Columbuszoo.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
72% 
Page structure
58% 
Link structure
87% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
50.50 kB
Words
497
Media files
58
Number of links
86 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Columbus Zoo and Aquarium
The length of the page title is perfect. (261 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Be on the prowl for fascinating animal encounters and pop-up zookeeper presentations. With 10,000 animals, on every visit you’ll see something new. Empowering People. Saving Wildlife.
The meta description is too long: 1151 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.columbuszoo.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionBe on the prowl for fascinating animal encounters and pop-up zookeeper presentations. With 10,000 animals, on every visit you’ll see something new. Empowering People. Saving Wildlife.
keywordszoo, Columbus, aquarium, conservation
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are only 497 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: If visiting the Columbus Zoo isn’t enough, find out how you can become...
32% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 20.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/default/files/zoo-logo.pngHome
...nd-Aquarium.jpg?h=56d0ca2e&itok=GKnabOoOSeal and sea lion experience
...nd Aquarium.jpg?h=d0b0a792&itok=Fv4lnySYriver otter
.../DSC_4870_0.jpg?h=56d0ca2e&itok=tQm5w5eocarousel at the columbus zoo
.../default/files/assets/ui/green-bar-1.pnggreen divider
...nd-Aquarium.jpg?h=356bbca3&itok=0sNHuXZ1Photo of a charming Easter Bunny, with arms outstretched
...nd Aquarium.jpg?h=1999aace&itok=N5GKXnkKUp-close of all four Egg Characters in a line-up
...nd Aquarium.jpg?h=443d891f&itok=EKieSyuDflower
...nd Aquarium.jpg?h=5cbf6a6a&itok=pXaMXTMlflowers
...nd Aquarium.jpg?h=2e7c44a8&itok=5oN2o5QCblooming tree
...nd Aquarium.jpg?h=c423e604&itok=iJRumFGSPhoto showing a hand holding a phone, with a sign behind that reads "Recycle old phones here"
...nd Aquarium.jpg?h=e064fb0d&itok=f47PcRwxdaffodils
...nd-Aquarium.jpg?h=28dd94ef&itok=Ct6oVsWAPeople posing with Character Ambassadors
...volunteer_0.jpg?h=02a5c217&itok=7r-zP--Schild at stingray experience
.../membership.jpg?h=02a5c217&itok=026s-l7hbaby gorilla
...atured/work.jpg?h=02a5c217&itok=t_YVTHCuanimal encounter
...volunteer_0.jpg?h=02a5c217&itok=7r-zP--Schild at stingray experience
.../membership.jpg?h=02a5c217&itok=026s-l7hbaby gorilla
...atured/work.jpg?h=02a5c217&itok=t_YVTHCuanimal encounter
... Aquarium_2.jpg?h=78aab1d8&itok=wab06udFMountain Gorilla
...es/default/files/assets/ui/arrow-btn.pngarrow
...eopard-hdr.jpeg?h=9d5c0d04&itok=XkiizBvhAfrican leopard
...es/default/files/assets/ui/arrow-btn.pngarrow
...nd Aquarium.jpg?h=2e7c44a8&itok=PjZ5yrrtmanatee
...es/default/files/assets/ui/arrow-btn.pngarrow
...ris-banner.jpeg?h=8dd7ea19&itok=JDWqGsx6Pygmy Slow Loris
...es/default/files/assets/ui/arrow-btn.pngarrow
...summer camp.JPG?h=7ccb2969&itok=5UKNLFKwchildren looking at polar bear
...es/default/files/assets/ui/arrow-btn.pngarrow
...nd Aquarium.jpg?h=05b5059c&itok=oNtxf49vzoo field trip
...es/default/files/assets/ui/arrow-btn.pngarrow
.../koala-hdr.jpeg?h=9d5c0d04&itok=oHkgjzcMKoala
...es/default/files/assets/ui/arrow-btn.pngarrow
...nd Aquarium.jpg?h=2e7c44a8&itok=u8Q1vYUgAdult Volunteer
...es/default/files/assets/ui/arrow-btn.pngarrow
...ng Soon CTA.png?h=8ca2d0e3&itok=8OKYLCLfrendering
...ng Soon CTA.png?h=8ca2d0e3&itok=8OKYLCLfrendering
/sites/default/files/assets/ui/wilds-bg.jpgzebra
...s/default/files/assets/ui/wilds-logo.pngWilds logo
.../default/files/assets/ui/zoombezi-bg.jpgkids on water slide
...efault/files/assets/ui/zoombezi-logo.pngZoombezi logo
/sites/default/files/assets/ui/golf-bg.jpgperson golfing
...es/default/files/assets/ui/golf-logo.pngSafari golf logo
/sites/default/files/CZOO_logo_white.pngColumbus Zoo and Aquarium Logo
/sites/default/files/assets/ui/facebook.pngfacebook
/sites/default/files/assets/ui/youtube.pngyoutube
...es/default/files/assets/ui/instagram.pnginstagram
/sites/default/files/assets/ui/tiktok.pngtiktok
/sites/default/files/assets/ui/linkedin.pnglinkedin
.../default/files/assets/Logos/aza-logo.jpgAZA Logo
...es/assets/Logos/alliance-logo-bigger.jpgAlliance Logo
/sites/default/files/assets/ui/hc-logo.pngHumane Certified Logo
...t/files/assets/Logos/zaa-logo-bigger.jpgZAA Logo
...default/files/assets/Logos/waza-logo.jpgWAZA logo
/sites/default/files/imata-logo.jpgIMATA logo
...nd-Aquarium.jpg?h=356bbca3&itok=hTG6y_tPPhoto of a charming Easter Bunny, with arms outstretched
Video URLWidthHeight
...files/assets/banner/Zoo-spring25-web.mp4
...files/assets/banner/Zoo-spring25-app.mp4

Page structure

H1 heading
(Critically important)
Conservation in action
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 37 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Conservation in action
H2 Main navigation
H2 Adventure Awaits
H2 get a closer look
H2 get a closer look Duplicate text
H2 Partners in Conservation
H2 Donate
H2 Manatee
H2 Everyday Actions
H2 Zoo Camps
H2 Educator Resources
H2 Membership
H2 Volunteer
H2 Coming Soon
H2 fun in more places.
H3 Sensory-Friendly Easter Bunny Experience
H3 Eggs, Paws, and Claws
H3 Handheld Electronics Recycling Drive
H3 Battery Donation Drive
H3 Styrofoam Recycling Drive
H3 Electronic Recycling Drive
H3 Item Donation Drive
H3 Earth Day Celebration Weekends: Protect our Species
H3 Sensory-Friendly Easter Bunny Experience Duplicate text
H4 APR 13
H4 APR 18 & 19
H4 APR 21
H4 APR 22
H4 APR 23
H4 APR 24
H4 APR 25
H4 APR 26 & 27
H4 Volunteer Duplicate text
H4 Become a Member
H4 work at the zoo
H4 Subscribe to Our Newsletter
H4 APR 13 Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.columbuszoo.org/Anchor Skip to main content
https://www.columbuszoo.org/IMG-ALT Home
/become-memberMembership
/eventsEvents
/donateDonate
/giftcardsGift Cards
https://www.columbuszoo.org/aboutAbout
/searchSearch
/conservationMaking an Impact
/conservation-programsConservation Programs
/partners-conservationPartners In Conservation
/sustainabilitySustainability
/animalsAnimal Directory
/areas-zooAreas of the Zoo
/animal-wellbeingAnimal Wellbeing
/scienceScience
/educationSubdomain Education
/bring-zoo-youBring the Zoo to You
/learn-zooLearn at the Zoo
/community-outreachSubdomain Community Outreach
/membershipBecome a Member
/donateGive to the Zoo
/volunteerVolunteer
/corporate-partnersCorporate Partners
/everyday-actionsEveryday Actions
https://www.columbuszoo.org/jobsSubdomain Work at the Zoo
/springSubdomain Spring at the Zoo
https://reservations.arestrave...New window External Subdomain Hotel and Ticket Packages
/know-beforeSubdomain Know Before You Go
/food-and-shopsFood and Shops
/accessibilityAccessibility
/rentalsRentals
/hours-and-ratesHours and Rates
/tours-and-experiencesTours and Experiences
/animal-experiencesAnimal Experiences
/rides-and-attractionsRides and Attractions
/areas-zooPark Map
/host-your-special-eventHost Your Event
/other-parksOur Other Parks
/eventsMore Events
/hours-and-ratesStart Your Adventure
https://www.columbuszoo.org/Anchor Learn More
/hours-and-admissionHours & Rates
/accessibilityText duplicate Accessibility
/know-beforeText duplicate Know Before You Go
https://goo.gl/maps/XcHUD77Eez...New window External Get Directions
/hours-and-admissionText duplicate Hours & Rates
/accessibilityText duplicate Accessibility
/know-beforeText duplicate Know Before You Go
https://goo.gl/maps/XcHUD77Eez...New window External Text duplicate Get Directions
/tours-and-experiencestours & experiences
IMG-ALT Seal and sea lion experience
/north-america-trekNorth America Trek
IMG-ALT river otter
/rides-and-attractionsrides & attractions
IMG-ALT carousel at the columbus zoo
/conservationlocal and global conservation efforts.
/events/sensory-friendly-easte...Sensory-Friendly Easter Bunny Experience APR 13
IMG-ALT Photo of a charming Easter Bunny, with arms outstretched
/events/eggs-paws-and-clawsEggs, Paws, and Claws APR 18 & 19
IMG-ALT Up-close of all four Egg Characters in a line-up
/events/handheld-electronics-r...Handheld Electronics Recycling Drive APR 21
IMG-ALT flower
/events/battery-donation-driveBattery Donation Drive APR 22
IMG-ALT flowers
/events/styrofoam-recycling-driveStyrofoam Recycling Drive APR 23
IMG-ALT blooming tree
/events/electronic-recycling-d...Electronic Recycling Drive APR 24
IMG-ALT Photo showing a hand holding a phone, with a sign behind that reads "Recycle old phones here"
/events/item-donation-driveItem Donation Drive APR 25
IMG-ALT daffodils
/events/earth-day-celebration-...Earth Day Celebration Weekends: Protect our Species APR 26 & 27
IMG-ALT People posing with Character Ambassadors
/eventsView Full Calendar
/volunteerText duplicate Volunteer
IMG-ALT child at stingray experience
/node/37Get Started
/membershipText duplicate Become a Member
IMG-ALT baby gorilla
/node/34join today
https://www.columbuszoo.org/jobswork at the zoo
IMG-ALT animal encounter
/node/63view jobs
/volunteerText duplicate Volunteer
IMG-ALT child at stingray experience
/membershipText duplicate Become a Member
IMG-ALT baby gorilla
https://www.columbuszoo.org/jobsText duplicate work at the zoo
IMG-ALT animal encounter
/partners-conservationPartners in Conservation Learn about the Zoo’s financial commitment to holistic conservation efforts in Central Africa. Conservation
IMG-ALT Mountain Gorilla
/columbus-zoo-conservation-fundDonate Donate to the Wildlife Conservation Fund! Conservation
IMG-ALT African leopard
/animals/florida-manateeManatee At the Zoo, the Manatee Coast is not your average exhibit: It’s a rescue and rehabilitation facility. Animals
IMG-ALT manatee
/everyday-actionsEveryday Actions Learn about actions YOU can take to protect endangered species like the manatees. Animals
IMG-ALT Pygmy Slow Loris
https://reservations.columbusz...External Subdomain Zoo Camps Learn about day camps for Zoo enthusiasts ages 3 all the way to 7th grade! Learn
IMG-ALT children looking at polar bear
/educatorsSubdomain Educator Resources Explore our curriculum-aligned programs, resources, and exclusive opportunities for educators. Learn
IMG-ALT zoo field trip
/membershipMembership Become a Zoo member! Support
IMG-ALT Koala
/volunteerVolunteer Volunteer at the Columbus Zoo and Aquarium! Support
IMG-ALT Adult Volunteer
/north-america-trekSubdomain Text duplicate Learn More
https://www.thewilds.org/New window External Subdomain IMG-ALT Wilds logo
https://www.zoombezibay.com/New window External Subdomain IMG-ALT Zoombezi logo
https://www.safarigolf.com/New window External Subdomain IMG-ALT Safari golf logo
/other-parksText duplicate Learn More
https://www.columbuszoo.org/aboutText duplicate About
https://www.columbuszoo.org/blogBlog
https://www.columbuszoo.org/newsNews
/work-zooJobs
/contactContact
https://www.facebook.com/colum...New window External Subdomain IMG-ALT facebook
https://www.youtube.com/user/C...New window External Subdomain IMG-ALT youtube
https://www.instagram.com/colu...New window External Subdomain IMG-ALT instagram
https://www.tiktok.com/@columb...New window External Subdomain IMG-ALT tiktok
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT linkedin
/purchasingDoing Business at the Zoo
/privacy-policyPrivacy
https://www.aza.org/New window External Subdomain IMG-ALT AZA Logo
https://www.ammpa.org/New window External Subdomain IMG-ALT Alliance Logo
https://humaneconservation.org/New window External IMG-ALT Humane Certified Logo
https://zaa.org/New window External IMG-ALT ZAA Logo
https://www.waza.org/New window External Subdomain IMG-ALT WAZA logo
https://www.imata.org/New window External Subdomain IMG-ALT IMATA logo
/events/sensory-friendly-easte...Text duplicate Sensory-Friendly Easter Bunny Experience APR 13
IMG-ALT Photo of a charming Easter Bunny, with arms outstretched

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.columbuszoo.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (51 kB).

HTTP Response Header

NameValue
cache-controlmax-age=900, public
content-encodinggzip
content-languageen
content-security-policyreport-uri /report-csp-violation
content-typetext/html; charset=UTF-8
etagW/"1742480939"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedThu, 20 Mar 2025 14:28:59 GMT
referrer-policyno-referrer-when-downgrade
servernginx
strict-transport-securitymax-age=2592000
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-drupal-dynamic-cacheMISS
x-frame-optionsALLOW-FROM https://dev-czoo-vol.pantheonsite.io
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe3-a-b749b5986-fkvw2
x-styx-req-idcd089517-0598-11f0-85ea-8e99376b9639
dateThu, 20 Mar 2025 15:37:53 GMT
x-served-bycache-chi-klot8100057-CHI, cache-fra-eddf8230099-FRA
x-cacheHIT, HIT
x-cache-hits20, 0
x-timerS1742485073.977365,VS0,VE117
varyAccept-Encoding, Cookie, Cookie, Cookie
age22
accept-rangesbytes
via1.1 varnish, 1.1 varnish
content-length12533
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,271 referring domains.
This page has 7,779 backlinks.
This page has backlinks from 1,009 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

www.columbuszoo.org
Columbus Zoo and Aquarium
Be on the prowl for fascinating animal encounters and pop-up zookeeper presentations. With 10,000 animals, on every visit you’ll see something new. Empowering People. Saving Wildlife.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Zoo81%Check
Columbus Zoo73%Check
Work Zoo62%Check
Columbus61%Check
Learn Zoo59%Check
Conservation54%Check
action54%Check
Wildlife Conservation52%Check
Aquarium50%Check
Animal48%Check
Show more keywords and terms

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