- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
1.03 s
File size
48.00 kB
Media files
Number of links
94 internal / 4 external

Task list of SEO Improvements

Meta specifications

(Critically important)
Birmingham City Council Homepage
The length of the page title is perfect. (325 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
BCC Homepage
The meta description is too short. (103 pixels out of 1000 max pixel length) Optimize description
(Critically important)
There are no problems in accessing the website.
Canonical URL
No canonical link is specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

authorBirmingham City Council
revisit-after2 days
viewportwidth=device-width, initial-scale=1
descriptionBCC Homepage
keywordscouncil website, Birmingham, Birmingham city council, West midlands, waste, UK, England, local authority, council, local government, councillor, leisure, tourism, social services, education, environment, transport, libraries, residents, business, housing, schools
dcterms:creatorBirmingham City Council
dcterms:coverageBirmingham, England, UK, Europe
dcterms:publisherBirmingham City Council
dcterms:rightsHolderCopyright Birmingham City Council
dcterms:descriptionBCC Homepage
dcterms:subjectcouncil website, Birmingham, Birmingham city council, West midlands, waste, UK, England, local authority, council, local government, councillor, leisure, tourism, social services, education, environment, transport, libraries, residents, business, housing, schools>
dcterms:titleBirmingham City Council - Tel: 1800101162326598

Test up to 1.000 webpages of with our free plan!

Try For Free
No trial. It's just free!

Page quality

(Critically important)
Some words from the page title are not used within the pages content
This page contains 580 words. That's ok.
29.3% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.58 words is good.
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 14 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/HelpinBrumHP.jpgHelp in Brum
...et_cruising_news_story_image_resized.jpgA car speeding down a road. It looks like dusk and all the streetlighting is lit.
/images/Ukrainian_Flag.jpgUkraine flag
..._Ebilling_1128x645HomepageCarousel_1.jpgebilling sign up today to receive Council Tax bills online
/images/BCC_Homepage.jpgPerson on a mobile phone (with a connection graphic above) and a laptop in the background
/images/BRUMAccount_HomepageCarousel.jpgSign up to the Brum account
/images/Chamber.jpgCouncil chamber
/site/images/webbys.pngWebby awards honoree 2017
/site/images/lovies.pngLovie award winner 2017
/site/images/plain-english-campaign.pngPlain English Campaign award winner 2017 button

Page structure

H1 heading
(Critically important)
Birmingham City Council
The H1 heading is perfect.
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Birmingham City Council
H2 Council Tax
H2 Roads, travel and parking
H2 Waste and recycling
H2 Schools and learning
H2 Your council
H2 Find your local services and facilities
H2 Housing
H2 Benefits and support
H2 Latest news
H2 Council Services
H2 Social Links
H2 Suppliers
H2 Awards
H3 Can’t find the service you are looking for?
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 4 external links on this page.
LinkAttributesAnchor text Subdomain Anchor Skip to content Subdomain Anchor Skip to main navigation Birmingham City Council
/account/signinSubdomain Sign in to your account
/registerSubdomain Register an account
/info/20011/your_council/2757/...Subdomain To find out more about the section 114 notice, visit our section 114 page
/info/20005/council_taxSubdomain Council Tax
/info/20005/council_taxSubdomain Text duplicate Council Tax
/info/20005/council_tax/223/pa...Subdomain Pay Council Tax
/info/50179/council_tax_change...Subdomain Report a change
/info/20005/council_tax/223/pa...Subdomain Set up a Direct Debit
/info/20013/roads_travel_and_p...Subdomain Roads, travel and parking
/info/20013/roads_travel_and_p...Subdomain Text duplicate Roads, travel and parking
/info/20221/parking_tickets_an...Subdomain Pay a parking or CAZ fine
/info/20110/report_road_and_pa...Subdomain Report a street fault
/roadworksSubdomain Find out about roadworks
/info/20009/waste_and_recyclingSubdomain Waste and recycling
/info/20009/waste_and_recyclingSubdomain Text duplicate Waste and recycling
/info/20009/waste_and_recyclin...Subdomain Check your collection day
/gardenwasteSubdomain Garden Waste Service
/info/20009/waste_and_recyclin...Subdomain Book a bulky waste collection
/info/20014/schools_and_learningSubdomain Schools and learning
/info/20014/schools_and_learningSubdomain Text duplicate Schools and learning
/info/20116/school_term_dates/...Subdomain School term dates
/directory/24/online_schools_d...Subdomain Find a school
/schooladmissionsSubdomain Apply for school place
/info/20011/your_councilSubdomain Your council
/info/20011/your_councilSubdomain Text duplicate Your council
/info/50306/commissioners_inte...Subdomain Commissioners
/councillorsSubdomain Find your local councillors Subdomain Agendas, minutes and reports
/info/20057/about_birminghamFind your local services and facilities
/housingSubdomain Housing
/housingSubdomain Text duplicate Housing
/info/20047/housing_repairs/26...Subdomain Request a housing repair
/counciltenantsSubdomain Services for council tenants
/payrentSubdomain Pay your rent
/info/20017/benefits_and_supportSubdomain Benefits and support
/info/20017/benefits_and_supportSubdomain Text duplicate Benefits and support
/info/50274/cost_of_living_sup...Subdomain Cost of living support
/info/20017/benefits_and_suppo...Subdomain Make a benefits claim
/info/20017/benefits_and_suppo...Subdomain Report a change in circumstances
/info/20018/adult_social_careSubdomain Adult social care
/info/20016/births_deaths_and_...Subdomain Births, deaths and ceremonies
/info/20012/business_and_licen...Subdomain Business and licensing
/info/20015/environmentSubdomain Environment
/info/20010/parks_leisure_and_...Subdomain Parks, leisure and wellbeing
/info/20008/planning_and_devel...Subdomain Planning and development
/info/20019/children_young_peo...Subdomain Children and families
/info/20007/things_to_doSubdomain Things to do
/news/article/1443/dates_for_b...Subdomain Dates for Birmingham’s Frankfurt Christmas Market 2024
/news/article/1442/reception_n...Subdomain Reception National Offer Day Statistics 2024
/news/article/1441/improvement...Subdomain Improvement plans in place for Birmingham’s children’s services despite national and financial challenges
/newsSubdomain More news
/eventsSubdomain Upcoming events
/livingsupportSubdomain Full story about Cost of Living support. Are you worried about the rising cost of energy bills, food and transport?
/news/article/1431/city_counci...Subdomain Full story about City council granted full injunction to ban street cruising
/info/50276/ukraine_sponsorshi...Subdomain Full story about Birmingham’s communities are coming together to aid international appeals and efforts to help those fleeing war.
/ebillingSubdomain Full story about Sign up to ebilling and enter our prize draw to win an Ipad! It helps towards improving climate change.
/info/50272/our_customer_servi...Subdomain Full story about Our Customer Service Strategy - Beta version Full story about Turn your change into action for rough sleepers in Birmingham
/info/20180/about_our_website/...Subdomain Full story about Set up your BRUM account today for access to council services 24/7
/info/50068/how_the_council_wo...Subdomain Full story about The council’s leadership team
/info/20057/about_birminghamSubdomain About Birmingham
/info/20018/adult_social_careSubdomain Text duplicate Adult social care
/info/20017/benefits_and_supportSubdomain Text duplicate Benefits and support
/info/20016/births_deaths_and_...Subdomain Text duplicate Births, deaths and ceremonies
/info/20012/business_and_licen...Subdomain Text duplicate Business and licensing
/info/20019/children_and_familiesSubdomain Text duplicate Children and families
/info/20005/council_taxSubdomain Council tax
/info/20015/environmentSubdomain Text duplicate Environment
/info/20006/housingSubdomain Text duplicate Housing
/info/20010/parks_leisure_and_...Subdomain Text duplicate Parks, leisure and wellbeing
/info/20008/planning_and_devel...Subdomain Text duplicate Planning and development
/info/20013/roads_travel_and_p...Subdomain Text duplicate Roads, travel and parking
/info/20014/schools_and_learningSubdomain Text duplicate Schools and learning
/info/20007/things_to_doSubdomain Text duplicate Things to do
/info/20009/waste_and_recyclingSubdomain Text duplicate Waste and recycling
/info/20011/your_councilSubdomain Text duplicate Your council
/a_to_zSubdomain A–Z listings page
/socialmedia-facebookSubdomain Facebook for Birmingham City Council
/socialmedia-instagramSubdomain Instagram for Birmingham City Council
/socialmedia-rssSubdomain RSS for Birmingham City Council
/socialmedia-twitterSubdomain Twitter for Birmingham City Council
/newsletter-signupSubdomain Sign up for email updates
/info/20180/about_our_website/...© Birmingham City Council
A-TITLE Copyright and licence
/about-our-websiteAbout Us
/languagesSubdomain Languages
/jobsJobs Subdomain Designed and Powered by Jadu.
/awardsIMG-ALT Webby awards honoree 2017
A-TITLE Awards Text duplicate Birmingham City Council Subdomain Anchor Back to the top
https://websurveys2.govmetric....New window Nofollow External Subdomain IMG-ALT rating button
A-TITLE please rate this page

Server configuration

HTTP redirects
(Critically important)
This page redirects to ""
HTTP header
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
(Somewhat important)
The page response time is slow (1.03 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 14 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (48 kB).

HTTP Response Header

dateThu, 25 Apr 2024 09:19:10 GMT
content-typetext/html; charset=UTF-8
serverWeb Server
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
set-cookie164 Characters
x-xss-protection1; mode=block

External factors

(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 8,075 referring domains.
This page has 569,554 backlinks.
This page has backlinks from 4,292 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 6680 shares and comments on Facebook.


Disallow: /images
Disallow: /javascript
Disallow: /jadu
Disallow: /blogAdmin
Disallow: /preview
Disallow: /search
Disallow: /site_search
Disallow: /site/scripts/google_results.php

Search preview
Birmingham City Council Homepage
BCC Homepage

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Birmingham City Council69%Check
Birmingham City68%Check
City Council66%Check
Birmingham City Council Homepage58%Check
Council services55%Check
Council Tax55%Check
City Council Homepage52%Check

Test up to 1.000 webpages of with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions