Bsa-org.com - SEO Checker

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Overview of the SEO Check
Meta information
63% 
Page quality
46% 
Page structure
95% 
Link structure
60% 
Server
84% 
External factors
100% 
SEO Score
Response time
0.55 s
File size
64.60 kB
Words
436
Media files
92
Number of links
36 internal / 86 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - BSA
The page title is too short. (113 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bsa-org.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
generatorEventON 2.5.1
msapplication-TileImagehttps://www.bsa-org.com/wp-content/uploads/2021/06/cropped-BSA-FLOWER-ONLY-2014-scaled-1-270x270.jpg
langen-us
twitter:cardsummary
twitter:titleHome - BSA
og:localeen_US
og:typewebsite
og:titleHome - BSA
og:urlhttps://www.bsa-org.com/
og:site_nameBSA
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 436 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 29.83 words is high.
27.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 73 characters this one is longer than 70 characters:
"just another paperclip? rethinking the market for complex public services"
Image SEO
(Somewhat important)
31 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...2016/07/british-services-association.pngBSA logo
...2016/07/british-services-association.pngBSA logo
...ent/uploads/2016/04/members-section1.pngSilhouette of workers on scaffolding
...ent/uploads/2016/04/members-section2.jpgYoung receptionist smiling
...ontent/uploads/2016/07/AramarkLogo-1.pngLogo for Aramakr
...ontent/uploads/2016/07/ingeus-logo-1.pngLogo for Ingeus
...ploads/2016/07/Seetec-e1471952009309.pngSeetec logo
/wp-content/uploads/2016/10/Serco.pngLogo for Serco
/wp-content/uploads/2016/10/Vinci.pngLogo for VINCI Facilities 2
...MAXIMUS-UK-Logo-BLACK-e1617025557993.pngLogo for Maximus UK
/wp-content/uploads/2016/10/Kier.pngLogo for Kier
...8/DEL_PRI_RGB_digital-e1492087774693.jpgLogo for Deloitte
/wp-content/uploads/2016/08/dwf.pngLogo for DWF
/wp-content/uploads/2016/10/compass.pngLogo for Compass
...creen-positive-300ppi-e1592562123813.pngLogo for Capita
/wp-content/uploads/2016/09/BB.pngLogo for Balfour Beatty
/wp-content/uploads/2016/09/Atos.pngLogo for Atos
.../New-Amey-logo-scaled-e1690289274212.jpgAmey logo
...van-Brittan-June-2015-e1477666607610.jpgLogo for Bevan Brittan
...uans-Logo-and-Tagline-e1718624914485.pngNo alt attribute provided
...ogo_Indigo_RGB-scaled-e1639156157974.jpgNo alt attribute provided
.../BARCLAYS_COL-Oct2014-e1477666167457.jpgLogo for Barclays
/wp-content/uploads/2016/10/iss.pngLogo for ISS 2
...uploads/2018/01/Elior-e1516634990245.pngLogo for Elior
...6/10/Baachu-Logo-Main-e1477666033986.jpgLogo for Baachu
/wp-content/uploads/2016/10/g4s.pngLogo for G4S
...-logo_color_bw_75_RGB-e1477665852416.jpgLogo for G3 Systems
.../2019/08/ibmpos_black-e1566307522763.jpgLogo for IBM
...gotype_black_CMYK-002-e1695046688427.jpgNo alt attribute provided
...oads/2016/10/Clyde-Co-e1477666464166.jpgLogo for Clyde and Co
...ron_McKenna_logo.svg_-e1516633576369.pngLogo for CMS
...loads/2017/01/fujitsu-e1648473257197.gifNo alt attribute provided
...07/HP_Blue_RGB_150_LG-e1533029585152.pngLogo for HP
/wp-content/uploads/2016/10/Mitie.pngLogo for Mitie
...O-STACKED-POS-RGB-002-e1647016658246.pngNo alt attribute provided
.../2018/12/P3-Logo-2014-e1543940022667.jpgLogo for P3
...11/Pinsent_2013google-e1477993037577.jpgLogo for Pinsent masons with text alongside
...ontent/uploads/2024/06/Robertson-new.jpgNo alt attribute provided
...t/uploads/2023/04/F1P-e1684507663319.pngNo alt attribute provided
...sbury-blue-full-500px-e1628586639634.jpgLogo for Salisbury Group
/wp-content/uploads/2016/10/sodexo.pngLogo for Sodexo
...rd-verified-shortened-e1477926686236.jpgLogo for Sharpe Pritchard
/wp-content/uploads/2016/10/Sopra.pngLogo for Sopra Steria
...18/07/Space-Solutions-e1574437961520.jpgLogo for Space Solutions
...18/07/Spend-Network-1-e1531478544282.pngLogo for Spend Network
...s/2019/06/Grichan-rgb-e1561559611730.jpgLogo for The Grichan Partnership
...2018/07/VPS-PMM-Logo-e1531237882505.jpegLogo for VPS
...ads/2018/12/WaND-logo-e1546858251474.jpgLogo for WaND Consulting
...ds/2018/09/Wates-logo-e1535989031193.jpgLogo for Wates
...19/11/3SC_Logo_White_150px-trans-002.pngNo alt attribute provided
...19/11/GoodPeople-logo-e1572971311399.jpgLogo for GoodPeople
...-Group-Logo-11.19-002-e1574676980709.pngLogo for CH&Co
...lities-Management-420-e1655289042793.pngNo alt attribute provided
...OLOUR_WITH20STRAPLINE-e1576672480368.jpgLogo for MTC
...w-Trust-logo-blue-002-e1600876780415.pngLogo for Shaw Trust
.../Sustainability-Group-e1582640575322.jpgLogo for The Sustainability Group
...ds/2020/10/3C3-Logo-1-e1628588111165.pnglogo for 3c3
...siness-2-Business-Ltd-e1610621213427.pngLogo for Business 2 Business
...020/07/CGI_Logo_color-e1596035160692.jpgLogo for CGI
...ies.Management-scaled-e1620919562393.jpgLogo for City FM
...oads/2021/03/Medallia-e1615987466984.pngLogo for Medallia
...21/02/RGB_VEOLIA_10CM-e1616425077651.pngLogo for Veolia
...20/08/Browne-Jacobson-e1628588618685.pngLogo for Browne Jacobson
...t/uploads/2016/08/small_Aecom_logo-1.pngLogo for AECOM
...ads/2022/02/Palladium-e1660657897437.jpgNo alt attribute provided
...22/11/Turley_RGB15778-e1714657653939.pngNo alt attribute provided
[email protected]Logo used by Atlas FM
...TOGENAI_LOGO-01-2-002-e1684510529953.pngNo alt attribute provided
...olour-CMYK-002-scaled-e1684758508186.jpgNo alt attribute provided
...3/05/CC_Logo_Colour-1-e1685095147643.jpgConnections Consulting logo
...stain_Group_logo.svg_-e1684508350711.pngNo alt attribute provided
.../05/KPMG_NoCP_RGB_279-e1684936320127.jpgNo alt attribute provided
...ads/2023/05/Mace-logo-e1684758758104.pngNo alt attribute provided
...5/Reed-Logo2022-002-4-e1685094941882.pngReed in Partnership logo in blue
...NG_Grey_Strapline-002-e1684959914184.pngNo alt attribute provided
...ds/2023/05/WSP-logo-3-e1684936199525.jpgNo alt attribute provided
...023/05/Twin-Group-New-Logo-150px-002.pngNo alt attribute provided
.../2023/06/NCG-Logo-JPG-e1685962591687.jpgNo alt attribute provided
.../2023/08/Fovis-Mazars-e1719218730622.pngNo alt attribute provided
...ploads/2024/05/4merit-e1714659042425.jpgNo alt attribute provided
/wp-content/uploads/2024/05/Arcadis.jpgNo alt attribute provided
/wp-content/uploads/2024/05/Arcus-FM.jpgNo alt attribute provided
...content/uploads/2024/05/Birkin-Group.jpgNo alt attribute provided
...t/uploads/2024/05/GSA-e1714659214881.jpgNo alt attribute provided
...t/uploads/2024/05/The-Growth-Company.jpgNo alt attribute provided
/wp-content/uploads/2024/02/OBCL.jpgNo alt attribute provided
...024/05/Public-digital-e1714659526747.jpgNo alt attribute provided
...ation-20-years-scaled-e1714659404973.jpgNo alt attribute provided
...-DarkGreen_RGB-scaled-e1720448834143.jpgNo alt attribute provided
...1/07/Jobs-22-Logo-HEX-e1626957708808.pngLogo for Jobs22 UK
...2/Catch-22-logo-large-e1549454758290.jpgLogo for Catch22
..._Support_Banner_Vertical_PMS-300x243.jpgBadge to confirm BSA is a supporter of the Terra Carta

Page structure

H1 heading
(Critically important)
Helping our industry to thrive
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Helping our industry to thrive
H2 Business Services: Supporting the transition to Net Zero
H2 Find out what becoming a member can do for you
H2 The BSA offers tailored membership for SMEs
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Just Another Paperclip? Rethinking the Market for Complex Public Services
H2 Empty heading
H2 Highlights
H2 BSA Members
H2 National Coverage
H2 Recent Activity
H3 Address:
H3 Contact:
H4 BSA Economic Tracker Q1 Q2 Report 2024
H4 BSA Briefing: Labour’s ‘Plan to Make Work Pay’
H4 BSA Summary – Labour Party Manifesto 2024
H4 BSA Summary: King’s Speech 2024
H4 The Business Services Sector in the United Kingdom – BSA Report June 2024
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (86) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.bsa-org.com/Anchor Skip to content
https://www.bsa-org.com/Subdomain Home
https://www.bsa-org.com/login/Subdomain Members LogIn
/bsa-scotland/Subdomain BSA Scotland
https://www.bsa-org.com/contact/Subdomain Contact
https://www.bsa-org.com/Subdomain IMG-ALT BSA logo
https://www.bsa-org.com/Subdomain Text duplicate IMG-ALT BSA logo
https://www.bsa-org.com/Subdomain Text duplicate Home
/become-a-member/Subdomain Become a member
https://www.bsa-org.com/about/Subdomain About
/campaigns/Subdomain UK Campaigns
/home/case-studies/Subdomain UK Case Studies
/resources/publications/Subdomain Publications
https://www.bsa-org.com/login/Subdomain Log In
https://www.bsa-org.com/contact/Subdomain Text duplicate Contact
https://www.bsa-org.com/net-zero/Subdomain Trivial anchor text
Read More
/become-a-member/Subdomain Join us now
/become-a-member/Subdomain Text duplicate Trivial anchor text
Read More
/professor-gary-l-sturgess-jus...Subdomain Text duplicate Trivial anchor text
Read More
/upcoming-events/Subdomain upcoming events page
/wp-content/uploads/2024/07/BS...Subdomain BSA Summary: King’s Speech 2024
/wp-content/uploads/2024/06/BS...Subdomain BSA Summary – Labour Party Manifesto 2024
/wp-content/uploads/2024/06/Th...Subdomain The Business Services Sector in the United Kingdom – BSA Report June 2024
/wp-content/uploads/2024/07/Ec...Subdomain BSA Economic Tracker Q1 Q2 Report 2024
/wp-content/uploads/2024/05/Ec...Subdomain BSA Economic Tracker Q1 Report 2024
http://www.aramark.co.uk/New window External Subdomain IMG-ALT Logo for Aramakr
http://www.ingeus.co.uk/New window External Subdomain IMG-ALT Logo for Ingeus
http://www.seetec.co.uk/New window External Subdomain IMG-ALT Seetec logo
/New window External IMG-ALT Logo for Serco
http://www.vinci-facilities.co...New window External Subdomain IMG-ALT Logo for VINCI Facilities 2
http://www.maximusuk.co.uk/New window External Subdomain IMG-ALT Logo for Maximus UK
http://www.kier.co.uk/New window External Subdomain IMG-ALT Logo for Kier
http://www.deloitte.com/New window External Subdomain IMG-ALT Logo for Deloitte
http://www.dwf.law/New window External Subdomain IMG-ALT Logo for DWF
http://www.compass-group.co.uk/New window External Subdomain IMG-ALT Logo for Compass
http://www.capita.com/New window External Subdomain IMG-ALT Logo for Capita
http://www.balfourbeatty.com/New window External Subdomain IMG-ALT Logo for Balfour Beatty
http://uk.atos.net/New window External Subdomain IMG-ALT Logo for Atos
http://www.amey.co.uk/New window External Subdomain IMG-ALT Amey logo
http://www.bevanbrittan.com/New window External Subdomain IMG-ALT Logo for Bevan Brittan
http://www.equans.co.uk/New window External Subdomain No Text
http://www.btplc.com/New window External Subdomain No Text
http://www.barclayscorporate.com/New window External Subdomain IMG-ALT Logo for Barclays
http://www.uk.issworld.com/New window External Subdomain IMG-ALT Logo for ISS 2
http://www.elior.co.uk/New window External Subdomain IMG-ALT Logo for Elior
http://baachu.co.uk/New window External IMG-ALT Logo for Baachu
http://www.g4s.com/New window External Subdomain IMG-ALT Logo for G4S
http://www.g3-systems.co.uk/New window External Subdomain IMG-ALT Logo for G3 Systems
http://www.ibm.com/New window External Subdomain IMG-ALT Logo for IBM
http://www.atkinsglobal.com/en...New window External Subdomain No Text
http://www.clydeco.com/New window External Subdomain IMG-ALT Logo for Clyde and Co
http://cms.law/en/GBR/New window External IMG-ALT Logo for CMS
http://www.fujitsu.com/uk/New window External Subdomain No Text
http://www8.hp.com/uk/en/home....New window External Subdomain IMG-ALT Logo for HP
http://www.mitie.com/landing/New window External Subdomain IMG-ALT Logo for Mitie
http://https/www.natwest.com/b...New window External No Text
http://www.p3charity.org/New window External Subdomain IMG-ALT Logo for P3
http://www.pinsentmasons.com/New window External Subdomain IMG-ALT Logo for Pinsent masons with text alongside
http://robertson.co.uk/New window External No Text
http://www.salisburygroup.com/New window External Subdomain IMG-ALT Logo for Salisbury Group
http://uk.sodexo.com/New window External Subdomain IMG-ALT Logo for Sodexo
http://www.sharpepritchard.co.uk/New window External Subdomain IMG-ALT Logo for Sharpe Pritchard
http://www.soprasteria.co.uk/New window External Subdomain IMG-ALT Logo for Sopra Steria
http://www.spacesolutions.co.uk/New window External Subdomain IMG-ALT Logo for Space Solutions
http://www.spendnetwork.com/New window External Subdomain IMG-ALT Logo for Spend Network
http://grichan.com/New window External IMG-ALT Logo for The Grichan Partnership
http://www.vpsgroup.com/New window External Subdomain IMG-ALT Logo for VPS
http://http/www.wandconsulting...New window External IMG-ALT Logo for WaND Consulting
http://www.wates.co.uk/New window External Subdomain IMG-ALT Logo for Wates
http://www.3sc.org/New window External Subdomain No Text
http://www.goodpeople.co.uk/New window External Subdomain IMG-ALT Logo for GoodPeople
http://www.chandcogroup.com/New window External Subdomain IMG-ALT Logo for CH&Co
http://www.ericwright.co.uk/New window External Subdomain No Text
http://www.mtcgroup.org.uk/New window External Subdomain IMG-ALT Logo for MTC
http://www.shaw-trust.org.uk/New window External Subdomain IMG-ALT Logo for Shaw Trust
http://www.sustainabilitygroup...New window External Subdomain IMG-ALT Logo for The Sustainability Group
http://linkedin.com/in/neil-sh...New window External IMG-ALT logo for 3c3
http://www.business2businessli...New window External Subdomain IMG-ALT Logo for Business 2 Business
http://www.cgi-group.co.uk/en-gbNew window External Subdomain IMG-ALT Logo for CGI
http://cityfm.com/New window External IMG-ALT Logo for City FM
http://medallia.com/New window External IMG-ALT Logo for Medallia
http://veolia.co.uk/New window External IMG-ALT Logo for Veolia
http://www.brownejacobson.com/New window External Subdomain IMG-ALT Logo for Browne Jacobson
http://aecom.com/New window External IMG-ALT Logo for AECOM
http://thepalladiumgroup.com/New window External No Text
http://www.turley.co.uk/New window External Subdomain No Text
http://atlasfm.com/New window External IMG-ALT Logo used by Atlas FM
http://autogenai.com/New window External No Text
http://www.bellrockgroup.co.uk/New window External Subdomain No Text
http://www.costain.com/New window External Subdomain No Text
http://kpmg.com/uk/en/home.htmlNew window External No Text
http://www.macegroup.com/New window External Subdomain No Text
http://reedinpartnership.co.uk/New window External IMG-ALT Reed in Partnership logo in blue
http://www.the-network-group.org/New window External Subdomain No Text
http://www.wsp.com/en-gbNew window External Subdomain No Text
http://www.twinuk.com/New window External Subdomain No Text
http://www.ncgrp.co.uk/New window External Subdomain No Text
http://www.forvismazars.com/uk/enNew window External Subdomain No Text
http://www.4merit.co.uk/New window External Subdomain No Text
http://www.arcadis.com/New window External Subdomain No Text
http://www.arcusfm.com/New window External Subdomain No Text
http://www.birkingroup.co.uk/New window External Subdomain No Text
http://www.gsaglobal.com/New window External Subdomain No Text
http://www.growthco.uk/New window External Subdomain No Text
http://public.digital/New window External No Text
http://www.strictlyeducation.c...New window External Subdomain No Text
http://akgglobal.com.au/New window External No Text
http://jobs-22.co.uk/New window External IMG-ALT Logo for Jobs22 UK
http://www.catch-22.org.uk/New window External Subdomain IMG-ALT Logo for Catch22
/bsa-economic-tracker-q1-q2-re...Subdomain Text duplicate BSA Economic Tracker Q1 Q2 Report 2024
/bsa-economic-tracker-q1-q2-re...Subdomain View more
/bsa-briefing-labours-plan-to-...Subdomain BSA Briefing: Labour’s ‘Plan to Make Work Pay’
/bsa-briefing-labours-plan-to-...Subdomain Text duplicate View more
/bsa-summary-labour-party-mani...Subdomain Text duplicate BSA Summary – Labour Party Manifesto 2024
/bsa-summary-labour-party-mani...Subdomain Text duplicate View more
/bsa-summary-kings-speech-2024/Subdomain Text duplicate BSA Summary: King’s Speech 2024
/bsa-summary-kings-speech-2024/Subdomain Text duplicate View more
/the-business-services-sector-...Subdomain Text duplicate The Business Services Sector in the United Kingdom – BSA Report June 2024
/the-business-services-sector-...Subdomain Text duplicate View more
https://www.google.co.uk/maps/...New window External Subdomain BSA 2nd Floor 130 Fleet Street London EC4A 2BH
/wp-content/uploads/2023/09/BS...New window Subdomain Privacy policy
http://linkedin.com/External LinkedIn

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bsa-org.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.55 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (65 kB).

HTTP Response Header

NameValue
servernginx/1.14.0 (Ubuntu)
dateMon, 12 Aug 2024 14:26:31 GMT
content-typetext/html; charset=UTF-8
link<https://www.bsa-org.com/wp-json/>; rel="https://api.w.org/"
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 70 referring domains.
This page has 2,127 backlinks.
This page has backlinks from 63 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.bsa-org.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.bsa-org.com
Home - BSA

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BSA70%Check
BSA Summary58%Check
BSA report58%Check
BSA members57%Check
BSA Economic55%Check
BSA Summary Labour Party52%Check
Business51%Check
Business Services50%Check
industry50%Check
help50%Check
Show more keywords and terms

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