Outbrain.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
64% 
Page structure
77% 
Link structure
67% 
Server
90% 
External factors
100% 
SEO Score
Response time
0.55 s
File size
65.80 kB
Words
550
Media files
56
Number of links
74 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Outbrain - Drive Better Business Results.
The length of the page title is perfect. (369 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Outbrain connects businesses with engaged audiences, using AI prediction technology to drive better marketing and publisher results.
The length of the meta description is perfect. (822 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.outbrain.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionOutbrain connects businesses with engaged audiences, using AI prediction technology to drive better marketing and publisher results.
viewportwidth=device-width, initial-scale=1.0
disabled-adaptationswatch
msvalidate.01B77737E47491FCE731DB329677E6B515
ahrefs-site-verificationfacfdd36f9f0c444483ff09751267169ecd1cb785563b4a43a909b9cbc645317
msapplication-TileColor#ffffff
msapplication-TileImage/favicon/mstile-144x144.png
langen
fb:app_id1018504472169489
og:ssssEmpty
og:site_nameOutbrain
og:typewebsite
og:urlhttps://www.outbrain.com/
og:localeen_US
og:titleOutbrain - Drive Better Business Results.
og:descriptionOutbrain connects businesses with engaged audiences, using AI prediction technology to drive better marketing and publisher results.
og:imagehttps://www.outbrain.com/images/social/us/homepage-social-24.png

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
This page contains 550 words. That's ok.
18.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: many
Image SEO
(Somewhat important)
52 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../pages/home-new/hero/hero-img-mobile.pngNo alt attribute provided
...w/featured-post/featured-quote-img-1.pngNo alt attribute provided
...w/featured-post/featured-quote-img-2.pngNo alt attribute provided
...w/featured-post/featured-quote-img-3.pngNo alt attribute provided
...w/featured-post/featured-quote-img-4.pngNo alt attribute provided
...w/featured-post/featured-quote-img-5.pngNo alt attribute provided
...s/pages/home-new/featured-post/dk-lg.pngDavid Kostman, Co-CEO of Outbrain
...home-new/advertisers/advertisers-img.pngNo alt attribute provided
...e-new/partners/publishers/logo-pub-1.pngNo alt attribute provided
...e-new/partners/publishers/logo-pub-2.pngNo alt attribute provided
...e-new/partners/publishers/logo-pub-3.pngNo alt attribute provided
...e-new/partners/publishers/logo-pub-4.pngNo alt attribute provided
...e-new/partners/publishers/logo-pub-5.pngNo alt attribute provided
...e-new/partners/publishers/logo-pub-6.pngNo alt attribute provided
...e-new/partners/publishers/logo-pub-7.pngNo alt attribute provided
...e-new/partners/publishers/logo-pub-8.pngNo alt attribute provided
...e-new/partners/publishers/logo-pub-9.pngNo alt attribute provided
...-new/partners/publishers/logo-pub-10.pngNo alt attribute provided
...ome-new/partners/brands/logo-brand-1.pngNo alt attribute provided
...ome-new/partners/brands/logo-brand-2.pngNo alt attribute provided
...ome-new/partners/brands/logo-brand-3.pngNo alt attribute provided
...ome-new/partners/brands/logo-brand-4.pngNo alt attribute provided
...ome-new/partners/brands/logo-brand-5.pngNo alt attribute provided
...ome-new/partners/brands/logo-brand-6.pngNo alt attribute provided
...ome-new/partners/brands/logo-brand-7.pngNo alt attribute provided
...ome-new/partners/brands/logo-brand-8.pngNo alt attribute provided
...ome-new/partners/brands/logo-brand-9.pngNo alt attribute provided
...me-new/partners/brands/logo-brand-10.pngNo alt attribute provided
...me-new/partners/agencies/logo-agen-1.pngNo alt attribute provided
...me-new/partners/agencies/logo-agen-2.pngNo alt attribute provided
...me-new/partners/agencies/logo-agen-3.pngNo alt attribute provided
...me-new/partners/agencies/logo-agen-4.pngNo alt attribute provided
...me-new/partners/agencies/logo-agen-5.pngNo alt attribute provided
...me-new/partners/agencies/logo-agen-6.pngNo alt attribute provided
...me-new/partners/agencies/logo-agen-7.pngNo alt attribute provided
...me-new/partners/agencies/logo-agen-8.pngNo alt attribute provided
...me-new/partners/agencies/logo-agen-9.pngNo alt attribute provided
...e-new/partners/agencies/logo-agen-10.pngNo alt attribute provided
...ages/home-new/spotlight/ob-logo-full.svgoutbrain logo
...s/pages/home-new/spotlight/onyx-logo.svgonyx logo
...me-new/publishers/publishers-img-xxl.pngDescriptive text about the image
...es/pages/home-new/awards/award-img-1.pngNo alt attribute provided
...es/pages/home-new/awards/award-img-2.pngNo alt attribute provided
...es/pages/home-new/awards/award-img-3.pngNo alt attribute provided
...es/pages/home-new/awards/award-img-4.pngNo alt attribute provided
...es/pages/home-new/awards/award-img-5.pngNo alt attribute provided
...es/pages/home-new/awards/award-img-6.pngNo alt attribute provided
...me-new/supporters/supporters-brand-1.pngNo alt attribute provided
...me-new/supporters/supporters-brand-2.pngNo alt attribute provided
...me-new/supporters/supporters-brand-3.pngNo alt attribute provided
...me-new/supporters/supporters-brand-4.pngNo alt attribute provided
...me-new/supporters/supporters-brand-5.pngNo alt attribute provided
...me-new/supporters/supporters-brand-6.pngNo alt attribute provided
...me-new/supporters/supporters-brand-7.pngNo alt attribute provided
...me-new/supporters/supporters-brand-8.pngNo alt attribute provided
...ges/pages/home-new/banner/banner-img.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Drive Better Business Results by Predicting Engagement
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Drive Better Business Results by Predicting Engagement
H2 Accountable Results at Every Step of the Marketing Funnel
H2 Some of our trusted partners
H2 1 Billion Engagement Signals Processed Each Minute to Power:
H2 Dependable Monetization, Deeper Audience Engagement
H2 What Success Looks Like
H2 Awards
H2 Supported by Industry Leaders
H2 For Advertisers
H2 Insights
H2 Affiliates
H2 About Outbrain
H2 Resources
H3 outbrain logo
H3 onyx logo
H3 Start Now
H5 Advertisers
H5 Publishers
H6 Attention Optimized
H6 Performance Driven
H6 Data & Prediction
H6 Formats for Every Goal
H6 Sustainable Monetization
H6 Audience Development
H6 Total Revenue
H6 Privacy & Data Led
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 8 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.outbrain.com/Anchor Skip Navigation
https://www.outbrain.com/A-TITLE Outbrain
/advertisers/Advertise with Outbrain
/native-advertising/Native Advertising
/contextual-advertising/Contextual Advertising
/help/ads-specs/Ads Specs
/advertisers/brand-studio/Brand Studio
/advertisers/buying-options/Buy Outbrain, Your Way
https://www.outbrain.com/onyxNew window Onyx
/publishers/Publishers
/publishers/platforms/New Media
/publishers/smartlogic/Discover Smartlogic
https://keystone.outbrain.com/New window External Subdomain Keystone
/about/company/Company Overview
https://www.outbrain.com/news/News
/blog/category/insights-opinion/Thought Leadership
https://investors.outbrain.com/External Subdomain Investors
/about/team/Leadership
/about/offices/Offices
https://www.outbrain.com/careers/Careers
/resources/All Resources
https://www.outbrain.com/blog/Blog
/resources/eventsEvents
/case-studies/Case Studies
/resources/guidesGuides
https://www.outbrain.com/help/Help Center
https://my.outbrain.com/amplif...External Subdomain Start Now
https://my.outbrain.com/loginExternal Subdomain Login
https://my.outbrain.com/amplif...New window External Subdomain Text duplicate Start Now
https://my.outbrain.com/amplif...New window External Subdomain Text duplicate Start Now
/advertisers/New window Learn More
https://www.outbrain.com/onyx/New window Text duplicate Learn More
/publishersNew window Text duplicate Learn More
/case-studies/doritos/New window Trivial anchor text
Read More
/case-studies/audi-drives-user...New window Text duplicate Trivial anchor text
Read More
/case-studies/ds-automobiles/New window Text duplicate Trivial anchor text
Read More
/case-studies/brooklinen/New window Text duplicate Trivial anchor text
Read More
/case-studies/how-the-open-uni...New window Text duplicate Trivial anchor text
Read More
/case-studies/innogames/New window Text duplicate Trivial anchor text
Read More
/case-studies/outbrains-zemant...New window Text duplicate Trivial anchor text
Read More
/case-studies/lifesum-increase...New window Text duplicate Trivial anchor text
Read More
https://my.outbrain.com/amplif...New window External Subdomain Text duplicate Start Now
/advertisers/Text duplicate Advertise with Outbrain
/native-advertising/Text duplicate Native Advertising
/contextual-advertising/Text duplicate Contextual Advertising
/help/ads-specs/Text duplicate Ads Specs
/try-outbrain-demo/Demo Outbrain
/advertisers/buying-options/How to Buy Outbrain
https://lp.outbrain.com/outbra...External Subdomain Outbrain Academy
/advertisers/guidelines/Advertiser Guidelines
/help/advertisers/Advertising FAQ
/contact?who=supportSupport
/glossary/Advertising Glossary
/brainpower/Vertical Insights
/resources/vertical-hub/Vertical Hub
/blog/affiliate-marketing/Affiliate Marketing
/affiliate-marketing-strategy/Affiliate Hub
/resources/guides/how-to-creat...High-Conversion Content
/resources/guides/how-to-repur...Repurpose Social Campaigns
/about/company/Text duplicate Company Overview
/about/cultural-manifesto/Cultural Manifesto
/about/team/Text duplicate Leadership
https://www.outbrain.com/careers/Join Us
/trust-and-transparency/Trust & Transparency
/publishers/For Publishers
https://www.outbrain.com/newsText duplicate News
/blog/category/insights-opinion/Text duplicate Thought Leadership
https://www.outbrain.com/contactContact Us
https://www.outbrain.com/blog/Outbrain Blog
/resources/Resources Hub
/resources/eventsText duplicate Events
/resources/webinarsWebinars
/case-studies/Text duplicate Case Studies
/blog/performance-marketing/Performance Marketing
https://lp.outbrain.com/outbra...Nofollow External Subdomain Advertising Academy
/publishers-directory/Publisher's Directory
https://www.outbrain.com/help/Text duplicate Help Center
https://my.outbrain.com/amplif...External Subdomain Register
https://my.outbrain.com/loginExternal Subdomain Text duplicate Login
https://facebook.com/outbrainNew window External A-TITLE Facebook
https://twitter.com/outbrainNew window External A-TITLE X
https://www.linkedin.com/compa...New window External A-TITLE Linkedin
https://www.youtube.com/c/outb...New window External A-TITLE Youtube
https://my.outbrain.com/recomm...External Subdomain Interest-Based Ads (Opt Out)
/advertisers/guidelines/Text duplicate Advertiser Guidelines
https://www.outbrain.com/privacyPrivacy Policy
/privacy/cookiesCookies
https://www.outbrain.com/securitySecurity
https://www.outbrain.com/patents/Patents
https://www.outbrain.com/legalAnchor Terms of Use

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.55 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 4 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (66 kB).

HTTP Response Header

NameValue
accept-rangesbytes
etagW/"10726-h/y9/ci7BUz0rE2NpVIo4Vf9P4s"
content-encodinggzip
x-traceid60d9fe0e508dfd9b459c0b6b053022dd
content-typetext/html; charset=utf-8
x-frame-optionsSAMEORIGIN
x-served-bycache-ams21042-AMS, cache-ams12769-AMS
x-cache-hits0, 0
x-timerS1712808303.021845,VS0,VE391
varyAccept-Encoding
strict-transport-securitymax-age=31557600
content-length18495
expiresThu, 11 Apr 2024 04:05:03 GMT
cache-controlmax-age=0, no-cache, no-store
pragmano-cache
dateThu, 11 Apr 2024 04:05:03 GMT
connectionkeep-alive
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 18,275 referring domains.
This page has 1,973,184 backlinks.
This page has backlinks from 10,824 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /blog/wp-json/
Disallow: /blog/jp/wp-json/
Disallow: /blog/de/wp-json/
Disallow: /blog/fr/wp-json/
Disallow: /webinars/wp-json/
Disallow: /videos/
Disallow: /legal/

Similar sites

Search preview

www.outbrain.com
Outbrain - Drive Better Business Results.
Outbrain connects businesses with engaged audiences, using AI prediction technology to drive better marketing and publisher results.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Outbrain79%Check
Drive77%Check
Drive Better77%Check
Results76%Check
Drive Better Business76%Check
Better73%Check
Business73%Check
Better Business73%Check
drive better marketing68%Check
Better Marketing62%Check
Show more keywords and terms

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