Aviva.com - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
78% 
Page structure
32% 
Link structure
71% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.28 s
File size
114.00 kB
Words
2501
Media files
13
Number of links
116 internal / 39 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Aviva corporate website - Aviva plc
The length of the page title is perfect. (313 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Our global corporate website for investors, shareholders, career hunters, the media and people interested in our social purpose.
The length of the meta description is perfect. (786 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.aviva.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
descriptionOur global corporate website for investors, shareholders, career hunters, the media and people interested in our social purpose.
msapplication-TileImagehttps://static.aviva.io/assets/favicon/aviva-windows-logo.png
msapplication-TileColor#ffd900
templatenamehomepage
article:published_time2020-03-05T05:00:00
langen-gb
og:descriptionOur global corporate website for investors, shareholders, career hunters, the media and people interested in our social purpose.
og:titleAviva corporate website
og:urlhttps://www.aviva.com/

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Page quality

Content
(Critically important)
This page contains 2501 words. That's ok.
34.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
24 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.49 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: barry:
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Welcome
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 71 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome
H2 Watch Our Group CEO, Amanda Blanc's 2023 full year results video
H2 Featured stories from the UK, Canada and Ireland
H2 News from the UK, Canada and Ireland
H2 Voting Results of 2024 Annual General Meeting
H2 Aviva pays over £413 million in Group Protection claims during 2023
H2 Aviva launches the UK’s first ‘Find and Combine’ pension tracing, checking and consolidation service
H2 Aviva joins forces with Joe Wicks to help improve the nation’s health
H2 Quick links
H2 Reports and documents
H2 Customer support
H2 Login or register
H2 Site navigation
H2 Footer
H3 Transcript for video Watch Our Group CEO, Amanda Blanc's 2023 full year results video
H3 Share price *
H3 Final dividend
H3 Financial calendar (‡ Provisional date)
H3 Aviva plc Results Announcement 2023
H3 2023 full year results presentation
H3 Annual Report and Accounts 2023
H3 About Aviva
H3 Aviva UK
H3 Aviva Ireland
H3 Aviva Canada
H3 Aviva Investors
H3 About us
H3 Investors
H3 Newsroom
H3 Careers
H3 Sustainability
H3 Useful information
H3 On this site
H3 Media
H3 Corporate
H3 Other links
H3 Social
H3 Legal
H3 Copyright
H4 Build your career
H4 Manage your shares
H4 Meet our Board
H4 Fire safety in high rise residential apartment buildings
H4 About us Duplicate text
H4 Customers and people
H4 Our leaders
H4 2023 Annual Report
H4 Get support
H4 Investors Duplicate text
H4 Shareholder services
H4 Our governance
H4 Institutional investors
H4 2023 Annual Report Duplicate text
H4 Get support Duplicate text
H4 Newsroom Duplicate text
H4 Newsroom resources
H4 Aviva Brand
H4 Get support Duplicate text
H4 Careers Duplicate text
H4 Life at Aviva
H4 Diversity and inclusion
H4 Get support Duplicate text
H4 Sustainability at Aviva
H4 Our actions
H4 Our reports and policies
H4 Aviva Community Fund UK map
H4 Get support Duplicate text
H4 Get support Duplicate text
H4 Our products and markets
H4 Use MyAviva
H4 How to make a complaint
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (39) on this page.
LinkAttributesAnchor text
https://www.aviva.com/Anchor Skip to content
https://www.aviva.co.uk/External Subdomain UK Customers
https://www.aviva.com/No Text
https://www.aviva.com/Anchor Menu - skip to menu
https://www.aviva.com/Anchor Log in - skip to log in
https://www.aviva.com/Anchor Search - skip to search
https://www.aviva.com/about-us/Go to about us
/newsroom/news-releases/2024/0...09 Apr 2024 Aviva completes acquisition of AIG’s UK protection business
/newsroom/news-releases/2024/0...07 Mar 2024 Aviva plc 2023 full year results announcement
/newsroom/news-releases/2024/0...04 Mar 2024 Aviva to enter Lloyd’s market via acquisition of Probitas
/investors/q1-2024-update/Find out more about First quarter 2024 trading update
/newsroom/perspectives/2024/02...Who’s behind our multi-million-pound deals? Emma sheds light on the human side of the deals she works on. Meet Emma about Who’s behind our multi-million-poun...
/newsroom/perspectives/2024/01...Finding a way forward through difficult times Citizens Advice believes that no-one should face problems without good quality advice. Discover how we're helpi...
/newsroom/perspectives/2023/06...What happens to forgotten assets? Aviva is the first company from the Insurance and Pensions sector to join the expanded Dormant Assets Scheme. Read about th...
/newsroom/features-and-insight/Go to Features and insight
/newsroom/news-releases/2024/0...Voting Results of 2024 Annual General Meeting
/newsroom/news-releases/2024/0...Aviva pays over £413 million in Group Protection claims during 2023
/newsroom/news-releases/2024/0...Aviva launches the UK’s first ‘Find and Combine’ pension tracing, checking and consolidation service
/newsroom/news-releases/2024/0...Aviva joins forces with Joe Wicks to help improve the nation’s health
https://www.aviva.ca/en/about-...External Subdomain Aviva Canada media centre Go to news from Canada about Aviva Canada media centre
https://www.avivainvestors.com...External Subdomain Aviva Investors company news Go to news from Aviva Investors about Aviva Investors company news
https://www.aviva.ie/group/med...External Subdomain Aviva Ireland media centre Go to news from Ireland about Aviva Ireland media centre
https://www.aviva.com/newsroom/Go to aviva.com Newsroom
https://www.aviva.com/investors/View more on share price
/investors/dividends/View more on dividends
/investors/q1-2024-update/23 May 2024 First quarter 2024 trading update
https://www.aviva.com/investors/View more on financial calendar
https://www.aviva.com/investors/Subdomain Anchor * Share price delayed by 15 mins. Data from Investis
A-TITLE Go to our Investor page - Investis: Terms of use
/careers/job-search/Build your career Search our international career opportunities Go to Job search about Build your career
/investors/manage-your-shares/Manage your shares Shareholder contacts, helpful links and FAQs Go to Manage your shares about Manage your shares
/about-us/our-board/Meet our Board Our Board and Group Executive's biographies Go to Board about Meet our Board
/about-us/fire-safety-in-high-...Fire safety in high rise residential apartment buildings Aviva’s role and our customers Go to our statement and FAQs about Fire safety in high rise residenti...
https://static.aviva.io/conten...External Subdomain Aviva plc Results Announcement 2023 PDF 4.3 MB 67 pages
https://static.aviva.io/conten...External Subdomain 2023 full year results presentation PDF 1.7 MB 68 pages
https://static.aviva.io/conten...External Subdomain Annual Report and Accounts 2023 PDF 11.5 MB 372 pages
https://static.aviva.io/conten...External Subdomain About Aviva PDF 412.0 KB 2 pages
https://www.aviva.co.uk/help-a...External Subdomain Go to Aviva UK
https://www.aviva.ie/about-and...External Subdomain Go to Aviva Ireland
https://www.aviva.ca/en/about-...External Subdomain Go to Aviva Canada
https://www.avivainvestors.com...External Subdomain Go to Aviva Investors
/about-us/myaviva/MyAviva
/about-us/who-we-are-and-what-...Who we are and what we do
/about-us/how-we-are-organised/How we're organised
/about-us/innovation/Innovation at Aviva
/about-us/aviva-capital-partners/Aviva Capital Partners
/about-us/our-products/Our products and markets
/about-us/diversity-equity-and...Diversity, equity and inclusion
/about-us/our-customers/Our customers
/about-us/our-people/Our people
/about-us/our-heritage/Our heritage
/about-us/our-board/Our Board
/about-us/our-group-executive-...Group Executive Committee
/about-us/board-committees/Our Board Committees
/about-us/roles/Roles and responsibilities
/investors/annual-report/Go to Annual Report page
https://www.aviva.com/about-us/About us overview
https://www.aviva.co.uk/help-a...External Subdomain UK customer contacts
https://www.aviva.co.uk/help-a...External Subdomain Make a claim (UK only)
/investors/our-strategy/Our strategy
/investors/reports/Reports
/investors/results/Results
/investors/presentations/Presentations
/investors/aviva-regulatory-an...Regulatory announcements
https://www.aviva.com/investors/Subdomain Anchor Financial calendar
/investors/shareholder-services/Welcome
/investors/dividends/Dividends
/investors/return-of-capital-2...Return of capital
/investors/manage-your-shares/Manage your shares
/investors/shareholder-updates/Shareholder updates
/investors/shareholder-meeting...Shareholder meetings
/investors/investor-relations-...Shareholder contacts
/investors/regulatory-returns/Regulatory returns
/investors/governance-structure/Governance structure
/investors/governance-practices/Governance practices
/investors/articles-of-associa...Articles of association
/investors/credit-ratings-and-...Credit ratings and debt
/investors/shareholder-profile/Shareholder profile
/investors/equity-analysts/Equity analysts
/investors/investor-relations-...Investor contacts
/investors/annual-report/Text duplicate Go to Annual Report page
https://www.aviva.com/investors/Investors overview
https://www.aviva.co.uk/help-a...External Subdomain Text duplicate UK customer contacts
https://www.aviva.co.uk/help-a...External Subdomain Text duplicate Make a claim (UK only)
/newsroom/features-and-insight/Features and insight
/newsroom/media-contacts/Media contacts
/newsroom/photography-and-soci...Photography and Social media
https://www.aviva.com/search/Subdomain Anchor Search newsroom archive
/newsroom/get-our-latest-news-...Subscribe to news alerts
https://brand.aviva.com/assetb...External Subdomain Go to Aviva Brand
https://www.aviva.com/newsroom/Newsroom overview
https://www.aviva.co.uk/help-a...External Subdomain Text duplicate UK customer contacts
https://www.aviva.co.uk/help-a...External Subdomain Text duplicate Make a claim (UK only)
/careers/job-search/Job search
/careers/lighting-everyones-path/Flexible benefits
/careers/find-your-spark/Learning and development
/careers/better-and-brighter-t...Act with us for a better tomorrow
/careers/smart-and-flexible-wo...Smart and flexible working
/careers/volunteering/Volunteering
/careers/speaking-up/Speak up
/about-us/diversity-equity-and...Go to diversity and inclusion page
https://www.aviva.com/careers/Careers overview
https://www.aviva.co.uk/help-a...External Subdomain Text duplicate UK customer contacts
https://www.aviva.co.uk/help-a...External Subdomain Text duplicate Make a claim (UK only)
/sustainability/our-ambition/Aviva’s sustainability ambition
/sustainability/memberships/Our memberships, awards and accreditations
/sustainability/aviva-and-wwf/Aviva and WWF
/sustainability/contact-us/Sustainability contacts
/sustainability/climate/Acting on climate change
/sustainability/taking-social-...Taking social action
/sustainability/embedding-sust...Embedding sustainability throughout our business
/sustainability/reporting/All sustainability reports and policies
/sustainability/climateready/Discover our Climate-Ready Index
https://static.aviva.io/conten...External Subdomain Download our Modern Slavery Statement PDF
/sustainability/taking-social-...Explore our map
/sustainability/Sustainability overview
https://www.aviva.co.uk/help-a...External Subdomain Text duplicate UK customer contacts
https://www.aviva.co.uk/help-a...External Subdomain Text duplicate Make a claim (UK only)
https://www.aviva.co.uk/help-a...External Subdomain Text duplicate UK customer contacts
https://www.aviva.co.uk/help-a...External Subdomain Text duplicate Make a claim (UK only)
/about-us/our-products/Our products and markets View savings and insurance products and get a quote.
/about-us/myaviva/Use MyAviva Easily manage your policies.
https://www.aviva.co.uk/help-a...External Subdomain How to make a complaint Contact our UK customer services team.
https://www.aviva.com/about-us/About us
https://www.aviva.com/investors/Investors
https://www.aviva.com/newsroom/Newsroom
https://www.aviva.com/careers/Careers
/social-purpose/Sustainability
/newsroom/media-contacts/Text duplicate Media contacts
/newsroom/photography-and-soci...Multimedia resources
https://thirdparty.brand.aviva...External Subdomain Aviva Brand site
https://www.flickr.com/photos/...External Subdomain Image library
/newsroom/get-our-latest-news-...Text duplicate Subscribe to news alerts
/investors/investor-relations-...Investor and shareholder contacts
/sustainability/contact-us/Text duplicate Sustainability contacts
/about-us/corporate-contacts/Corporate contacts
/about-us/innovation/Text duplicate Innovation at Aviva
https://www.avivainvestors.com...External Subdomain Aviva Investors
https://www.avivacommunityfund...External Subdomain Aviva Community Fund in the UK
https://www.aviva.co.uk/servic...External Subdomain UK Customer Data Charter
https://supplier.aviva.com/en-uk/External Subdomain Aviva suppliers
https://www.aviva.com/investors/Subdomain Anchor Text duplicate * Share price delayed by 15 mins. Data from Investis
https://www.aviva.com/glossary/Glossary
https://twitter.com/avivaplcExternal Aviva plc's Twitter feed
A-TITLE Aviva plc's Twitter feed
https://www.instagram.com/aviv...External Subdomain Aviva plc's Instagram feed
A-TITLE Aviva plc's Instagram feed
https://www.youtube.com/user/a...External Subdomain Aviva plc's YouTube channel
A-TITLE Aviva plc's YouTube channel
https://www.linkedin.com/compa...External Subdomain Aviva plc's LinkedIn feed
A-TITLE Aviva plc's LinkedIn feed
https://www.aviva.co.uk/servic...External Subdomain Privacy policy
/investors/shareholder_privacy...Shareholder privacy policy
/legal/guidelines/Moderation guidelines
https://static.aviva.io/conten...External Subdomain Modern Slavery Statement
https://www.aviva.com/sitemap/Site map
/accessibility/Accessibility
https://www.aviva.com/legal/Legal
/cookie-policy/Cookie policy
https://www.aviva.com/Anchor Manage cookies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.aviva.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.28 seconds.
The file size of the HTML document is fine (114 kB).

HTTP Response Header

NameValue
accept-rangesbytes
content-encodinggzip
content-typetext/html; charset=UTF-8
x-content-type-optionsnosniff
x-ddispatcher2euwest1
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
content-length18052
x-edgeconnect-midmile-rtt7
x-edgeconnect-origin-mex-latency20
cache-controlmax-age=0
expiresThu, 09 May 2024 11:34:23 GMT
dateThu, 09 May 2024 11:34:23 GMT
varyAccept-Encoding
strict-transport-securitymax-age=31536000
set-cookie135 Characters
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,651 referring domains.
This page has 42,372 backlinks.
This page has backlinks from 2,676 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.aviva.com
Aviva corporate website - Aviva plc
Our global corporate website for investors, shareholders, career hunters, the media and people interested in our social purpose.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Aviva68%Check
site66%Check
Corporate63%Check
Aviva Investors61%Check
Aviva corporate website61%Check
Aviva plc60%Check
corporate website57%Check
Aviva Canada56%Check
Aviva Ireland56%Check
Aviva UK55%Check

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