Brand.wisc.edu - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
74% 
Page structure
100% 
Link structure
93% 
Server
29% 
External factors
100% 
SEO Score
Response time
2.08 s
File size
54.90 kB
Words
281
Media files
5
Number of links
39 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Brand and Visual Identity – UW–Madison's official brand guide – UW–Madison
The page title should be shorter than 580 pixels. It is 701 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Your source for the University of Wisconsin–Madison brand and visual identity. On this site you will find UW logos, colors, templates, guides, and more.
The length of the meta description is perfect. (930 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://brand.wisc.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
descriptionYour source for the University of Wisconsin–Madison brand and visual identity. On this site you will find UW logos, colors, templates, guides, and more.
msapplication-TileImagehttps://brand.wisc.edu/content/uploads/2017/06/cropped-favicon_512-270x270.png
langen-us
twitter:cardsummary
twitter:titleBrand and Visual Identity
twitter:descriptionYour source for the University of Wisconsin–Madison brand and visual identity. On this site you will find UW logos, colors, templates, guides, and more.
twitter:imagehttps://brand.wisc.edu/content/uploads/2023/10/Rathskellar_study21_7186-hero.jpg
twitter:image:srchttps://brand.wisc.edu/content/uploads/2023/10/Rathskellar_study21_7186-hero.jpg
twitter:image:altPerson shown from behind wearing a red Wisconsin Badgers winter hat, works at a laptop
og:titleBrand and Visual Identity
og:urlhttps://brand.wisc.edu/
og:descriptionYour source for the University of Wisconsin–Madison brand and visual identity. On this site you will find UW logos, colors, templates, guides, and more.
og:site_nameBrand and Visual Identity
og:typewebsite
og:imagehttps://brand.wisc.edu/content/uploads/2023/10/Rathskellar_study21_7186-hero.jpg
og:image:altPerson shown from behind wearing a red Wisconsin Badgers winter hat, works at a laptop
og:image:height200
og:image:width640
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 281 words on this page. Good pages should have about 800 words of useful content.
31.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...023/10/Rathskellar_study21_7186-hero.jpgPerson shown from behind wearing a red Wisconsin Badgers winter hat, works at a laptop
...4/brand-book-mockup-index-v4-900x600.jpgFront cover of red booklet that reads, Brand Style Guide
...3/10/Visual-Identity-index-600x400-1.pngUW full color crest on light gray background
...0/Applying-the-Brand-index-600x400-1.jpgPages of the On Wisconsin magazine
.../Tools-and-Templates-index-600x400-1.pngCollage of color swatches, icons, and typography samples representing the UW Brand

Page structure

H1 heading
(Critically important)
Brand and Visual Identity
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Brand and Visual Identity
H2 A brand promise built on an idea
H2 The brand in brief
H2 Visual Identity
H2 Applying the Brand
H2 Tools & Templates
H2 Questions? We’re here to help.
H2 Site footer content
H3 Partners
H3 Quick Links
H3 Contact Us
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://brand.wisc.edu/Anchor Skip to main content
https://www.wisc.edu/External Subdomain University of Wisconsin–Madison
https://brand.wisc.edu/Subdomain No Text
https://brand.wisc.edu/Subdomain Brand and Visual Identity
https://brand.wisc.edu/Subdomain Home
https://brand.wisc.edu/about/Subdomain About the Brand
/about/platform/Subdomain Brand Platform
/about/messaging/Subdomain Brand Messaging
/about/diversity/Subdomain Commitment to Diversity
/about/contact-us/Subdomain Contact Us
/visual-identity/Subdomain Visual Identity
/visual-identity/logos/Subdomain Logos
/visual-identity/colors/Subdomain Colors
/visual-identity/typography/Subdomain Typography
/visual-identity/graphics-and-...Subdomain Graphic Elements & Icons
/visual-identity/photography/Subdomain Photography
/visual-identity/videography/Subdomain Videography
/applying-the-brand/Subdomain Applying the Brand
/applying-the-brand/print/Subdomain Print
/applying-the-brand/web/Subdomain Web
/applying-the-brand/social-media/Subdomain Social Media
/applying-the-brand/email/Subdomain Email
/applying-the-brand/stationery...Subdomain Stationery & Promotional Items
https://brand.wisc.edu/resources/Subdomain Tools & Templates
/inspiration/Subdomain Inspiration
/on-brand-newsletter/Subdomain On Brand Newsletter
/about/platform/Subdomain Learn about the brand
/resource/brand-style-guide/Subdomain IMG-ALT Front cover of red booklet that reads, Brand Style Guide
/resource/brand-style-guide/Subdomain The brand in brief
/visual-identity/Subdomain Text duplicate Visual Identity
/applying-the-brand/Subdomain Text duplicate Applying the Brand
https://brand.wisc.edu/resources/Subdomain Text duplicate Tools & Templates
/about/contact-us/Subdomain Contact us
https://www.wisc.edu/External Subdomain No Text
https://www.wisconsin.edu/External Subdomain Part of the Universities of Wisconsin
http://it.wisc.edu/External Subdomain Division of Information Technology
http://www.uwalumni.com/External Subdomain Wisconsin Alumni Association
/vendor-partners/Subdomain Internal and External Vendors
/visual-identity/logos/Subdomain Text duplicate Logos
/visual-identity/colors/Subdomain Text duplicate Colors
https://brand.wisc.edu/resources/Subdomain Text duplicate Tools & Templates
/visual-identity/photography/Subdomain Text duplicate Photography
/communities-of-practice/Subdomain Communities of Practice
/about/contact-us/Subdomain Text duplicate Contact Us
https://strategiccommunication...External Subdomain Office of Strategic Communication
https://twitter.com/UWMadisonExternal No Text
https://www.linkedin.com/schoo...External Subdomain No Text
https://www.instagram.com/uwma...External Subdomain No Text
https://www.youtube.com/user/u...External Subdomain No Text
https://facebook.com/uwmadisonExternal No Text
https://accessible.wisc.edu/External Subdomain accessibility at UW–Madison
https://uwtheme.wordpress.wisc...External Subdomain UW Theme
https://www.wisc.edu/privacy-n...External Subdomain Privacy Notice
https://www.wisconsin.edu/External Subdomain University of Wisconsin System.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://brand.wisc.edu/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (2.08 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 5 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (55 kB).

HTTP Response Header

NameValue
dateSat, 16 Nov 2024 23:34:12 GMT
serverApache/2.4.57 (Red Hat Enterprise Linux) OpenSSL/3.0.7 mod_fcgid/2.3.9
x-pingbackhttps://brand.wisc.edu/wp/xmlrpc.php
link<https://brand.wisc.edu/wp-json/>; rel="https://api.w.org/", <https://brand.wisc.edu/wp-json/wp/v2/pages/2>; rel="alternate"; title="JSON"; type="application/json", <https://brand.wisc.edu/>; rel=shortlink
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 403 referring domains.
This page has 63,843 backlinks.
This page has backlinks from 129 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp/wp-admin/
Allow: /wp/wp-admin/admin-ajax.php

Sitemap: https://brand.wisc.edu/wp-sitemap.xml

Similar sites

Search preview

brand.wisc.edu
Brand and Visual Identity – UW–Madison's official brand guide ...
Your source for the University of Wisconsin–Madison brand and visual identity. On this site you will find UW logos, colors, templates, guides, and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Brand90%Check
Visual79%Check
Identity79%Check
Visual Identity79%Check
brand guide74%Check
official brand67%Check
official brand guide63%Check
wisc61%Check
guide58%Check
UW Madison55%Check
Show more keywords and terms

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