Birmingham.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
55% 
Page structure
75% 
Link structure
97% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.48 s
File size
713.30 kB
Words
631
Media files
28
Number of links
38 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
A leading global university - University of Birmingham
There are word repetitions in the page title.
The length of the page title is perfect. (477 pixels out of 580 max pixel length)
Meta description
(Critically important)
A world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.
The length of the meta description is perfect. (804 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1,shrink-to-fit=no
IDL:ProjectIdwebsite
IDL:EntryId040e5a61-794c-4ea2-a7fd-4eeb8e431abf
descriptionA world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.
theme-colorrgba(0, 0, 0, 0.75)
generatorContensis
langen
twitter:cardsummary
twitter:siteUniversity of Birmingham
twitter:creatorUniversity of Birmingham
twitter:titleA leading global university - University of Birmingham
twitter:descriptionA world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.
twitter:urlhttps://www.birmingham.ac.uk/
twitter:imagehttps://www.birmingham.ac.uk/media-library/meta-image-aston-webb-2-min.x2465f59d.jpg?w=1200&h=630&q=80&fit=crop
og:site_nameUniversity of Birmingham
og:titleA leading global university - University of Birmingham
og:descriptionA world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.
og:urlhttps://www.birmingham.ac.uk/
og:imagehttps://www.birmingham.ac.uk/media-library/meta-image-aston-webb-2-min.x2465f59d.jpg?w=1200&h=630&q=80&fit=crop
og:typewebsite
X-UA-Compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: We’ve improved our position among the best-performing research-intensi...
This page contains 631 words. That's ok.
32.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 20.9 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (713.3 kB).
A viewport "width=device-width,initial-scale=1,shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: 01
Image SEO
(Somewhat important)
18 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
...p&q=80&format=webp&width=1416&height=944Old Joe clocktower against a blue sky with white clouds and a seagull flying nearby
...p&q=80&format=webp&width=1416&height=944Old Joe clocktower against a blue sky with white clouds and a seagull flying nearby
...t=crop&q=80&f=webp&width=1416&height=944A male and female student walking together outside the library with purple lavender in the foreground
...t=crop&q=80&f=webp&width=1416&height=944A male and female student walking together outside the library with purple lavender in the foreground
...g?w=1568&h=941&fit=crop&q=80&format=webp""
...8d1a00f.jpg?w=736&h=442&q=80&format=webpNo alt attribute provided
...09d436c.jpg?w=540&h=324&q=80&format=webpNo alt attribute provided
...g?w=1568&h=941&fit=crop&q=80&format=webp""
...72ba93e.jpg?w=736&h=442&q=80&format=webpNo alt attribute provided
...8ce1094.jpg?w=540&h=324&q=80&format=webpNo alt attribute provided
...g?w=1568&h=941&fit=crop&q=80&format=webp""
...eb66ff1.jpg?w=736&h=442&q=80&format=webpNo alt attribute provided
...cf905f2.jpg?w=540&h=324&q=80&format=webpNo alt attribute provided
...pg?w=736&h=736&fit=crop&q=80&format=webpNo alt attribute provided
...pg?w=736&h=736&fit=crop&q=80&format=webpNo alt attribute provided
...pg?w=736&h=736&fit=crop&q=80&format=webpNo alt attribute provided
...pg?w=736&h=736&fit=crop&q=80&format=webpNo alt attribute provided
...pg?w=736&h=736&fit=crop&q=80&format=webpNo alt attribute provided
...pg?w=736&h=736&fit=crop&q=80&format=webpNo alt attribute provided
...p&q=80&format=webp&width=1213&height=809No alt attribute provided
...p&q=80&format=webp&width=1416&height=944No alt attribute provided
...p&q=80&format=webp&width=1416&height=944No alt attribute provided
...p&q=80&format=webp&width=1416&height=746No alt attribute provided
...t=crop&q=80&f=webp&width=1416&height=944""
...t=crop&q=80&f=webp&width=1416&height=944""
data:[...] Base64University of Birmingham
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
University of Birmingham
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 University of Birmingham
H2 Birmingham rises in rankings
H2 Birmingham rises in rankings Duplicate text
H2 Our research
H2 First choice for employers
H2 Search our courses
H2 Meet us at our Open Days
H2 Our Research Challenge Themes
H2 Global Health
H2 Fairer World
H2 Enriching experiences await
H2 Join our dynamic community
H2 Changing outcomes in women's health
H2 Our Global Health research
H2 Reducing maternal deaths
H2 Diagnosing ovarian cancer
H2 Our Global Health research Duplicate text
H2 Reducing maternal deaths Duplicate text
H2 Diagnosing ovarian cancer Duplicate text
H2 Changing how the world works. Find out how.
H2 Stay in the loop
H2 Research reimagined
H3 Driving solutions to the major issues of today
H3 Improving the health of people around the world
H3 Tackling the inequalities that permeate society
H3 Dea-John Reid and the case for more ethnic diversity on juries
H3 Patients with a common heart rhythm disorder are at risk of vascular dementia
H3 Statisticians call for rigour and transparency in the evaluation of diagnostic tests
H3 Brain damage reveals part of the brain necessary for helping others
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.birmingham.ac.uk/Anchor Skip to main content
https://www.birmingham.ac.uk/UK
/dubaiDubai
https://www.birmingham.ac.uk/University of Birmingham
/news/2024/university-of-birmi...Find out more
/news/2024/university-of-birmi...Text duplicate Find out more
/researchSubdomain Find out how
/news/2024/university-of-birmi...Developing graduates for the future
/study/visit-usRegister now
/research/spotlights/index.aspxSubdomain View our research themes
/research/spotlights/global-he...Subdomain Discover more
/research/spotlights/fairer-wo...Subdomain Text duplicate Find out more
/eventsSubdomain Explore upcoming events
https://edzz.fa.em3.oracleclou...External Subdomain Explore current vacancies
/news/womens-healthSubdomain Explore our women's health research
/news/2024/dea-john-reid-and-t...Dea-John Reid and the case for more ethnic diversity on juries
/news/2024/patients-with-a-com...Patients with a common heart rhythm disorder are at risk of vascular dementia
/news/2024/statisticians-call-...Statisticians call for rigour and transparency in the evaluation of diagnostic tests
/news/2024/brain-damage-reveal...Brain damage reveals part of the brain necessary for helping others
https://www.birmingham.ac.uk/newsSubdomain news
/eventsSubdomain what's on
/research/spotlights/changing-...Subdomain Read the story
https://www.birmingham.ac.uk/Text duplicate IMG-ALT University of Birmingham
https://www.instagram.com/unib...New window External Subdomain University of Birmingham Instagram page
https://www.linkedin.com/schoo...New window External Subdomain University of Birmingham Linkedin page
https://twitter.com/unibirminghamNew window External University of Birmingham Twitter page
https://www.facebook.com/unibi...New window External Subdomain University of Birmingham Facebook page
https://www.weibo.com/unibirmi...New window External Subdomain University of Birmingham Weibo page
/contact/we-chatNew window Subdomain University of Birmingham We Chat
https://www.youtube.com/user/u...New window External Subdomain University of Birmingham YouTube page
/international/global-engagementSubdomain Discover our global engagement
/university/campus/museums-and...Subdomain Culture and collections
/schools/colleges-schools-depa...Subdomain Schools, institutes and departments
/services-facilitiesServices and facilities
/privacyPrivacy
/legalSubdomain Legal
/legal/modern-slaveryModern slavery
/accessibilitySubdomain Accessibility
https://intranet.birmingham.ac...External Subdomain Intranet
https://canvas.bham.ac.uk/External Subdomain Canvas Learning Environment
/university/leadership/governa...Subdomain Publication scheme
/study/applicantsInformation for applicants
/university/leadership/governa...Subdomain Freedom of information
/university/leadership/governa...Subdomain Charitable information
/privacy/cookies-settingsSubdomain Cookies and cookie policy
/contact/feedbackSubdomain Website feedback
/contactSubdomain Contact us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.birmingham.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (713 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateTue, 11 Jun 2024 03:14:20 GMT
etagW/"b214f-YA1YCovUbUozoZINwXDwUfqgVBc"
x-contensis-viewer-groups
surrogate-controlmax-age=3600
request-handler-metricsrouteInfoFetch: 30 ms (nodeLookup: 20ms, getRouteInfoFetch: 7ms), generalRequestFetch: 243 ms, fallbackRequest 0 ms
x-origin-serverbackend-coordinator
x-hostlive-uob.cloud.contensis.com
x-grace72h
x-backend-ttl3600.000
content-encodinggzip
varyAccept-Encoding
x-varnish369786949 363672181
x-varnish-authenticationskip
x-age1213
cache-controlno-cache, no-store
pragmano-cache
accept-rangesbytes
content-length257947
x-server-namez-uob-CACHE1
strict-transport-securitymax-age=15768000
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 21,313 referring domains.
This page has 1,230,249 backlinks.
This page has backlinks from 14,078 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 184 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /campaigns/
Disallow: /live-test/
Disallow: /contact/feedback/
Disallow: /Documents/students/undergraduate-prospectus.pdf
Disallow: /Documents/students/undergraduate/undergraduate-prospectus-2024-low-res.pdf
Disallow: /Documents/postgraduate-prospectus.pdf
Disallow: /dubai/campaigns/
Disallow: /emergency/
Disallow: /personal-page/content/
Disallow: /research/heroes/landing/
Disallow: /schools/eps/non-searchable/
Disallow: /SiteElements/
Disallow: /training/
Disallow: /university/colleges/artslaw/campaigns/
Disallow: /webteam/
Disallow: /study/international/fees/international-deposits/international-deadline-extension
Disallow: /websupport/
Disallow: /*?*download=
Disallow: /*?*search_keywords=
Disallow: /*?*q=
Disallow: /*?*GoToPage=
Disallow: /*?*CurrentTab= 
Disallow: /*?*AtoZLetter=
Disallow: /*?*_goto=
Disallow: /*?ContensisTextOnly=true*
Allow: /

User-Agent: AhrefsBot 
Crawl-Delay: 10

Sitemap: https://www.birmingham.ac.uk/sitemap_index.xml

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Search preview

www.birmingham.ac.uk
A leading global university - University of Birmingham
A world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Birmingham90%Check
University73%Check
World University65%Check
world56%Check
global54%Check
world works49%Check
Global Health48%Check
leading global university48%Check
part47%Check
prestigious46%Check
Show more keywords and terms

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