Execed.unil.ch - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
55% 
Page structure
79% 
Link structure
98% 
Server
36% 
External factors
6% 
SEO Score
Response time
0.10 s
File size
137.10 kB
Words
1645
Media files
20
Number of links
13 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Executive Education HEC Lausanne
The length of the page title is perfect. (396 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Leading institute for continuing and executive education programs in Management, Finance, Marketing, Data and Leadership.
The length of the meta description is perfect. (771 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionLeading institute for continuing and executive education programs in Management, Finance, Marketing, Data and Leadership.
langen
twitter:cardsummary_large_image
og:site_nameExecutive Education HEC Lausanne
og:languageen
og:urlhttps://execed.unil.ch/en
og:imagehttps://execed.unil.ch/media/pages/home/49ccbf0f2c-1631199270/executive-education.jpg
og:titleHome | Executive Education HEC Lausanne
og:descriptionLeading institute for continuing and executive education programs in Management, Finance, Marketing, Data and Leadership.
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Some of the data collected by this provider is for the purposes of per...
This page contains 1645 words. That's ok.
30.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
34 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 17.07 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (122). We recommend using a maximum of 33 tags for this page.
The following tag is repeated too often: maximum storage duration
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64logo
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...06c-1639475220/benoit-clement-soulie.jpgBenoit Soulié
...6d3d229ff-1687870823/david-beaucourt.jpgDavid Beaucourt
...1f65cc94d-1639472430/delphine-clavel.jpgDelphine Clavel
...b828c4f51-1727179519/ingrid-crisinel.jpgIngrid Crisinel
...3727-1711035135/photo-jessica-soland.jpgJessica Soland
...a/50bcb04b8a-1637662792/jorge-garcia.jpgJorge Garcia
.../f5d051724a-1631023319/mara-pasquali.jpgMara Pasquali
...8da002f1-1637662030/philippe-ziorjen.jpgPhilippe Ziörjen
...733eab5db-1637046437/virginie-debons.jpgVirginie Debons
...dgi=6b025e03-41e1-406a-a893-f7b75e43f69bCookiebot session tracker icon loaded

Page structure

H1 heading
(Critically important)
University continuing education
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 University continuing education
H2 This website uses cookies
H2 [#IABV2_TITLE#]
H2 Some testimonials
H5 Benoit Soulié
H5 David Beaucourt
H5 Delphine Clavel
H5 Ingrid Crisinel
H5 Jessica Soland
H5 Jorge Garcia
H5 Mara Pasquali
H5 Philippe Ziörjen
H5 Virginie Debons
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.cookiebot.com/en/w...New window Nofollow External Subdomain No Text
https://www.cookiebot.com/goto...New window Nofollow External Subdomain Learn more about this provider
A-TITLE Cookiebot's privacy policy
https://business.safety.google...New window Nofollow External Subdomain Text duplicate Learn more about this provider
A-TITLE Google's privacy policy
https://www.linkedin.com/legal...New window Nofollow External Subdomain Text duplicate Learn more about this provider
A-TITLE LinkedIn's privacy policy
https://www.linkedin.com/legal...New window Nofollow External Subdomain Text duplicate Learn more about this provider
A-TITLE LinkedIn's privacy policy
https://www.facebook.com/polic...New window Nofollow External Subdomain Text duplicate Learn more about this provider
A-TITLE Meta Platforms, Inc.'s privacy policy
https://business.safety.google...New window Nofollow External Subdomain Text duplicate Learn more about this provider
A-TITLE Google's privacy policy
https://business.safety.google...New window Nofollow External Subdomain Text duplicate Learn more about this provider
A-TITLE YouTube's privacy policy
https://www.zoho.com/privacy.htmlNew window Nofollow External Subdomain Text duplicate Learn more about this provider
A-TITLE Zoho's privacy policy
https://www.cookiebot.com/New window External Subdomain Cookiebot
A-TITLE Cookiebot
https://execed.unil.ch/enSubdomain Executive Education HEC Lausanne
https://execed.unil.ch/enSubdomain Text duplicate Executive Education HEC Lausanne
/en/open-programSubdomain Open programs
/en/custom-programSubdomain Custom programs
https://execed.unil.ch/en/aboutSubdomain About
https://execed.unil.ch/en/contactSubdomain Contact us
https://execed.unil.ch/Subdomain fr
/en/open-programSubdomain Are you an Individual ? open programs
/en/custom-programSubdomain Are you an Organisation ? Custom programs
/en/open-programSubdomain discover our programs
https://www.facebook.com/HECLa...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/c/exec...New window External Subdomain No Text
/en/newsletterSubdomain Sign up
/en/legal-informationSubdomain Legal information
https://execed.unil.ch/searchVoir les xx résultats

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
This page loads 7 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.10 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (137 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 18 Jan 2025 05:22:11 GMT
content-typetext/html; charset=UTF-8
varyAuthorization, Cookie
strict-transport-securitymax-age=31536000; includeSubDomains
access-control-expose-headersAuthorization
access-control-allow-credentialstrue
access-control-allow-methodsGET, POST, PUT, DELETE, OPTIONS
access-control-allow-headersAccept,Authorization,Cache-Control,Content-Type,DNT,If-Modified-Since,Keep-Alive,Origin,User-Agent,X-Requested-With
connectionkeep-alive
keep-alivetimeout=5
content-length140364
statuscode200
http_versionHTTP/1.1

External factors

This page has only a few links from other websites.
This page only has backlinks from 2 referring domains.
This page only has 17 backlinks.
This page only has few backlinks from 2 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

execed.unil.ch
Home | Executive Education HEC Lausanne
Leading institute for continuing and executive education programs in Management, Finance, Marketing, Data and Leadership.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Education73%Check
Continuing Education68%Check
Executive Education65%Check
continuing58%Check
Executive Education HEC Lausanne57%Check
data52%Check
Marketing51%Check
HEC51%Check
HEC Lausanne48%Check
cookie47%Check
Show more keywords and terms

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