Birmingham.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
60% 
Page structure
77% 
Link structure
97% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.30 s
File size
712.10 kB
Words
576
Media files
28
Number of links
35 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
A leading global university - University of Birmingham
There are word repetitions in the page title.
The length of the page title is perfect. (477 pixels out of 580 max pixel length)
Meta description
(Critically important)
A world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.
The length of the meta description is perfect. (804 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.birmingham.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1,shrink-to-fit=no
IDL:ProjectIdwebsite
IDL:EntryId03a81fb8-f539-454c-9fe0-97eba0265efa
descriptionA world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.
theme-colorrgba(0, 0, 0, 0.75)
generatorContensis
langen
twitter:cardsummary
twitter:siteUniversity of Birmingham
twitter:creatorUniversity of Birmingham
twitter:titleA leading global university - University of Birmingham
twitter:descriptionA world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.
twitter:urlhttps://www.birmingham.ac.uk/
twitter:imagehttps://www.birmingham.ac.uk/media-library/study/campus-aston-webb.xc09e3175.jpg?w=1200&h=630&q=80&fit=crop
og:site_nameUniversity of Birmingham
og:titleA leading global university - University of Birmingham
og:descriptionA world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.
og:urlhttps://www.birmingham.ac.uk/
og:imagehttps://www.birmingham.ac.uk/media-library/study/campus-aston-webb.xc09e3175.jpg?w=1200&h=630&q=80&fit=crop
og:typewebsite
X-UA-Compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 576 words. That's ok.
29.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (712.1 kB).
A viewport "width=device-width,initial-scale=1,shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: 01
Image SEO
(Somewhat important)
18 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
...p&q=80&format=webp&width=1416&height=944One of the domes of the Aston Webb building viewed from behind a bush with purple flowers
...p&q=80&format=webp&width=1416&height=944One of the domes of the Aston Webb building viewed from behind a bush with purple flowers
...t=crop&q=80&f=webp&width=1416&height=944Four smiling students walking through an autumnal Chancellor's Court with Aston Webb in the background
...t=crop&q=80&f=webp&width=1416&height=944Four smiling students walking through an autumnal Chancellor's Court with Aston Webb in the background
...pg?w=736&h=736&fit=crop&q=80&format=webpNo alt attribute provided
...pg?w=736&h=736&fit=crop&q=80&format=webpNo alt attribute provided
...pg?w=736&h=736&fit=crop&q=80&format=webpNo alt attribute provided
...pg?w=736&h=736&fit=crop&q=80&format=webpNo alt attribute provided
...pg?w=736&h=736&fit=crop&q=80&format=webpNo alt attribute provided
...pg?w=736&h=736&fit=crop&q=80&format=webpNo alt attribute provided
...g?w=1568&h=941&fit=crop&q=80&format=webp""
...d3da92c.jpg?w=736&h=442&q=80&format=webpNo alt attribute provided
...5f209d0.jpg?w=540&h=324&q=80&format=webpNo alt attribute provided
...g?w=1568&h=941&fit=crop&q=80&format=webp""
...72ba93e.jpg?w=736&h=442&q=80&format=webpNo alt attribute provided
...8ce1094.jpg?w=540&h=324&q=80&format=webpNo alt attribute provided
...g?w=1568&h=941&fit=crop&q=80&format=webp""
...33b5e54.jpg?w=736&h=442&q=80&format=webpNo alt attribute provided
...09d436c.jpg?w=540&h=324&q=80&format=webpNo alt attribute provided
...t=crop&q=80&f=webp&width=1416&height=944Aerial view of Birmingham city centre at dusk with the BT Tower at the centre
...t=crop&q=80&f=webp&width=1416&height=944Aerial view of Birmingham city centre at dusk with the BT Tower at the centre
...p&q=80&format=webp&width=1254&height=836No alt attribute provided
...p&q=80&format=webp&width=1416&height=944No alt attribute provided
...p&q=80&format=webp&width=1416&height=853No alt attribute provided
...p&q=80&format=webp&width=1416&height=944No alt attribute provided
data:[...] Base64University of Birmingham
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
University of Birmingham
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 University of Birmingham
H2 125th anniversary appointments
H2 125th anniversary appointments Duplicate text
H2 Top 100 success
H2 Search our courses
H2 Book your Open Day
H2 The second city. Your second home.
H2 Now is the time
H2 Thriving Planet
H2 Global Health
H2 Our Research Challenge Themes
H2 Enriching experiences await
H2 Join our dynamic community
H2 Festival of Social Sciences
H2 Stay in the Loop
H3 Student accommodation
H3 Global connections
H3 More than a room
H3 Student accommodation Duplicate text
H3 Global connections Duplicate text
H3 More than a room Duplicate text
H3 Preserving the health of people and planet
H3 Improving the health of people around the world
H3 Driving solutions to the major issues of today
H3 Employment, behaviour, hours, resources and pay: How to predict teacher shortages
H3 AI-related maternal healthcare software improves odds of good care by 69%, research finds
H3 Windows kernel defenses aren't enough to stop a lucrative game cheating market – new study
H3 Student entrepreneurs score business success with University-wide education enhancement project
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.
LinkAttributesAnchor text
https://www.birmingham.ac.uk/Anchor Skip to main content
https://www.birmingham.ac.uk/UK
/dubaiDubai
https://www.birmingham.ac.uk/University of Birmingham
https://fellowsandchairs.birmi...External Subdomain Apply today
https://fellowsandchairs.birmi...External Subdomain Text duplicate Apply today
/news/2024/university-of-birmi...Find out more
/study/visit-usRegister for one of our events
/study/student-experienceYour student experience
/research/thriving-planetSubdomain Discover more
/research/global-healthSubdomain Text duplicate Discover more
/research/spotlightsSubdomain View our research themes
/eventsSubdomain Explore upcoming events
https://edzz.fa.em3.oracleclou...External Subdomain Search current vacancies
/university/colleges/socsci/ev...Subdomain Register for an event
/news/2024/employment-behaviou...Employment, behaviour, hours, resources and pay: How to predict teacher shortages
/news/2024/ai-related-maternal...AI-related maternal healthcare software improves odds of good care by 69%, research finds
/news/2024/windows-kernel-defe...Windows kernel defenses aren't enough to stop a lucrative game cheating market – new study
/news/2024/student-entrepreneu...Student entrepreneurs score business success with University-wide education enhancement project
https://www.birmingham.ac.uk/newsSubdomain news
/eventsSubdomain what's on
https://www.birmingham.ac.uk/Text duplicate IMG-ALT University of Birmingham
https://www.instagram.com/unib...New window External Subdomain University of Birmingham Instagram page
https://www.linkedin.com/schoo...New window External Subdomain University of Birmingham LinkedIn page
https://twitter.com/unibirminghamNew window External University of Birmingham Twitter page
https://www.facebook.com/unibi...New window External Subdomain University of Birmingham Facebook page
https://www.weibo.com/unibirmi...New window External Subdomain University of Birmingham Weibo page
/contact/we-chatNew window Subdomain University of Birmingham We Chat
https://www.youtube.com/user/u...New window External Subdomain University of Birmingham YouTube page
/international/global-engagementSubdomain Discover our global engagement
/university/campus/museums-and...Subdomain Culture and collections
/schools/colleges-schools-depa...Subdomain Schools, institutes and departments
/services-facilitiesServices and facilities
/privacyPrivacy
/legalSubdomain Legal
/legal/modern-slaveryModern slavery
/accessibilityAccessibility
https://intranet.birmingham.ac...External Subdomain Intranet
https://canvas.bham.ac.uk/External Subdomain Canvas Learning Environment
/university/leadership/governa...Subdomain Publication scheme
/study/applicantsInformation for applicants
/university/leadership/governa...Subdomain Freedom of information
/university/leadership/governa...Subdomain Charitable information
/privacy/cookies-settingsSubdomain Cookies and cookie policy
/contact/feedbackSubdomain Website feedback
/contactSubdomain Contact information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.birmingham.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The file size of the HTML document is very large (712 kB).
The page response time is excellent with 0.30 seconds.

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateTue, 29 Oct 2024 00:13:52 GMT
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x-contensis-viewer-groups
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x-is-iis-fallbackfalse
request-handler-metricsrouteInfoFetch: 7 ms (nodeLookup: 3ms, getRouteInfoFetch: 4ms), generalRequestFetch: 300 ms, fallbackRequest 0 ms
x-version-no82
alt-svch3=":443";ma=60;
x-origin-serverbackend-coordinator
x-hostlive-uob.cloud.contensis.com
x-grace72h
x-backend-ttl3600.000
content-encodinggzip
varyAccept-Encoding
x-varnish206085067 204724313
x-varnish-authenticationskip
x-age967
cache-controlno-cache, no-store
pragmano-cache
accept-rangesbytes
content-length258418
x-server-namez-uob-CACHE1
strict-transport-securitymax-age=15768000
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 20,233 referring domains.
This page has 1,006,512 backlinks.
This page has backlinks from 13,966 different ip addresses.

Robots.txt

User-agent: *
Disallow: /campaigns/
Disallow: /live-test/
Disallow: /contact/feedback/
Disallow: /Documents/students/undergraduate-prospectus.pdf
Disallow: /Documents/students/undergraduate/undergraduate-prospectus-2024-low-res.pdf
Disallow: /Documents/postgraduate-prospectus.pdf
Disallow: /dubai/campaigns/
Disallow: /emergency/
Disallow: /personal-page/content/
Disallow: /research/heroes/landing/
Disallow: /schools/eps/non-searchable/
Disallow: /SiteElements/
Disallow: /training/
Disallow: /university/colleges/artslaw/campaigns/
Disallow: /webteam/
Disallow: /study/international/fees/international-deposits/international-deadline-extension
Disallow: /websupport/
Disallow: /*?*download=
Disallow: /*?*search_keywords=
Disallow: /*?*q=
Disallow: /*?*GoToPage=
Disallow: /*?*CurrentTab= 
Disallow: /*?*AtoZLetter=
Disallow: /*?*_goto=
Disallow: /*?ContensisTextOnly=true*
Allow: /

User-Agent: AhrefsBot 
Crawl-Delay: 10

Sitemap: https://www.birmingham.ac.uk/sitemap-index.xml

Search preview

www.birmingham.ac.uk
A leading global university - University of Birmingham
A world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Birmingham88%Check
University77%Check
World University64%Check
Global54%Check
Top54%Check
Top 10054%Check
world50%Check
leading global university50%Check
Global Health48%Check
student46%Check

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