Bluelightcard.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
61% 
Page structure
95% 
Link structure
50% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.45 s
File size
44.70 kB
Words
541
Media files
35
Number of links
44 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to Blue Light Card
The title contains the word Welcome to! More content should be covered in the title.
There are no duplicate words in the title
Meta description
(Critically important)
The UK's largest Emergency Service discount and NHS discount service for UK public sector. Free to register online and home of the Blue Light Card High Street Card
The meta description is too long: 1028 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The Doctype markup is not in the first line of your HTML document. There must be no white spaces before the doctype markup.
The doctype HTML 5 is set correctly.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe UK's largest Emergency Service discount and NHS discount service for UK public sector. Free to register online and home of the Blue Light Card High Street Card
keywordsBlue Light Card, Emergency Services, NHS, Armed Forces, Discounts, Online, Savings, free, register
google-site-verificationDTJzAOYbFZcd8ox4dqRtKjYqQyvHEeLssZvRcWi9TbE
facebook-domain-verification8jv2lrney5b68pwbcllhikuza0khd6
viewportwidth=device-width, user-scalable=no, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0
format-detectiontelephone=no
smartbanner:titleBlue Light Card
smartbanner:authorBlue Light Card
smartbanner:priceFREE
smartbanner:price-suffix-apple- On the App Store
smartbanner:price-suffix-google- In Google Play
smartbanner:icon-applehttps://is4-ssl.mzstatic.com/image/thumb/Purple123/v4/17/96/c5/1796c5bb-fd24-d656-81e9-1819879a6053/AppIcon-0-1x_U007emarketing-0-0-GLES2_U002c0-512MB-sRGB-0-0-0-85-220-0-0-0-6.png/230x0w.jpg
smartbanner:icon-googlehttp://lh3.ggpht.com/f4oX61ljZ6x8aYDELZOgxlvdUEu73-wSQ4fy5bx6fCRISnZP8T353wdaM43RO_DbGg=w300
smartbanner:buttonView
smartbanner:button-url-applehttps://apps.apple.com/gb/app/blue-light-card/id689970073
smartbanner:button-url-googlehttps://play.google.com/store/apps/details?id=com.bluelightcard.user&hl=en_GB&gl=US
smartbanner:enabled-platformsandroid,ios
smartbanner:close-labelClose this banner
smartbanner:hide-path/
smartbanner:hide-ttl3600000
OMG-Verify-V11479087-d6aa24d0-4e7b-4bc5-aa03-ae569ebb8b0d
langen
twitter:cardEmpty
twitter:titleEmpty
twitter:descriptionEmpty
twitter:site@bluelightcard
twitter:imageEmpty
twitter:image:altEmpty
twitter:creator@bluelightcard
og:titleEmpty
og:typeEmpty
og:site_nameBlue Light Card
og:urlEmpty
og:imageEmpty
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
The average number of words per sentence of 33 words is high.
This page contains 541 words. That's ok.
31.1% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, user-scalable=no, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...d.co.uk/web/logos/blc-logo-landscape.pngBlue Light Card logo
...eb/assets/Flag_of_the_United_Kingdom.pngUnited Kingdom flag
...d.co.uk/web/assets/Flag_of_Australia.pngaustralia flag
....co.uk/homepage/carousel/altontowers.pngAlton Towers
...htcard.co.uk/homepage/carousel/Apple.pngApple
...ard.co.uk/homepage/carousel/bodyshop.pngBody shop
...tcard.co.uk/homepage/carousel/boohoo.pngBoohoo
...k/homepage/carousel/charlottetilbury.pngCharlotte Tilbury
...rd.co.uk/homepage/carousel/cineworld.pngCineworld
...ard.co.uk/homepage/carousel/dominoes.pngDomino's Pizza
...lightcard.co.uk/homepage/carousel/ee.pngEE
...d.co.uk/homepage/carousel/gooutdoors.pngGo Outdoors
...ard.co.uk/homepage/carousel/Halfords.pngHalfords
...htcard.co.uk/homepage/carousel/haven.pngHaven
...tcard.co.uk/homepage/carousel/Hotels.pngHotels.com
...ard.co.uk/homepage/carousel/hotpoint.pngHotpoint
...lightcard.co.uk/homepage/carousel/JD.pngJD Sports
...rd.co.uk/homepage/carousel/Lovehoney.pngLovehoney
...rd.co.uk/homepage/carousel/myprotein.pngMyprotein
...card.co.uk/homepage/carousel/newlook.pngNew Look
...htcard.co.uk/homepage/carousel/ODEON.jpgODEON
...tcard.co.uk/homepage/carousel/rayban.pngRay-Ban
....uk/homepage/carousel/riverisland_v4.pngRiver Island
...card.co.uk/homepage/carousel/samsung.pngSamsung
...rd.co.uk/homepage/carousel/Starbucks.pngStarbucks
...ard.co.uk/homepage/carousel/superdry.pngSuperdry
...web/assets/high-street-discounts-opt.jpgBlue Light Card high street savings
...d.co.uk/web/assets/add-your-business.jpgAdd an Emergency Service and NHS discount
...c5-11ef-9995-e938450d1981-1731945527.jpgNo alt attribute provided
...c5-11ef-a866-e75776fe1174-1731945256.jpgNo alt attribute provided
...c4-11ef-95fb-0d155e61874b-1731945001.jpgNo alt attribute provided
...8f-11ef-8377-5f688dbc22f3-1730712470.jpgNo alt attribute provided
...78-11ef-92dd-81c3221fc28f-1729163497.jpgNo alt attribute provided
...d.co.uk/web/assets/google-play-badge.pngGet it on Google Play
...ard.co.uk/web/assets/app-store-badge.pngGet it on App Store

Page structure

H1 heading
(Critically important)
Black Friday
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Black Friday
H2 The biggest sale event of the year is back with bigger and better discounts on the brands you love! Find out more.
H2 Backed up by some great companies
H2 Who qualifies?
H2 Blue Light Card
H2 Latest news
H3 Save on the festive food shop
H3 Festive finds and savings on the hi
H3 Add a festive touch to your home
H3 Black Friday 2024!
H3 Advent calendar savings
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
5 links don't have an anchor text.
There are 5 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
/index.phpIMG-ALT Blue Light Card logo
https://www.bluelightcard.com.au/External Subdomain Australia
IMG-ALT australia flag
/index.phpHome
/about_blue_light_card.phpAbout us
/addaforcesdiscount.phpAdd your business
https://support.bluelightcard....External Subdomain FAQs
/newuser.phpRegister now
https://auth.blcshine.io/login...External Subdomain Login
https://holiday-discounts.blue...External Subdomain Holidays
/days-out.phpDays Out
https://motoring-discounts.blu...External Subdomain Motoring Discounts
/bluelightcardnewsdetails.php?...Subdomain Find out why
/black-fridayFind out more.
/newaccount.phpRegister
https://auth.blcshine.io/login...External Subdomain Text duplicate Login
/forgottenpassword.php?t=memberForgot password?
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
https://uk.trustpilot.com/revi...New window External Subdomain Text duplicate Trustpilot
https://twitter.com/bluelightcardNew window External No Text
https://facebook.com/bluelight...New window External No Text
https://instagram.com/blueligh...New window External No Text
https://tiktok.com/@bluelightcardNew window External No Text
/newaccount.phpText duplicate Register now
/about_blue_light_card.phpMore about us
/about_blue_light_card.phpSave on the high street Save in shops, restaurants and venues on the high street with the Blue Light Card!
IMG-ALT Blue Light Card high street savings
/addaforcesdiscount.phpAdd your company Support our emergency services, NHS employees, social care sector and armed forces community
IMG-ALT Add an Emergency Service and NHS discount
/bluelightcardnews.phpAll news
/bluelightcardnews.phpNo Text
/bluelightcardnews.phpSave on the festive food shop
/bluelightcardnewsdetails.php?...Trivial anchor text
Read more
/bluelightcardnews.phpNo Text
/bluelightcardnews.phpFestive finds and savings on the hi
/bluelightcardnewsdetails.php?...Text duplicate Trivial anchor text
Read more
/bluelightcardnews.phpNo Text
/bluelightcardnews.phpAdd a festive touch to your home
/bluelightcardnewsdetails.php?...Text duplicate Trivial anchor text
Read more
/bluelightcardnews.phpNo Text
/bluelightcardnews.phpBlack Friday 2024!
/bluelightcardnewsdetails.php?...Text duplicate Trivial anchor text
Read more
/bluelightcardnews.phpNo Text
/bluelightcardnews.phpAdvent calendar savings
/bluelightcardnewsdetails.php?...Text duplicate Trivial anchor text
Read more
/foundation.phpBlue Light Card Foundation
/bluelightcardnews.phpLatest news & blogs
/about_blue_light_card.phpText duplicate About us
/freenhsandbluelightcardticket...Free tickets
/compliance.phpCompliance
/addaforcesdiscount.phpAdd a discount
/bluelightcardmobileapp.phpMobile App
https://prizedraw-terms-condit...External Subdomain Competitions
/sitemap.phpSitemap
https://support.bluelightcard....External Subdomain Contact us
https://careers.bluelightcard....External Subdomain Careers at Blue Light Card
/legal-and-regulatory.phpLegal and Regulatory
/terms_and_conditions.phpTerms and Conditions
/privacy-notice.phpPrivacy Notice
/candidate-privacy-notice.phpCandidate Privacy Notice
/cookies_policy.phpCookies Policy
/modern-slavery-act.phpModern Slavery Act Statement
https://www.facebook.com/bluel...New window External Subdomain A-TITLE Blue Light Card on Facebook
https://twitter.com/bluelightcardNew window External A-TITLE Blue Light Card on Twitter
https://www.instagram.com/blue...New window External Subdomain A-TITLE Blue Light Card on Instagram
https://play.google.com/store/...External Subdomain IMG-ALT Get it on Google Play
A-TITLE Get the Blue Light Card app on Google Play
https://itunes.apple.com/gb/ap...External Subdomain IMG-ALT Get it on App Store
A-TITLE Get the Blue Light Card app on the App Store

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bluelightcard.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.45 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (45 kB).

HTTP Response Header

NameValue
dateThu, 21 Nov 2024 01:41:37 GMT
content-typetext/html; charset=UTF-8
cf-ray8e5cfa72baaa4d6d-FRA
cf-cache-statusDYNAMIC
cache-controlno-store, no-cache, must-revalidate
expiresThu, 19 Nov 1981 08:52:00 GMT
set-cookie44 Characters
strict-transport-securitymax-age=15552000; includeSubDomains
pragmano-cache
x-content-type-optionsnosniff
x-frame-optionssameorigin
server-timingcfCacheStatus;desc="DYNAMIC"
varyAccept-Encoding
servercloudflare
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,416 referring domains.
This page has 205,660 backlinks.
This page has backlinks from 960 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.bluelightcard.co.uk
Welcome to Blue Light Card
The UK's largest Emergency Service discount and NHS discount service for UK public sector. Free to register online and home of the Blue Light Card High Street Card

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Blue77%Check
Light77%Check
Card77%Check
Blue Light77%Check
Blue Light Card77%Check
discount54%Check
Black54%Check
Friday54%Check
Black Friday54%Check
discount service51%Check
Show more keywords and terms

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