Cam.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
71% 
Page structure
98% 
Link structure
2% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
55.40 kB
Words
542
Media files
24
Number of links
42 internal / 43 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of Cambridge
The length of the page title is perfect. (217 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The mission of the University of Cambridge is to contribute to society through education, learning and research at the highest international level.
The length of the meta description is perfect. (885 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cam.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionThe mission of the University of Cambridge is to contribute to society through education, learning and research at the highest international level.
keywordsuniversity of cambridge, research, learning, cambridge uni, study, university, cambridge university
ratinggeneral
generatorDrupal 7 (https://www.drupal.org)
p:domain_verify48b546924c00b92af29f471e842ab23f
langen
twitter:cardsummary_large_image
twitter:site@cambridge_uni
twitter:site:id33474655
twitter:urlhttps://www.cam.ac.uk/
twitter:titleUniversity of Cambridge
twitter:descriptionThe mission of the University of Cambridge is to contribute to society through education, learning and research at the highest international level.
twitter:imagehttps://www.cam.ac.uk/sites/www.cam.ac.uk/files/styles/content-885x432/public/about-the-university/senatehouse57172580980cb6542b9bb.jpg?itok=CPILK-Jf
twitter:image:width720
twitter:image:height351
og:typewebsite
og:site_nameUniversity of Cambridge
og:urlhttps://www.cam.ac.uk/
og:titleUniversity of Cambridge
og:localityCambridge
og:regionCambridgeshire
og:country_nameUnited Kingdom
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 542 words. That's ok.
32.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.63 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ages/interface/cambridge_university2.svgUniversity of Cambridge
...alene-college-1280x666.jpg?itok=ebir_ebrMount Everest.
...-library-books-reading.jpg?itok=6rnrOemTStudent reading book in library.
...ibrary-books-reading_0.jpg?itok=ioxdEIxrNo alt attribute provided
...rsity-museums-curating.jpg?itok=kClOwavxWoman cleaning museum exhibit.
...ity-museums-curating_0.jpg?itok=IdFnWHu1No alt attribute provided
...rsity-research-climate.jpg?itok=jySHPNbtResearcher demonstrating.
...ity-research-climate_0.jpg?itok=sP7WQ2A6No alt attribute provided
...-enterprise-innovation.jpg?itok=G55k3ftXEntrepreneur examines robot innovation.
...nterprise-innovation_0.jpg?itok=aaIdrUEKNo alt attribute provided
...ni_-_attenboroug_-_box.png?itok=NGeClRfpDavid Attenborough
..._-_attenboroug_-_box_0.png?itok=h1bVn24tNo alt attribute provided
...-university-sport-club.jpg?itok=iyT_rw_QCambridge boxer.
...niversity-sport-club_0.jpg?itok=kOqonCuVNo alt attribute provided
...ege-aboriginal-378x328.jpg?itok=RpazdpXSGweagal spears.
...ctor-eye-exams-378x328.jpg?itok=HbOZ1ADRClose up of eye.
...ferguson-smith-378x328.jpg?itok=X3pExgzHAnne Ferguson-Smith
...ect_masterclasses_2024.png?itok=sfaMtaERNo alt attribute provided
...-undergraduate-378x328.jpg?itok=52W8nLc4No alt attribute provided
...k-exhibition-378x328_0.jpg?itok=lVigIOMWNo alt attribute provided
...versity-alumni-576x324.jpg?itok=_H914LLgGroup of happy graduates at Cambridge University.
...s/interface/university_logo_white-01.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Digitising history
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Digitising history
H2 The Silver Standard: Solving a medieval money mystery
H2 Why Cambridge?
H2 How to apply
H2 News
H2 Events
H2 Student perspectives
H2 Why study Languages and Linguistics at Cambridge?
H2 Cambridge on Instagram
H2 Follow us
H3 News - Return of the Gweagal Spears
H3 News - Artificial intelligence beats doctors
H3 News - Statement on vandalism
H3 Online - Subject Masterclasses - until Monday 29 April
H3 Admissions - Undergraduate open days – Thursday 4 and Friday 5 July
H3 Exhibitions - Murder by the book – until Saturday 24 August
H3 University of Cambridge
H3 Study at Cambridge
H3 About the University
H3 Research at Cambridge
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (43) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.cam.ac.uk/Anchor Skip to main content
http://www.cam.ac.uk/Subdomain IMG-ALT University of Cambridge
https://search.cam.ac.uk/webExternal Subdomain Search
https://www.undergraduate.stud...External Subdomain Undergraduate study
https://www.postgraduate.study...External Subdomain Postgraduate study
https://www.alumni.cam.ac.uk/?...External Subdomain Alumni
/business-and-enterprise?ucam-...Subdomain Business and enterprise
https://www.cambridgestudents....External Subdomain Cambridge students
/news?ucam-ref=home-menuSubdomain News
A-TITLE News
https://www.cam.ac.uk/jobsSubdomain Jobs
/research?ucam-ref=home-menuSubdomain Research
/colleges-and-departments?ucam...Subdomain Colleges and departments
https://www.staff.admin.cam.ac...External Subdomain Staff pages
/email-and-phone-search?ucam-r...Subdomain Email and phone search
/about-the-university?ucam-ref...Subdomain About the University
/stories/mallory-letters-digit...Subdomain Explore the letters of mountaineer George Mallory
https://www.undergraduate.stud...External Subdomain Courses
https://www.undergraduate.stud...External Subdomain How to apply
https://www.undergraduate.stud...External Subdomain How to choose a College
https://www.undergraduate.stud...External Subdomain International students
/about-the-university/term-dat...Subdomain Term dates
https://www.undergraduate.stud...External Subdomain Visit us
https://www.postgraduate.study...External Subdomain Text duplicate Courses
https://www.postgraduate.study...External Subdomain Funding
https://www.postgraduate.study...External Subdomain Text duplicate How to apply
https://www.postgraduate.study...External Subdomain Fees
https://www.postgraduate.study...External Subdomain Text duplicate International students
https://www.virtualtour.study....External Subdomain Virtual tour
https://www.undergraduate.stud...External Subdomain Learn more about undergraduate study
https://www.undergraduate.stud...External Subdomain Find your undergraduate course
https://www.postgraduate.study...External Subdomain Learn more about postgraduate study
https://www.postgraduate.study...External Subdomain Find your postgraduate course
/file/the-silver-standard-solv...The Silver Standard: Solving a medieval money mystery
https://www.undergraduate.stud...External Subdomain Text duplicate Undergraduate study
https://www.postgraduate.study...External Subdomain Text duplicate Postgraduate study
https://www.libraries.cam.ac.uk/External Subdomain Libraries
IMG-ALT Student reading book in library.
https://www.museums.cam.ac.uk/External Subdomain Museums
IMG-ALT Woman cleaning museum exhibit.
https://www.cam.ac.uk/researchSubdomain Text duplicate Research
IMG-ALT Researcher demonstrating.
/business-and-enterpriseSubdomain Text duplicate Business and enterprise
IMG-ALT Entrepreneur examines robot innovation.
https://www.alumni.cam.ac.uk/External Subdomain Text duplicate Alumni
IMG-ALT David Attenborough
https://www.sport.cam.ac.uk/External Subdomain Sport
IMG-ALT Cambridge boxer.
https://www.trin.cam.ac.uk/new...External Subdomain News - Return of the Gweagal Spears
IMG-ALT Gweagal spears.
/research/news/artificial-inte...News - Artificial intelligence beats doctors
IMG-ALT Close up of eye.
/notices/news/statement-on-van...News - Statement on vandalism
IMG-ALT Anne Ferguson-Smith
/news?ucam-ref=home-newsSubdomain See more news
https://www.undergraduate.stud...External Subdomain Online - Subject Masterclasses - until Monday 29 April
https://www.undergraduate.stud...External Subdomain Admissions - Undergraduate open days – Thursday 4 and Friday 5 July
/stories/murder-by-the-bookExhibitions - Murder by the book – until Saturday 24 August
https://www.admin.cam.ac.uk/wh...External Subdomain See more events
/file/why-study-languages-and-...Why study Languages and Linguistics at Cambridge?
https://www.youtube.com/user/C...External Subdomain YouTube
https://www.instagram.com/camb...External Subdomain IMG-ALT Group of happy graduates at Cambridge University.
https://www.instagram.com/camb...External Subdomain Instagram
https://www.cam.ac.uk/facebookSubdomain Facebook
https://www.cam.ac.uk/instagramSubdomain Text duplicate Instagram
https://www.cam.ac.uk/linkedinSubdomain LinkedIn
https://www.cam.ac.uk/twitterSubdomain Twitter
https://www.cam.ac.uk/youtubeSubdomain Text duplicate YouTube
https://www.cam.ac.uk/tiktokSubdomain Tik Tok
http://www.cam.ac.uk/Subdomain Text duplicate University of Cambridge
/about-the-university/contact-...Contact the University
/about-this-site/accessibilityAccessibility statement
https://www.information-compli...External Subdomain Freedom of information
/about-this-site/privacy-polic...Privacy policy and cookies
https://www.governanceandcompl...External Subdomain Statement on Modern Slavery
A-TITLE Modern Slavery Act Transparency Statement
/about-this-site/terms-and-con...Terms and conditions
/university-a-z?ucam-ref=globa...University A-Z
/study-at-cambridge?ucam-ref=g...Study at Cambridge
https://www.undergraduate.stud...External Subdomain Undergraduate
https://www.postgraduate.study...External Subdomain Postgraduate
https://www.ice.cam.ac.uk/?uca...External Subdomain Continuing education
/study-at-cambridge/executive-...Subdomain Executive and professional education
https://www.educ.cam.ac.uk/?uc...External Subdomain Courses in education
/about-the-university?ucam-ref...Text duplicate About the University
/about-the-university/how-the-...How the University and Colleges work
https://www.philanthropy.cam.a...External Subdomain Give to Cambridge
https://www.cam.ac.uk/jobsSubdomain Text duplicate Jobs
https://map.cam.ac.uk/?ucam-re...External Subdomain Maps
/about-the-university/visiting...Visiting the University
https://www.cambridge.org/?uca...External Subdomain Cambridge University Press & Assessment
/research?ucam-ref=global-footerResearch at Cambridge
/research/news?ucam-ref=global...Research news
/research/research-at-cambridg...About research at Cambridge
/public-engagement?ucam-ref=gl...Public engagement
/research/spotlights-on?ucam-r...Spotlight on...

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.cam.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 5 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (55 kB).

HTTP Response Header

NameValue
serverApache (RHEL)
varyCookie,Accept-Encoding
cache-controlpublic, max-age=900
content-typetext/html; charset=utf-8
content-encodinggzip
strict-transport-securitymax-age=15638400
content-security-policyframe-ancestors 'self';
dateFri, 26 Apr 2024 20:47:18 GMT
link<https://www.cam.ac.uk/>; rel="canonical",<https://www.cam.ac.uk/>; rel="shortlink"
expiresSun, 19 Nov 1978 05:00:00 GMT
x-xss-protection1
content-languageen
accept-rangesbytes
x-content-type-optionsnosniff
via1.1 varnish-v4
x-frame-optionsSAMEORIGIN
last-modifiedFri, 26 Apr 2024 20:47:18 GMT
age836
content-length10519
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 31,970 referring domains.
This page has 7,071,015 backlinks.
This page has backlinks from 20,882 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 13234 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt for www.cam.ac.uk
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

# Cambridge additions
Disallow: /subjects/
Disallow: /affiliations/
Disallow: /people/
Disallow: /external-affiliations/
Disallow: /taxonomy/
Disallow: /news-feed-generator
Disallow: /homepage-experiment
Disallow: /new-homepage

Similar sites

Search preview

www.cam.ac.uk
University of Cambridge
The mission of the University of Cambridge is to contribute to society through education, learning and research at the highest international level.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Cambridge70%Check
University70%Check
University Cambridge70%Check
Research54%Check
University Press53%Check
Research News51%Check
history50%Check
Digitising50%Check
Learn46%Check
International46%Check
Show more keywords and terms

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