Ayr.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
40% 
Page structure
79% 
Link structure
8% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.68 s
File size
193.90 kB
Words
389
Media files
137
Number of links
128 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
AYR - All Year Round. All Yours.
The length of the page title is perfect. (288 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
"Like a gift from the denim gods" - VOGUE
The length of the meta description is perfect. (265 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ayr.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationXxSK-_-s9V89ZMIV4jcwy54xiXu5DmILlt35TGe7604
viewportwidth=device-width, initial-scale=1
description"Like a gift from the denim gods" - VOGUE
facebook-domain-verificationy1zro4wgzcx3ijarifrsml906lx894
shopify-digital-wallet/12121112/digital_wallets/dialog
shopify-checkout-api-token32431e71f8b832fcb465240380b72ecc
langen
og:typewebsite
og:titleAYR - All Year Round. All Yours.
og:description"Like a gift from the denim gods" - VOGUE
og:urlhttps://www.ayr.com/
og:site_nameAYR
og:imagehttps://cdn.shopify.com/s/files/1/1212/1112/files/logo-forshopify.png?height=628&pad_color=fff&v=1614806053&width=1200
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/1212/1112/files/logo-forshopify.png?height=628&pad_color=fff&v=1614806053&width=1200
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 389 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 5.17 words is low.
29.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
123 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ger.svg?v=115122251279753780091722960653Main Menu
...ile.svg?v=108141804609403504471722960654Menu
...logo.svg?v=51411492430577122701722960643AYR – All Year Round
...icon.svg?v=31931285416040578011726262322Cart
...center&height=215&v=1734733403&width=160No alt attribute provided
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...con.svg?v=143962896185673218041726262330Search
...unt.svg?v=148802542717879401361726262318Your Account
...icon.svg?v=31931285416040578011726262322Cart
...center&height=215&v=1734044436&width=160No alt attribute provided
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...=center&height=106&v=1734725994&width=78No alt attribute provided
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...center&height=215&v=1734051501&width=160No alt attribute provided
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...=center&height=106&v=1720219710&width=78No alt attribute provided
...=center&height=106&v=1728088607&width=78No alt attribute provided
...con.svg?v=143962896185673218041726262330Search
...unt.svg?v=148802542717879401361726262318Your Account
...icon.svg?v=31931285416040578011726262322Cart
...s/DecHPHero_1.jpg?v=1733260327&width=320No alt attribute provided
...&crop_width=1049&height=400&v=1733260327No alt attribute provided
...en-Homepage_2.jpg?v=1728681706&width=320No alt attribute provided
...&crop_width=1049&height=400&v=1728681706No alt attribute provided
...s/DecHPHero_2.jpg?v=1733260327&width=320No alt attribute provided
...&crop_width=1049&height=400&v=1733260327No alt attribute provided
...s/DecHPHero_3.jpg?v=1733260327&width=320No alt attribute provided
...&crop_width=1049&height=400&v=1733260327No alt attribute provided
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...=0&crop_width=670&v=1733260715&width=320No alt attribute provided
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...=0&crop_width=670&v=1733260741&width=320No alt attribute provided
.../Vogue_logo2x.png?v=1722651369&width=130Vogue
...y_Fair_logo2x.png?v=1722651370&width=217Vanity Fair
...-Times-logo2x.png?v=1722651369&width=284NY Times
...Bazaar_Logo2x.png?v=1722651369&width=197Harper's Bazaar
...ine.svg?v=179510177799406735731730226866No alt attribute provided
...ine.svg?v=179510177799406735731730226866No alt attribute provided
...ine.svg?v=179510177799406735731730226866No alt attribute provided
...ine.svg?v=179510177799406735731730226866No alt attribute provided
...ine.svg?v=179510177799406735731730226866No alt attribute provided
...ine.svg?v=179510177799406735731730226866No alt attribute provided
...ine.svg?v=179510177799406735731730226866No alt attribute provided
...ine.svg?v=179510177799406735731730226866No alt attribute provided

Page structure

H1 heading
(Critically important)
AYR – All Year Round
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 AYR – All Year Round
H2 Collections
H2 Italian-milled textiles
H2 Our bestsellers
H2 All Year Round
H2 About Us
H2 Customer Service
H2 Terms & Policies
H2 Contact
H6 Reset Password
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
/?view=womenswearWomenswear
/?view=menswearMenswear
/collections/everything-womens...All
/collections/new-arrivals-wome...New
/collections/jeans-womenswearJeans
/collections/sweaters-womenswearSweaters
/collections/tops-womenswearTops
/collections/tees-womenswearTees
/collections/pants-shorts-wome...Pants
/collections/dresses-skirts-wo...Dresses & Skirts
/collections/jackets-womenswearJackets
/collections/accessories-women...Accessories
/collections/final-sale-womens...Sale
/?view=menswearShop Menswear
/pages/our-fabricsOur Fabrics
/pages/about-usAbout Us
https://www.ayr.com/accountAccount
/collections/everything-menswearText duplicate All
/collections/new-arrivals-mens...Text duplicate New
/collections/jeans-menswearText duplicate Jeans
/collections/sweaters-menswearText duplicate Sweaters
/collections/tops-menswearShirts
/collections/tees-menswearText duplicate Tees
/collections/pants-shorts-mens...Text duplicate Pants
/collections/jackets-menswearText duplicate Jackets
/collections/accessories-menswearText duplicate Accessories
/collections/final-sale-menswearText duplicate Sale
/?view=womenswearShop Womenswear
/pages/our-fabricsText duplicate Our Fabrics
/pages/about-usText duplicate About Us
https://www.ayr.com/accountText duplicate Account
https://www.ayr.com/IMG-ALT AYR – All Year Round
/collections/final-sale-womens...Text duplicate Sale
/collections/final-sale-menswearText duplicate Sale
/?view=menswearText duplicate Shop Menswear
/collections/everything-womens...All All
/collections/new-arrivals-wome...New New
/collections/jeans-womenswearJeans Jeans
/products/the-secret-sauce-1The Secret Sauce
/products/the-roadieThe Roadie
/products/the-knockoutThe Knockout
/collections/jeans-womenswearSee all
/collections/sweaters-womenswearSweaters Sweaters
/products/the-cashmere-poloThe Cashmere Polo
/products/the-little-softieThe Little Softie
/products/the-airport-cardiThe Airport Cardi
/collections/sweaters-womenswearText duplicate See all
/collections/tops-womenswearTops Tops
/collections/the-deep-endThe Deep End
/collections/heavyweight-silkHeavyweight Silk
/collections/sweaters-womenswearText duplicate Sweaters
/collections/tops-womenswearText duplicate See all
/collections/tees-womenswearTees Tees
/collections/the-practice-teeThe Practice Tee
/products/the-early-mornings-teeThe Early Mornings Tee
/products/the-half-dayThe Half Day
/collections/tees-womenswearText duplicate See all
/collections/pants-shorts-wome...Pants Pants
/products/the-high-hopesThe High Hopes
/products/the-voilaThe Voila
/products/the-bamThe Bam
/collections/pants-shorts-wome...Text duplicate See all
/collections/dresses-skirts-wo...Dresses & Skirts Dresses & Skirts
/products/the-dipThe Dip
/products/the-eleganzaThe Eleganza
/products/the-high-hopes-skirtThe High Hopes Skirt
/collections/dresses-skirts-wo...Text duplicate See all
/collections/jackets-womenswearJackets Jackets
/products/the-closerThe Closer
/products/the-espionageThe Espionage
/products/the-kitThe Kit
/collections/jackets-womenswearText duplicate See all
/collections/accessories-women...Accessories Accessories
/collections/final-sale-womens...Text duplicate Sale
https://www.ayr.com/accountIMG-ALT Your Account
/?view=womenswearText duplicate Shop Womenswear
/collections/everything-menswearText duplicate All All
/collections/new-arrivals-mens...Text duplicate New New
/collections/jeans-menswearText duplicate Jeans Jeans
/products/the-normieThe Normie
/products/the-slackerThe Slacker
/products/the-houseplantThe Houseplant
/collections/jeans-menswearText duplicate See all
/collections/sweaters-menswearText duplicate Sweaters Sweaters
/products/the-big-softieThe Big Softie
/products/the-cashmere-rugbyThe Cashmere Rugby
/products/the-subThe Sub
/collections/sweaters-menswearText duplicate See all
/collections/tops-menswearShirts Shirts
/products/the-alphaThe Alpha
/collections/the-diveThe Dive
/products/the-everyday-in-brus...The Everyday in Brushed Twill
/collections/tops-menswearText duplicate See all
/collections/tees-menswearText duplicate Tees Tees
/products/the-heavy-oThe Heavy O
/collections/sweatshirts-sweat...The BLT Sweats
/products/the-original-tThe Original T
/collections/tees-menswearText duplicate See all
/collections/pants-shorts-mens...Text duplicate Pants Pants
/products/the-nice-pantsThe Nice Pants
/collections/the-palThe Pal
/products/the-houseplantText duplicate The Houseplant
/collections/pants-shorts-mens...Text duplicate See all
/collections/jackets-menswearText duplicate Jackets Jackets
/products/the-clubThe Club
/products/the-tokyoThe Tokyo
/collections/leather-jackets-mensLeather Jackets
/collections/jackets-menswearText duplicate See all
/collections/accessories-menswearText duplicate Accessories Accessories
/collections/final-sale-menswearText duplicate Sale
https://www.ayr.com/accountText duplicate IMG-ALT Your Account
/pages/our-fabricsText duplicate Our Fabrics
A-TITLE Our Fabrics
/pages/about-usText duplicate About Us
A-TITLE About Us
/pages/our-fabricsText duplicate Our Fabrics
A-TITLE Our Fabrics
/pages/about-usText duplicate About Us
A-TITLE About Us
/collections/everything-womens...Shop the Collection
/collections/jeans-womenswearThe Best Jeans
/collections/new-arrivals-wome...Shop New Arrivals
/collections/tees-womenswearShop Tees
/collections/jeans-womenswearDenim Made in LA
/collections/new-arrivals-wome...New Shop the Collection
/products/the-cashmere-poloCashmere You deserve the best
/pages/heritage-italian-millsItalian-milled textiles Shop the Collection
/products/the-secret-sauce-1No Text
/products/the-early-mornings-teeNo Text
/products/the-bamNo Text
/products/the-cashmere-poloNo Text
/collections/denimdecade of denim
A-TITLE Denim

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ayr.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.68 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (194 kB).

HTTP Response Header

NameValue
dateMon, 30 Dec 2024 02:31:53 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid78
x-sorting-hat-shopid12121112
x-storefront-renderer-rendered1
x-shopify-nginx-no-cookies0
set-cookie99 Characters
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
etagW/"cacheable:8c7aa806bb4b15558ac89016f1e7edbf"
x-cachemiss
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid12121112
x-shardid78
varyAccept
content-languageen-US
powered-byShopify
server-timingprocessing;dur=501;desc="gc:114", db;dur=44, db_async;dur=2.172, render;dur=112, asn;desc="24940", edge;desc="CDG", country;desc="DE", knownbot, theme;desc="120593350735", pageType;desc="index", servedBy;desc="m7gx", requestID;desc="0eee235c-a895-49ad-95db-732f446ad736-1735525912"
x-dcgcp-europe-west1,gcp-europe-west1,gcp-europe-west1
x-request-id0eee235c-a895-49ad-95db-732f446ad736-1735525912
alt-svch3=":443"; ma=86400
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=z%2BfFlqTo01guw2QrpzDXfxlVborQhpA%2F2nTNYDaLZg%2FWibdkbVZzjc4IfAQpMY9w9PTM5AkrzgHi6fASsMN7Lt0X%2FtKtiUTecDJxQ05jvM7GijLXXcss9pUWRzGF"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray8f9e9dba4ca3d142-CDG
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 589 referring domains.
This page has 13,808 backlinks.
This page has backlinks from 467 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /12121112/checkouts
Disallow: /12121112/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
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www.ayr.com
AYR - All Year Round. All Yours.
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Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
AYR77%Check
Year68%Check
Round68%Check
year round68%Check
Vogue50%Check
denim46%Check
Password38%Check
Best38%Check
Account38%Check
Cart38%Check
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