Gov.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
80% 
Page quality
84% 
Page structure
68% 
Link structure
60% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.49 s
File size
134.90 kB
Words
1319
Media files
24
Number of links
113 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Natural England - GOV.UK
The length of the page title is perfect. (241 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We’re the government’s adviser for the natural environment in England. We help to protect and restore our natural world. Natural England is an executive non-departmental public body, sponsored by the Department for Environment, Food & Rural Affairs .
The meta description is too long: 1561 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.gov.uk/government/organisations/natural-england
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
govuk:organisations<PB202>
govuk:primary-publishing-organisationNatural England
govuk:public-updated-at2024-10-18T14:00:16+01:00
govuk:updated-at2025-01-09T11:45:00+00:00
govuk:first-published-at2012-02-08T16:34:34+00:00
govuk:content-idd3ce4ba7-bc75-46b4-89d9-38cb3240376d
govuk:schema-nameorganisation
govuk:rendering-appcollections
govuk:publishing-appwhitehall
govuk:formatorganisation
robotsmax-image-preview:none
descriptionWe’re the government’s adviser for the natural environment in England. We help to protect and restore our natural world. Natural England is an executive non-departmental public body, sponsored by the Department for Environment, Food & Rural Affairs .
govuk:components_gem_version48.0.0
theme-color#0b0c0c
viewportwidth=device-width, initial-scale=1
govuk:rendering-applicationcollections
langen
twitter:cardsummary
og:descriptionWe’re the government’s adviser for the natural environment in England. We help to protect and restore our natural world. Natural England is an executive non-departmental public body, sponsored by the Department for Environment, Food & Rural Affairs .
og:titleNatural England
og:urlhttps://www.gov.uk/government/organisations/natural-england
og:typearticle
og:site_nameGOV.UK
og:imagehttps://www.gov.uk/assets/static/govuk-opengraph-image-03837e1cec82f217cf32514635a13c879b8c400ae3b1c207c5744411658c7635.png
Content-Typetext/html; charset=UTF-8
charsetutf-8

Test up to 1.000 webpages of gov.uk with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
This page contains 1319 words. That's ok.
23.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.09 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 26 tags for this page.
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...274a5657b418c4/NatEng_logo_New-Green.pngNatural England
..._Nature_Reserve_CREDIT_-_Barry_Yates.jpgPhotograph of Rye Harbour
...A_BNG_-_Jon_Andy_Marian_Tony_Simon_2.jpgPhotograph of Northstone Development Director Jon England; Mayor Andy Burnham; Natural England Chief Executive Marian Spain; Natural England Chair Tony Juniper; and Green Earth Developments Co-chair Simon Towers.
...35/s465_Common_tern_Adam_Wells__002_.jpgPhotograph of a common tern - image credited to Adam Wells
..._with_green_fields_and_wooded_slopes.jpgPhotograph of the River Lune on a sunny day
...7482e28/s465_MillingtonDaleMist__1_.jpegA photograph of the Yorkshire Moors with mist lying in the valleys
...s465_Aerial_view_of_London_outskirts.jpgAerial photograph of a residential part of the outskirts of London.
...a4871995c36/s465_tonyjuniper-960x640.jpgNo alt attribute provided
...1d40f0b65bb8ef2018/s465_marian-spain.jpgNo alt attribute provided
...d3a0001d32ae17/s465_alan-law-960x640.jpgNo alt attribute provided
...ce90e0710bdc099bf/s465_oliver-harmar.pngNo alt attribute provided
...abb50d038/s465_Sallie_Bailey_960_640.jpgNo alt attribute provided
...ced915d0939f84823/s465_navroza-ladha.jpgNo alt attribute provided
...73d99d59c3/s465_kirsty-carter-brown2.jpgNo alt attribute provided
...c6b3e90e076cd153568d/s465_mel-austen.jpgNo alt attribute provided
...648c7221f67/s465_Caroline-Spelman_v2.jpgNo alt attribute provided
...0e0754d3f5eec0/s465_kim-shillinglaw1.jpgNo alt attribute provided
...35d3bf7f4604912096/s465_peter-unwin1.jpgNo alt attribute provided
...f7f4f05879b2b/s465_clare-fitzsimmons.jpgNo alt attribute provided
...ad568fa8f5557596f568/s465_lynn-dicks.jpgNo alt attribute provided
...400808eaf43b50d492/s465_mark-tufnell.pngNo alt attribute provided
...0a7256f1cd83a8a0b/s465_cynthia-alers.jpgNo alt attribute provided
...913d4f9812597c48/s465_alastair-leake.jpgNo alt attribute provided
...b220808eaf43b50d491/s465_james-scott.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Natural England
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 39 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Natural England
H2 Navigation menu
H2 Featured
H2 Latest from Natural England
H2 Subscriptions
H2 What we do
H2 Documents
H2 Our management
H2 Contact Natural England
H2 Make an FOI request
H2 Corporate information
H2 Services and information
H2 Government activity
H2 Support links
H3 Royal route around England takes next step
H3 Strategy breaks ground on biodiversity net gain and nature growth
H3 Birds of a feather - restoring habitats for seabirds
H3 “Nature is the national wealth service”: Natural England Chair calls for new approach in major report
H3 Have your say about new Area of Outstanding Natural Beauty
H3 UK Councils invited to join and shape new initiative to improve access to nature and green space for millions of urban residents
H3 Follow us
H3 Services
H3 Guidance and regulation
H3 News and communications
H3 Research and statistics
H3 Policy papers and consultations
H3 Transparency and freedom of information releases
H3 Enquiries
H3 Bats: general advice
H3 Biodiversity Net Gain (BNG) enquiries
H3 Bovine TB and badger control in England
H3 Commons
H3 National Nature Reserves
H3 Open Access Contact Centre
H3 Suspected poisoning of wildlife or companion animals by professional pesticide use
H3 Head Office
H3 Freedom of Information (FOI) and Environmental Information Regulations (EIR) requests
H3 Jobs and contracts
H3 Help us improve GOV.UK
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
1 links don't have an anchor text.
The number of internal links is ok.
Every linktext is unique.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
/government/organisations/natu...Anchor Skip to main content
https://www.gov.uk/No Text
https://www.gov.uk/browseMenu
https://www.gov.uk/searchSearch GOV.UK
https://www.gov.uk/Home
/government/organisationsOrganisations
/outdoor-access-recreation/rig...Access and rights of way
/environmental-management/land...Land management
/housing-local-and-community/l...Landscape
/outdoor-access-recreation/par...Parks, trails and nature reserves
/planning-development/protecte...Protected sites and species
/outdoor-access-recreation/rec...Recreation
/environmental-management/wild...Wildlife and habitat conservation
/guidance/how-to-access-natura...How to access Natural England's maps and data
/government/organisations/natu...Anchor Contact Natural England
/government/news/royal-route-a...Royal route around England takes next step
/government/news/strategy-brea...Strategy breaks ground on biodiversity net gain and nature growth
/government/news/birds-of-a-fe...Birds of a feather - restoring habitats for seabirds
/government/news/nature-is-the...“Nature is the national wealth service”: Natural England Chair calls for new approach in major report
/government/news/have-your-say...Have your say about new Area of Outstanding Natural Beauty
/government/news/uk-councils-i...UK Councils invited to join and shape new initiative to improve access to nature and green space for millions of urban residents
/guidance/mirror-agreements-fo...Mirror agreements for Countryside Stewardship Higher Tier
/government/publications/fundi...Funding and grants for agroforestry
/guidance/camping-and-caravann...Social clubs: get an exemption to camp without a licence
/search/all?organisations[]=na...See all latest documents
/email-signup?link=/government...Get emails
/government/organisations/depa...Department for Environment, Food & Rural Affairs
/government/organisations/natu...Read more about what we do
http://twitter.com/naturalenglandNew window External Follow on Twitter (opens in new tab)
http://www.youtube.com/user/na...New window External Subdomain Follow on YouTube (opens in new tab)
http://www.flickr.com/photos/n...New window External Subdomain Follow on Flickr (opens in new tab)
http://www.linkedin.com/compan...New window External Subdomain Follow on LinkedIn (opens in new tab)
https://naturalengland.blog.go...New window External Subdomain Follow on Blog (opens in new tab)
https://www.facebook.com/engla...New window External Subdomain Follow on Facebook (opens in new tab)
https://www.instagram.com/natu...New window External Subdomain Follow on Instagram (opens in new tab)
http://www.slideshare.net/Natu...New window External Subdomain Follow on SlideShare (opens in new tab)
https://signup.es-mail.co.uk/S...New window External Subdomain Follow on Newsletter (opens in new tab)
/report-dead-animalReport a dead or injured animal
https://www.gov.uk/huntingHunting and shooting wildlife
/search/services?organisations...See all services
/guidance/protected-areas-site...Sites of special scientific interest: managing your land
/countryside-stewardship-grant...BN11: Planting new hedges
/search/guidance-and-regulatio...See all guidance and regulation
/government/news/government-st...Government steps in to save historic rights of way from being lost to the nation
/government/news/tracking-tech...Tracking technology used to help rare wading bird in UK first
/search/news-and-communication...See all news and communications
/government/statistics/the-chi...The Children’s People and Nature Survey for England: 2024 update
/government/statistics/the-peo...The People and Nature Surveys for England: Data tables and publications from Adults' survey year 4 (April 2023 - March 2024)
/search/research-and-statistic...See all research and statistics
/government/consultations/open...Open access restriction at Stanbury Moor (3): how to comment
/government/consultations/open...Open access restriction at Angram Moor (3): how to comment
/search/policy-papers-and-cons...See all policy papers and consultations
/government/publications/defra...Defra group equality objectives
/government/publications/natur...Natural England register of board members' interests
/search/transparency-and-freed...See all transparency and freedom of information releases
/government/people/tony-juniperDr Tony Juniper CBE
/government/people/marian-spainMarian Spain
/government/people/alan-lawAlan Law
/government/people/oliver-harmarOliver Harmar
/government/people/sallie-baileyProfessor Sallie Bailey
/government/people/navroza-ladhaNavroza Ladha
/government/people/kirsty-cart...Kirsty Carter-Brown
/government/people/mel-austenProfessor Mel Austen
/government/people/caroline-sp...Dame Caroline Spelman
/government/people/kim-shillin...Kim Shillinglaw
/government/people/peter-unwinPeter Unwin
/government/people/clare-fitzs...Professor Clare Fitzsimmons
/government/people/lynn-dicksProfessor Lynn Dicks
/government/people/mark-tufnellMark Tufnell
/government/people/cynthia-alersCynthia Alers
/government/people/alastair-leakeDr Alastair Leake
/government/people/james-scottJames Scott
http://www.gov.uk/call-chargeswww.gov.uk/call-charges
/make-a-freedom-of-information...how to make a request
/government/publications?depar...our previous releases
/government/publications/natur...Our organisation chart
/government/organisations/natu...Accessible documents policy
/government/organisations/natu...Complaints procedure
/government/organisations/natu...Equality and diversity
/government/organisations/natu...Media enquiries
/government/organisations/natu...Office access and opening times
/government/organisations/natu...Our governance
/government/organisations/natu...Research at Natural England
/government/organisations/natu...Statistics at Natural England
/government/organisations/natu...Procurement at Natural England
/government/organisations/natu...Working for Natural England
https://www.civilservicejobs.s...External Subdomain Jobs
/government/organisations/natu...Publication scheme
/government/organisations/natu...Personal information charter
/government/organisations/natu...Social media use
/government/organisations/natu...About our services
https://www.smartsurvey.co.uk/...New window External Subdomain Please fill in this survey (opens in a new tab)
/browse/benefitsBenefits
/browse/births-deaths-marriagesBirths, death, marriages and care
/browse/businessBusiness and self-employed
/browse/childcare-parentingChildcare and parenting
/browse/citizenshipCitizenship and living in the UK
https://www.gov.uk/browse/justiceCrime, justice and the law
/browse/disabilitiesDisabled people
https://www.gov.uk/browse/drivingDriving and transport
/browse/educationEducation and learning
/browse/employing-peopleEmploying people
/browse/environment-countrysideEnvironment and countryside
/browse/housing-local-servicesHousing and local services
https://www.gov.uk/browse/taxMoney and tax
https://www.gov.uk/browse/abroadPassports, travel and living abroad
/browse/visas-immigrationVisas and immigration
https://www.gov.uk/browse/workingWorking, jobs and pensions
/government/organisationsDepartments
/search/news-and-communicationsNews
/search/guidance-and-regulationGuidance and regulation
/search/research-and-statisticsResearch and statistics
/search/policy-papers-and-cons...Policy papers and consultations
/search/transparency-and-freed...Transparency
/government/how-government-worksHow government works
/government/get-involvedGet involved
https://www.gov.uk/helpHelp
/help/privacy-noticePrivacy
https://www.gov.uk/help/cookiesCookies
/help/accessibility-statementAccessibility statement
https://www.gov.uk/contactContact
/help/terms-conditionsTerms and conditions
https://www.gov.uk/cymraegRhestr o Wasanaethau Cymraeg
/government/organisations/gove...Government Digital Service
https://www.nationalarchives.g...External Subdomain Open Government Licence v3.0
https://www.nationalarchives.g...External Subdomain © Crown copyright

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.49 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (135 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
servernginx
cache-controlmax-age=300, public
content-security-policydefault-src 'self'; base-uri 'none'; img-src 'self' *.publishing.service.gov.uk www.gov.uk *.dev.gov.uk www.google-analytics.com ssl.google-analytics.com stats.g.doubleclick.net www.googletagmanager.com www.region1.google-analytics.com region1.google-analytics.com lux.speedcurve.com assets.digital.cabinet-office.gov.uk https://img.youtube.com https://i.ytimg.com; script-src 'self' www.google-analytics.com ssl.google-analytics.com stats.g.doubleclick.net www.googletagmanager.com www.region1.google-analytics.com region1.google-analytics.com www.gstatic.com *.ytimg.com www.youtube.com www.youtube-nocookie.com 'nonce-y6mzYzefLa7GaFtBYBbmnw=='; style-src 'self' www.gstatic.com; font-src 'self'; connect-src 'self' *.publishing.service.gov.uk www.gov.uk *.dev.gov.uk www.google-analytics.com ssl.google-analytics.com stats.g.doubleclick.net www.googletagmanager.com www.region1.google-analytics.com region1.google-analytics.com lux.speedcurve.com gds-single-consent-staging.app gds-single-consent.app; object-src 'none'; frame-src 'self' *.publishing.service.gov.uk www.gov.uk *.dev.gov.uk www.youtube.com www.youtube-nocookie.com; frame-ancestors 'self' *.publishing.service.gov.uk www.gov.uk *.dev.gov.uk; report-uri https://csp-reporter.publishing.service.gov.uk/report
etagW/"6e52300684d62fef939d395e19c896b5"
link</assets/collections/application-b3b8da6764f0933aa9df8eee6f373b38a0e7fa55babd8c9aa022e7afddaa5492.js>; rel=modulepreload; as=script; nopush,</assets/collections/views/_organisation-e2e105385e63f8d2ff3d52de15c3f14b9290f496da4bda94771d34d108696e9d.css>; rel=preload; as=style; nopush,</assets/collections/govuk_publishing_components/components/_organisation-logo-a17ae6c680f0c7beaec04886f369fa8e580192bae2df9807de16c26adf9b77b8.css>; rel=preload; as=style; nopush,</assets/collections/govuk_publishing_components/components/_translation-nav-eb8a70e30ee90d98f5af321af00f504474ebd39e26da640bf690696493302823.css>; rel=preload; as=style; nopush,</assets/collections/govuk_publishing_components/components/_image-card-7833e1ebb1032830c4153ba2d8f9d418fcd18907aea8a79a721aaef93fb45d9f.css>; rel=preload; as=style; nopush,</assets/collections/govuk_publishing_components/components/_document-list-38f4b35307a9f2ee12f44fd0f05aedcdb1f3aad69bab68940e35ccb3aca902ed.css>; rel=preload; as=style; nopush
permissions-policyinterest-cohort=()
via1.1 router, 1.1 varnish
x-content-type-optionsnosniff
x-frame-optionsALLOWALL
x-request-idba2630d1-bed1-4515-97a1-03f513cda3e4
x-runtime0.317411
fastly-backend-nameorigin
content-encodinggzip
accept-rangesbytes
age0
dateWed, 15 Jan 2025 08:28:29 GMT
strict-transport-securitymax-age=31536000; preload
server-timingcacheMiss
x-served-bycache-fra-etou8220131-FRA
x-cacheMISS
x-cache-hits0
x-timerS1736929709.617910,VS0,VE467
varyAccept-Encoding
alt-svch3=":443";ma=86400,h3-29=":443";ma=86400,h3-27=":443";ma=86400
content-length21634
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,307 referring domains.
This page has 1,560,673 backlinks.
This page has backlinks from 1,845 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /*/print$
# Don't allow indexing of user needs pages
Disallow: /info/*
# Don't allow indexing of site search
Disallow: /search/all*
Sitemap: https://www.gov.uk/sitemap.xml

# https://ahrefs.com/robot/ crawls the site frequently
User-agent: AhrefsBot
Crawl-delay: 10

# https://www.deepcrawl.com/bot/ makes lots of requests. Ideally we'd slow it
# down rather than blocking it but it doesn't mention whether or not it
# supports crawl-delay.
User-agent: deepcrawl
Disallow: /

# Complaints of 429 'Too many requests' seem to be coming from SharePoint servers
# (https://social.msdn.microsoft.com/Forums/en-US/3ea268ed-58a6-4166-ab40-d3f4fc55fef4)
# The robot doesn't recognise its User-Agent string, see the MS support article:
# https://support.microsoft.com/en-us/help/3019711/the-sharepoint-server-crawler-ignores-directives-in-robots-txt
User-agent: MS Search 6.0 Robot
Disallow: /

Similar sites

Search preview

www.gov.uk › government › organisations › natural-england
Natural England - GOV.UK
We’re the government’s adviser for the natural environment in England. We help to protect and restore our natural world. Natural England is an executive non-departmental public body, sponsored by the Department for Environment, Food & Rural Affairs .

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Natural85%Check
England85%Check
Natural England85%Check
GOV79%Check
natural environment69%Check
natural world67%Check
Natural Beauty63%Check
Government56%Check
Outstanding Natural Beauty55%Check
help50%Check
Show more keywords and terms

Test up to 1.000 webpages of gov.uk with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions