Cityplumbing.co.uk - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
54% 
Page structure
79% 
Link structure
95% 
Server
96% 
External factors
100% 
SEO Score
Response time
0.47 s
File size
404.00 kB
Words
297
Media files
24
Number of links
72 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
City Plumbing | Plumbing Supplies, Heating Merchants & Bathroom Stores UK
The page title should be shorter than 580 pixels. It is 698 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
City Plumbing are the UK's largest builders' merchants, supplying tens of thousands of trade quality products that are available for contact free delivery or collection
The meta description is too long: 1003 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cityplumbing.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
google-site-verificationE7NdvuYX5BD_fqPD95nW21cttaiORvxKLWtCyA4GzQs
descriptionCity Plumbing are the UK's largest builders' merchants, supplying tens of thousands of trade quality products that are available for contact free delivery or collection
robotsindex,follow
langen
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
There are only 297 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 35.5 words is high.
22.2% of the text are stop words.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...site/src/assets/images/SparesFinder..pngNo alt attribute provided
...ebsite/src/assets/images/QuotesList..pngNo alt attribute provided
data:[...] Base64No alt attribute provided
...83453254ab4081e3177293/Shape.png?fm=webpicon
...6719e203398d2f8b59/Star_Icon.png?fm=webpicon
...24fea5a6500c0cd/Free_collect.png?fm=webpicon
data:[...] Base64No alt attribute provided
...eneric-Side-Banner-602x215px.png?fm=webpsave 10% on copper tube
...ef9/Trade_Deals_-_Renewables.png?fm=webpshop renewables here
...5af99e/3919-5-Online-395x250.png?fm=webpwin your basket's worth in points - when you spend £200 on boiler accessories T&CS apply. Find out more here
...Medium-Square-_395x250px-png.png?fm=webpearn rewards points with the big baxi bonus - find out more
...b2e9171403ee032bdeb/appydays.png?fm=webp15% off your first order with the code APPYDAYS15
...0f0b5e77cb3daa6e4/Group_2724.png?fm=webpcreate a cash or credit account to access trade benefits
...inc-vatSide-Banner-602x215px.png?fm=webpfrom £1077.59 inc vat on Glow-worm boiler packs
...-Cable-Side-Banner-602x215px.png?fm=webpgreat prices on cable shop here
...RT_banner_602_x_215_with_CTA.jpg?fm=webpgrundfos instant hot water - comfort recirculation pumps - shop now
...arance-Side-Banner-602x215px.png?fm=webpsuper sale now on ! limited time offer
data:[...] Base64find-branch
data:[...] Base64Facebook
data:[...] Base64Instagram
data:[...] Base64Twitter
data:[...] Base64Youtube
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Over 350 branches across the UK, find your local branch here
H2 Help & Feedback
H4 Sign up to our mailing list and receive 10% off your first order!* Plus, receive our latest news & exclusive offers
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.
LinkAttributesAnchor text
/branch-locatorBranch Locator
/spares-finderSpares Finder
/quote-listQuote List
/blogOur Blog
https://www.cityplumbing.co.uk/No Text
/c/product/boilers/c/1800006/Boilers
/c/product/radiators/c/1800007/Radiators
/c/product/heating/c/1800000/Heating
/c/product/plumbing/c/1800001/Plumbing
/c/product/bathrooms-kitchens-...Bathrooms, Kitchens & Tiles
/c/product/spares/c/1827000/Spares
/c/product/renewables/c/1800003/Renewables
/c/product/tools/c/1800004/Tools
/c/product/electrical-and-ligh...Electrical
/c/product/clearance/c/1865029/Clearance
/content/new-arrivalsNew
/content/dealsOffers
/content/the-bathroom-showroomThe Bathroom Showroom
/content/deliveryFree delivery on orders over £75 ex VAT
IMG-ALT icon
/content/city-plumbing-rewardsEarn points with My City Plumbing Rewards
IMG-ALT icon
/content/click-and-collectFree click & collect from branches nationwide
IMG-ALT icon
/c/bathroom-sale-all/c/3000027/No Text
/c/copper-tube-offer/c/3000174/IMG-ALT save 10% on copper tube
/c/product/renewables/c/1800003/IMG-ALT shop renewables here
/content/city-plumbing-rewards...IMG-ALT win your basket's worth in points - when you spend £200 on boiler accessories T&CS apply. Find out more here
/content/city-plumbing-rewards...IMG-ALT earn rewards points with the big baxi bonus - find out more
/content/city-plumbing-appIMG-ALT 15% off your first order with the code APPYDAYS15
/content/create-an-accountIMG-ALT create a cash or credit account to access trade benefits
/c/glow-worm-ultimate3-boilers...IMG-ALT from £1077.59 inc vat on Glow-worm boiler packs
/c/cable/c/3000098/IMG-ALT great prices on cable shop here
/p/grundfos-comfort-15-14-b-en...IMG-ALT grundfos instant hot water - comfort recirculation pumps - shop now
/c/exclusive-brands-clearance/...IMG-ALT super sale now on ! limited time offer
/content/about-usAbout Us
/content/elevate-your-installa...Digital Services
/content/city-plumbing-rewardsCity Plumbing Rewards
/content/city-plumbing-appCity Plumbing App
/blogText duplicate Our Blog
/content/our-leadership-teamOur Leadership Team
/content/our-businessesOur Businesses
https://cityplumbingcareers.co...New window External Our Job Vacancies
/content/charity-supportCharity Support
/content/stay-safeStay Safe
https://www.highbournegroup.co...New window External Subdomain Highbourne Group Ltd
/content/contact-usContact Us
/content/help-and-advice/faqsFAQs
/branch-locatorText duplicate Branch Locator
/content/view-all-branchesView All Branches
/content/create-an-accountNew window Subdomain Open an Account
/content/brochuresBrochures & Leaflets
/content/help-and-adviceHelp & Advice Hub
/content/terms-and-conditions-...Terms & Conditions of Sale
/content/purchase-terms-and-co...Purchase Terms
/content/returns-policyReturns Policy
/content/cookiesCookies Policy
https://www.highbournegroup.co...New window External Subdomain Privacy Policy
/content/modern-slavery-actModern Slavery Act
/content/environmental-policyEnvironmental Policy
/content/supplier-commitmentsSupplier Commitments
/content/iflo-guaranteesiflo Guarantees Statement
/content/promotional-terms-and...Promotional Terms & Conditions
https://assets.ctfassets.net/q...New window External Subdomain Consumer Duty Champion
/content/the-bathroom-showroomText duplicate The Bathroom Showroom
/content/smart-homesSmart Homes
/content/renewables-hubRenewables & Energy Efficiency
/content/trade-toolsTrade Toolkit
/content/exclusive-brandsExclusive Brands
/content/brandsA-Z Brands
/content/elecstoreElecstore
/content/plastic-plumbingPlastic Plumbing
/content/spares-at-city-plumbingSpares at City Plumbing
/content/cylinder-sparesCylinder Spares
https://www.integratedsolution...New window External Subdomain Integrated Solutions
/content/commercialCommercial at City Plumbing
/content/site-tempSite Temp Solutions
/content/supplier-hubNew window Subdomain Supplier Hub
https://www.facebook.com/cityp...External Subdomain IMG-ALT Facebook
https://www.instagram.com/city...External Subdomain IMG-ALT Instagram
https://twitter.com/CityPlumbi...External IMG-ALT Twitter
https://www.youtube.com/channe...External Subdomain IMG-ALT Youtube
https://www.cityplumbing.co.uk/Cookies Settings
https://www.highbournegroup.co...New window External Subdomain privacy policy
/content/promotional-terms-and...T&Cs apply

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.cityplumbing.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.47 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (404 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateTue, 22 Apr 2025 10:23:20 GMT
x-envoy-upstream-service-time200
serveristio-envoy
set-cookie102 Characters
strict-transport-securitymax-age=31536000; includeSubDomains
content-security-policyreport-uri /int-api/client-error-csp; report-to csp-endpoint
x-frame-optionsDENY
x-xss-protection0
x-content-type-optionsnosniff
report-to{"group":"csp-endpoint","max_age":2592000,"endpoints":[{"url":"/int-api/client-error-csp"}]}
content-encodinggzip
etagW/"64fe5-JbaX6HJIYTvGSz12mYwOKtk5xGc"
varyaccept-encoding
x-cacheMiss from cloudfront
via1.1 b81e506afc0d8b7cd6094e636331ca78.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P8
x-amz-cf-idiqFSKlRpnFQeQDY-YB3Cju09qYh4caat-PviA9Vmk4NOHufpc5FFRA==
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,103 referring domains.
This page has 145,630 backlinks.
This page has backlinks from 784 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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Disallow: /cart/
Disallow: /error-500
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Disallow: /register
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Sitemap: https://www.cityplumbing.co.uk/sitemap.xml

Search preview

www.cityplumbing.co.uk
City Plumbing | Plumbing Supplies, Heating Merchants & Bathroom...
City Plumbing are the UK's largest builders' merchants, supplying tens of thousands of trade quality products that are available for contact free delivery or collection

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Plumbing69%Check
City69%Check
City Plumbing69%Check
Plumbing Supplies58%Check
City Plumbing Rewards58%Check
Plumbing Heating56%Check
City Plumbing Supplies Holdings55%Check
Trade50%Check
Free48%Check
collect48%Check

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