Birmingham.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
75% 
Page structure
64% 
Link structure
96% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.42 s
File size
701.70 kB
Words
554
Media files
29
Number of links
39 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
A leading global university - University of Birmingham
There are word repetitions in the page title.
The length of the page title is perfect. (475 pixels out of 580 max pixel length)
Meta description
(Critically important)
A world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.
The length of the meta description is perfect. (802 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.birmingham.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1,shrink-to-fit=no
IDL:ProjectIdwebsite
IDL:EntryId03a81fb8-f539-454c-9fe0-97eba0265efa
descriptionA world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.
theme-colorrgba(0, 0, 0, 0.75)
generatorContensis
langen
twitter:cardsummary
twitter:siteUniversity of Birmingham
twitter:creatorUniversity of Birmingham
twitter:titleA leading global university - University of Birmingham
twitter:descriptionA world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.
twitter:urlhttps://www.birmingham.ac.uk/
twitter:imagehttps://www.birmingham.ac.uk/media-library/study/campus-aston-webb.xc09e3175.jpg?w=1200&h=630&q=80&fit=crop
og:site_nameUniversity of Birmingham
og:titleA leading global university - University of Birmingham
og:descriptionA world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.
og:urlhttps://www.birmingham.ac.uk/
og:imagehttps://www.birmingham.ac.uk/media-library/study/campus-aston-webb.xc09e3175.jpg?w=1200&h=630&q=80&fit=crop
og:typewebsite
X-UA-Compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
These Typos were found:
  • backgorund => background
This page contains 554 words. That's ok.
31.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (701.7 kB).
A viewport "width=device-width,initial-scale=1,shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: 01
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
...p&q=80&format=webp&width=1416&height=944A male and female student sitting crossed-legged on a bench opposite each other with the library in the backgorund
...p&q=80&format=webp&width=1416&height=944A male and female student sitting crossed-legged on a bench opposite each other with the library in the backgorund
...t=crop&q=80&f=webp&width=1416&height=944Two smiling female students sitting in the sunshine looking at a smartphone together
...t=crop&q=80&f=webp&width=1416&height=944Two smiling female students sitting in the sunshine looking at a smartphone together
...pg?w=736&h=736&fit=crop&q=80&format=webpNo alt attribute provided
...pg?w=736&h=736&fit=crop&q=80&format=webpNo alt attribute provided
...pg?w=736&h=736&fit=crop&q=80&format=webpNo alt attribute provided
...pg?w=736&h=736&fit=crop&q=80&format=webpNo alt attribute provided
...pg?w=736&h=736&fit=crop&q=80&format=webpNo alt attribute provided
...pg?w=736&h=736&fit=crop&q=80&format=webpNo alt attribute provided
...g?w=1568&h=941&fit=crop&q=80&format=webpA postgraduate student operating some quantum research equipment in a lab
...7d3d008.jpg?w=736&h=442&q=80&format=webpNo alt attribute provided
...533fee5.jpg?w=540&h=324&q=80&format=webpNo alt attribute provided
...g?w=1568&h=941&fit=crop&q=80&format=webpProfessor Michael Holynski walking with a colleague through a large facility. Both are wearing hi-vis tabards
...41c5ce8.jpg?w=736&h=442&q=80&format=webpNo alt attribute provided
...28df208.jpg?w=540&h=324&q=80&format=webpNo alt attribute provided
...g?w=1568&h=941&fit=crop&q=80&format=webpA visual representation of Quantum String Theory
...97848e0.jpg?w=736&h=442&q=80&format=webpNo alt attribute provided
...6c8fce2.jpg?w=540&h=324&q=80&format=webpNo alt attribute provided
...p&q=80&format=webp&width=1416&height=853No alt attribute provided
...p&q=80&format=webp&width=1416&height=944No alt attribute provided
...p&q=80&format=webp&width=1416&height=944No alt attribute provided
...p&q=80&format=webp&width=1080&height=720No alt attribute provided
...p&q=80&format=webp&width=1416&height=944No alt attribute provided
...t=crop&q=80&f=webp&width=1416&height=944Gravity Sensor being used underground in Poole's Cavern
...t=crop&q=80&f=webp&width=1416&height=944Gravity Sensor being used underground in Poole's Cavern
data:[...] Base64University of Birmingham
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
University of Birmingham
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 University of Birmingham
H2 Postgraduate Open Day
H2 Postgraduate Open Day Duplicate text
H2 Life-changing technologies
H2 Celebrating 125 years
H2 Search our courses
H2 Undergraduate Open Days
H2 A place like no other
H2 Celebrating 125 years Duplicate text
H2 Future technology
H2 Quantum technology
H2 Quantum spin liquids
H2 Celebrate with us
H2 Join our dynamic community
H2 Stay in the loop
H2 Seeing the invisible
H3 Now is the time
H3 Our campus
H3 Hear from alumni
H3 Now is the time Duplicate text
H3 Our campus Duplicate text
H3 Hear from alumni Duplicate text
H3 Unlocking the quantum realm
H3 Seeing the invisible Duplicate text
H3 Harnessing the power of quantum states
H3 How quantum science can illuminate the brain
H3 National Buried Infrastructure Facility project wins prestigious sustainability award
H3 4D Healthcare Technologies project funded by EPSRC
H3 Commitment to using new AI tools to advance early cancer detection and prevention
H3 New national Centre of Excellence in AI and digital health awarded to Birmingham
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.birmingham.ac.uk/Anchor Skip to main content
https://www.birmingham.ac.uk/UK
/dubaiDubai
https://www.birmingham.ac.uk/University of Birmingham
/study/postgraduate/open-event...Book your place now
/study/postgraduate/open-event...Text duplicate Book your place now
/research/life-changing-techno...Read about our pioneering research
/news/125-yearsJoin in, be part of it
/study/undergraduate/open-daysText duplicate Book your place now
/studyStudy at a world-leading university
/news/2025/unlocking-the-quant...Read more about quantum materials
/news/2025/applied-quantum-see...Learn about quantum technologies
/news/2024/new-route-to-quantu...Read more about this research
/eventsSubdomain Anchor Explore 125 Anniversary events and activities
https://edzz.fa.em3.oracleclou...External Subdomain Explore current vacancies
/news/2025/how-quantum-science...How quantum science can illuminate the brain
/news/2025/national-buried-inf...National Buried Infrastructure Facility project wins prestigious sustainability award
/news/2025/4d-healthcare-techn...4D Healthcare Technologies project funded by EPSRC
/news/2025/commitment-to-using...Commitment to using new AI tools to advance early cancer detection and prevention
/news/2025/new-national-centre...New national Centre of Excellence in AI and digital health awarded to Birmingham
https://www.birmingham.ac.uk/newsSubdomain news
/eventsSubdomain what's on
/news/2025/applied-quantum-see...Trivial anchor text
Read more
https://www.birmingham.ac.uk/Text duplicate IMG-ALT University of Birmingham
https://www.instagram.com/unib...New window External Subdomain University of Birmingham Instagram page
https://www.linkedin.com/schoo...New window External Subdomain University of Birmingham LinkedIn page
https://twitter.com/unibirminghamNew window External University of Birmingham Twitter page
https://www.facebook.com/unibi...New window External Subdomain University of Birmingham Facebook page
https://www.weibo.com/unibirmi...New window External Subdomain University of Birmingham Weibo page
/contact/we-chatNew window Subdomain University of Birmingham We Chat
https://www.youtube.com/user/u...New window External Subdomain University of Birmingham YouTube page
/international/global-engagementSubdomain Discover our global engagement
/university/campus/museums-and...Subdomain Culture and collections
/schools/colleges-schools-depa...Subdomain Schools, institutes and departments
/services-facilitiesServices and facilities
/privacyPrivacy
/legalSubdomain Legal
/legal/modern-slaveryModern slavery
/accessibilityAccessibility
https://bham.sharepoint.com/si...External Subdomain Staff Intranet (auth required)
https://intranet.birmingham.ac...External Subdomain Student Intranet
https://canvas.bham.ac.uk/External Subdomain Canvas Learning Environment
/university/leadership/governa...Subdomain Publication scheme
/study/applicantsInformation for applicants
/university/leadership/governa...Subdomain Freedom of information
/university/leadership/governa...Subdomain Charitable information
/privacy/cookies-settingsSubdomain Cookies and cookie policy
/contact/feedbackSubdomain Website feedback
/contactSubdomain Contact information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.birmingham.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.42 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (702 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateTue, 11 Mar 2025 16:21:06 GMT
etagW/"af347-bSZKiOcfrrZRgZ0wziZd4FUdGI4"
x-contensis-viewer-groups
surrogate-controlmax-age=3600
x-is-iis-fallbackfalse
request-handler-metricsrouteInfoFetch: 8 ms (nodeLookup: 5ms, getRouteInfoFetch: 3ms), generalRequestFetch: 854 ms, fallbackRequest 0 ms
x-version-no98
alt-svch3=":443";ma=60;
x-origin-serverbackend-coordinator
x-hostlive-uob.cloud.contensis.com
x-grace72h
x-backend-ttl3600.000
content-encodinggzip
varyAccept-Encoding
x-varnish46584810 48340530
x-varnish-authenticationskip
x-age2367
cache-controlno-cache, no-store
pragmano-cache
accept-rangesbytes
content-length254682
x-server-namez-uob-CACHE1
strict-transport-securitymax-age=15768000
x-geoip-country-codeDE
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 22,178 referring domains.
This page has 1,107,442 backlinks.
This page has backlinks from 13,225 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /campaigns/
Disallow: /live-test/
Disallow: /contact/feedback/
Disallow: /Documents/students/undergraduate-prospectus.pdf
Disallow: /Documents/students/undergraduate/undergraduate-prospectus-2024-low-res.pdf
Disallow: /Documents/postgraduate-prospectus.pdf
Disallow: /dubai/campaigns/
Disallow: /emergency/
Disallow: /personal-page/content/
Disallow: /research/heroes/landing/
Disallow: /schools/eps/non-searchable/
Disallow: /SiteElements/
Disallow: /training/
Disallow: /university/colleges/artslaw/campaigns/
Disallow: /webteam/
Disallow: /study/undergraduate/apply/offer-holder-visit
Disallow: /study/undergraduate/apply/offer-holder-hub
Disallow: /study/international/fees/international-deposits/international-deadline-extension
Disallow: /websupport/
Disallow: /*?*download=
Disallow: /*?*search_keywords=
Disallow: /*?*q=
Disallow: /*?*GoToPage=
Disallow: /*?*CurrentTab= 
Disallow: /*?*AtoZLetter=
Disallow: /*?*_goto=
Disallow: /*?ContensisTextOnly=true*
Disallow: /virtual-tour/*?*
Allow: /

User-Agent: AhrefsBot 
Crawl-Delay: 10

Sitemap: https://www.birmingham.ac.uk/sitemap-index.xml

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Search preview

www.birmingham.ac.uk
A leading global university - University of Birmingham
A world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Birmingham90%Check
University73%Check
leading global university52%Check
prestigious50%Check
quantum46%Check
leading46%Check
world46%Check
part46%Check
Open44%Check
campus44%Check
Show more keywords and terms

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