base.ai | Website SEO Review

Response time

0.32 s

File size

151.50 kB

Words

475

Media files

25

Number of links

57 internal / 11 external

Meta specifications 100% achieved

Title

(Critically important)

Base - Customer Marketing Platform for the ROI Obsessed

The length of the page title is perfect. (529 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Track customer lifecycles across all touch points. Prove ROI by making customers shine.

The length of the meta description is perfect. (548 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.base.ai/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Language defined in HTTP-Equiv meta tag: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
description	Track customer lifecycles across all touch points. Prove ROI by making customers shine.
viewport	width=device-width, initial-scale=1
generator	HubSpot
lang	en
twitter:description	Track customer lifecycles across all touch points. Prove ROI by making customers shine.
twitter:title	Base - Customer Marketing Platform for the ROI Obsessed
twitter:card	summary
og:description	Track customer lifecycles across all touch points. Prove ROI by making customers shine.
og:title	Base - Customer Marketing Platform for the ROI Obsessed
og:url	https://www.base.ai
content-language	en
charset	utf-8

Page quality 48% achieved

Content

(Critically important)

Some words from the page title are not used within the pages content

Words from the H1 heading are not used in the page content.

There are only 475 words on this page. Good pages should have about 800 words of useful content.

29.5% of the text are stop words.

The page contains a listing, which indicates a good text layout.

3 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 24 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

No Apple touch icon is specified.

A viewport "width=device-width, initial-scale=1" is provided.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

Alt text (alternative text) is correctly used on all found images.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...idth=759&height=344&name=header-logo.png	Base	Base
...dc028d09-713d-48c4-9570-6981e00f6fa3.png	Book a Demo
...d03dcf98-8b85-4cfd-b09d-f0049b0a60d6.png	Book a demo
https://www.base.ai/hubfs/image%201.png	Base.ai
...2023/images/2560px-HubSpot_Logo.png.webp	HubSpot
...mber2023/images/gitlab-logo-100.png.webp	Gitlab
...ecember2023/images/alteryx-logo.png.webp	Alteryx
...cember2023/images/zscaler-logo.jpeg.webp	Zscaler
...mber2023/images/Similarweb_Logo.png.webp	Similarweb
...cember2023/images/radware-logo.jpeg.webp	Radware
...alwarebytes_logo_horizontal_RGB.png.webp	Malwarebytes
...ecember2023/images/avalara-logo.png.webp	Avalara
...7f7019e7-21ad-481a-bf38-3f7c40de7a9f.png	See it in action
.../Home-Stock-People-01-2048x1955.png.webp	Customer
...fs/Base_December2023/images/Layer_-3.svg	Customers Experience
...s/Base_December2023/images/Layer_-17.svg	Cross Sell
...fs/Base_December2023/images/Layer_-2.svg	Measurable
...images/Home-Track-and-Analyze_1.png.webp	Base tracks and analyzes
...ages/Cross-channel-Asks-150x150.png.webp	Campaigns and customize
...Base_December2023/images/Layer_1-4-1.svg	Identify feasible
...Base_December2023/images/Layer_1-1-4.svg	Create Referral
...fs/Base_December2023/images/Layer_-8.svg	Customer
.../Base_December2023/images/Layer_15-1.svg	Automate and gamify
...Base_December2023/images/Layer_-17-1.svg	scale
...mages/LuisGonzalez-3-11-300x300.png.webp	Luis Gonzalez

Page structure 95% achieved

H1 heading

(Critically important)

Unlock Revenue-Boosting Engagement

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

Some headings do not have any content.

H1-H6 headings

Heading structure

Heading level	Content
H1	Unlock Revenue-Boosting Engagement
H2	Maximize Revenue Through Engagement. Take your customers and teams on a journey for higher retention, lifetime value, and advocacy. Ready to elevate your impact?
H2	Trusted by leading companies
H2	Use our Customer Marketing platform to build long-lasting relationships with everyone in your customer base
H2	Prove ROI While Making Your Customers Shine
H2	We connect with the stack you use
H2	Here’s how Base will help you grow
H2	Ready to see Base in action?
H3	Every customer has the potential to become your greatest advocate
H3	Empty heading
H3	Base tracks and analyzes your customer lifecycles and activities across all touch points
H3	Empty heading
H3	CMOs & Marketing Leaders
H3	Customer Marketing Managers
H3	Customer Advocacy Managers
H3	Customer Reference Managers
H3	Product Marketing Managers
H3	Empty heading

Link structure 55% achieved

Internal links

(Important)

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

1 links don't have an anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

Internal Linking

External links

(Nice to have)

There are 11 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.base.ai/?hsLang=en		IMG-ALT Base
/platform/overview	Subdomain	Platform
/platform/overview	Subdomain	Overview
/platform/control-center	Subdomain	Control Center
/platform/team-dashboards	Subdomain	Team Dashboards
/platform/the-cma-programs	Subdomain	CMA Programs
/platform/integrations	Subdomain	Integrations
/platform/security-and-privacy	Subdomain	Security & Privacy
/solutions/streamline-referenc...	Subdomain	Streamline Customer Reference Management
/solutions/drive-advocacy-and-...	Subdomain	Drive Advocacy
/solutions/referrals	Subdomain	Automate Your Referral Program
/solutions/merge-community-and...	Subdomain	Merge Community and Advocacy
/solutions/optimize-upsell-and...	Subdomain	Optimize Upsell, Cross-sell & Expansion
/solutions/generate-stream-of-...	Subdomain	Generate a Stream of Reviews
/solutions/harness-the-power-o...	Subdomain	Harness the Power of VoC
/base-customers	Subdomain	Customers
https://www.base.ai/fan-base	Subdomain	Fan Base
/base-vs-influitive-all-in-one...	Subdomain	Base Vs. Influitive
/top-100-cma-24	Subdomain	TOP100 CMA 2024
https://www.base.ai/blog	Subdomain	Blog
https://cm.base.ai/base-assets...	External Subdomain	2023 CLG Survey Report
/what-is-customer-led-growth-clg	Subdomain	What is Customer-Led Growth (CLG)?
/a-guide-to-customer-marketing...	Subdomain	A Guide to Customer Marketing in 2023
https://www.base.ai/clg-campus/	Subdomain	CLG Campus
/events-webinars	Subdomain	Events & Webinars
/obsession-2023-recap	Subdomain	Obsession Tour 2023 Recap
https://www.base.ai/about	Subdomain	About
https://www.base.ai/careers	Subdomain	Careers
https://www.base.ai/contact-us	Subdomain	Contact Us
https://go.base.ai/login/compa...	New window External Subdomain	Login
https://cta-redirect.hubspot.c...	External Subdomain	IMG-ALT Book a Demo
https://cta-redirect.hubspot.c...	External Subdomain	IMG-ALT Book a demo
/platform/overview?hsLang=en	Subdomain	Learn more about our platform
https://cta-redirect.hubspot.c...	External Subdomain	IMG-ALT See it in action
/platform/integrations?hsLang=en	Subdomain	Learn about Base integrations
/solutions/optimize-upsell-and...	Subdomain	Learn More
/platform/overview?hsLang=en	Subdomain Text duplicate	Learn More
/solutions/drive-advocacy-and-...	Subdomain Text duplicate	Learn More
/solutions/streamline-referenc...	Subdomain Text duplicate	Learn More
/solutions/harness-the-power-o...	Subdomain Text duplicate	Learn More
/platform/overview	Subdomain Text duplicate	Overview
/platform/control-center	Subdomain Text duplicate	Control Center
/platform/team-dashboards	Subdomain	Teams Dashboard
/platform/the-cma-programs	Subdomain Text duplicate	CMA Programs
/platform/security-and-privacy	Subdomain	Security and Privacy
/platform/integrations	Subdomain Text duplicate	Integrations
/solutions/streamline-referenc...	Subdomain	Customer Reference Management
/solutions/drive-advocacy-and-...	Subdomain	Drive Advocacy & Reviews
/solutions/merge-community-and...	Subdomain	Merge Community & Advocacy
/solutions/optimize-upsell-and...	Subdomain	Activate a Customer Community
/solutions/generate-stream-of-...	Subdomain	Optimize Upsell & Cross-sell
/solutions/harness-the-power-o...	Subdomain	Deliver Customer & Product Feedback
https://www.base.ai/blog	Subdomain	Base Blog
https://4182770.fs1.hubspotuse...	External Subdomain	TOP100 CMA
https://clgcampus.base.ai/?_gl...	External Subdomain Text duplicate	CLG Campus
https://www.base.ai/about	Subdomain Text duplicate	About
https://www.base.ai/careers	Subdomain Text duplicate	Careers
https://www.base.ai/legal	Subdomain	Legal
https://www.base.ai/contact-us	Subdomain Text duplicate	Contact Us
https://www.instagram.com/life...	New window External Subdomain	No Text
https://twitter.com/base_CLG	New window External	No Text
https://www.linkedin.com/compa...	New window External Subdomain	No Text
https://www.youtube.com/channe...	New window External Subdomain	No Text
https://www.base.ai/?hsLang=en		No Text
/privacy-policy-short	Subdomain	Privacy Policy
/terms-conditions	Subdomain	Terms & Conditions
/platform/security-and-privacy	Subdomain Text duplicate	Security & Privacy
https://www.base.ai/cookie-policy	Subdomain	Cookie Policy

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.base.ai/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.32 seconds.

The file size of the HTML document is fine (152 kB).

Page Speed

HTTP Response Header

Name	Value
date	Wed, 15 May 2024 19:45:59 GMT
content-type	text/html; charset=UTF-8
cache-control	s-maxage=10800, max-age=0
etag	W/"9f68e37c34273704ca562a26b821572b"
last-modified	Sun, 12 May 2024 08:30:10 GMT
link	</hs/hsstatic/keyboard-accessible-menu-flyouts/static-1.17/bundles/project.js>; rel=preload; as=script,</hs/hsstatic/cos-i18n/static-1.53/bundles/project.js>; rel=preload; as=script,</_hcms/forms/v2.js>; rel=preload; as=script
strict-transport-security	max-age=31536000
content-security-policy	upgrade-insecure-requests
edge-cache-tag	CT-148924565433,P-4182770,W-148902828202,W-148925650269,W-148927183258,W-148927279466,W-148927959470,W-148927959567,CW-148876649896,CW-148904765587,CW-149053700128,CW-149062168394,CW-149065164294,CW-149077817175,CW-149080958327,CW-149392914259,CW-149401180569,CW-149401540649,CW-149401869100,CW-149404816928,E-148876649901,E-148876649909,E-148877231889,E-148877231893,E-148877401769,E-148877401784,E-148879797410,E-149065163820,E-149066064777,E-149066816375,MENU-148902828202,MENU-148925650269,MENU-148927183258,MENU-148927279466,MENU-148927959470,MENU-148927959567,RA-148903560230,RA-149417155619,RA-149417155620,PGS-ALL,SW-2,GC-148905628268,GC-148929275304,TS-148876649884
referrer-policy	no-referrer-when-downgrade
x-hs-cache-config	BrowserCache-5s-EdgeCache-180s
x-hs-cache-control	s-maxage=10800, max-age=0
x-hs-cf-cache-status	HIT
x-hs-content-id	148924565433
x-hs-hub-id	4182770
x-hs-prerendered	Sun, 12 May 2024 08:30:10 GMT
set-cookie	256 Characters
report-to	{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=VDI6efOag3EipivfOQ8H12Sxvs6y5FoaiEN51KIavr9wyruleWjBrWGBAStAdZicrb3ok5%2FalJYXXFc4fKGQQZBsCOr3TKwJqR4t1UXJrhD6PbFDBZoh69RPA%2Buv"}],"group":"cf-nel","max_age":604800}
nel	{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
vary	Accept-Encoding
speculation-rules	"/cdn-cgi/speculation-rules?url=www.base.ai%2F"
server	cloudflare
cf-ray	8845a1aad8d1bbfd-FRA
content-encoding	gzip
alt-svc	h3=":443"; ma=86400
statuscode	200
http_version	HTTP/2

External factors 63% achieved

Blacklists

(Nice to have)

This website is not classified "for adult only".

Blacklist

Backlinks

(Critically important)

This page has only a few links from other websites.

This page only has backlinks from 16 referring domains.

This page only has 205 backlinks.

This page only has few backlinks from 16 different ip addresses.

This page is referenced by wikipedia.

Backlinks

Facebook popularity

(Somewhat important)

The page has 0 shares and comments on Facebook.

Links from Wikipedia

Relieves de la Columna Trajana

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /sample-*
Disallow: /blog/sample-*
Disallow: /_hcms/preview/
Disallow: /hs/manage-preferences/
Disallow: /hs/preferences-center/

Similar sites

Search preview

www.base.ai

Base - Customer Marketing Platform for the ROI Obsessed

Track customer lifecycles across all touch points. Prove ROI by making customers shine.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Base	72%	Check
Customer	63%	Check
ROI	61%	Check
Customer Marketing	58%	Check
Customers	56%	Check
Prove ROI	55%	Check
Marketing	54%	Check
Engagement	54%	Check
Marketing Platform	54%	Check
Revenue	54%	Check
Customer Marketing platform	54%	Check
customer lifecycles	54%	Check
Making Customers	54%	Check
Customer Advocacy	52%	Check
Platform	50%	Check
Unlock	50%	Check
lifecycles	50%	Check
touch	50%	Check
points	50%	Check
Prove	50%	Check
Making	50%	Check
Shine	50%	Check
Revenue-Boosting	50%	Check
touch points	50%	Check
Customer Reference	48%	Check

Show more keywords and terms

Base.ai - SEO Checker

Task list of SEO Improvements 3 Tasks

Meta specifications 100% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Test up to 1.000 webpages of base.ai with our free plan!

Page quality 48% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 95% achieved

(Critically important)

(Important)

Heading structure

Link structure 55% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 100% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 63% achieved

(Nice to have)

(Critically important)

(Somewhat important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

Test up to 1.000 webpages of base.ai with our free plan!

Cookie Policy