Careers.govt.nz - SEO Checker

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Overview of the SEO Check
Meta information
93% 
Page quality
50% 
Page structure
100% 
Link structure
25% 
Server
79% 
External factors
100% 
SEO Score
Response time
2.75 s
File size
70.60 kB
Words
772
Media files
19
Number of links
145 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage :: Careers New Zealand
The length of the page title is perfect. (317 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Careers New Zealand helps New Zealanders make informed learning and work decisions.
The length of the meta description is perfect. (554 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionCareers New Zealand helps New Zealanders make informed learning and work decisions.
google-site-verificationzSTzl5BGDZnx9a71D4qHGm44GqR_-ppHUlMuMLeleiA
msapplication-TileColor#FFFFFF
msapplication-TileImagehttps://www.careers.govt.nz/themes/careers-2015/resources/images/favicons/favicon-144.png
msapplication-confighttps://www.careers.govt.nz/themes/careers-2015/resources/images/favicons/browserconfig.xml
og:imagehttps://www.careers.govt.nz/assets/careersFBlogo2.jpg
X-UA-CompatibleIE=edge
Content-typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: We're here from 8:30am to 5pm Monday to Friday – except Wednesdays whe...
The average number of words per sentence of 34.5 words is high.
This page contains 772 words. That's ok.
28.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s-2015/resources/images/desktop-logo.svgcareers.govt.nz
...rs-2015/resources/images/mobile-logo.svgcareers.govt.nz
...jI4IiwiNzIwIl0/job-hunter-cover-tile.jpgHelp finding a job
...iNzIwIl0/GettyImages-1158014305-Copy.jpgHelp with NCEA subject choice
...iwiNzIwIl0/vet-hero-marine-engineer2.pngChoose a vocation for a better future
...GettyImages-1225016189-Smiling-woman.jpgGet free career advice
/assets/homepage/2019-careerquest-icon.pngTake a career quiz to get job ideas
/assets/homepage/2019-cv-builder-icon.pngCreate a CV employers will love
...ets/homepage/2019-skill-matcher-icon.pngGet job ideas based on your skills
...s/homepage/2019-subject-matcher-icon.pngMatch your school subjects to jobs
...d/ScaleWidthWyI0ODAiXQ/Job-applicant.jpgA person sits on a sofa using a laptop.
...g-can-advance-your-career-1200-x-800.pngA man holding a microphone stands in front of a panel of people in a New Zealand school hall
...-calculator-GettyImages-1368174081-2.jpgA pregnant person sits at a low table in a house looking at a laptop, while using a calculator
...yI0ODAiXQ/Flower-glasshouse-two-men-.jpgTwo men in a flower glasshouse
...s-2015/resources/images/desktop-logo.svgcareers.govt.nz
https://shielded.co.nz/img/custom-logo.pngshielded
...reers-2015/resources/images/TEC-logo.pngTertiary Education Commission
...2015/resources/images/nz-govt-logo01.pngNew Zealand Government

Page structure

H1 heading
(Critically important)
Improving career outcomes Te whakapai ake i ngā hua ō ngā kōwhiringa ā-mahi
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Improving career outcomes Te whakapai ake i ngā hua ō ngā kōwhiringa ā-mahi
H2 Career inspiration and job hunting support
H2 Help finding a job
H2 Help with NCEA subject choice
H2 Choose a vocation for a better future
H2 Get free career advice
H2 Career tools
H2 News and tips
H3 Contact us
H3 Use our tools to get career ideas, explore study options and create your CV
H3 CareerQuest
H3 CV Builder
H3 Skill Matcher
H3 Subject Matcher
H4 Take a career quiz to get job ideas
H4 Create a CV employers will love
H4 Get job ideas based on your skills
H4 Match your school subjects to jobs
Baselink: https://www.careers.govt.nz/
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 12 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.careers.govt.nz/Skip to main navigation
https://www.careers.govt.nz/Skip to main content
https://www.careers.govt.nz/Skip to Chat now
https://www.careers.govt.nz/Skip to footer
/about-careers-nz/contact-us/Subdomain Email us with your career question
https://www.careers.govt.nz/IMG-ALT careers.govt.nz
https://www.careers.govt.nz/Text duplicate IMG-ALT careers.govt.nz
https://www.careers.govt.nz/NavigationMenu
/searchresultsSubdomain Search
/my-account/sign-in?BackURL=/m...Favourites
/my-account/sign-inSign in
/about-careers-nz/contact-us/Subdomain Text duplicate Email us with your career question
/jobs-database/Jobs database
/tools/careerquest/CareerQuest
/job-hunting/cvs-and-cover-let...CV and cover letter templates
/job-hunting/finding-work/job-...Job vacancy and recruitment websites
https://www.careers.govt.nz/CV Builder
/plan-your-career/Plan your career
/job-hunting/new-to-new-zealan...A step-by-step guide to finding a job in NZ
/my-account/sign-in?BackURL=/m...Text duplicate Favourites
https://www.careers.govt.nz/Home
/plan-your-career/Text duplicate Plan your career
/plan-your-career/talk-to-a-ca...Talk to a career expert
/plan-your-career/start-to-pla...Start to plan or change your career
/plan-your-career/get-ideas-fo...Get ideas for your career
/plan-your-career/make-a-caree...Make a career decision
/plan-your-career/act-on-your-...Act on your career plans
/jobs-database/Job profiles
/jobs-database/Text duplicate Job profiles
/tools/Tools
/tools/careerquest/Text duplicate CareerQuest
/tools/cv-builder/Text duplicate CV Builder
/tools/skill-matcher/Skill Matcher
/tools/subject-matcher/Subject Matcher
/tools/career-checker/Career Checker
/tools/compare-study-options/Compare Study Options
/tools/compare-jobs/Compare Jobs
/tools/personal-development-plan/Personal Development Plan
/job-hunting/Job hunting
/job-hunting/finding-work/Finding work
/job-hunting/cvs-and-cover-let...Create CVs, cover letters and profiles
/job-hunting/interviews/Interviews
/job-hunting/got-a-job-offer/Got a job offer?
/job-hunting/whats-happening-i...What's happening in the job market?
/job-hunting/new-to-new-zealand/New to New Zealand
/courses/Study and training
/courses/Courses
/courses/secondary-school-stud...Secondary school study and training options
/courses/find-out-about-study-...Study and training options
/courses/scholarships/Scholarships
/courses/funding-study-and-tra...Funding your study and training
/resources/Resources
/resources/tools-and-activities/Tools and activities
/resources/planning/Planning career development
/resources/career-practice/Career practice and development
/articles/Articles
/my-account/sign-inText duplicate Sign in
/plan-your-career/Text duplicate Plan your career
/plan-your-career/Text duplicate Plan your career
/plan-your-career/talk-to-a-ca...Text duplicate Talk to a career expert
/plan-your-career/start-to-pla...Text duplicate Start to plan or change your career
/plan-your-career/get-ideas-fo...Text duplicate Get ideas for your career
/plan-your-career/make-a-caree...Text duplicate Make a career decision
/plan-your-career/act-on-your-...Text duplicate Act on your career plans
/jobs-database/Text duplicate Job profiles
/jobs-database/Text duplicate Job profiles
/jobs-database/Text duplicate Job profiles
/tools/Text duplicate Tools
/tools/Text duplicate Tools
/tools/careerquest/Text duplicate CareerQuest
/tools/cv-builder/Text duplicate CV Builder
/tools/skill-matcher/Text duplicate Skill Matcher
/tools/subject-matcher/Text duplicate Subject Matcher
/tools/career-checker/Text duplicate Career Checker
/tools/compare-study-options/Text duplicate Compare Study Options
/tools/compare-jobs/Text duplicate Compare Jobs
/tools/personal-development-plan/Text duplicate Personal Development Plan
/job-hunting/Text duplicate Job hunting
/job-hunting/Text duplicate Job hunting
/job-hunting/finding-work/Text duplicate Finding work
/job-hunting/cvs-and-cover-let...Text duplicate Create CVs, cover letters and profiles
/job-hunting/interviews/Text duplicate Interviews
/job-hunting/got-a-job-offer/Text duplicate Got a job offer?
/job-hunting/whats-happening-i...Text duplicate What's happening in the job market?
/job-hunting/new-to-new-zealand/Text duplicate New to New Zealand
/courses/Text duplicate Study and training
/courses/Text duplicate Study and training
/courses/Text duplicate Courses
/courses/secondary-school-stud...Text duplicate Secondary school study and training options
/courses/find-out-about-study-...Text duplicate Study and training options
/courses/scholarships/Text duplicate Scholarships
/courses/funding-study-and-tra...Text duplicate Funding your study and training
/resources/Text duplicate Resources
/resources/Text duplicate Resources
/resources/tools-and-activities/Text duplicate Tools and activities
/resources/planning/Text duplicate Planning career development
/resources/career-practice/Text duplicate Career practice and development
/articles/Text duplicate Articles
https://www.careers.govt.nz/Back to top
A-TITLE Back to top
/help-finding-a-job/IMG-ALT Help finding a job
A-TITLE Help finding a job
/help-finding-a-job/Help finding a job Use our job hunters' toolkit to help you get work. Read more
/help-finding-a-job/Trivial anchor text
Read more
A-TITLE Help finding a job
/help-finding-a-job/Text duplicate Trivial anchor text
Read more
/ncea-subject-choice/IMG-ALT Help with NCEA subject choice
A-TITLE Help with NCEA subject choice
/ncea-subject-choice/Help with NCEA subject choice Tips on how to choose your subjects. Read more
/ncea-subject-choice/Text duplicate Trivial anchor text
Read more
A-TITLE Help with NCEA subject choice
/ncea-subject-choice/Text duplicate Trivial anchor text
Read more
/plan-your-career/get-ideas-fo...IMG-ALT Choose a vocation for a better future
A-TITLE Choose a vocation for a better future
/plan-your-career/get-ideas-fo...Choose a vocation for a better future Discover your future with vocational education and training. Read more
/plan-your-career/get-ideas-fo...Text duplicate Trivial anchor text
Read more
A-TITLE Choose a vocation for a better future
/plan-your-career/get-ideas-fo...Text duplicate Trivial anchor text
Read more
/plan-your-career/talk-to-a-ca...IMG-ALT Get free career advice
A-TITLE Get free career advice
/plan-your-career/talk-to-a-ca...Get free career advice Talk to a career expert about your options. Read more
/plan-your-career/talk-to-a-ca...Text duplicate Trivial anchor text
Read more
A-TITLE Get free career advice
/plan-your-career/talk-to-a-ca...Text duplicate Trivial anchor text
Read more
https://www.careers.govt.nz/toolsView all
/tools/careerquest/A-TITLE Get started with CareerQuest
/tools/careerquest/Get Started
A-TITLE Get started with CareerQuest
/tools/cv-builder/A-TITLE Get started with CV Builder
/tools/cv-builder/Text duplicate Get Started
A-TITLE Get started with CV Builder
/tools/skill-matcher/A-TITLE Get started with Skill Matcher
/tools/skill-matcher/Text duplicate Get Started
A-TITLE Get started with Skill Matcher
/tools/subject-matcher/A-TITLE Get started with Subject Matcher
/tools/subject-matcher/Text duplicate Get Started
A-TITLE Get started with Subject Matcher
/articles/Text duplicate View all
/articles/why-and-how-to-withd...IMG-ALT A person sits on a sofa using a laptop.
/articles/why-and-how-to-withd...Why and how to withdraw a job application
/articles/why-and-how-to-withd...Text duplicate Trivial anchor text
Read more
/articles/four-ways-volunteeri...IMG-ALT A man holding a microphone stands in front of a panel of people in a New Zealand school hall
/articles/category/how-to-get-...How to get a job
/articles/four-ways-volunteeri...Four ways volunteering can advance your career
/articles/four-ways-volunteeri...Text duplicate Trivial anchor text
Read more
/articles/prepare-for-parental...IMG-ALT A pregnant person sits at a low table in a house looking at a laptop, while using a calculator
/articles/prepare-for-parental...Prepare your finances for parental leave
/articles/prepare-for-parental...Text duplicate Trivial anchor text
Read more
/articles/want-to-study-or-be-...IMG-ALT Two men in a flower glasshouse
/articles/category/at-schoolAt school
/articles/want-to-study-or-be-...Want to study or be an apprentice?
/articles/want-to-study-or-be-...Text duplicate Trivial anchor text
Read more
https://www.careers.govt.nz/Text duplicate Back to top
A-TITLE Back to top
https://www.careers.govt.nz/Text duplicate IMG-ALT careers.govt.nz
https://www.facebook.com/caree...External Subdomain A-TITLE go to our Facebook channel
https://www.youtube.com/careersnzExternal Subdomain A-TITLE go to our YouTube channel
https://www.instagram.com/care...External Subdomain A-TITLE go to our Instagram channel
/about-careers-nz/about-this-s...Terms of use and copyright
/about-careers-nz/about-this-s...Privacy
/about-careers-nz/about-us/About us
/about-careers-nz/contact-us/Contact us
https://www.tec.govt.nz/External Subdomain IMG-ALT Tertiary Education Commission
https://www.govt.nz/External IMG-ALT New Zealand Government

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.careers.govt.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.75 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 7 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (71 kB).

HTTP Response Header

NameValue
servernginx
dateSun, 08 Sep 2024 20:21:18 GMT
content-typetext/html; charset=utf-8
connectionkeep-alive
last-modifiedThu, 25 Jul 2024 01:25:43 GMT
cache-controlmax-age=0, no-store, no-cache, must-revalidate
x-frame-optionsSAMEORIGIN
content-encodinggzip
pragmano-cache
expiresThu, 1 Jan 1970 00:00:00 GMT
x-varnish589896711
age0
varyAccept-Encoding
accept-rangesbytes
set-cookie166 Characters
x-cdnImperva
transfer-encodingchunked
x-iinfo14-57107998-57108001 NNNN CT(275 560 0) RT(1725826876831 6) q(0 0 8 0) r(12 12) U12
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,231 referring domains.
This page has 571,188 backlinks.
This page has backlinks from 1,589 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /tools/careerquest/question/

Similar sites

Search preview

www.careers.govt.nz
Homepage :: Careers New Zealand
Careers New Zealand helps New Zealanders make informed learning and work decisions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
career93%Check
careers73%Check
ake68%Check
Careers New68%Check
Career Advice65%Check
Careers New Zealand65%Check
New63%Check
Get career ideas63%Check
Career Development62%Check
career expert62%Check
Show more keywords and terms

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