Brown-forman.com - SEO Checker

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Overview of the SEO Check
Meta information
89% 
Page quality
92% 
Page structure
75% 
Link structure
86% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.27 s
File size
210.30 kB
Words
769
Media files
41
Number of links
45 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Brown-Forman Corporation
The length of the page title is perfect. (245 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Nothing Better in the Market
The meta description is too short. (174 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.brown-forman.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionNothing Better in the Market
GeneratorDrupal 9 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
og:titleBrown-Forman Corporation
og:descriptionNothing Better in the Market
og:imagehttps://www.brown-forman.com/share_image.jpg
og:image:typeimage/jpg
og:image:altNothing Better in the Market
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 769 words. That's ok.
32.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.79 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: nothing better in the market
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...images/placeholder_page-transition-1.jpgNo alt attribute provided
...images/placeholder_page-transition-3.jpgNo alt attribute provided
...024-03/hero_home_page_F24_MOBILE_B_0.pngOld Forester Barrel House
...ro_home_page_F24_MOBILE_foreground_B.pngOld Forester Barrel House
...-07/history.png?h=04d347f7&itok=FfRP8rsgBF original building
...page Brands.png?h=9d0ff62f&itok=gIGLf4xTOld Forester bottle
...d Reserve 1.png?h=f405c703&itok=0N4Sk9ZSWoodford Reserve bottle
...1-07/bottle.png?h=10a69ff2&itok=U4tzAG-sJack Daniel's Bottle
...ansparentBG.png?h=f405c703&itok=cp43SFNpSlane IrishWhiskey
...ebg-preview.png?h=2a479378&itok=OZStKf08Benriach bottle
...ansparentBG.png?h=f405c703&itok=9KcvBLhdelJimador
...ansparentBG.png?h=f405c703&itok=eNUsAYXdHerradura
...ebg-preview.png?h=2a479378&itok=Ri-DIdWZPepe Lopez bottle
...3620394_400.png?h=a7e6d17b&itok=f3p4GefWDiplomático Rum Reserva Bottle
...ebg-preview.png?h=c747ad19&itok=FC01L9ZoFords Gin bottle
...re_homePage.png?h=c747ad19&itok=GJT0AzEeGin Mare
...ebg-preview.png?h=2a479378&itok=RNCIzXnRChambord bottle
...ansparentBG.png?h=f405c703&itok=TOdgXrQuSonoma
...ansparentBG.png?h=f405c703&itok=ITmLKtrcKORBEL
...ma Homepage.png?h=1f776e8b&itok=xeNoFJnhNew Mix Paloma Can
...a_3000x3000.png?h=f405c703&itok=jit9Z4WxJack Daniel's and Coca-Cola RTD Can
...epage FINAL.png?h=cd2a7045&itok=AqQ8qKeaPart Time Rangers Can
...ansparentBG.png?h=cd2a7045&itok=T8J2-JTFUp or Over Old Fashioned Bottle
...commitments.jpg?h=38c7fcdb&itok=Dhc8I-fMOur commitments
...inability_0.jpg?h=dbb24888&itok=7GHgsCImsustainability
...119- EDITED.jpg?h=58c8a5e7&itok=1i6ZaNe5Employees Volunteering at Habitat for Humanity
...ponsibility.jpg?h=b24a548c&itok=jcvPwr96alcohol responsibility
...08/NEW_8338.jpg?h=22a70878&itok=6oJnC_2HEmployee holding door for another
...n Statement.jpg?h=2e9e19b1&itok=og17cWcMBrown-Forman Background Image
...lease Image.jpg?h=cd2a7045&itok=Gmb1EFG2Brown-Forman Background Image in PMS2215C, Blue Color
...lease Image.jpg?h=cd2a7045&itok=Gmb1EFG2Brown-Forman Background Image in PMS2215C, Blue Color
...n Statement.jpg?h=2e9e19b1&itok=og17cWcMBrown-Forman Background Image
...n Statement.jpg?h=2e9e19b1&itok=og17cWcMBrown-Forman Background Image
...n Statement.jpg?h=2e9e19b1&itok=og17cWcMBrown-Forman Background Image
...n Statement.jpg?h=2e9e19b1&itok=og17cWcMBrown-Forman Background Image
...n Statement.jpg?h=2e9e19b1&itok=og17cWcMBrown-Forman Background Image
...lease Image.jpg?h=cd2a7045&itok=Gmb1EFG2Brown-Forman Background Image in PMS2215C, Blue Color
...nis Resized.PNG?h=134ed130&itok=Uwiu7ok_Yiannis Pafilis Executive Vice President, President, Europe for Brown-Forman
...lease Image.jpg?h=cd2a7045&itok=Gmb1EFG2Brown-Forman Background Image in PMS2215C, Blue Color
...1/Mike Carr.jpg?h=b275820c&itok=LUJy6rirHeadshot of Mike Carr
Video URLWidthHeight
/sites/default/files/2021-08/Untitled_0.mp4

Page structure

H1 heading
(Critically important)
NOTHING BETTER
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 NOTHING BETTER
H3 Diversity & Inclusion
H3 Environmental Sustainability
H3 Global Community Relations
H3 Alcohol Responsibility
H3 ​Brown‑Forman Announces Launch Of Own Distribution Business In Japan
H3 Brown‑Forman Reports Year-To-Date Fiscal 2024 Results; Updates Full Year Outlook
H3 Brown‑Forman Announces Investor Day Webcast
H3 Brown‑Forman Named One of the 2024 World's Most Ethical Companies
H3 Brown‑Forman Announces Launch Of Distribution Business in Italy
H3 Brown‑Forman Commits Funds to Foundation and Dendrifund
H3 Brown‑Forman Announces Sale Of Cooperage In Alabama
H3 Brown‑Forman Announces American Whiskey Global Marketing Leads
H3 Brown‑Forman Third Quarter Earnings Release And Conference Call Scheduled For March 6, 2024
H3 Brown‑Forman Announces European Leadership Change
H3 Brown‑Forman Declares Cash Dividend
H3 Brown‑Forman Announces General Counsel Transition
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.brown-forman.com/Anchor Skip to main content
https://www.brown-forman.com/No Text
https://www.brown-forman.com/No Text
/about-usAbout Us
/history-timelineHistorical Timeline
/culture-careCulture of Care
/leadership-and-governanceLeadership & Governance
/where-we-operateWhere We Operate
/brandsBrands
/our-commitmentsOur Commitments
/diversity-inclusionDiversity & Inclusion
/environmental-sustainabilityEnvironmental Sustainability
/global-community-relationsGlobal Community Relations
/alcohol-responsibilityAlcohol Responsibility
https://investors.brown-forman...New window External Subdomain About Investor Relations
https://investors.brown-forman...New window External Subdomain Annual Report
https://investors.brown-forman...New window External Subdomain Stock Information
https://investors.brown-forman...New window External Subdomain Financial Reports & Filings
https://investors.brown-forman...New window External Subdomain Events & Presentations
https://investors.brown-forman...New window External Subdomain News Releases
https://brown-forman.jobs/External Careers
https://www.brown-forman.com/newsNews
/about-usText duplicate About Us
/history-timelineText duplicate Historical Timeline
/culture-careText duplicate Culture of Care
/leadership-and-governanceText duplicate Leadership & Governance
/where-we-operateText duplicate Where We Operate
/brandsText duplicate Brands
/our-commitmentsText duplicate Our Commitments
/diversity-inclusionText duplicate Diversity & Inclusion
/environmental-sustainabilityText duplicate Environmental Sustainability
/global-community-relationsText duplicate Global Community Relations
/alcohol-responsibilityText duplicate Alcohol Responsibility
https://investors.brown-forman...New window External Subdomain Text duplicate About Investor Relations
https://investors.brown-forman...New window External Subdomain Text duplicate Annual Report
https://investors.brown-forman...New window External Subdomain Text duplicate Stock Information
https://investors.brown-forman...New window External Subdomain Text duplicate Financial Reports & Filings
https://investors.brown-forman...New window External Subdomain Text duplicate Events & Presentations
https://investors.brown-forman...New window External Subdomain Text duplicate News Releases
https://brown-forman.jobs/New window External Text duplicate Careers
https://www.brown-forman.com/newsText duplicate News
/brand/old-foresterIMG-ALT Old Forester bottle
/brand/woodford-reserveIMG-ALT Woodford Reserve bottle
/brand/jack-danielsIMG-ALT Jack Daniel's Bottle
/brand/slane-irish-whiskeyIMG-ALT Slane IrishWhiskey
/brand/benriachIMG-ALT Benriach bottle
/brand/el-jimadorIMG-ALT elJimador
/brand/tequila-herraduraIMG-ALT Herradura
/brandsSubdomain IMG-ALT Pepe Lopez bottle
/brands?type=rumSubdomain IMG-ALT Diplomático Rum Reserva Bottle
/brand/fords-ginIMG-ALT Fords Gin bottle
https://www.ginmare.com/External Subdomain IMG-ALT Gin Mare
/brand/chambordIMG-ALT Chambord bottle
/brand/sonoma-cutrerIMG-ALT Sonoma
/brand/korbelIMG-ALT KORBEL
/brand/ready-drink-rtdIMG-ALT New Mix Paloma Can
/brand/ready-drink-rtdIMG-ALT Jack Daniel's and Coca-Cola RTD Can
/brand/ready-drink-rtdIMG-ALT Part Time Rangers Can
/brand/ready-drink-rtdIMG-ALT Up or Over Old Fashioned Bottle
https://www.brown-forman.com/No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.brown-forman.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.27 seconds.
The file size of the HTML document is fine (210 kB).

HTTP Response Header

NameValue
cache-controlmax-age=1800, public
content-encodinggzip
content-languageen
content-typetext/html; charset=UTF-8
etagW/"1713123815"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedSun, 14 Apr 2024 19:43:35 GMT
servernginx
strict-transport-securitymax-age=300
x-content-type-optionsnosniff
x-drupal-cacheMISS
x-drupal-dynamic-cacheHIT
x-frame-optionsSAMEORIGIN
x-generatorDrupal 9 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe3-b-6dcb674cdd-p8xw8
x-styx-req-id4858769a-fa97-11ee-b3b4-628c2ca4a542
x-ua-compatibleIE=edge
age850
accept-rangesbytes
via1.1 varnish, 1.1 varnish, 1.1 varnish, 1.1 varnish
dateThu, 18 Apr 2024 21:30:43 GMT
x-served-bycache-chi-klot8100155-CHI, cache-fra-eddf8230077-FRA, cache-fra-eddf8230022-FRA, cache-fra-eddf8230022-FRA
x-cacheHIT, HIT, MISS, MISS
x-cache-hits25, 1, 0, 0
x-timerS1713475843.443793,VS0,VE6
varyAccept-Encoding, Cookie, Cookie, Cookie
content-length51124
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,318 referring domains.
This page has 77,449 backlinks.
This page has backlinks from 1,560 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.brown-forman.com
Brown-Forman Corporation
Nothing Better in the Market

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BETTER66%Check
Brown-Forman61%Check
Market55%Check
Brown Forman54%Check
Forman Corporation54%Check
Brown-Forman Corporation54%Check
Brown Forman Corporation49%Check
Forman Announces48%Check
Corporation46%Check
Brown Forman Announces45%Check
Show more keywords and terms

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