Coast.scot - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
70% 
Page structure
71% 
Link structure
90% 
Server
100% 
External factors
73% 
SEO Score
Response time
0.29 s
File size
36.20 kB
Words
455
Media files
13
Number of links
33 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Coast that Shaped the World
The length of the page title is perfect. (331 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://coast.scot/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1
msapplication-TileColor#2b5797
msapplication-config/wp-content/themes/coast/assets/favicon/browserconfig.xml
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
article:modified_time2024-02-21T16:27:05+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome - Coast that Shaped the World
og:urlhttps://coast.scot/
og:site_nameCoast that Shaped the World
og:imagehttps://storage.googleapis.com/coast-prod/2022/04/20c02a00-014a6167.cr2-boreray-st-kilda-11-copy-2-scaled.jpg
og:image:width2560
og:image:height1707
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 455 words on this page. Good pages should have about 800 words of useful content.
42.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.21 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
The Coast that Shaped the World
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The Coast that Shaped the World
H2 Featured Stories
H2 Exhibitions
H2 #westcoaststories
H2 Explore The Coast App
H2 Maramap
H3 A trial at Inverary Courthouse in 1908
H3 Clachan Church
H3 Eas Chia Eag
H3 Hidden history at the Ardgour War Memorial
H5 Discover
H5 Empty heading
H5 Discover Duplicate text
H5 Empty heading
H5 Explore
H5 Inspire
H5 Links
H5 Social
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 8 external links on this page.
LinkAttributesAnchor text
https://coast.scot/No Text
https://coast.scot/all-stories/All Stories
https://coast.scot/themes/All Themes
/architecture-and-built-enviro...Architecture and Built Environment
https://coast.scot/arts-culture/Arts & Culture
/histories-and-eras/Histories and Eras
/folklore-and-myth/Folklore and Myth
/changing-environment/Changing Environment
https://coast.scot/migration/Migration
https://coast.scot/communities/Communities
/productive-landscapes-and-sea...Productive Landscapes and Seascapes
https://coast.scot/map/Map
https://coast.scot/exhibitions/In-Person
https://framevr.io/coastNew window External Anchor Virtual
https://coast.scot/app/App
https://coast.scot/blog/Blog
https://coast.scot/about-us/About us
https://coast.scot/themesExplore Stories
/stories/a-trial-at-inverary-c...A trial at Inverary Courthouse in 1908 This was one of the first occasions where photographic evidence was presented at trial
/stories/clachan-church/Clachan Church This place of worship has seen a lot of activity over 800 years
/stories/eas-chia-eag/Eas Chia Eag The name of a deep brown pool near Loch Arkaig hints at a dark legend going back to Clan Cameron times
/stories/hidden-history-at-the...Hidden history at the Ardgour War Memorial The scant remains of a gun battery reveal a connection to a huge World War One military operation
https://coast.scot/exhibitionsExplore Exhibitions
https://coast.scot/exhibitionsNo Text
https://coast.scot/exhibitionsNo Text
https://www.outdooraccess-scot...New window External Subdomain Scottish Outdoor Access code
/ios-app-downloadIMG-ALT App Store Download Image
/ios-play-downloadIMG-ALT Play Store Download Image
https://www.outdooraccess-scot...New window External Subdomain Text duplicate Scottish Outdoor Access code
https://map.westcoastwaters.co...New window External Subdomain Visit the Maramap
/people-behind-coast/People Behind COAST
https://coast.scot/about-us/Text duplicate About us
https://coast.scot/map/Text duplicate Map
https://storage.googleapis.com...External Subdomain Publicity Toolkit
https://coast.scot/themes/Themes
https://coast.scot/all-stories/Text duplicate All Stories
/take-down-request/Take Down Request
/privacy-policy/Privacy Policy
https://www.facebook.com/coast...New window External Subdomain IMG-ALT Facebook Icon
https://twitter.com/CoastScotNew window External IMG-ALT Twitter Icon
https://www.instagram.com/coas...New window External Subdomain IMG-ALT Instagram Icon

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://coast.scot/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.29 seconds.
The file size of the HTML document is fine (36 kB).

HTTP Response Header

NameValue
servernginx
dateWed, 06 Nov 2024 22:55:17 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
cache-controlmax-age=3, must-revalidate
x-wp-super-cacheServed supercache file from PHP
strict-transport-securitymax-age=15724800; includeSubdomains
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 21 referring domains.
This page only has 85 backlinks.
This page only has few backlinks from 20 different ip addresses.
This page is referenced by wikipedia.

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Coast79%Check
World62%Check
Shaped62%Check
Coast App62%Check
West Coast60%Check
Stories43%Check
Explore43%Check
Discover43%Check
App42%Check
Exhibitions38%Check

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