Blackanddecker.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
78% 
Page quality
68% 
Page structure
98% 
Link structure
25% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.67 s
File size
270.50 kB
Words
727
Media files
23
Number of links
144 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Power Tools | Garden Tools | Household Products | BLACK+DECKER
The page title should be shorter than 580 pixels. It is 623 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Official website of BLACK+DECKER®. Make completing projects easier than ever with our range of innovative power tools, garden tools, home products and more.
The meta description is too long: 1009 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.blackanddecker.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
An alternate link incorrectly contains an URL with a relative path.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionOfficial website of BLACK+DECKER®. Make completing projects easier than ever with our range of innovative power tools, garden tools, home products and more.
google-site-verificationj8ndiMJ_Uxx3pmjT8dh6XJFHv6HvEugudvVvpODFjfw
ps-key1753-60be90bf36e137002bf105e9
ps-countryUK
ps-languageen
theme-color#ff6720
GeneratorDrupal 9 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:imagehttps://bynder.sbdinc.com/m/cac9b4d5c441e81d/Drupal_Large-BD_category-fallback-center_GEB1.jpg
og:imagehttps://bynder.sbdinc.com/m/cac9b4d5c441e81d/Drupal_Large-BD_category-fallback-center_GEB1.jpg
og:image:urlhttps://bynder.sbdinc.com/m/cac9b4d5c441e81d/Drupal_Large-BD_category-fallback-center_GEB1.jpg
og:image:secure_urlhttps://bynder.sbdinc.com/m/cac9b4d5c441e81d/Drupal_Large-BD_category-fallback-center_GEB1.jpg
og:image:typeimage/jpg
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 727 words. That's ok.
24.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.07 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...g/files/xnuzat1466/files/BD_Logo_Web.pngHome
...a2e07f7860d/Drupal_Large-BEPW2000_A4.jpgNo alt attribute provided
...e8e8d3a25b/Drupal_Small-BHFEA18D1_A2.jpgNo alt attribute provided
...a0daf5fd19/Drupal_Small-BCD700S32_A1.jpgNo alt attribute provided
...9a825e0cd/Drupal_Small-BHFEV182CP_A8.jpgNo alt attribute provided
...587d615970eb/Drupal_Small-BCSS18B_A1.jpg20V SHEAR SHRUBBER 2.0AH20V SHEAR SHRUBBER 2.0AH
...upal_Large-Gen-3-steam_lead-creative.jpgNo alt attribute provided
...rconnect-Product-Circle-Nordics_GEC1.jpg
...f2b0ba6e2dd6/Drupal_Small-BCRT8IK_A6.jpgNo alt attribute provided
...f2b0ba6e2dd6/Drupal_Large-BCRT8IK_A6.jpgNo alt attribute provided
...image-BD_CREATE-YOUR-OWN-WINE-RACK_1.jpgNo alt attribute provided
...63a73/webimage-BD_DIY-Glass-Mirror_1.jpgNo alt attribute provided
...ge-BD_diy-rattan-webbing-closet_GEC2.jpgNo alt attribute provided
...EATE-A-STELLAR-SPACE-ROCKET-TABLE_15.jpgNo alt attribute provided
.../Drupal_Extra_Small-BD_Facebook_LBL1.pngNo alt attribute provided
...Drupal_Extra_Small-BD_Instagram_LBL1.pngNo alt attribute provided
...d/Drupal_Extra_Small-BD_YouTube_LBL1.pngNo alt attribute provided
...4af3c02c/Drupal_Small-BHFEV36B2D_A31.jpgNo alt attribute provided
...72ff0f6603/Drupal_Small-BDCJS20C_LS2.jpg20 volt cordless jigsaw in use.20 volt cordless jigsaw in use.
...1c2feef6/Drupal_Small-BCMW33184L2_A1.jpgNo alt attribute provided
...2aa98d916649/Drupal_Small-BDCDS18_A9.jpgNo alt attribute provided
.../files/2021-09/BD_Tagline_White_EN_0.pngBLACK+DECKER, Easy By Design
Video URLWidthHeight
https://youtu.be/X14K7FgCRHA

Page structure

H1 heading
(Critically important)
Claim £20 CASHBACK
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Claim £20 CASHBACK
H2 Discover More
H2 Steam Clean In More Ways Than One
H2 Power Through Your Day
H2 Sanding, Cutting and Polishing Tasks
H2 Get Creative
H3 POWERSERIES™+
H3 18V Lithium-ion 2 Gear Hammer Drill
H3 18V POWERSERIES Extreme™ Pet Vacuum
H3 18V Shear Shrubber
H3 Create Your Own Wine Rack
H3 DIY Mirror
H3 DIY Rattan Webbing Closet
H3 Stellar Space Rocket Table
H3 Notice
H4 Follow Us On Social Media
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 22 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.blackanddecker.co.uk/Anchor Skip to main content
https://www.blackanddecker.co.uk/IMG-ALT Home
https://www.stanleyblackanddec...New window External Subdomain Accessibility Statement
A-TITLE Accessibility Statement
https://www.essentialaccessibi...New window External Subdomain No Text
/account-loginA-TITLE User menu
/account-loginSign in
/account-loginCreate an account
/account-login?destination=/no...Dashboard
/account-login?destination=/no...My Account
/account-login?destination=/no...My Products
/account-login?destination=/no...Register a Product
/products/power-toolsPower Tools
/products/power-tools/power-to...Power Tools Combo Kits
/products/power-tools/drillsDrills
/products/power-tools/impact-d...Impact Drivers
/products/power-tools/grinders...Grinders
/products/power-tools/multi-fu...Multi-Function Tools
/products/power-tools/painting...Painting + Decorating Tools
/products/power-tools/automoti...Automotive Tools
/products/power-tools/routers-...Routers + Planers
/products/power-tools/sandersSanders
/products/power-tools/sawsSaws
/products/power-tools/screwdri...Screwdrivers
/products/power-tools/specialt...Specialty + Other Tools
/products/power-toolsView All
/products/workspaceWorkspace
/products/workspace/work-facil...Workbenches
/products/workspace/lightingLighting
/products/workspaceText duplicate View All
/products/hand-toolsHand Tools
/products/hand-tools/lasers-in...Lasers + Instruments
/products/hand-tools/painting-...Text duplicate Painting + Decorating Tools
/products/hand-toolsText duplicate View All
/products/accessoriesAccessories
/products/accessories/batterie...Batteries + Chargers
/products/accessoriesText duplicate View All
/products/home-cleaningHome Cleaning
/products/home-cleaning/vacuumsVacuums
/products/home-cleaning/vacuum...Filters
/products/home-cleaning/vacuum...Stick Vacuums
/products/home-cleaning/vacuum...Upright Vacuums
/products/home-cleaning/vacuum...Handheld Vacuums
/products/home-cleaning/vacuumsText duplicate View All
/taxonomy/term//586956Steam Cleaners
/products/home-cleaning/access...Accessories + Attachments
/products/home-cleaningText duplicate View All
/products/outdoor-livingOutdoor + Garden
/products/outdoor-living/washe...Washers, Pumps, + Hoses
/products/outdoor-living/washe...Text duplicate Accessories + Attachments
/products/outdoor-living/washe...Pressure Washers
/products/outdoor-living/lawn-...Lawn + Garden
/products/outdoor-living/lawn-...Lawn Mowers
/products/outdoor-living/lawn-...String Trimmers
/products/outdoor-living/lawn-...Blowers + Vacuums
/products/outdoor-living/lawn-...Text duplicate Accessories + Attachments
/products/outdoor-living/cutti...Cutting + Pruning Tools
/products/outdoor-living/cutti...Hedge Trimmers
/products/outdoor-living/cutti...Pole + Pruning Saws
/products/outdoor-living/cutti...Chainsaws
/products/outdoor-living/cutti...Text duplicate Accessories + Attachments
/products/outdoor-living/outdo...Outdoor Combo Kits
/products/outdoor-livingText duplicate View All
/explore/systems-technologies/...reviva Sustainable Tools
/explore/systems-technologies/...12V Power Tools
/explore/systems-technologies/...POWERCONNECT
/explore/systems-technologies/...Brushless
/explore/power-tool-diy-soluti...Text duplicate Screwdrivers
/explore/power-tool-diy-soluti...MOUSE Sander
/explore/power-tool-diy-soluti...Jigsaws
/explore/power-tool-diy-soluti...HEXDRIVER
/explore/household-cleaning-so...SUMMITSERIES
/explore/household-cleaning-so...Text duplicate Steam Cleaners
/explore/household-cleaning-so...POWERSERIES+
/explore/household-cleaning-so...POWERSERIES
/explore/household-cleaning-so...Cleaning
/explore/household-cleaning-so...Your Total Cleaning Solution
/explore/household-cleaning-so...Pet Hair Vacuum
/explore/garden-outdoor-soluti...36V
/explore/garden-outdoor-soluti...Text duplicate Lawn Mowers
/explore/garden-outdoor-soluti...Text duplicate Pressure Washers
/explore/garden-outdoor-soluti...POWERCOMMAND
/explore/learn-growLearn + Grow
/exploreText duplicate View All
/ideas-inspiration/herb-gardenHerb Garden
/ideas-inspiration/mini-pond-p...Mini Pond Planter
/ideas-inspiration/chalkboardChalkboard
/ideas-inspiration/coffee-stationCoffee Station
/ideas-inspiration/spice-rackSpice Rack
/ideas-inspirationText duplicate View All
/support/contact-usContact Us
/account-login?destination=/no...Text duplicate Register a Product
https://service.blackanddecker...External Subdomain Parts + Documentation
/supportService + Support
/account-login?destination=/no...MyBLACK+DECKER
/find-retailerFind a Retailer
/account-loginText duplicate A-TITLE User menu
/account-loginText duplicate Sign in
/account-loginText duplicate Create an account
/account-login?destination=/no...Text duplicate Dashboard
/account-login?destination=/no...Text duplicate My Account
/account-login?destination=/no...Text duplicate My Products
/account-login?destination=/no...Text duplicate Register a Product
https://www.essentialaccessibi...New window External Subdomain No Text
https://www.stanleyblackanddec...New window External Subdomain Text duplicate Accessibility Statement
A-TITLE Accessibility Statement
/pressurewasher-cashback-terms*T&Cs Apply
http://blackanddecker.eu/uk/pr...New window External Find out more
/explore/household-cleaning-so...Learn More
/node/15036/Text duplicate Learn More
/node/15121/Text duplicate Learn More
/node/15386/Text duplicate Learn More
/explore/household-cleaning-so...Discover the Range
/explore/systems-technologies/...Discover POWERCONNECT™
/node/14401/Find Out More
/ideas-inspiration/create-your...Trivial anchor text
Read More
/ideas-inspiration/diy-mirrorText duplicate Trivial anchor text
Read More
/ideas-inspiration/diy-rattan-...Text duplicate Trivial anchor text
Read More
/ideas-inspiration/create-stel...Text duplicate Trivial anchor text
Read More
https://www.facebook.com/black...New window External Subdomain A-TITLE Facebook logo links to facebook page
https://www.instagram.com/blac...New window External Subdomain A-TITLE Instagram logo links to Instagram page
https://www.youtube.com/user/b...New window External Subdomain A-TITLE YouTube logo links to YouTube page
/products/power-toolsText duplicate Power Tools
/products/home-cleaningText duplicate Home Cleaning
/products/outdoor-livingGarden Tools
/products/hand-tools/painting-...Painting + Decorating
/support/contact-usText duplicate Contact Us
/supportText duplicate Service + Support
https://service.blackanddecker...New window External Subdomain Text duplicate Parts + Documentation
/find-retailerText duplicate Find a Retailer
/account-login?destination=/no...Text duplicate MyBLACK+DECKER
/explore/systems-technologies/...Text duplicate POWERCONNECT
/explore/systems-technologies/...Text duplicate Brushless
/explore/garden-outdoor-soluti...Text duplicate POWERCOMMAND
/explore/household-cleaning-so...Text duplicate Cleaning
/about-usAbout Us
/ideas-inspirationIdeas + Inspiration
https://www.stanleyblackanddec...New window External Subdomain Careers
/about-us/submit-your-ideaSubmit Your Idea
/about-us/sustainabilitySustainability
https://www.stanleyblackanddec...New window External Subdomain Privacy Policy
/products/power-toolsText duplicate Power Tools
/products/home-cleaningText duplicate Home Cleaning
/products/outdoor-livingText duplicate Garden Tools
/products/hand-tools/painting-...Text duplicate Painting + Decorating
/support/contact-usText duplicate Contact Us
/supportText duplicate Service + Support
https://service.blackanddecker...New window External Subdomain Text duplicate Parts + Documentation
/find-retailerText duplicate Find a Retailer
/account-login?destination=/no...Text duplicate MyBLACK+DECKER
/explore/systems-technologies/...Text duplicate POWERCONNECT
/explore/systems-technologies/...Text duplicate Brushless
/explore/garden-outdoor-soluti...Text duplicate POWERCOMMAND
/explore/household-cleaning-so...Text duplicate Cleaning
/about-usText duplicate About Us
/ideas-inspirationText duplicate Ideas + Inspiration
https://www.stanleyblackanddec...New window External Subdomain Text duplicate Careers
/about-us/submit-your-ideaText duplicate Submit Your Idea
/about-us/sustainabilityText duplicate Sustainability
https://www.facebook.com/black...New window External Subdomain Facebook
A-TITLE Facebook Icon
https://www.instagram.com/blac...New window External Subdomain INSTAGRAM
A-TITLE Instagram Icon
https://www.youtube.com/user/b...New window External Subdomain YOUTUBE
A-TITLE YouTube Icon
https://www.stanleyblackanddec...New window External Subdomain Text duplicate Privacy Policy
https://www.stanleyblackanddec...New window External Subdomain Cookies
/terms-useTerms of Use
https://bynder.sbdinc.com/m/41...New window External Subdomain Gender Pay Gap
https://bynder.sbdinc.com/m/cd...New window External Subdomain Modern Slavery Act
https://bynder.sbdinc.com/m/14...New window External Subdomain UK Tax Strategy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.blackanddecker.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.67 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (271 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
x-drupal-dynamic-cacheUNCACHEABLE
x-ua-compatibleIE=edge
content-languageen
x-frame-optionsSAMEORIGIN
last-modifiedSun, 30 Jun 2024 19:28:19 GMT
etag"1719775699"
varyCookie,Accept-Encoding
x-request-idv-e8093de2-3716-11ef-ab01-6b81a3cef20f
x-cache-hits123
x-age4834
accept-rangesbytes
x-akamai-transformed9 47201 0 pmb=mTOE,1mRUM,2
content-encodinggzip
expiresSun, 30 Jun 2024 20:49:01 GMT
pragmano-cache
dateSun, 30 Jun 2024 20:49:01 GMT
content-length48896
server-timingedge; dur=80
content-security-policydefault-src https: 'unsafe-eval' 'unsafe-inline' data: blob: wss://*.pricespider.com http://*.pricespider.com https://*.zdassets.com; script-src https: 'unsafe-eval' 'unsafe-inline' data: blob: wss://*.pricespider.com http://*.pricespider.com; connect-src https: 'unsafe-eval' 'unsafe-inline' data: blob: wss://*.pricespider.com http://*.pricespider.com wss://*.zopim.com https://*.zdassets.com; upgrade-insecure-requests; report-uri /csp.cgi;
strict-transport-securitymax-age=31536000 ; includeSubDomains ; preload
x-content-type-optionsnosniff
x-xss-protection1; mode=block
set-cookie542 Characters
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 518 referring domains.
This page has 3,902 backlinks.
This page has backlinks from 415 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
Allow: /search/
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed
Disallow: *?*
Disallow: /search?*

Similar sites

Search preview

www.blackanddecker.co.uk
Power Tools | Garden Tools | Household Products | BLACK+DECKER
Official website of BLACK+DECKER®. Make completing projects easier than ever with our range of innovative power tools, garden tools, home products and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
DECKER70%Check
BLACK70%Check
black decker69%Check
Power68%Check
Power Tools64%Check
Garden58%Check
Garden Tools58%Check
Product58%Check
Tools56%Check
Products56%Check
Show more keywords and terms

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