Kids.mattel.com - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
36% 
Page structure
95% 
Link structure
66% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.04 s
File size
134.50 kB
Words
123
Media files
33
Number of links
7 internal / 60 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mattel | Mattel Kids | Home
There are word repetitions in the page title.
The length of the page title is perfect. (243 pixels out of 580 max pixel length)
Meta description
(Critically important)
Mattel Play Home
The meta description is too short. (111 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width
descriptionMattel Play Home
copyrightMattel
robotsall
next-head-count7
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are only 123 words on this page. Use at least 250 words to provide useful information.
No paragraphs were detected.
4.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
28 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
[email protected]&w=640&q=75No alt attribute provided
data:[...] Base64Mattel - Empowering the next generation through play.
data:[...] Base64ESRB ratings provide information about what’s in a game or app so parents and consumers can make informed choices about which games are right for their family.
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64App Store
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Mattel - Empowering the next generation through play.
data:[...] Base64ESRB ratings provide information about what’s in a game or app so parents and consumers can make informed choices about which games are right for their family.

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H1 Downloadable Games
There are too few (7) internal links on this page.
Some anchor texts are used more than once.
1 links don't have an anchor text.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (60) on this page.

Found links on this page

LinkAttributesAnchor text
https://kids.mattel.com/No Text
https://kids.mattel.com/barbieBarbie
/hot-wheelsHot Wheels
/american-girlAmerican Girl
https://shop.mattel.com/External Subdomain Shop Mattel
https://www.americangirl.com/External Subdomain Shop American Girl
https://creations.mattel.com/External Subdomain Shop Mattel Creations
https://www.mattel.com/pages/b...External Subdomain Shop Barbie
https://www.mattel.com/pages/h...External Subdomain Shop Hot Wheels
https://www.mattel.com/pages/f...External Subdomain Shop Fisher-Price
https://www.mattel.com/playroo...External Subdomain Mattel Playroom
https://service.mattel.com/us/...External Subdomain Customer Service
https://corporate.mattel.com/c...External Subdomain General Inquiries
https://corporate.mattel.com/e...External Subdomain Anchor Corporate Communications
https://www.mymattelideas.com/External Subdomain Submit Product Ideas
https://store.mattel.com/trans...External Subdomain Replacement Parts
https://service.mattel.com/reg...External Subdomain Product Registration
https://service.mattel.com/us/...External Subdomain Recall & Safety
https://corporate.mattel.com/?...External Subdomain Mattel Corporate
https://corporate.mattel.com/c...External Subdomain Careers
https://investors.mattel.com/?...External Subdomain Investor Relations
https://corporate.mattel.com/t...External Subdomain Terms & Conditions
https://shop.mattel.com/pages/...External Subdomain Privacy Statement
https://shop.mattel.com/pages/...External Subdomain Cookies & Technology
https://corporate.mattel.com/m...External Subdomain Terms of Sale
https://www.esrb.org/EPCConfir...External Subdomain IMG-ALT ESRB ratings provide information about what’s in a game or app so parents and consumers can make informed choices about which games are right for their family.
https://kids.mattel.com/barbiePlay
/hot-wheelsText duplicate Play
/american-girlText duplicate Play
https://apps.apple.com/app/app...New window External Subdomain No Text
https://play.google.com/store/...New window External Subdomain No Text
https://www.amazon.com/gp/prod...New window External Subdomain No Text
https://apps.apple.com/us/app/...New window External Subdomain No Text
https://play.google.com/store/...New window External Subdomain No Text
https://www.amazon.com/Budge-S...New window External Subdomain No Text
https://apps.apple.com/us/app/...New window External Subdomain No Text
https://play.google.com/store/...New window External Subdomain No Text
https://apps.apple.com/us/app/...New window External Subdomain IMG-ALT App Store
https://play.google.com/store/...New window External Subdomain No Text
https://www.amazon.com/Budge-S...New window External Subdomain No Text
https://apps.apple.com/us/app/...New window External Subdomain No Text
https://play.google.com/store/...New window External Subdomain No Text
https://apps.apple.com/app/app...New window External Subdomain No Text
https://play.google.com/store/...New window External Subdomain No Text
https://www.amazon.com/gp/prod...New window External Subdomain No Text
https://shop.mattel.com/External Subdomain Text duplicate Shop Mattel
https://www.americangirl.com/External Subdomain Text duplicate Shop American Girl
https://creations.mattel.com/External Subdomain Text duplicate Shop Mattel Creations
https://www.mattel.com/pages/b...External Subdomain Text duplicate Shop Barbie
https://www.mattel.com/pages/h...External Subdomain Text duplicate Shop Hot Wheels
https://www.mattel.com/pages/f...External Subdomain Text duplicate Shop Fisher-Price
https://www.mattel.com/playroo...External Subdomain Text duplicate Mattel Playroom
https://service.mattel.com/us/...External Subdomain Text duplicate Customer Service
https://corporate.mattel.com/c...External Subdomain Text duplicate General Inquiries
https://corporate.mattel.com/e...External Subdomain Anchor Text duplicate Corporate Communications
https://www.mymattelideas.com/External Subdomain Text duplicate Submit Product Ideas
https://store.mattel.com/trans...External Subdomain Text duplicate Replacement Parts
https://service.mattel.com/reg...External Subdomain Text duplicate Product Registration
https://service.mattel.com/us/...External Subdomain Text duplicate Recall & Safety
https://corporate.mattel.com/?...External Subdomain Text duplicate Mattel Corporate
https://corporate.mattel.com/c...External Subdomain Text duplicate Careers
https://investors.mattel.com/?...External Subdomain Text duplicate Investor Relations
https://corporate.mattel.com/t...External Subdomain Text duplicate Terms & Conditions
https://shop.mattel.com/pages/...External Subdomain Text duplicate Privacy Statement
https://shop.mattel.com/pages/...External Subdomain Text duplicate Cookies & Technology
https://corporate.mattel.com/m...External Subdomain Text duplicate Terms of Sale
https://www.esrb.org/EPCConfir...External Subdomain Text duplicate IMG-ALT ESRB ratings provide information about what’s in a game or app so parents and consumers can make informed choices about which games are right for their family.

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.04 seconds.
The file size of the HTML document is fine (135 kB).

HTTP Response Header

NameValue
age182585
cache-controlpublic,max-age=0,must-revalidate
cache-status"Netlify Edge"; hit
content-encodinggzip
content-typetext/html; charset=utf-8
dateWed, 28 Aug 2024 13:25:19 GMT
etag"jhgt8b5v482y8v-df"
serverNetlify
strict-transport-securitymax-age=31536000
varyAccept-Encoding
x-nextjs-cacheREVALIDATED
x-nf-render-modeodb
x-nf-request-id01J6CJK041WMS26E97XRWT9K3J
x-powered-byNext.js
content-length15244
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,572 referring domains.
This page has 53,927 backlinks.
This page has backlinks from 947 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /

Similar sites

Search preview

kids.mattel.com › home
Mattel | Mattel Kids | Home
Mattel Play Home

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Mattel67%Check
Shop Mattel51%Check
Play50%Check
Mattel Kids43%Check
Games40%Check
Downloadable Games39%Check
Shop34%Check
Barbie34%Check
Hot34%Check
Wheels34%Check
Show more keywords and terms

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