Marketing.org.nz - SEO Checker

Overview of the SEO Check
Meta information
81% 
Page quality
79% 
Page structure
62% 
Link structure
25% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.50 s
File size
93.10 kB
Words
560
Media files
21
Number of links
64 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NZ Marketing Association | Home
The length of the page title is perfect. (299 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Marketing Association is a not-for-profit association who represents the marketing industry around New Zealand. The MA provides events and training throughout NZ.
The meta description is too long: 1047 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://marketing.org.nz/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
authorMarketing Association
descriptionThe Marketing Association is a not-for-profit association who represents the marketing industry around New Zealand. The MA provides events and training throughout NZ.
generatorHubSpot
viewportwidth=device-width, initial-scale=1
langen
twitter:descriptionThe Marketing Association is a not-for-profit association who represents the marketing industry around New Zealand. The MA provides events and training throughout NZ.
twitter:titleNZ Marketing Association | Home
twitter:cardsummary
og:descriptionThe Marketing Association is a not-for-profit association who represents the marketing industry around New Zealand. The MA provides events and training throughout NZ.
og:titleNZ Marketing Association | Home
og:urlhttps://marketing.org.nz
X-UA-CompatibleIE=edge,chrome=1
content-languageen
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 560 words. That's ok.
34.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 15 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 109 characters this one is longer than 70 characters:
"dr. wilton will share his incredible expertise on strategy, innovation, digital transformation, and ma..."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 50 YEARS OF HELPING MARKETERS BE BRILLIANT
H2 Become an Exhibitor at Digital Day Out 2024
H2 What can we help you find?
H2 Best Practice Services
H2 Join the MA Community Now
H3 Global Thought-Leader Comes To NZ!
H3 Subscribe to our monthly newsletter
H4 Critical Thinking for Marketers
H4 Digital Strategy
H4 Sunrise Session by Integral Ad Science
H4 Marketing Automation
H4 Behavioural Science for Customer Journeys
H4 Think Again Christchurch
H4 Do Not Call / Do Not Mail
H4 Advice Line
H4 Name Suppression Service
H4 Mailbox Complaints
H6 Training
H6 Training Duplicate text
H6 Event
H6 Training Duplicate text
H6 Training Duplicate text
H6 Event Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
12 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 15 external links on this page.
LinkAttributesAnchor text
/?hsLang=enIMG-ALT MA_Logo_square_tag
https://purchase.marketing.org...New window External Subdomain Your Dashboard
/membership-type?hsLang=enBecome a MA Member
https://purchase.marketing.org...New window External Subdomain Your Dashboard.
/membershipMembership.
/up-coming-eventsEvents.
/up-coming-workshopsTraining.
/communityCommunity.
https://marketing.org.nz/servicesServices.
/resource-hubResource Hub.
/partnerships-and-sponsorshipsPartnership
https://marketing.org.nz/newsLatest News
https://marketing.org.nz/about-usAbout us
/contact-usContact us
https://www.facebook.com/Marke...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.instagram.com/mark...External Subdomain No Text
/membershipMembership
/up-coming-eventsEvents
/up-coming-workshopsTraining
https://marketing.org.nz/servicesServices
/resource-hubResource Hub
/news/celebrating-exceptional-...YouTube NZ Marketing Award Entries are now open!
/resource-hub/ma-celebrates-50...MA Celebrates 50 Years of Helping Marketers Be Brilliant
/news/2023-annual-report?hsLan...MA's 2023 Annual Report
/resource-hub/designing-brand-...Brainy Breakfast Recap: Designing Brand Communications
/resource-hub/insightsstrategy...New window Nofollow Award-Winning Innovation from Women’s Refuges – Key Lessons from the first Marketing Meetup of 2024
/resource-hub/the-long-and-sho...The Long and Short of It: Mark Ritson on how YouTube works for Mondelez and Uber
/resource-hub/guidance-on-anza...Guidance on Anzac Day advertising
/resource-hub/regulatoryprivac...How Long Before the Use of AI in Marketing is Regulated?
/resource-hub/digitalmarketing...Digital Marketing: Reflections on 2023 and Projections for 2024
/news/our-wrap-up-video-for-20...Our Wrap-up Video for 2023 is Here!
/dr-peter-wilton?hsLang=enFIND OUT MORE
/hubfs/DDO- Sponsorship Pack 2...New window VIEW SPONSORSHIP PACK
/critical-thinking-workshop/ak...IMG-ALT 2024-Critical-May-AKL
/critical-thinking-workshop/ak...Critical Thinking for Marketers
/critical-thinking-workshop/ak...No Text
/critical-thinking-workshop/ak...No Text
/digital-strategy-workshop/lal...IMG-ALT 2024-DigStrat-May-LAL
/digital-strategy-workshop/lal...Digital Strategy
/digital-strategy-workshop/lal...No Text
/digital-strategy-workshop/lal...No Text
/product/sunrise-session-integ...IMG-ALT Sunrise Session - Integral Ad Science - May 2024
/product/sunrise-session-integ...Sunrise Session by Integral Ad Science
/product/sunrise-session-integ...No Text
/product/sunrise-session-integ...No Text
/marketing-automation-workshop...IMG-ALT 2024-MarketingAuto-May-AKL
/marketing-automation-workshop...Marketing Automation
/marketing-automation-workshop...No Text
/marketing-automation-workshop...No Text
/behavioural-science/wlg/may/2...IMG-ALT 2024-BehavSci-May-WLG
/behavioural-science/wlg/may/2...Behavioural Science for Customer Journeys
/behavioural-science/wlg/may/2...No Text
/behavioural-science/wlg/may/2...No Text
/think-again-chc-may-2024?hsLa...IMG-ALT Think Again CHC - May 2024
/think-again-chc-may-2024?hsLa...Think Again Christchurch
/think-again-chc-may-2024?hsLa...No Text
/think-again-chc-may-2024?hsLa...No Text
/in-house-trainings?hsLang=enNew window IMG-ALT Website home page CTA (4000 x 700 px) (7000 × 700 px) (1)
/do-not-call-do-not-mail?hsLan...Find out more
/advice-line?hsLang=enText duplicate Find out more
/name-suppression-service?hsLa...Text duplicate Find out more
/mailbox-complaints?hsLang=enText duplicate Find out more
/membership-old?hsLang=enDiscover Membership Options
https://www.westpac.co.nz/New window External Subdomain IMG-ALT Westpac Logo
https://www.google.com/New window External Subdomain IMG-ALT Google_2015_logo 1
https://theresearchagency.com/New window External IMG-ALT TRA logo black (1)-png
https://www.mediaworks.co.nz/h...New window External Subdomain IMG-ALT MediaWorks Logo
https://www.spark.co.nz/New window External Subdomain IMG-ALT spark nz logo
/?hsLang=enIMG-ALT MA-Logo (1)
/membershipText duplicate Membership
https://marketing.org.nz/about-usText duplicate About us
/contact-usText duplicate Contact us
https://www.facebook.com/Marke...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/mark...New window External Subdomain No Text
https://purchase.marketing.org...External Subdomain Legal information
/privacy-policyPrivacy information
https://engagingpartners.co/New window External Developed by Engaging Partners

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://marketing.org.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.50 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 15 CSS files. This may affect the page load time negatively.
This page loads 15 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (93 kB).

HTTP Response Header

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content-typetext/html; charset=UTF-8
cache-controlno-store, no-cache, must-revalidate
etagW/"80c35c0e5881b0528cebfc4b08309330"
last-modifiedThu, 09 May 2024 00:46:34 GMT
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strict-transport-securitymax-age=31536000; includeSubDomains
content-security-policyupgrade-insecure-requests
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referrer-policyno-referrer-when-downgrade
x-frame-optionssameorigin
x-hs-cache-configBrowserCache-5s-EdgeCache-180s
x-hs-cache-controls-maxage=10800, max-age=0
x-hs-cf-cache-statusHIT
x-hs-content-id41777551656
x-hs-hub-id6776434
x-hs-prerenderedThu, 09 May 2024 00:46:34 GMT
set-cookie261 Characters
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varyAccept-Encoding
servercloudflare
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content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 467 referring domains.
This page has 11,757 backlinks.
This page has backlinks from 271 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 1565 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

marketing.org.nz
NZ Marketing Association | Home
The Marketing Association is a not-for-profit association who represents the marketing industry around New Zealand. The MA provides events and training throughout NZ.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Marketing82%Check
NZ Marketing79%Check
NZ Marketing Association72%Check
Marketing Association70%Check
Digital Marketing66%Check
Marketing Automation60%Check
Training54%Check
new50%Check
Digital47%Check
Digital Strategy47%Check

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