Schwarzkopf.com.au - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
58% 
Page structure
58% 
Link structure
51% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.06 s
File size
747.80 kB
Words
840
Media files
67
Number of links
155 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Schwarzkopf
The page title is too short. (117 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.schwarzkopf.com.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-au
Server location: United States of America
The following language is defined by HTML: en-au
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
templatecontent-page
viewportwidth=device-width, initial-scale=1
langen-au
twitter:titleen
twitter:cardwebsite
twitter:imagehttps://dm.henkel-dam.com/is/image/henkel/200816_SCHWARZKOPF_GLISS_Motiv_10_160-FINAL_4096x1412
og:imagehttps://dm.henkel-dam.com/is/image/henkel/200816_SCHWARZKOPF_GLISS_Motiv_10_160-FINAL_4096x1412
og:typewebsite
og:titleen
og:urlhttps://www.schwarzkopf.com.au/
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 840 words. That's ok.
29.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.44 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 34 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is very large (747.8 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (57). We recommend using a maximum of 17 tags for this page.
The following tag is repeated too often: blasting freeze hairspray
Image SEO
(Somewhat important)
53 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Schwarzkopf logo
data:[...] Base64got2be banner
data:[...] Base64brilliance banner
data:[...] Base64extra care banner
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Damaged Hair Treatments and Proper Care
data:[...] Base64Moisturizing Shampoo for Dull Hair
data:[...] Base64Oily Roots - Help is on the Way
data:[...] Base64Men and Dandruff
data:[...] Base64How to Get Rid of Dandruff
data:[...] Base64Dry Shampoo to the Rescue
data:[...] Base64Protein
data:[...] Base64Effects of Hair Products with Caffeine
data:[...] Base64Bleached Hair Care
data:[...] Base64Schwarzkopf logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 60 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 FOLLOW US
H3 Featured Products
H4 Most Read Articles
H5 01 Fiery Topaz
H5 03 Dark Amethyst
H5 05 Dark Ruby
H5 3-0 Imperial Brown
H5 4-0 Natural Brown
H5 4-54 Medium Hazelnut Brown
H5 5-0 Light Natural Brown
H5 5-1 Cool Light Brown
H5 5-65 Chocolate Brown
H5 6-88 Rich Ruby
H5 7-00 Medium Natural Blonde
H5 8-1 Cool Light Blonde
H5 Powder
H5 Hairspray
H5 Texturising Cream
H5 Volume Dry Shampoo
H5 Blasting Freeze Hairspray
H5 Ultra Glued Gel
H5 Spiking Glue
H5 Taft Power Mousse
H5 Taft Mega Styling Gel
H5 Taft Spike Styling Gel
H5 Taft Flexible Hairspray
H5 Taft Curl Definition Mousse
H5 Colour Perfector Shampoo
H5 Colour Perfector Conditioner
H5 Express Repair Conditioner
H5 7 Seconds Express Repair Treatment
H5 Liquid Silk Gloss Shampoo
H5 Liquid Silk Gloss Conditioner
H5 Marrakesh Oil & Coconut Shampoo
H5 Marrakesh Oil & Coconut Conditioner
H5 Oil Treatment
H5 Nourishing Treatment
H5 Express Repair Conditioner Duplicate text
H5 Grape Seed Oil Elixir
H5 1-0 Black
H5 3-0 Dark Brown
H5 4-65 Chocolate Brown
H5 5-0 Medium Brown
H5 5-86 Deep Mahogany
H5 6-0 Light Brown
H5 6-68 Hazelnut
H5 10-0 Pearl Blonde
H5 Blasting Freeze Hairspray Duplicate text
H5 Ultra Glued Gel Duplicate text
H5 Spiking Glue Duplicate text
H5 Matt Paste
H5 Damaged Hair Treatments and Proper Care
H5 Moisturizing Shampoo for Dull Hair
H5 Oily Roots - Help is on the Way
H5 Men and Dandruff
H5 How to Get Rid of Dandruff
H5 Dry Shampoo to the Rescue
H5 Protein
H5 Effects of Hair Products with Caffeine
H5 Bleached Hair Care
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.schwarzkopf.com.au/Anchor Skip to Content
https://www.schwarzkopf.com.au/IMG-ALT Schwarzkopf logo
/product-finder.htmlPRODUCT FINDER
/brands.htmlOUR BRANDS
/brands/haircolor/brilliance.htmlBrilliance
/brands/haircolor/live-colour....Live Colour
/brands/haircolor/colour-speci...Colour Specialist
/brands/haircolor/palette.htmlPalette
/brands/haircolor/nordic-blond...Nordic Blonde
/brands/haircolor/root-retouch...Root Retoucher
/brands/haircolor/simply-colou...Simply Colour
/brands/haircolor/perfect-mous...Perfect Mousse
/brands/haircolor/men-perfect....Men Perfect
/brands/haircare/extra-care.htmlExtra Care
/brands/hairstyling/extra-care...Text duplicate Extra Care
/brands/hairstyling/got2b.htmlgot2b
/brands/hairstyling/taft-tradi...Taft Traditional
/articles.htmlARTICLES
/articles/haircare.htmlHair Care
/articles/haircare/bleached-ha...Bleached Hair Care
/articles/haircare/damaged-hai...Damaged Hair
/articles/haircare/dandruff.htmlDandruff
/articles/haircare/dry-shampoo...Dry Shampoo
/articles/haircare/hair-loss.htmlHair Loss
/articles/haircare/keratin-sha...Keratin Shampoo
/articles/haircare/oily-hair.htmlOily hair
/articles/haircare/split-ends....Split Ends
/articles/haircare/stressed-ha...Stressed hair
/articles/haircare/style-hair....Style Hair
/sustainability.htmlSUSTAINABILITY
/about-us.htmlABOUT US
/search.htmlNo Text
/brands/hairstyling/got2b.htmlIMG-ALT got2be banner
/brands/haircolor/brilliance.htmlIMG-ALT brilliance banner
/brands/haircare/extra-care.htmlIMG-ALT extra care banner
/brands/haircolor/brilliance/b...A-TITLE 01 Fiery Topaz
/brands/haircolor/brilliance/b...Learn more
/brands/haircolor/brilliance/b...A-TITLE 03 Dark Amethyst
/brands/haircolor/brilliance/b...Text duplicate Learn more
/brands/haircolor/brilliance/b...A-TITLE 05 Dark Ruby
/brands/haircolor/brilliance/b...Text duplicate Learn more
/brands/haircolor/colour-speci...A-TITLE 3-0 Imperial Brown
/brands/haircolor/colour-speci...Text duplicate Learn more
/brands/haircolor/colour-speci...A-TITLE 4-0 Natural Brown
/brands/haircolor/colour-speci...Text duplicate Learn more
/brands/haircolor/colour-speci...A-TITLE 4-54 Medium Hazelnut Brown
/brands/haircolor/colour-speci...Text duplicate Learn more
/brands/haircolor/colour-speci...A-TITLE 5-0 Light Natural Brown
/brands/haircolor/colour-speci...Text duplicate Learn more
/brands/haircolor/colour-speci...A-TITLE 5-1 Cool Light Brown
/brands/haircolor/colour-speci...Text duplicate Learn more
/brands/haircolor/colour-speci...A-TITLE 5-65 Chocolate Brown
/brands/haircolor/colour-speci...Text duplicate Learn more
/brands/haircolor/colour-speci...A-TITLE 6-88 Rich Ruby
/brands/haircolor/colour-speci...Text duplicate Learn more
/brands/haircolor/colour-speci...A-TITLE 7-00 Medium Natural Blonde
/brands/haircolor/colour-speci...Text duplicate Learn more
/brands/haircolor/colour-speci...A-TITLE 8-1 Cool Light Blonde
/brands/haircolor/colour-speci...Text duplicate Learn more
/brands/hairstyling/extra-care...A-TITLE Powder
/brands/hairstyling/extra-care...Text duplicate Learn more
/brands/hairstyling/extra-care...A-TITLE Hairspray
/brands/hairstyling/extra-care...Text duplicate Learn more
/brands/hairstyling/extra-care...A-TITLE Texturising Cream
/brands/hairstyling/extra-care...Text duplicate Learn more
/brands/hairstyling/got2b/fres...A-TITLE Volume Dry Shampoo
/brands/hairstyling/got2b/fres...Text duplicate Learn more
/brands/hairstyling/got2b/glue...A-TITLE Blasting Freeze Hairspray
/brands/hairstyling/got2b/glue...Text duplicate Learn more
/brands/hairstyling/got2b/glue...A-TITLE Ultra Glued Gel
/brands/hairstyling/got2b/glue...Text duplicate Learn more
/brands/hairstyling/got2b/glue...A-TITLE Spiking Glue
/brands/hairstyling/got2b/glue...Text duplicate Learn more
/brands/hairstyling/taft-tradi...A-TITLE Taft Power Mousse
/brands/hairstyling/taft-tradi...Text duplicate Learn more
/brands/hairstyling/taft-tradi...A-TITLE Taft Mega Styling Gel
/brands/hairstyling/taft-tradi...Text duplicate Learn more
/brands/hairstyling/taft-tradi...A-TITLE Taft Spike Styling Gel
/brands/hairstyling/taft-tradi...Text duplicate Learn more
/brands/hairstyling/taft-tradi...A-TITLE Taft Flexible Hairspray
/brands/hairstyling/taft-tradi...Text duplicate Learn more
/brands/hairstyling/taft-tradi...A-TITLE Taft Curl Definition Mousse
/brands/hairstyling/taft-tradi...Text duplicate Learn more
/brands/haircare/extra-care/co...A-TITLE Colour Perfector Shampoo
/brands/haircare/extra-care/co...Text duplicate Learn more
/brands/haircare/extra-care/co...A-TITLE Colour Perfector Conditioner
/brands/haircare/extra-care/co...Text duplicate Learn more
/brands/haircare/extra-care/co...A-TITLE Express Repair Conditioner
/brands/haircare/extra-care/co...Text duplicate Learn more
/brands/haircare/extra-care/co...A-TITLE 7 Seconds Express Repair Treatment
/brands/haircare/extra-care/co...Text duplicate Learn more
/brands/haircare/extra-care/li...A-TITLE Liquid Silk Gloss Shampoo
/brands/haircare/extra-care/li...Text duplicate Learn more
/brands/haircare/extra-care/li...A-TITLE Liquid Silk Gloss Conditioner
/brands/haircare/extra-care/li...Text duplicate Learn more
/brands/haircare/extra-care/ma...A-TITLE Marrakesh Oil & Coconut Shampoo
/brands/haircare/extra-care/ma...Text duplicate Learn more
/brands/haircare/extra-care/ma...A-TITLE Marrakesh Oil & Coconut Conditioner
/brands/haircare/extra-care/ma...Text duplicate Learn more
/brands/haircare/extra-care/ma...A-TITLE Oil Treatment
/brands/haircare/extra-care/ma...Text duplicate Learn more
/brands/haircare/extra-care/no...A-TITLE Nourishing Treatment
/brands/haircare/extra-care/no...Text duplicate Learn more
/brands/haircare/extra-care/no...Text duplicate A-TITLE Express Repair Conditioner
/brands/haircare/extra-care/no...Text duplicate Learn more
/brands/haircare/extra-care/oi...A-TITLE Grape Seed Oil Elixir
/brands/haircare/extra-care/oi...Text duplicate Learn more
/brands/haircolor/perfect-mous...A-TITLE 1-0 Black
/brands/haircolor/perfect-mous...Text duplicate Learn more
/brands/haircolor/perfect-mous...A-TITLE 3-0 Dark Brown
/brands/haircolor/perfect-mous...Text duplicate Learn more
/brands/haircolor/perfect-mous...A-TITLE 4-65 Chocolate Brown
/brands/haircolor/perfect-mous...Text duplicate Learn more
/brands/haircolor/perfect-mous...A-TITLE 5-0 Medium Brown
/brands/haircolor/perfect-mous...Text duplicate Learn more
/brands/haircolor/perfect-mous...A-TITLE 5-86 Deep Mahogany
/brands/haircolor/perfect-mous...Text duplicate Learn more
/brands/haircolor/perfect-mous...A-TITLE 6-0 Light Brown
/brands/haircolor/perfect-mous...Text duplicate Learn more
/brands/haircolor/perfect-mous...A-TITLE 6-68 Hazelnut
/brands/haircolor/perfect-mous...Text duplicate Learn more
/brands/haircolor/perfect-mous...A-TITLE 10-0 Pearl Blonde
/brands/haircolor/perfect-mous...Text duplicate Learn more
/brands/hairstyling/got2b/glue...Text duplicate A-TITLE Blasting Freeze Hairspray
/brands/hairstyling/got2b/glue...Text duplicate Learn more
/brands/hairstyling/got2b/glue...Text duplicate A-TITLE Ultra Glued Gel
/brands/hairstyling/got2b/glue...Text duplicate Learn more
/brands/hairstyling/got2b/glue...Text duplicate A-TITLE Spiking Glue
/brands/hairstyling/got2b/glue...Text duplicate Learn more
/brands/hairstyling/got2b/beac...A-TITLE Matt Paste
/brands/hairstyling/got2b/beac...Text duplicate Learn more
/articles/haircare/damaged-hai...A-TITLE Damaged Hair Treatments and Proper Care
/articles/haircare/damaged-hai...Read now
/articles/haircare/damaged-hai...A-TITLE Moisturizing Shampoo for Dull Hair
/articles/haircare/damaged-hai...Text duplicate Read now
/articles/haircare/oily-hair/f...A-TITLE Oily Roots - Help is on the Way
/articles/haircare/oily-hair/f...Text duplicate Read now
/articles/haircare/dandruff/me...A-TITLE Men and Dandruff
/articles/haircare/dandruff/me...Text duplicate Read now
/articles/haircare/dandruff/ge...A-TITLE How to Get Rid of Dandruff
/articles/haircare/dandruff/ge...Text duplicate Read now
/articles/haircare/dry-shampoo...A-TITLE Dry Shampoo to the Rescue
/articles/haircare/dry-shampoo...Text duplicate Read now
/articles/haircare/keratin-sha...A-TITLE Protein
/articles/haircare/keratin-sha...Text duplicate Read now
/articles/haircare/hair-loss/c...A-TITLE Effects of Hair Products with Caffeine
/articles/haircare/hair-loss/c...Text duplicate Read now
/articles/haircare/bleached-ha...Text duplicate A-TITLE Bleached Hair Care
/articles/haircare/bleached-ha...Text duplicate Read now
/contact.htmlContact
/meta/terms-of-use.htmlTerms of Use
/meta/privacy-policy.htmlPrivacy Policy
/meta/cookies.htmlCookies
/meta/note-for-us-residents.htmlNote for US Residents
https://www.facebook.com/Schwa...New window External Subdomain No Text
https://www.instagram.com/schw...New window External Subdomain No Text
https://www.youtube.com/user/s...New window External Subdomain No Text
https://www.schwarzkopf.com.au/Text duplicate IMG-ALT Schwarzkopf logo

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 43 CSS files. This may affect the page load time negatively.
This page loads 34 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is very large (748 kB).
The page response time is excellent with 0.06 seconds.

HTTP Response Header

NameValue
serverCloudFront
content-typetext/html;charset=utf-8
content-length57472
x-vhosthttps://www.schwarzkopf.com.au
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000; includeSubDomains
cache-controlmax-age=900,stale-while-revalidate=604800
content-encodinggzip
dispatcher-age
server-timingcdn-cache;dur=10110
x-content-type-optionsnosniff
accept-rangesbytes
dateTue, 21 May 2024 17:25:43 GMT
x-served-bycache-fra-eddf8230045-FRA
x-timerS1716312343.384196,VS0,VS0,VE3
varyCloudFront-Viewer-Country,Accept-Encoding
via1.1 756f5290bceb9f9b2ec963e0ab326968.cloudfront.net (CloudFront)
age10110
set-cookie55 Characters
x-cacheMiss from cloudfront
x-amz-cf-popFRA56-C2
x-amz-cf-idf4K0QtaezE7_CAp9CsaGSbr947W0BznrwFGTGpY7uImptOF0gS1OxA==
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 62 referring domains.
This page has 3,125 backlinks.
This page has backlinks from 58 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Sitemap: https://www.schwarzkopf.com.au/sitemap.xml
user-agent: *

Similar sites

Search preview

www.schwarzkopf.com.au
Schwarzkopf

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Schwarzkopf59%Check
Hair49%Check
Shampoo49%Check
Dandruff49%Check
Dry49%Check
Products49%Check
Oil49%Check
Treatment49%Check
Dry Shampoo49%Check
dry hair49%Check
Show more keywords and terms

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