Southampton.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
52% 
Page structure
79% 
Link structure
86% 
Server
40% 
External factors
100% 
SEO Score
Response time
0.14 s
File size
22.60 kB
Words
191
Media files
33
Number of links
73 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Southampton City Council
The length of the page title is perfect. (234 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.southampton.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, minimum-scale=1
langen
twitter:cardsummary_large_image
og:titleHomepage
og:descriptionInformation on Southampton City Council and how to access council services online.
og:imagehttps://www.southampton.gov.uk/media/vovf0mzj/bargate-open-graph.jpg?anchor=center&mode=crop&width=1200&height=630&rnd=132874906129300000
og:urlhttps://www.southampton.gov.uk/
og:typewebsite
X-UA-CompatibleIE=Edge

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Page quality

Content
(Critically important)
There are only 191 words on this page. Use at least 250 words to provide useful information.
No paragraphs were detected.
15.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, minimum-scale=1" is provided.
At least one Apple touch icon is specified.
This page only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/img/logo-whiteout-redesign.pngSouthampton City Council logo
...qvfaowg/council-tax-red_tcm63-360412.pngCouncil TaxCouncil Tax
/media/tekmdjxp/roads-and-parking-pink.pngRoads And Parking PinkRoads And Parking Pink
/media/3ped1oar/bins-and-recycling.pngBins And RecyclingBins And Recycling
...ollection-calendar-pink_tcm63-360637.pngView Bin Collection CalendarView Bin Collection Calendar
...chen-bridge-top-up-pink_tcm63-360629.pngItchen Bridge Top UpItchen Bridge Top Up
/media/3ped1oar/bins-and-recycling.pngBins And RecyclingBins And Recycling
...qvfaowg/council-tax-red_tcm63-360412.pngCouncil TaxCouncil Tax
/media/tekmdjxp/roads-and-parking-pink.pngRoads And Parking PinkRoads And Parking Pink
.../npxpchbc/view-planning-applications.pngView Planning ApplicationsView Planning Applications
/media/3u5hearb/parking.pngParkingParking
/media/j5spi1h1/recycling.pngRecyclingRecycling
/media/fxrlr145/housing.pngHousing iconHousing icon
/media/tihdbajh/tax.pngTaxTax
/media/03ehawon/learning.pngLearningLearning
/media/iwod21dk/democracy.pngDemocracy iconDemocracy icon
/media/h4pdhaxg/ceremonies.pngCeremoniesCeremonies
/media/jivb4pps/planning.pngPlanningPlanning
/media/35zpak1e/health2.pngEnvironmental issues iconEnvironmental issues icon
/media/suklnurf/libraries.pngBook icon for librariesBook icon for libraries
/media/4b3njqov/welfare.pngWelfareWelfare
/media/syhj3wph/care.pngCareCare
/media/3i0pup1t/communities.pngCommunities iconCommunities icon
/media/totly3v2/licensing.pngLicensingLicensing
/media/0iadplx4/grow.pngGrow iconGrow icon
/media/cwijd3g2/city.pngCityCity
/media/teaomms3/events.pngEventsEvents
/media/4iap2i0c/heritage.pngHeritageHeritage
/media/rt0ldllt/health.pngPublic Health logoPublic Health logo
/media/eowhvigj/spaces.pngSpacesSpaces
/media/xt5a1nn3/jobs.pngJobs logoJobs logo
/img/SCSTRAPWH.pngStay Connected
/img/rgbcity-of-opportunity_white.pngSouthampton City of Opportunity logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Travel & Transport
H2 Bins & Recycling
H2 Housing
H2 Council Tax
H2 Schools & Learning
H2 Democracy
H2 Births, Deaths & Ceremonies
H2 Planning & Building Control
H2 Environment
H2 Libraries & Archives
H2 Benefits & Welfare
H2 Children & Families
H2 Adult Social Care
H2 Business & Licensing
H2 Grow
H2 Our Green City
H2 Life Events
H2 Arts & Heritage
H2 Health
H2 People & Places
H2 Jobs
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.southampton.gov.uk/Anchor skip to main content
https://www.southampton.gov.uk/Anchor skip to footer
/contact-us/accessibility.aspxskip to accessibility statement
https://www.southampton.gov.uk/IMG-ALT Southampton City Council logo
/whereilive/Where I Live
/contact-us/online-forms/Online forms
/news/News
/scc_payments/Pay the council
IMG-ALT Council Tax
/travel-transport/find-and-pla...Find parking
IMG-ALT Roads And Parking Pink
/bins-recycling/recycling/centre/Book your visit to the tip
IMG-ALT Bins And Recycling
/bins-recycling/bins/collections/Bin collection calendar
IMG-ALT View Bin Collection Calendar
/travel-transport/apply-pay/it...Itchen Bridge top-up
IMG-ALT Itchen Bridge Top Up
/bins-recycling/garden-waste/g...Sign up for garden waste collection
IMG-ALT Bins And Recycling
/council-tax/your-council-tax/...Manage your Council Tax account
IMG-ALT Council Tax
/travel-transport/apply-pay/pa...Parking permits
IMG-ALT Roads And Parking Pink
/planning/planning-applications/Planning applications
IMG-ALT View Planning Applications
/travel-transport/Travel & Transport
IMG-ALT Parking
/bins-recycling/Bins & Recycling
IMG-ALT Recycling
/housing/Housing
IMG-ALT Housing icon
/council-tax/Council Tax
IMG-ALT Tax
/schools-learning/Schools & Learning
IMG-ALT Learning
/council-democracy/Democracy
IMG-ALT Democracy icon
/births-deaths-ceremonies/Births, Deaths & Ceremonies
IMG-ALT Ceremonies
/planning/Planning & Building Control
IMG-ALT Planning
/environment/Environment
IMG-ALT Environmental issues icon
/libraries/Libraries & Archives
IMG-ALT Book icon for libraries
/benefits-welfare/Benefits & Welfare
IMG-ALT Welfare
/children-families/Children & Families
IMG-ALT Care
/adult-social-care/Adult Social Care
IMG-ALT Communities icon
/business-licensing/Business & Licensing
IMG-ALT Licensing
/grow/Grow
IMG-ALT Grow icon
/our-green-city/Our Green City
IMG-ALT City
/life-events/Life Events
IMG-ALT Events
/arts-heritage/Arts & Heritage
IMG-ALT Heritage
/health/Health
IMG-ALT Public Health logo
/people-places/People & Places
IMG-ALT Spaces
/jobs/Jobs
IMG-ALT Jobs logo
/news/article/devolution-consu...News: Devolution consultation now open - have your say on proposals
/council-democracy/councillors...Lord Mayor and Sheriff: Information and diaries
/news/article/leader-of-southa...News: Council hosts event to mark International Women???s Day 2025
/jobs/Jobs and recruitment: Working for us
/news/leaders-corner/Leader's Corner: Transforming how we use our land and buildings
/news/article/southampton-rena...News: Southampton Renaissance Vision launched
/contact-us/accessibility/Accessibility
/adult-social-care/Text duplicate Adult Social Care
/arts-heritage/Text duplicate Arts & Heritage
/benefits-welfare/Benefits Welfare
/bins-recycling/Text duplicate Bins & Recycling
/births-deaths-ceremonies/Text duplicate Births, Deaths & Ceremonies
/business-licensing/Text duplicate Business & Licensing
/children-families/Text duplicate Children & Families
/business-licensing/commercial...Commercial Services
/council-democracy/have-your-s...Complaints
/contact-us/Contact Us
/contact-us/privacy-cookies/co...Cookies
/council-tax/Text duplicate Council Tax
/council-democracy/Council & Democracy
/directory/Directory of Support Services
/environment/Text duplicate Environment
/grow/Text duplicate Grow
/health/Text duplicate Health
/housing/Text duplicate Housing
/jobs/Text duplicate Jobs
/libraries/Libraries
/life-events/Text duplicate Life Events
/our-green-city/Text duplicate Our Green City
/people-places/Text duplicate People & Places
/planning/Text duplicate Planning & Building Control
/contact-us/privacy-cookies/pr...Privacy
/schools-learning/Text duplicate Schools & Learning
/site-map/Sitemap
/travel-transport/Text duplicate Travel & Transport
https://www.facebook.com/SotonCC/External Subdomain A-TITLE View our profile on Facebook
https://www.youtube.com/Southa...External Subdomain A-TITLE View our profile on YouTube
https://public.govdelivery.com...External Subdomain IMG-ALT Stay Connected
/cityofopportunityIMG-ALT Southampton City of Opportunity logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.southampton.gov.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
This page loads 5 CSS files. This may affect the page load time negatively.
The page response time is excellent with 0.14 seconds.
This page only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (23 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
lbidWEB1
dateSun, 30 Mar 2025 07:30:03 GMT
connectionclose
content-length23171
content-security-policydefault-src * data: 'unsafe-inline' blob: 'unsafe-eval'; frame-ancestors 'self'
referrer-policyno-referrer-when-downgrade
strict-transport-securitymax-age=180; includeSubDomains
x-content-type-optionsnosniff
x-frame-optionsDENY
x-xss-protection1; mode=block
set-cookie93 Characters
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 507 referring domains.
This page has 8,376 backlinks.
This page has backlinks from 357 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: Baiduspider
Disallow: /moderngov/

Sitemap: https://www.southampton.gov.uk/sitemap

#last modified jan 31, 2024

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www.southampton.gov.uk
Southampton City Council

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Southampton59%Check
Southampton City58%Check
Southampton City Council57%Check
council56%Check
City56%Check
City Council56%Check
Council Tax50%Check
Tax44%Check
Planning44%Check
Democracy44%Check
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