twitter:cardsummary_large_image
twitter:site@artsuniplym
twitter:creator@artsuniplym
twitter:titleWelcome to Arts University Plymouth
twitter:descriptionWe are home to a dynamic, cross-disciplinary community of makers and thinkers for whom making is as important as reading and writing, and where the...
twitter:imagehttps://pca.objects.frb.io/production/images/homepage/2020/05/_800x418_crop_center-center_82_none/Lovers-PCA-004.jpg?mtime=1600368483
twitter:image:width800
twitter:image:height418
twitter:image:altArts University Plymouth is an independent art university established in 1856, offering extended diplomas, BA degrees, masters and more in art, design and digital subjects.
fb:profile_idartsuniplym
og:localeen_GB
og:site_nameArts University Plymouth
og:typewebsite
og:urlhttps://www.aup.ac.uk/
og:titleWelcome to Arts University Plymouth
og:descriptionWe are home to a dynamic, cross-disciplinary community of makers and thinkers for whom making is as important as reading and writing, and where the...
og:imagehttps://pca.objects.frb.io/production/images/homepage/2020/05/_1200x630_crop_center-center_82_none/Lovers-PCA-004.jpg?mtime=1600368483
og:image:width1200
og:image:height630
og:image:altArts University Plymouth is an independent art university established in 1856, offering extended diplomas, BA degrees, masters and more in art, design and digital subjects.
og:see_alsohttps://twitter.com/artsuniplym
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 420 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 45.67 words is high.
26.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "height=device-height, width=device-width, initial-scale=1.0, minimum-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Yes Colours Visiting Lecture with Interiors student taking photo on phone of bright yellow background with flowers
data:[...] Base64035
data:[...] Base64National Student Survey logo 2022
data:[...] Base64A male student wearing a graduation gown and cap smiles standing next to a smiling woman with blonde hair at the Arts University Plymouth Graduation Ceremony 2023
data:[...] Base64Arts University Plymouth is Winner of the University of the Year South West in the WUSCAS 2024 ctav 3
data:[...] Base64A person with short peach coloured hair stands next to a person in a pink dress amongst a crowd of people enjoying the Arts University Plymouth BA Hons Fine Art Show in June 2022
data:[...] Base64National Student Survey logo 2022
data:[...] Base64Fashion Communication student Harry Langford stands with a rail of clothes in the studio in front of a white colorama
data:[...] Base64Peter Jenkinson OBE
data:[...] Base6414150179840 0f3a43646d k
data:[...] Base64Sofia Beale, BA (Hons) Animation
data:[...] Base6430662011391 a1637aa9b1 k
data:[...] Base6415465603898 eed26097c6 k
data:[...] Base64Steven Forsyth, Head of Pre-Degree, chats to students in the Graphics studio at our Palace Court campus
data:[...] Base64Mirror
data:[...] Base64Fab Lab Plymouth
data:[...] Base64Making Futures
data:[...] Base64Plymouth Arts Cinema
data:[...] Base64Jeremiah’s Journey Charity
data:[...] Base64Next Steps South West
data:[...] Base64National Saturday Arts Club
data:[...] Base64Trevi
data:[...] Base64Ofsted (good)
data:[...] Base64TEF Silver 2023
data:[...] Base64WHATUNI STUDENT CHOICE AWARDS
data:[...] Base64WHATUNI STUDENT CHOICE AWARDS
data:[...] Base64Kindfest 2023

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Our Courses
H2 What's On
H2 Latest News
H2 Discover
H4 Proudly Supporting
H4 Awards & Rankings
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.aup.ac.uk/No Text
https://www.aup.ac.uk/Anchor Skip to Content
https://www.aup.ac.uk/coursesOur Courses
https://www.aup.ac.uk/open-daysOpen Days
https://www.aup.ac.uk/clearingClearing
https://www.aup.ac.uk/applyApply Now
https://www.aup.ac.uk/coursesText duplicate Our Courses
https://www.aup.ac.uk/open-daysText duplicate Open Days
https://www.aup.ac.uk/clearingText duplicate Clearing
https://www.aup.ac.uk/about-usAbout Us
https://www.aup.ac.uk/studyStudy
/internationalInternational
/student-lifeStudent Life
https://www.aup.ac.uk/alumniAlumni
https://www.aup.ac.uk/visitVisit
https://www.aup.ac.uk/resourcesResources
https://www.aup.ac.uk/researchResearch & Innovation
https://www.aup.ac.uk/prospectusProspectus
https://www.aup.ac.uk/postsLatest News
https://www.aup.ac.uk/eventsWhat's On
/graduate-shows-2024Graduate Shows 2024
https://students.aup.ac.uk/New window External Subdomain Student Login
https://staff.aup.ac.uk/New window External Subdomain Staff Login
https://www.aup.ac.uk/coursesView all courses
https://www.aup.ac.uk/coursesText duplicate View all courses
https://www.aup.ac.uk/clearingNew window Subdomain Clearing 2024 Clearing places are still available on our creative degrees - apply now and start your studies this Autumn.
IMG-ALT Yes Colours Visiting Lecture with Interiors student taking photo on phone of bright yellow background with flowers
/posts/another-excellent-year-...HIGHEST SCORING ARTS UNI IN THE UK Students have rated Arts University Plymouth as the top arts university in the UK in almost every category of the National...
IMG-ALT 035
/posts/arts-university-plymout...JOIN A UK TOP 10 UNI The Complete University Guide ranks Arts University Plymouth in the top 10 of its Arts, Drama & Music League Table 2024.
IMG-ALT A male student wearing a graduation gown and cap smiles standing next to a smiling woman with blonde hair at the Arts University Plymouth Graduation Ceremony...
/posts/arts-university-plymout...WINNER: UNI OF THE YEAR SOUTH WEST 2024 Arts University Plymouth has won University of the Year 2024 for the South West region at the WUSCAs.
IMG-ALT Arts University Plymouth is Winner of the University of the Year South West in the WUSCAS 2024 ctav 3
https://www.aup.ac.uk/postsSee Latest News
/posts/arts-university-plymout...New window Subdomain TOP NSS 2023 SCORES FROM OUR STUDENTS Arts University Plymouth was the highest scoring arts university in the UK in five of the seven National Student Survey...
IMG-ALT A person with short peach coloured hair stands next to a person in a pink dress amongst a crowd of people enjoying the Arts University Plymouth BA Hons Fine ...
https://www.aup.ac.uk/applyNew window Subdomain There's still time to apply Applications for September 2024 are still open - click here to find out more.
IMG-ALT Fashion Communication student Harry Langford stands with a rail of clothes in the studio in front of a white colorama
https://www.aup.ac.uk/storiesSee More Stories
/virtual-toursTake a Virtual Tour Explore the university campus and local environment in our latest 360 tour.
IMG-ALT 15465603898 eed26097c6 k
/posts/arts-university-plymout...New window Subdomain Pre-Degree & Sixth Form rated GOOD by Ofsted Inspectors praised the “excellent” behaviour of students and highlighted the benefits for sixth formers of being...
IMG-ALT Steven Forsyth, Head of Pre-Degree, chats to students in the Graphics studio at our Palace Court campus
https://www.facebook.com/artsu...New window External Subdomain Facebook
https://www.instagram.com/arts...New window External Subdomain Instagram
https://twitter.com/artsuniplymNew window External Twitter
https://www.youtube.com/c/Arts...New window External Subdomain YouTube
https://www.linkedin.com/schoo...New window External Subdomain LinkedIn
https://www.instagram.com/arts...New window External Subdomain @artsuniplym
https://www.facebook.com/artsu...New window External Subdomain Text duplicate Facebook
https://www.instagram.com/arts...New window External Subdomain Text duplicate Instagram
https://twitter.com/artsuniplymNew window External Text duplicate Twitter
https://www.youtube.com/c/Arts...New window External Subdomain Text duplicate YouTube
https://www.linkedin.com/schoo...New window External Subdomain Text duplicate LinkedIn
https://api.whatsapp.com/send?...New window External Subdomain Contact us on Whatsapp
https://www.aup.ac.uk/studyText duplicate Study
https://www.aup.ac.uk/about-usText duplicate About Us
/internationalText duplicate International
https://www.aup.ac.uk/visitText duplicate Visit
https://www.aup.ac.uk/alumniText duplicate Alumni
https://www.aup.ac.uk/researchText duplicate Research & Innovation
https://www.aup.ac.uk/contactContact Us
/strategic-planStrategic Plan 2030
/accreditation-and-membershipsAccreditation and Memberships
/business-servicesBusiness Services
https://www.aup.ac.uk/disclaimerDisclaimer
/our-governance-and-charitable...Governance and Charitable Status
/reports-legal-privacyReports, Policies & Legal
/working-hereWorking Here
/strategic-leadership-managementStrategic Leadership & Management
/cookie-declarationNew window Subdomain Cookie Declaration
http://goo.gl/maps/OUHQFNew window External Tavistock Place Plymouth, PL4 8AT Devon, England
/visit/the-galleryNew window IMG-ALT Mirror
https://fablabplymouth.org/New window External IMG-ALT Fab Lab Plymouth
/research/events-symposiumsNew window IMG-ALT Making Futures
/visit/plymouth-arts-cinemaNew window IMG-ALT Plymouth Arts Cinema
https://jeremiahsjourney.org.uk/New window External IMG-ALT Jeremiah’s Journey Charity
/about-us/schools-outreachNew window IMG-ALT Next Steps South West
https://saturday-club.org/New window External IMG-ALT National Saturday Arts Club
https://trevi.org.uk/New window External IMG-ALT Trevi
https://reports.ofsted.gov.uk/...New window External Subdomain IMG-ALT Ofsted (good)
https://tef2023.officeforstude...New window External Subdomain IMG-ALT TEF Silver 2023
/posts/arts-university-plymout...New window IMG-ALT WHATUNI STUDENT CHOICE AWARDS
/posts/second-place-best-small...New window Text duplicate IMG-ALT WHATUNI STUDENT CHOICE AWARDS
/posts/arts-university-plymout...New window IMG-ALT Kindfest 2023

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.aup.ac.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.47 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (436 kB).

HTTP Response Header

NameValue
age910
cache-controlpublic, max-age=0, must-revalidate
content-encodinggzip
content-typetext/html; charset=utf-8
dateWed, 11 Sep 2024 08:18:39 GMT
etagW/"qro4vzn6y9k8i"
serverVercel
strict-transport-securitymax-age=63072000
x-matched-path/
x-powered-byNext.js
x-vercel-cacheHIT
x-vercel-idfra1::lhr1::tz2jh-1726058096676-a1034c6a0cfe
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 668 referring domains.
This page has 618,957 backlinks.
This page has backlinks from 557 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# robots.txt for https://www.aup.ac.uk/

sitemap: https://www.aup.ac.uk/sitemaps-1-sitemap.xml

Similar sites

Search preview

www.aup.ac.uk
Welcome to Arts University Plymouth | Arts University Plymouth
We are home to a dynamic, cross-disciplinary community of makers and thinkers for whom making is as important as reading and writing, and where the...

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
University48%Check
ARTS48%Check
Plymouth48%Check
Arts University48%Check
Arts University Plymouth48%Check
aup46%Check
HIGHEST SCORING ARTS39%Check
Latest38%Check
Courses38%Check
News38%Check
Show more keywords and terms

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