Axa.com - SEO Checker

Overview of the SEO Check
Meta information
75% 
Page quality
28% 
Page structure
91% 
Link structure
90% 
Server
0% 
External factors
100% 
SEO Score
Response time
0.77 s
File size
673.60 kB
Words
372
Media files
15
Number of links
41 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
AXA's Corporate Website | AXA
The length of the page title is perfect. (286 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Present in 51 countries, AXA's 147,000 employees and distributors are committed to serving our 94 million clients. Our areas of expertise are applied to a range of products and services that are adapted to the needs of each and every client across three major business lines: property-casualty insurance, life, savings & health and asset management.
The meta description is too long: 2151 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
HandheldFriendlytrue
MobileOptimized320
viewportwidth=device-width, initial-scale=1.0
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack
descriptionPresent in 51 countries, AXA's 147,000 employees and distributors are committed to serving our 94 million clients. Our areas of expertise are applied to a range of products and services that are adapted to the needs of each and every client across three major business lines: property-casualty insurance, life, savings & health and asset management.
google-site-verificationRHv0INirqvzMYljG16nGxHmIK2Y5-o3Un79IQ2hcyJQ
next-head-count25
twitter:cardsummary
twitter:site@AXA
twitter:tweet#AXA's Corporate Website
twitter:titleAXA's Corporate Website
twitter:descriptionPresent in 51 countries, AXA's 147,000 employees and distributors are committed to serving our 94 million clients. Our areas of expertise are applied to a range of products and services that are adapted to the needs of each and every client across three major business lines: property-casualty insurance, life, savings & health and asset management.
twitter:imagehttps://www.axa.com/base/images/social-network/default_social_image.jpg
fb:app_idEmpty
og:titleAXA's Corporate Website
og:site_nameAXA.com
og:urlhttps://www.axa.com/en
og:typewebsite
og:descriptionPresent in 51 countries, AXA's 147,000 employees and distributors are committed to serving our 94 million clients. Our areas of expertise are applied to a range of products and services that are adapted to the needs of each and every client across three major business lines: property-casualty insurance, life, savings & health and asset management.
og:imagehttps://www.axa.com/base/images/social-network/default_social_image.jpg
og:localeen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 372 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 43 words is high.
22.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 25 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is very large (673.6 kB).
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s,format&rect=65,0,1280,1280&w=800&h=800No alt attribute provided
...,format&rect=320,0,1280,1280&w=800&h=800No alt attribute provided
...,format&rect=320,0,1281,1281&w=800&h=800No alt attribute provided
...ss,format&rect=174,0,748,748&w=800&h=800No alt attribute provided
...,format&rect=320,0,1280,1280&w=800&h=800No alt attribute provided
...,format&rect=0,87,4456,1300&w=1920&h=560No alt attribute provided
...ress,format&rect=0,0,290,360&w=290&h=360No alt attribute provided
...ress,format&rect=0,0,290,360&w=290&h=360No alt attribute provided
...ress,format&rect=0,4,290,360&w=290&h=360No alt attribute provided
...ss,format&rect=255,0,591,734&w=290&h=360No alt attribute provided
...ess,format&rect=0,37,290,360&w=290&h=360No alt attribute provided
...ress,format&rect=0,0,400,570&w=400&h=5702023 Integrated Report
...ress,format&rect=0,0,400,567&w=400&h=567AXA Essentials, 2024 edition
...ress,format&rect=0,0,400,564&w=400&h=5642023 Annual Report (Universal Registration Document)
...ress,format&rect=0,0,400,566&w=400&h=566Mind Your Health in the Workplace

Page structure

H1 heading
(Critically important)
Maria, a doctor from Bogotá at Emermédica, shows grit and empathy towards people who need her most.
The H1 heading is perfect.
Headings
(Important)
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Maria, a doctor from Bogotá at Emermédica, shows grit and empathy towards people who need her most.
H2 AXA
H2 Integrated Report 2023
H2 Act for Human Progress by protecting what matters
H2 Our vision about Sustainability involves striking a long-term balance between environmental, social and economic concerns.
H2 AXA For Progress Index
H2 Climate Change & Biodiversity
H2 AXA Emerging Customers
H2 Culture & Arts
H2 Employee Commitment
H2 Leader’s Voice
H2 Press Releases
H2 Calendar
H2 Publications
H3 Publication
H3 About Us
H3 Our Purpose
H3 Our Commitments
H3 Sustainability
H3 Climate
H3 Inclusive Protection
H3 Philantropy
H3 Volunteering
H3 AXA trains its individual shareholders on the challenges of climate change
H3 AXA publishes the fourth edition of the Mind Health Report
H3 AXA announces cash tender offers for two series of subordinated notes
H3 Virtual cultural conference 'Impressionist instant'
H3 2024 Shareholders' Meeting
H3 First Quarter 2024 Activity Indicators
Some internal link anchor texts are too long.
1 links don't have an anchor text.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
Every linktext is unique.
All internal links are not using dynamic parameters.
There are 8 external links on this page.
LinkAttributesAnchor text
/en/investor/axa-share-perform...Subdomain Anchor AXA 33.460 ( +0.72%)
/en/about-us/axa-world-mapAxa worldwide
https://www.axa.com/enNo Text
/en/about-us/2023-integrated-r...Trivial anchor text
read more
/en/timeline/axa-adventureOur History
/en/about-us/key-figuresKey Figures
/en/about-us/diversity-inclusionA diverse Community​
/en/about-us/our-purposeLearn more
/en/commitments/axa-for-progre...Sustainability AXA For Progress Index Read more
/en/commitments/environment-cl...Climate Climate Change & Biodiversity Read more
/en/commitments/axa-emerging-c...Inclusive Protection AXA Emerging Customers Read more
/en/commitments/culture-and-artsPhilantropy Culture & Arts Read more
/en/commitments/volunteeringVolunteering Employee Commitment Read more
/en/stories/story-the-healing-...Trivial anchor text
Read more
/en/press/leaders-voiceAccess All Articles
/en/news/leaders-voice-employe...Helen Browne Group General Counsel "Employee shareholding is an integral part of the AXA culture and a way to share the value created by the Group"
/en/news/leaders-voice-the-gro...Françoise Gilles Chief Risk Officer and member of AXA Management Committee "Our Risk Management Department plays a key role in the Group's strategy, as we st...
/en/news/leaders_voice_employe...Karima Silvent Group Chief Human Resources Officer “Protection is an integral part of AXA's DNA"
/en/news/leaders_voice_decarbo...Ulrike Decoene AXA Head of Communications, Brand & Sustainability "A new dimension is opening up with the decarbonization of insurance portfolios"
/en/news/leaders_voice_announc...Delphine Icart CEO of Healthanea Healthanea: A new collaboration model for a new paradigm in access to healthcare
/en/press/press-releasesView all press releases
/en/press/press-releases/axa-t...April 4, 2024 AXA trains its individual shareholders on the challenges of climate change
/en/press/press-releases/mind-...March 6, 2024 AXA publishes the fourth edition of the Mind Health Report
/en/press/press-releases/axa-a...February 26, 2024 AXA announces cash tender offers for two series of subordinated notes
/en/press/eventsView all events
/en/press/events/20240418-virt...April 18, 2024 Virtual cultural conference 'Impressionist instant'
/en/press/events/2024-sharehol...April 23, 2024 2024 Shareholders' Meeting
/en/press/events/20240502-q1-a...May 2, 2024 First Quarter 2024 Activity Indicators
/en/press/publicationsView all publications
/en/press/publications/2023-in...2023 Integrated Report
IMG-ALT 2023 Integrated Report
https://www-axa-com.cdn.axa-co...New window External Subdomain DownloadPDF 2.5 Mb
/en/press/publications/axa-ess...AXA Essentials, 2024 edition
IMG-ALT AXA Essentials, 2024 edition
https://www-axa-com.cdn.axa-co...New window External Subdomain DownloadPDF 13.0 Mb
/en/press/publications/2023-an...2023 Annual Report (Universal Registration Document)
IMG-ALT 2023 Annual Report (Universal Registration Document)
https://www-axa-com.cdn.axa-co...New window External Subdomain DownloadPDF 3.1 Mb
/en/press/publications/mind-he...Mind Your Health in the Workplace
IMG-ALT Mind Your Health in the Workplace
https://www-axa-com.cdn.axa-co...New window External Subdomain DownloadPDF 5.1 Mb
/en/about-us/axa-contactsContact us
/en/page/newsletter-formSubscribe to email alerts
/en/investor/regulated-informa...Regulated information
/en/page/cookie-policyCookie Policy
/en/page/privacy-policyPrivacy Policy
/en/page/accessibility-statementAccessibility statement : Not Compliant
https://twitter.com/AXANew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/axa/New window External Subdomain No Text
https://www.youtube.com/user/a...New window External Subdomain No Text
https://www.axa.com/frFrançais
/en/about-us/Legal-InformationLegal information and terms of use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.axa.com/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.77 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 25 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is very large (674 kB).
This page only loads 2 CSS files. That's ok.

HTTP Response Header

NameValue
strict-transport-securitymax-age=31536000; includeSubDomains
x-download-optionsnoopen
x-request-id526469f0-fd1f-11ee-a99f-0f744f7e2c6e
content-security-policydefault-src 'self' * data: 'unsafe-inline' 'unsafe-eval';
x-content-type-optionsnosniff
content-languageen
set-cookie73 Characters
content-typetext/html; charset=utf-8
cache-controlprivate, no-cache, no-store, max-age=0, must-revalidate
varyAccept-Encoding
dateThu, 18 Apr 2024 01:02:26 GMT
connectionclose
serveraws
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,330 referring domains.
This page has 420,030 backlinks.
This page has backlinks from 2,777 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.axa.com
AXA's Corporate Website | AXA
Present in 51 countries, AXA's 147,000 employees and distributors are committed to serving our 94 million clients. Our areas of expertise are applied to a range of products and services that are adapted to the needs of each and every client across three major business lines: property-casualty insurance, life, savings & health and asset management.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
AXA81%Check
need62%Check
Health54%Check
Maria52%Check
Employee50%Check
doctor50%Check
shows50%Check
grit50%Check
empathy50%Check
people50%Check

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