Bestfriends.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
83% 
Page structure
64% 
Link structure
57% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.06 s
File size
73.10 kB
Words
1208
Media files
40
Number of links
101 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Promoting Animal Welfare & Pet Adoption | Best Friends Animal Society
The page title should be shorter than 580 pixels. It is 638 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
With Best Friends, you're working to save the lives of cats and dogs all across America, giving pets second chances and happy homes.
The length of the meta description is perfect. (829 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://bestfriends.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWith Best Friends, you're working to save the lives of cats and dogs all across America, giving pets second chances and happy homes.
msapplication-TileColor#da532c
theme-color#ffffff
favicon-generatorDrupal responsive_favicons + realfavicongenerator.net
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:site@bestfriends
twitter:descriptionWith Best Friends, you're working to save the lives of cats and dogs all across America, giving pets second chances and happy homes.
twitter:titleHomepage
twitter:imagehttps://bestfriends.org/sites/default/files/2021-10/Generic_01%5B1%5D.jpg
og:site_nameBest Friends Animal Society - Save Them All
og:urlhttps://bestfriends.org/node/8
og:titleHomepage
og:descriptionWith Best Friends, you're working to save the lives of cats and dogs all across America, giving pets second chances and happy homes.
og:imagehttps://bestfriends.org/sites/default/files/2021-10/Generic_01%5B1%5D.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1208 words. That's ok.
35% of the text are stop words.
The page contains a listing, which indicates a good text layout.
25 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.36 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...9_evergreen.jpg?h=d392e916&itok=sJwBN40xSmiling person looking at a dog
...4/4c758a_03.png?h=2fff7e1f&itok=zTY6EtrkBlue background with overlapping circles
...2024-04/Tucker_Dickens.png?itok=_vzOLnHfBrown dog and gray cat
..._035_splash.jpg?h=6be6d420&itok=Zd26gpwZGregory Castle sitting with a large black dog and a small white and brown dog in front of Angel Canyon
...3_blogcrop_.jpg?h=e7a0cab8&itok=qpQin0BhGregory Castle smiling and holding a small dog
...files/media-icon/Dog Cat Yarn Ball_0.svgDog and cat icon with ball of yarn
...676sak_0[1].jpg?h=3c779cc0&itok=HbaJAL-QPerson holding a tiny kitten close to them
...humperKatie.jpg?h=dab2a20c&itok=vCoAofS3Horses in canyon pasture
...iles/media-icon/dog_cat_playing_2[1].svgline art of a dog and cat playing with a ball
... reunion 13.jpg?h=50396d17&itok=UEPo8kJwKiwi the tabby cat
...ats4996sak_.jpg?h=2992ba0a&itok=zBzY0JqkCalico community cat with an ear-tip outside beside a chain-link fence
...aire-Rogers.jpg?h=89ae4682&itok=KnVaIV16Trinity the blind calico cat on some blankets
...be on couch.jpg?h=460157df&itok=6XlaGRYVSmokey the gray cat lying on a couch
...N - Basil 1.jpg?h=0f326191&itok=vTQoCDnrBlack, white and tan dog with his tongue out, outside on grass
...oClinic_vol.jpg?h=eddcd694&itok=4udbkh6IVolunteers Rich and Linda Yates with a dog beside some crates
...try HSSCG 1.jpg?h=7c31e2a9&itok=uCwIMTu-Dog gets some love at the Humane Society of South Coastal Georgia
...les/media-icon/Sitting Cat Lying Dog.svgIcon of cat sitting next to dog
...es/media-icon/foster%20icon%20(1)[1].svgline drawing of house with heart
...ault/files/media-icon/memorials_2[1].pngperson and dog icon
.../mobilizing%20public%20icon%20(1)[1].svgline drawing of people with sign
...4A8887_love.jpg?h=9855f42d&itok=hX_ni5oYPerson wearing a Bring Love Home T-shirt with a kitten in their lap
...H_LaBella01.jpg?h=ef4d5724&itok=tMBoO_KwSmiling person petting a brown and white dog
...t/files/media-icon/lying dog and cat.svgline drawing of dog and cat lying down
...ards_050525.png?h=6ba1860a&itok=aslzQnEoAward logos
...ult/files/inline-images/Faceboo-s[1].jpgFacebook logo
...files/inline-images/instagram-s_0[1].jpgInstagram logo
...s/default/files/inline-images/tiktok.pngicon
...ault/files/inline-images/FreshStepSm.pngFresh Step Cat Litter
...ne-files/Credit-One_logo_color-small.jpgCredit One
...ult/files/inline-files/credit_card_0.pngBest Friends credit card
...Buffalo_Shield_4C_2023.png?itok=2rceqq0FBlue Buffalo logo
...ublic/image/Fetch_logo.jpg?itok=KEQw0s0SFetch logo
...files/inline-images/bfas_logo_footer.pngBest Friends Animal Society - Save Them All
...ast-company-innovators.png?itok=oHiad3AgFast Company 100 Best Workplaces For Innovators 2024 logo
...ty-navigator-four-star.png?itok=5-7-K-2mCharity Navigator Four-Star Charity logo
...2023-01/top-workplaces.png?itok=L-IulrsyTop Places to Work 2022 by the Salt Lake Tribune
...ted-awards-badge-embed.png?itok=lD7olTnoGreat Nonprofits logo 2025
...any-brands-that-matter.png?itok=fFw3OwqAFast Company Brands That Matter 2022
.../2025-03/Guidestar2025.jpg?itok=PMmrLK3CPlatinum Transparency 2025 - Candid
Video URLWidthHeight
https://www.youtube.com/embed/QdZmtnbomkU

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Tertiary Menu
H2 Donations Menu
H2 Header Menu
H2 Remembering Gregory Castle
H2 A Tribute to Gregory Castle
H2 No-kill is within reach, thanks to you
H2 Our animal sanctuary is at the heart of Best Friends
H2 Cat missing for 19 months reunited with family
H2 Adopt
H2 Volunteer
H2 Take Action
H2 Shop to save lives
H2 Is your pet your very best friend?
H2 Respect and responsibility
H2 Thank you to the brands that love our pets, too:
H2 Social Menu
H2 Sections
H2 How You Can Help
H2 Programs
H2 Mobile Apps
H2 Other Best Friends Sites
H2 About
H2 In the Spotlight
H2 Legal Menu
H3 Cats in Wyoming get a lifesaving lift
H3 Faces of No-Kill: Brave cat is full of love
H3 Shy no more: One cat’s beautiful breakthrough
H3 Pet adoptions skyrocket at Indiana shelter
H3 Volunteers hit the road to help animals in need
H3 No-kill animal shelters: The new normal in America
H3 Let’s be friends!
H5 Monthly giving provides the steady support the animals need.
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
There are too many external links (28) on this page.

Found links on this page

LinkAttributesAnchor text
https://bestfriends.org/Anchor Skip to main content
https://bestfriends.org/A-TITLE Home
/who-we-areWho We Are
/pet-memorialsPet Memorials
https://bestfriends.org/locationsLocations
https://shop.bestfriends.org/External Subdomain Shop
https://bestfriends.org/esEn Español
https://bestfriends.org/Anchor Donate
https://bestfriends.org/Anchor Monthly
https://support.bestfriends.or...External Subdomain In Memory
https://support.bestfriends.or...External Subdomain In Honor
/donate/other-ways-give/donor-...New window DAF
/no-kill-2025No-Kill 2025
https://bestfriends.org/sanctuaryThe Sanctuary
/how-you-can-helpHow You Can Help
https://bestfriends.org/storiesStories
/adopt-and-fosterAdopt
https://bestfriends.org/donateWays to Give
/how-you-can-helpbring happy home All pets deserve a happy home
https://bestfriends.org/Anchor none
/who-we-are/our-story/meet-the...Honoring his Memory
/who-we-are/our-story/meet-the...No Text
/stories/julie-castle-blog/tri...Read Francis's full blog post
/stories/julie-castle-blog/tri...No Text
/no-kill-2025SAVING PETS NEAR YOU A dog or cat is killed in America’s shelters every 90 seconds just because they don’t have a safe place to call home. You can help chang...
/how-you-can-helpHome for all pets starts with you
https://bestfriends.org/locationsExplore our locations
https://bestfriends.org/2025-goalSee how pets in your community are doing
/no-kill-2025See How Your Community Is Doing
/no-kill-2025No Text
https://bestfriends.org/sanctuaryExperience the Magic
https://bestfriends.org/sanctuaryNo Text
https://bestfriends.org/storiesYOU'RE SAVING THEM ALL Best Friends supporters like you make this work possible and are passionate about saving the lives of pets in shelters. Here are your ...
/stories/more-features/faces-n...Meet the faces of no-kill
/stories/featuresRead stories of hope and resilience
https://save.bestfriends.org/s...External Subdomain Share your story with us
/stories/features/cat-missing-...Cat missing for 19 months reunited with family Lourdes Ortiz was distraught when her cat, Kiwi, went missing, but a microchip brought them back together desp...
IMG-ALT Kiwi the tabby cat
/stories/features/cats-wyoming...Image Cats in Wyoming get a lifesaving lift A powerful trap-neuter-vaccinate-return collaboration is helping outdoor cats and building on Wyoming’s no-kill m...
IMG-ALT Calico community cat with an ear-tip outside beside a chain-link fence
/stories/videos/faces-no-kill-...Image Faces of No-Kill: Brave cat is full of love Trinity is blind, but she doesn’t let that hold her back from pursuing her true passion: making biscuits. S...
IMG-ALT Trinity the blind calico cat on some blankets
/stories/videos/shy-no-more-on...Image Shy no more: One cat’s beautiful breakthrough Thanks to time, patience, and chin scratches in his foster homes, today 10-year-old Smokey is exactly whe...
IMG-ALT Smokey the gray cat lying on a couch
/stories/features/pet-adoption...Image Pet adoptions skyrocket at Indiana shelter Jeffersonville Animal Shelter celebrates the first no-kill month in its history. Helping animals get home fa...
IMG-ALT Black, white and tan dog with his tongue out, outside on grass
/stories/features/volunteers-h...Image Volunteers hit the road to help animals in need Rich and Linda Yates combine road trips with rescue work, lending their hands — and sometimes their bac...
IMG-ALT Volunteers Rich and Linda Yates with a dog beside some crates
/stories/features/no-kill-anim...Image No-kill animal shelters: The new normal in America From a large shelter in Las Vegas to a smaller one in rural Georgia, U.S. animal shelters are steadi...
IMG-ALT Dog gets some love at the Humane Society of South Coastal Georgia
/how-you-can-helpHOW YOU CAN HELP We're working to save the lives of dogs and cats around the country. We can’t do it without you.
/advocacy/alerts/end-steep-pet...End steep pet fees for families in public housing
/volunteer/volunteer-from-homeVolunteer from your home
https://bestfriends.org/kittensGet started fostering kittens
/adopt-and-fosterAdopt a Pet
https://bestfriends.org/volunteerSign Up to Volunteer
https://bestfriends.org/advocacyAdvocate for Animals
https://shop.bestfriends.org/External Subdomain Shop Now
https://shop.bestfriends.org/External Subdomain No Text
https://save.bestfriends.org/b...External Subdomain Share My Story
https://save.bestfriends.org/b...External Subdomain No Text
https://bestfriends.org/donateWAYS TO GIVE Your support goes straight to work saving lives. You provide homeless animals with help and healing.
/who-we-are/financial-informationOur most recent financial reports
/who-we-are/awardsAwards for our lifesaving work
https://bestfriends.org/donateGive the gift of kindness
https://bestfriends.org/Anchor Text duplicate none
/donate/planned-givingLearn more
/pet-memorialsCreate a memorial
/donate/other-ways-give/donor-...Text duplicate Learn more
/who-we-are/awardsSee Our Recognitions
/who-we-are/awardsNo Text
https://www.facebook.com/bestf...New window External Subdomain IMG-ALT Facebook logo
https://instagram.com/bestfrie...New window External IMG-ALT Instagram logo
https://www.tiktok.com/@bestfr...New window External Subdomain IMG-ALT icon
/who-we-are/our-partners/corpo...New window IMG-ALT Fresh Step Cat Litter
/who-we-are/our-partners/corpo...New window IMG-ALT Credit One
/who-we-are/our-partners/corpo...New window IMG-ALT Best Friends credit card
/corporate-partners/blue-buffaloNew window IMG-ALT Blue Buffalo logo
/who-we-are/our-partners/corpo...New window IMG-ALT Fetch logo
https://facebook.com/bestfrien...External Best Friends Animal Society Facebook Page
https://twitter.com/bestfriendsExternal Best Friends Animal Society X Page
https://instagram.com/bestfrie...External Best Friends Animal Society Instagram Page
https://www.pinterest.com/bfasExternal Subdomain Best Friends Animal Society Pinterest Page
https://www.linkedin.com/compa...External Subdomain Best Friends Animal Society LinkedIn Page
https://www.youtube.com/user/B...External Subdomain Best Friends Animal Society YouTube Channel
https://www.tiktok.com/@bestfr...External Subdomain Best Friends Animal Society TikTok Page
https://www.twitch.tv/bestfrie...External Subdomain Best Friends Animal Society Twitch Channel
https://discord.gg/bestfriends...External Best Friends Animal Society Discord
/no-kill-2025Text duplicate No-Kill 2025
https://bestfriends.org/sanctuaryText duplicate The Sanctuary
/act-animalsAct for Animals
https://bestfriends.org/storiesText duplicate Stories
/adopt-and-fosterAdopt + Foster
https://bestfriends.org/donateText duplicate Ways to Give
/who-we-areText duplicate Who We Are
https://resources.bestfriends....External Subdomain Pet Care
https://bestfriends.org/locationsText duplicate Locations
https://shop.bestfriends.org/External Subdomain Text duplicate Shop
https://bestfriends.org/esText duplicate En Español
/adopt-and-fosterText duplicate Adopt
https://bestfriends.org/donateText duplicate Donate
/adopt-pet/foster-a-petFoster
https://bestfriends.org/learnLearn with Best Friends
/pet-memorialsText duplicate Pet Memorials
https://bestfriends.org/advocacyTake Action
https://bestfriends.org/volunteerVolunteer
https://bestfriends.org/careersWork at Best Friends
https://bestfriends.org/houstonHouston
/los-angelesLos Angeles
/new-york-cityNew York City
/northwest-arkansasNorthwest Arkansas
/salt-lake-citySalt Lake City
/sanctuary/visit-sanctuary/appBest Friends Animal Sanctuary App
A-TITLE Experience the magic of the Sanctuary during your visit to Kanab, Utah or from your couch.
https://bestfriendsroadhouse.org/External Best Friends Roadhouse and Mercantile
https://shop.bestfriends.org/External Subdomain Best Friends Store
https://bestfriends.org/networkNetwork Partners
/strut-your-muttStrut Your Mutt
https://bestfriends.org/careersCareers
/who-we-are/internshipsInternships
/about/mediaFor the Media
https://bestfriends.org/faqsFAQs
/position-statementsPosition Statements
/donate/financial-informationFinancial Information
/sanctuary/explore-sanctuary/d...National Geographic’s DogTown
https://bestfriends.org/championsThe Champions.
/who-we-are/awardsrecognized for our innovative work
/stories/julie-castle-blog/bes...Image
IMG-ALT Fast Company 100 Best Workplaces For Innovators 2024 logo
https://www.charitynavigator.o...External Subdomain Text duplicate Image
IMG-ALT Charity Navigator Four-Star Charity logo
https://topworkplaces.com/comp...External Text duplicate Image
IMG-ALT Top Places to Work 2022 by the Salt Lake Tribune
https://greatnonprofits.org/or...External Text duplicate Image
IMG-ALT Great Nonprofits logo 2025
/stories/julie-castle-blog/bes...Text duplicate Image
IMG-ALT Fast Company Brands That Matter 2022
https://app.candid.org/profile...External Subdomain Text duplicate Image
IMG-ALT Platinum Transparency 2025 - Candid
/contact-usContact Us
/data-requestData Sharing Request
/privacy-policyPrivacy Policy
/terms-conditionsTerms & Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://bestfriends.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.06 seconds.
The file size of the HTML document is fine (73 kB).

HTTP Response Header

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etagW/"1747785702"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 21 May 2025 00:01:42 GMT
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,665 referring domains.
This page has 223,293 backlinks.
This page has backlinks from 1,790 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
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Disallow: /core/
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# Files
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Disallow: /media/oembed
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# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
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Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
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bestfriends.org
Promoting Animal Welfare & Pet Adoption | Best Friends Animal S...
With Best Friends, you're working to save the lives of cats and dogs all across America, giving pets second chances and happy homes.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Best Friends79%Check
Best78%Check
Friends78%Check
Best Friends Animal71%Check
Pet68%Check
Best Friends Animal Society68%Check
Best Friends co-founder64%Check
Best Friends Store64%Check
Best Friends Animal Sanctuary62%Check
adopt pet61%Check
Show more keywords and terms

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