Booktrust.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
70% 
Page structure
100% 
Link structure
77% 
Server
95% 
External factors
100% 
SEO Score
Response time
5.25 s
File size
49.80 kB
Words
578
Media files
22
Number of links
97 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
BookTrust: Getting children reading | BookTrust
The length of the page title is perfect. (425 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
BookTrust is the UK’s largest children’s reading charity, dedicated to getting children reading. Each year we reach 3.4 million children across the UK with books and support.
The meta description is too long: 1060 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.booktrust.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
An alternate link incorrectly contains an URL with a relative path.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1.0, minimum-scale=1.0, width=device-width
msapplication-TileColor#1ea5a0
msapplication-TileImage/mstile-144x144.png
theme-color#ffffff
robotsindex, follow
keywordsEmpty
descriptionBookTrust is the UK’s largest children’s reading charity, dedicated to getting children reading. Each year we reach 3.4 million children across the UK with books and support.
langen-gb
twitter:titleVisit BookTrust
twitter:descriptionBookTrust transforms lives by getting children and families reading. We are the UK's largest children's reading charity. Each year we reach 3.4 million children across the UK with books, resources and support.
og:titleVisit BookTrust
og:descriptionBookTrust transforms lives by getting children and families reading. We are the UK's largest children's reading charity. Each year we reach 3.4 million children across the UK with books, resources and support.
X-UA-CompatibleIE=Edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 578 words. That's ok.
30.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.86 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "initial-scale=1.0, minimum-scale=1.0, width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ets/images/header/booktrust-new-logo.jpgBookTrust logo
...&mode=crop&quality=70anchor=middlecenterWoman and child reading ElmerWoman and child reading Elmer
...x9_desktop_one_third&anchor=middlecenterFrank Cottrell-BoyceFrank Cottrell-Boyce
...x9_desktop_one_third&anchor=middlecenterDownload the Children's Laurate lesson plan presentationDownload the Children's Laurate lesson plan presentation
...898&h=265&quality=70&anchor=middlecenterNo alt attribute provided
...x1_desktop_one_third&anchor=middlecenterCrissy fundraisingCrissy fundraising
...x9_desktop_one_third&anchor=middlecenterBaby lying on front with book.jpgBaby lying on front with book.jpg
...&mode=crop&quality=70anchor=middlecenterLetterbox-character-with-pack-illustrationLetterbox-character-with-pack-illustration
...&mode=crop&quality=70anchor=middlecenterDrawing of everyday family life, illustrated by Kate AlizadehDrawing of everyday family life, illustrated by Kate Alizadeh
...&mode=crop&quality=70anchor=middlecenterOwl on yellow BheartOwl on yellow Bheart
...x9_desktop_one_third&anchor=middlecenterA photo of a boy in school uniform choosing a book from a shelfA photo of a boy in school uniform choosing a book from a shelf
...x9_desktop_one_third&anchor=middlecenterWIR Patrice LawrenceWIR Patrice Lawrence
...=1x1_thumbnail_small&anchor=middlecenterMallory Vayle and the Curse of Maggoty Skull by Martin HowardMallory Vayle and the Curse of Maggoty Skull by Martin Howard
...=1x1_thumbnail_small&anchor=middlecenterTom McLaughlin blogTom McLaughlin blog
...&mode=crop&quality=70anchor=middlecenterX logo
...&mode=crop&quality=70anchor=middlecenterFacebook
...&mode=crop&quality=70anchor=middlecenterInstagram
...&mode=crop&quality=70anchor=middlecenterLinkedIn logo
...&mode=crop&quality=70anchor=middlecenterYoutube
...ets/images/footer/artscouncilengland.pngArts Council England
...s/images/footer/fundraisingregulator.pngFundraising Regulator
Video URLWidthHeight
...tube.com/embed/hCWh-2ln3Wo?start=0&rel=0100%

Page structure

H1 heading
(Critically important)
BookTrust gets children reading from their earliest days
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 BookTrust gets children reading from their earliest days
H2 Children's Laureate: Frank Cottrell-Boyce
H2 Why reading matters
H2 Challenge events
H2 What we do
H2 Find out more
H2 Our latest features
H2 Follow us
H2 Keep in touch
H3 Bookstart
H3 Letterbox Club
H3 BookTrust Represents
H3 BookTrust Storytime
H3 Reading with your child
H3 Become a Friend and open the magical world of books
H3 BookTrust Cymru
H3 Our latest news
H3 Our Writer in Residence
H3 9 spine-tingling, rib-tickling stories 16/10/2024
H3 8 tips for engaging dyslexic children in stories 14/10/2024
H4 BookTrust research reveals decline in reading enjoyment
H4 Keep up with Patrice
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.booktrust.org.uk/Anchor Skip to content
https://www.booktrust.org.uk/Anchor Skip to footer
/what-we-do/What we do
/what-we-do/programmes-and-cam...For Primary Schools
/what-we-do/programmes-and-cam...Programmes
/what-we-do/childrens-laureate/Children's Laureate
/books-and-reading/our-recomme...Book recommendations
/books-and-reading/bookfinder/Bookfinder
/books-and-reading/tips-and-ad...Tips and advice
/books-and-reading/bookmark-di...Disability and books
/about-us/strategy/Our focus
/what-we-do/impact-and-research/Research and impact
/about-us/strategy/Our strategy
/about-us/strategy/reading-tog...Reading Together
/news-and-features/What's new
/news-and-features/news/News
/news-and-features/features/Features
/news-and-features/writer-in-r...Writer in Residence
/books-and-reading/have-some-f...Competitions
/support-us/Support us
/support-us/become-a-friend/BookTrust Friends
/support-us/do-your-own-fundra...Fundraise for us
/support-us/challenge-event/Challenge Events
/support-us/other-ways-of-maki...Other ways to give
/support-us/corporate-partners...Corporate partnerships
/support-us/pyjamarama/Pyjamarama
/support-us/donate/legacy-dona...Legacy donations
https://secure.booktrust.org.u...External Subdomain Donate
/practitioner-login-errorPractitioner Area
https://www.booktrust.org.uk/IMG-ALT BookTrust logo
A-TITLE BookTrust Logo
/what-we-do/Text duplicate What we do
/what-we-do/programmes-and-cam...Text duplicate For Primary Schools
/what-we-do/programmes-and-cam...Text duplicate Programmes
/what-we-do/childrens-laureate/Text duplicate Children's Laureate
/books-and-reading/our-recomme...Text duplicate Book recommendations
/books-and-reading/bookfinder/Text duplicate Bookfinder
/books-and-reading/tips-and-ad...Text duplicate Tips and advice
/books-and-reading/bookmark-di...Text duplicate Disability and books
/about-us/strategy/Text duplicate Our focus
/what-we-do/impact-and-research/Text duplicate Research and impact
/about-us/strategy/Text duplicate Our strategy
/about-us/strategy/reading-tog...Text duplicate Reading Together
/news-and-features/Text duplicate What's new
/news-and-features/news/Text duplicate News
/news-and-features/features/Text duplicate Features
/news-and-features/writer-in-r...Text duplicate Writer in Residence
/books-and-reading/have-some-f...Text duplicate Competitions
/support-us/Text duplicate Support us
/support-us/become-a-friend/Text duplicate BookTrust Friends
/support-us/do-your-own-fundra...Text duplicate Fundraise for us
/support-us/challenge-event/Text duplicate Challenge Events
/support-us/other-ways-of-maki...Text duplicate Other ways to give
/support-us/corporate-partners...Text duplicate Corporate partnerships
/support-us/pyjamarama/Text duplicate Pyjamarama
/support-us/donate/legacy-dona...Text duplicate Legacy donations
https://secure.booktrust.org.u...External Subdomain Text duplicate Donate
/what-we-do/Find out more about what we do
/news-and-features/news/news-2...Read the news story
IMG-ALT Frank Cottrell-Boyce
/what-we-do/childrens-laureate...Resources for schools
IMG-ALT Download the Children's Laurate lesson plan presentation
/what-we-do/impact-and-researc...Discover the benefits of reading
/support-us/challenge-event/IMG-ALT Crissy fundraising
/support-us/challenge-event/Get inspired and start fundraising
/what-we-do/programmes-and-cam...IMG-ALT Baby lying on front with book.jpg
A-TITLE Bookstart
/what-we-do/programmes-and-cam...Bookstart
A-TITLE Bookstart
/what-we-do/programmes-and-cam...Find out more
/what-we-do/programmes-and-cam...IMG-ALT Letterbox-character-with-pack-illustration
A-TITLE Letterbox Club
/what-we-do/programmes-and-cam...Letterbox Club
/what-we-do/programmes-and-cam...IMG-ALT Drawing of everyday family life, illustrated by Kate Alizadeh
A-TITLE BookTrust Represents
/what-we-do/programmes-and-cam...BookTrust Represents
/what-we-do/programmes-and-cam...IMG-ALT Owl on yellow Bheart
A-TITLE BookTrust Storytime
/what-we-do/programmes-and-cam...BookTrust Storytime
/books-and-reading/tips-and-ad...Reading with your child
/support-us/become-a-friend/Become a Friend and open the magical world of books
/what-we-do/booktrust-cymru/BookTrust Cymru
/news-and-features/news/news-2...IMG-ALT A photo of a boy in school uniform choosing a book from a shelf
A-TITLE BookTrust research reveals decline in reading enjoyment
/news-and-features/news/news-2...BookTrust research reveals decline in reading enjoyment
A-TITLE BookTrust research reveals decline in reading enjoyment
/news-and-features/news/news-2...Trivial anchor text
Read more
/news-and-features/writer-in-r...IMG-ALT WIR Patrice Lawrence
A-TITLE Keep up with Patrice
/news-and-features/writer-in-r...Keep up with Patrice
A-TITLE Keep up with Patrice
/news-and-features/writer-in-r...Trivial anchor text
Read More
/news-and-features/features/20...IMG-ALT Mallory Vayle and the Curse of Maggoty Skull by Martin Howard
/news-and-features/features/20...9 spine-tingling, rib-tickling stories
/news-and-features/features/20...IMG-ALT Tom McLaughlin blog
/news-and-features/features/20...8 tips for engaging dyslexic children in stories
/news-and-features/features/More features
https://twitter.com/BooktrustNew window External IMG-ALT X logo
A-TITLE Follow us on X
https://www.facebook.com/bookt...New window External Subdomain IMG-ALT Facebook
A-TITLE Like us on Facebook
https://www.instagram.com/book...New window External Subdomain IMG-ALT Instagram
A-TITLE Follow us on Instagram
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn logo
A-TITLE Follow us on LinkedIn
https://www.youtube.com/user/B...New window External Subdomain IMG-ALT Youtube
A-TITLE Watch us on YouTube
/cdn-cgi/l/email-protection[email protected]
/about-us/About us
/about-us/contact-us/Contact us
A-TITLE Contact us
/what-we-do/booktrust-cymru/Text duplicate BookTrust Cymru
/what-we-do/booktrust-ni/BookTrust Northern Ireland
/about-us/work-at-booktrust/Work with us
A-TITLE Work with us
/news-and-features/press/Press
A-TITLE Press
/about-us/governance/Governance
/sitemap/Site map
A-TITLE Site map
https://secure.booktrust.org.u...New window External Subdomain Sign up
/cookies/Cookies
A-TITLE Cookies
/freedom-of-information/Freedom of information
A-TITLE Freedom of information
/privacy-policy/Privacy policy
A-TITLE Privacy policy
/copyright-notice/Copyright notice
A-TITLE Copyright notice
http://www.artscouncil.org.uk/New window External Subdomain IMG-ALT Arts Council England
https://www.fundraisingregulat...New window External Subdomain IMG-ALT Fundraising Regulator
https://www.booktrust.org.uk/Anchor Back to top
A-TITLE Back to top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.booktrust.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (5.25 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (50 kB).

HTTP Response Header

NameValue
dateFri, 18 Oct 2024 03:08:57 GMT
content-typetext/html; charset=utf-8
cache-controlprivate
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains
x-frame-optionsSameOrigin
x-content-type-optionsnosniff
x-download-optionsnoopen
x-xss-protection1; mode=block
set-cookie74 Characters
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8d4553ad2c90a055-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,062 referring domains.
This page has 67,462 backlinks.
This page has backlinks from 2,935 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /shared/

Similar sites

Search preview

www.booktrust.org.uk
BookTrust: Getting children reading | BookTrust
BookTrust is the UK’s largest children’s reading charity, dedicated to getting children reading. Each year we reach 3.4 million children across the UK with books and support.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BookTrust93%Check
Reading83%Check
children reading82%Check
Children81%Check
Get73%Check
Support us72%Check
BookTrust Storytime67%Check
reading charity66%Check
getting children reading65%Check
inspire children59%Check
Show more keywords and terms

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