K-taping.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
78% 
Page quality
70% 
Page structure
60% 
Link structure
25% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.57 s
File size
109.20 kB
Words
717
Media files
45
Number of links
153 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
K-Taping Academy Internationle K-Taping Academy - Weiterbildungskurse
The page title should be shorter than 580 pixels. It is 659 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
K-Taping ist eine ganzheitliche und medikamentenfreie Therapiemethode die über ein außerordentlich breites Anwendungsspektrum verfügt.
The length of the meta description is perfect. (864 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.k-taping.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
A language definition is specified wrong in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale = 1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionK-Taping ist eine ganzheitliche und medikamentenfreie Therapiemethode die über ein außerordentlich breites Anwendungsspektrum verfügt.
google-site-verificationy0ugnB5PeW12t0LNyZ9FkCKAeS8QaI-GiTNTSP2Uku0
generatorMasterSlider 3.0.4 - Responsive Touch Image Slider
article:modified_time2022-06-28T14:57:32+00:00
langde-de
twitter:cardsummary_large_image
og:localede_DE
og:typewebsite
og:titleInternationle K-Taping Academy - Weiterbildungskurse
og:descriptionK-Taping ist eine ganzheitliche und medikamentenfreie Therapiemethode die über ein außerordentlich breites Anwendungsspektrum verfügt.
og:urlhttps://www.k-taping.com/
og:site_nameK-Taping Academy
charsetUTF-8

Test up to 1.000 webpages of k-taping.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 717 words. That's ok.
31.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.48 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "initial-scale = 1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
29 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ploads/2017/10/k-taping_academy_logo.pngLogo
...epress-multilingual-cms/res/flags/de.pngDeutsch
...epress-multilingual-cms/res/flags/en.pngEnglisch
...epress-multilingual-cms/res/flags/fr.pngFranzösisch
/wp-content/uploads/flags/us.pngUS Englisch
...epress-multilingual-cms/res/flags/de.pngDeutsch
...epress-multilingual-cms/res/flags/en.pngEnglisch
...epress-multilingual-cms/res/flags/fr.pngFranzösisch
/wp-content/uploads/flags/us.pngUS Englisch
...masterslider/public/assets/css/blank.gifNo alt attribute provided
...masterslider/public/assets/css/blank.gifNo alt attribute provided
...masterslider/public/assets/css/blank.gifNo alt attribute provided
...masterslider/public/assets/css/blank.gifNo alt attribute provided
...masterslider/public/assets/css/blank.gifNo alt attribute provided
...masterslider/public/assets/css/blank.gifNo alt attribute provided
...masterslider/public/assets/css/blank.gifNo alt attribute provided
...masterslider/public/assets/css/blank.gifNo alt attribute provided
...ent/uploads/2018/02/K-Taping_BannerA.jpgNo alt attribute provided
...ent/uploads/2017/12/KTA_M_Banner_Pro.jpgNo alt attribute provided
...tent/uploads/2018/09/K-Tape_Produkts.jpgNo alt attribute provided
...ent/uploads/2017/12/KTA_M_Banner_Pro.jpgNo alt attribute provided
...ent/uploads/2017/12/KTA_M_Banner_Gyn.jpgNo alt attribute provided
.../uploads/2019/03/K-Taping_Gyn_Plus-1.jpgGyn Plus
...t/uploads/2015/11/KTA_M_Banner_Logop.jpgNo alt attribute provided
...ontent/uploads/2019/10/Pflege_Header.jpgK-Taping in der Pflege
...nt/uploads/2017/12/KTA_M_Banner_Paed.jpgNo alt attribute provided
...uploads/2018/08/K-Taping_Tanzmedizin.jpgNo alt attribute provided
...nt/uploads/2019/05/K-TapingDysphagie.jpgNo alt attribute provided
/wp-content/uploads/2015/11/ergo_course.jpgNo alt attribute provided
...ntent/uploads/2018/08/K-Taping_Neuro.jpgNo alt attribute provided
...t/uploads/2017/12/KTA_M_Banner_Lymph.jpgNo alt attribute provided
...t/uploads/2017/12/KTA_M_Banner_Sport.jpgNo alt attribute provided
...t/uploads/2018/08/K-Taping_Care_Plus.jpgNo alt attribute provided
...loads/2018/08/K-Taping_Heilpraktiker.jpgNo alt attribute provided
...ntent/uploads/2018/08/EquiK-Taping-2.jpgNo alt attribute provided
...content/uploads/2018/08/12-energie-1.jpgNo alt attribute provided
/wp-content/uploads/2023/05/hebakon.jpegNo alt attribute provided
/wp-content/uploads/2021/10/medica-logo.jpgNo alt attribute provided
/wp-content/uploads/2023/06/nata-2023.jpgNo alt attribute provided
/wp-content/uploads/2018/09/Karte_neu.jpgNo alt attribute provided
/wp-content/uploads/icons/f_icon.pngFacebook
/wp-content/uploads/icons/t_icon.pngTwitter
/wp-content/uploads/icons/i_icon.pngInstagram
...ontent/uploads/ISO_9001_farbe_single.svgISO-9001

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Inhouse Kurse und Workshops
H2 Therapeutenliste
H3 Entdecke K‑Taping®
H3 K‑Taping® Kurse
H3 K-Taping Pro
H3 K-Taping Gyn
H3 K-Taping Gyn Plus
H3 K-Taping Logopädie
H3 K-Taping in der Pflege
H3 K-Taping Pädiatrie
H3 K-Taping Tanzmedizin
H3 K-Taping Dysphagie
H3 K-Taping Ergo
H3 K-Taping Neuro
H3 K-Taping Lymph
H3 K-Taping Sport
H3 K-Taping Care Plus
H3 K-Taping Heilpraktiker
H3 EquiK-Taping
H3 12 Energies
H3 Letzte News
H3 K-Taping Academy auf der HEBAKON 2024
H3 Wir sind auf der Medica 2023
H3 K-Tape auf der NATA 2023
H3 K-Taping Videos
H3 Links
H3 GENDER-HINWEIS:
H3 Anstehende Veranstaltungen
H3 K-Taping Kurse
H3 Kontakt
H4 Die K-Taping Therapie
H4 Die K-Taping Academy
H4 K-Tape
H6 FHIL
Some anchor texts are used more than once.
20 links don't have an anchor text.
There are 8 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.k-taping.com/Subdomain IMG-ALT Logo
/k-taping_academy/Subdomain K-Taping Academy
/k-taping_therapie/Subdomain K-Taping Therapie
/webpaper/2019/de/New window Subdomain K-Taping Kurskatalog
A-TITLE Kurskatalog
/impressum/Subdomain Impressum
/datenschutz/Subdomain Datenschutz
https://www.k-taping.com/agb/Subdomain AGB
/course/k-taping_pro/Subdomain K-Taping Pro
A-TITLE K-Taping Pro
/course/k-taping_gyn/Subdomain K-Taping Gyn
A-TITLE K-Taping Gyn
/course/k-taping_gyn_plusSubdomain K-Taping Gyn Plus
/course/k-taping_logopaedie/Subdomain K-Taping Logopädie
A-TITLE K-Taping Logo
/course/k-taping-dysphagie/Subdomain K-Taping Dysphagie
/course/k-taping-in-der-pflege/Subdomain K-Taping in der Pflege
/course/k-taping_paediatrie/Subdomain K-Taping Pädiatrie
A-TITLE K-Taping Pädiatrie
/course/k-taping_neuro/Subdomain K-Taping Neuro
A-TITLE K-Taping Neuro
/course/k-taping_ergo/Subdomain K-Taping Ergo
A-TITLE K-Taping Ergo
/course/k-taping_care_plus/Subdomain K-Taping Care Plus
A-TITLE K-Taping Care Plus
/course/k-taping_heilpraktiker/Subdomain K-Taping Heilpraktiker
A-TITLE K-Taping Heilpraktiker
/course/k-taping_lymph/Subdomain K-Taping Lymph
A-TITLE K-Taping Lymph
/course/k-taping_sport/Subdomain K-Taping Sport
/course/k-taping_tanzmedizin/Subdomain K-Taping in der Tanzmedizin
A-TITLE K-Taping Tanzmedizin
/course/equik-taping/Subdomain K-Taping Equi
A-TITLE EquiK-Taping
/course/12-energies/Subdomain 12 Energies
A-TITLE 12 Energies
/kurstermineSubdomain Termine
/internationale-partner/Subdomain International
/therapeutenliste/Subdomain Therapeutenliste
https://www.k-taping.com/k-tape/Subdomain K-Tape
https://www.k-taping.com/Subdomain IMG-ALT Deutsch
https://www.k-taping.com/en/Subdomain IMG-ALT Englisch
https://www.k-taping.com/fr/Subdomain IMG-ALT Französisch
https://www.k-taping.com/us/Subdomain IMG-ALT US Englisch
/k-taping_academy/Subdomain Text duplicate K-Taping Academy
/k-taping_therapie/Subdomain Text duplicate K-Taping Therapie
/webpaper/2019/de/New window Subdomain Text duplicate K-Taping Kurskatalog
A-TITLE Kurskatalog
/impressum/Subdomain Text duplicate Impressum
/datenschutz/Subdomain Text duplicate Datenschutz
https://www.k-taping.com/agb/Subdomain Text duplicate AGB
/course/k-taping_pro/Subdomain Text duplicate K-Taping Pro
A-TITLE K-Taping Pro
/course/k-taping_gyn/Subdomain Text duplicate K-Taping Gyn
A-TITLE K-Taping Gyn
/course/k-taping_gyn_plusSubdomain Text duplicate K-Taping Gyn Plus
/course/k-taping_logopaedie/Subdomain Text duplicate K-Taping Logopädie
A-TITLE K-Taping Logo
/course/k-taping-dysphagie/Subdomain Text duplicate K-Taping Dysphagie
/course/k-taping-in-der-pflege/Subdomain Text duplicate K-Taping in der Pflege
/course/k-taping_paediatrie/Subdomain Text duplicate K-Taping Pädiatrie
A-TITLE K-Taping Pädiatrie
/course/k-taping_neuro/Subdomain Text duplicate K-Taping Neuro
A-TITLE K-Taping Neuro
/course/k-taping_ergo/Subdomain Text duplicate K-Taping Ergo
A-TITLE K-Taping Ergo
/course/k-taping_care_plus/Subdomain Text duplicate K-Taping Care Plus
A-TITLE K-Taping Care Plus
/course/k-taping_heilpraktiker/Subdomain Text duplicate K-Taping Heilpraktiker
A-TITLE K-Taping Heilpraktiker
/course/k-taping_lymph/Subdomain Text duplicate K-Taping Lymph
A-TITLE K-Taping Lymph
/course/k-taping_sport/Subdomain Text duplicate K-Taping Sport
/course/k-taping_tanzmedizin/Subdomain Text duplicate K-Taping in der Tanzmedizin
A-TITLE K-Taping Tanzmedizin
/course/equik-taping/Subdomain Text duplicate K-Taping Equi
A-TITLE EquiK-Taping
/course/12-energies/Subdomain Text duplicate 12 Energies
A-TITLE 12 Energies
/kurstermineSubdomain Text duplicate Termine
/internationale-partner/Subdomain Text duplicate International
/therapeutenliste/Subdomain Text duplicate Therapeutenliste
https://www.k-taping.com/k-tape/Subdomain Text duplicate K-Tape
https://www.k-taping.com/Subdomain Text duplicate IMG-ALT Deutsch
https://www.k-taping.com/en/Subdomain Text duplicate IMG-ALT Englisch
https://www.k-taping.com/fr/Subdomain Text duplicate IMG-ALT Französisch
https://www.k-taping.com/us/Subdomain Text duplicate IMG-ALT US Englisch
/course/k-taping-in-der-pflege/Trivial anchor text
Mehr
/course/k-taping_gyn_plus/Text duplicate Trivial anchor text
Mehr
/course/k-taping_pro/Text duplicate Trivial anchor text
Mehr
/course/k-taping_gyn/Text duplicate Trivial anchor text
Mehr
/course/k-taping_logopaedie/Text duplicate Trivial anchor text
Mehr
/course/k-taping_paediatrie/New window Text duplicate Trivial anchor text
Mehr
/course/k-taping_lymph/Text duplicate Trivial anchor text
Mehr
/course/k-taping_sport/Text duplicate Trivial anchor text
Mehr
/k-taping_therapie/No Text
/k-taping_academy/No Text
https://www.k-taping.com/k-tapeSubdomain No Text
/course/k-taping_pro/Subdomain No Text
/course/k-taping_pro/Subdomain Text duplicate K-Taping Pro
/course/k-taping_pro/Subdomain 395€
/course/k-taping_gyn/Subdomain No Text
/course/k-taping_gyn/Subdomain Text duplicate K-Taping Gyn
/course/k-taping_gyn/Subdomain 195€
/course/k-taping_gyn_plus/Subdomain IMG-ALT Gyn Plus
/course/k-taping_gyn_plus/Subdomain Text duplicate K-Taping Gyn Plus
/course/k-taping_gyn_plus/Subdomain 290€
/course/k-taping_logopaedie/Subdomain No Text
/course/k-taping_logopaedie/Subdomain Text duplicate K-Taping Logopädie
/course/k-taping_logopaedie/Subdomain Text duplicate 395€
/course/k-taping-in-der-pflege/Subdomain Text duplicate IMG-ALT K-Taping in der Pflege
/course/k-taping-in-der-pflege/Subdomain Text duplicate K-Taping in der Pflege
/course/k-taping-in-der-pflege/Subdomain Text duplicate 290€
/course/k-taping_paediatrie/Subdomain No Text
/course/k-taping_paediatrie/Subdomain Text duplicate K-Taping Pädiatrie
/course/k-taping_paediatrie/Subdomain Text duplicate 395€
/course/k-taping_tanzmedizin/Subdomain No Text
/course/k-taping_tanzmedizin/Subdomain K-Taping Tanzmedizin
/course/k-taping_tanzmedizin/Subdomain Text duplicate 195€
/course/k-taping-dysphagie/Subdomain No Text
/course/k-taping-dysphagie/Subdomain Text duplicate K-Taping Dysphagie
/course/k-taping-dysphagie/Subdomain 198€
/course/k-taping_ergo/Subdomain No Text
/course/k-taping_ergo/Subdomain Text duplicate K-Taping Ergo
/course/k-taping_ergo/Subdomain Text duplicate 395€
/course/k-taping_neuro/Subdomain No Text
/course/k-taping_neuro/Subdomain Text duplicate K-Taping Neuro
/course/k-taping_neuro/Subdomain Text duplicate 395€
/course/k-taping_lymph/Subdomain No Text
/course/k-taping_lymph/Subdomain Text duplicate K-Taping Lymph
/course/k-taping_lymph/Subdomain Text duplicate 195€
/course/k-taping_sport/Subdomain No Text
/course/k-taping_sport/Subdomain Text duplicate K-Taping Sport
/course/k-taping_sport/Subdomain Text duplicate 290€
/course/k-taping_care_plus/Subdomain No Text
/course/k-taping_care_plus/Subdomain Text duplicate K-Taping Care Plus
/course/k-taping_care_plus/Subdomain Text duplicate 290€
/course/k-taping_heilpraktiker/Subdomain No Text
/course/k-taping_heilpraktiker/Subdomain Text duplicate K-Taping Heilpraktiker
/course/k-taping_heilpraktiker/Subdomain Text duplicate 395€
/course/equik-taping/Subdomain No Text
/course/equik-taping/Subdomain EquiK-Taping
/course/equik-taping/Subdomain 450€
/course/12-energies/Subdomain No Text
/course/12-energies/Subdomain Text duplicate 12 Energies
/course/12-energies/Subdomain 550€
/inhouse-kurse/New window Mehr erfahren
/k-taping-academy-auf-der-heba...Subdomain No Text
/k-taping-academy-auf-der-heba...Subdomain K-Taping Academy auf der HEBAKON 2024
/2023/06/12/Subdomain 12 Jun 2023
/wir-sind-auf-der-medica-2023/Subdomain No Text
/wir-sind-auf-der-medica-2023/Subdomain Wir sind auf der Medica 2023
/2023/06/11/Subdomain 11 Jun 2023
/k-tape-auf-der-nata-2023/Subdomain No Text
/k-tape-auf-der-nata-2023/Subdomain K-Tape auf der NATA 2023
/2023/06/10/Subdomain 10 Jun 2023
/therapeutenliste/New window Jetzt Suchen
/k-taping_academy/Die K-Taping Academy
A-TITLE Über die K-Taping Academy
/k-taping_therapie/Die K-Taping Therapie
A-TITLE Über die K-Taping Therapie
https://www.k-taping.com/k-tape/Das K-Tape
A-TITLE Über das K-Tape
/internationale-partner/Internationale Partner
A-TITLE Internationale Partner
/therapeutenliste/Text duplicate Therapeutenliste
A-TITLE Therapeutenliste
/impressum/Text duplicate Impressum
A-TITLE Impressum
/datenschutz/Text duplicate Datenschutz
A-TITLE Datenschutz
https://www.k-taping.com/agb/Text duplicate AGB
A-TITLE Allgmeneine Geschäftsbedingungen
/events/deSubdomain Alle Veranstaltungen anzeigen
A-TITLE Alle anstehenden Veranstaltungen anzeigen
/course/k-taping_pro/Pro
A-TITLE K-Taping Pro Kurs
/course/k-taping_gyn/Gyn
A-TITLE K-Taping Gyn Kurs
/course/k-taping_logopaedie/Text duplicate Logo
A-TITLE K-Taping Logo Kurs
/course/k-taping_paediatrie/Pädiatrie
A-TITLE K-Taping Pädiatrie Kurs
/course/k-taping_neuro/Neuro
A-TITLE K-Taping Neuro Kurs
/course/k-taping_ergo/Ergo
A-TITLE K-Taping Ergo Kurs
/course/k-taping_care_plus/Care Plus
A-TITLE K-Taping Care Plus Kurs
/course/k-taping_heilpraktiker/Heilpraktiker
A-TITLE K-Taping Heilpraktiker Kurs
/course/k-taping_lymph/Lymph
A-TITLE K-Taping Lymph Kurs
/course/k-taping_sport/Sport
A-TITLE K-Taping Sport Kurs
/course/k-taping_tanzmedizin/Tanzmedizin
A-TITLE K-Taping in der Tanzmedizin
/course/equik-taping/Text duplicate EquiK-Taping
A-TITLE K-Taping EquiK-Taping Kurs
/course/12-energies/12‑Energies
A-TITLE 12 Energie Kurs
https://www.facebook.com/KTapi...New window External Subdomain IMG-ALT Facebook
A-TITLE Besuchen Sie uns auf Facebook
https://twitter.com/KTapingAca...New window External IMG-ALT Twitter
A-TITLE Besuchen Sie uns auf Twitter
https://www.instagram.com/ktap...New window External Subdomain IMG-ALT Instagram
A-TITLE Besuchen Sie uns auf Instagram
http://www.tuvsud.com/ms-zertNew window Nofollow External Subdomain IMG-ALT ISO-9001
A-TITLE Steckbrief TÜV SÜD

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.57 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (109 kB).

HTTP Response Header

NameValue
servernginx
dateFri, 27 Sep 2024 16:25:30 GMT
content-typetext/html; charset=UTF-8
content-length20701
x-pingbackhttps://www.k-taping.com/xmlrpc.php
link<https://www.k-taping.com/wp-json/>; rel="https://api.w.org/", <https://www.k-taping.com/wp-json/wp/v2/pages/3261>; rel="alternate"; title="JSON"; type="application/json", <https://www.k-taping.com/>; rel=shortlink
cache-controlmax-age=31536000
expiresSat, 27 Sep 2025 16:25:29 GMT
varyAccept-Encoding,User-Agent
content-encodinggzip
access-control-allow-origin*
x-cache-statusMISS
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 261 referring domains.
This page has 15,757 backlinks.
This page has backlinks from 133 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.k-taping.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.k-taping.com
K-Taping Academy Internationle K-Taping Academy - Weiterbildungskurse
K-Taping ist eine ganzheitliche und medikamentenfreie Therapiemethode die über ein außerordentlich breites Anwendungsspektrum verfügt.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
K-Taping78%Check
K-Taping Academy65%Check
K-Taping Therapie62%Check
Academy61%Check
K-Taping Kurse61%Check
K-Taping Gyn58%Check
K-Taping Tanzmedizin57%Check
K-Taping Logopädie56%Check
K-Taping Academy GmbH56%Check
Kurs53%Check
Show more keywords and terms

Test up to 1.000 webpages of k-taping.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions