Commercial.ft.com - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
60% 
Page structure
67% 
Link structure
96% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.04 s
File size
281.90 kB
Words
475
Media files
6
Number of links
18 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to FT Commercial, your strategic partner to help you shape and deliver the future of your business. - FT Commercial
The title contains the word Welcome to! More content should be covered in the title.
The page title should be shorter than 580 pixels. It is 1129 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
theme-color#fff1e5
descriptionEmpty
langen
twitter:cardsummary_large_image
twitter:site@FinancialTimes
fb:pages8860325749
og:titleEmpty
og:urlhttps://commercial.ft.com
og:descriptionEmpty
og:imagehttps://www.ft.com/__assets/creatives/brand-ft/icons/v3/open-graph.png
og:image:width1200
og:image:height600
og:typewebsite
og:localeen_GB
og:site_nameFT Commercial
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 475 words on this page. Good pages should have about 800 words of useful content.
29.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.93 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...YoJw-unsplash.2e16d0ba.fill-1028x700.jpgclay-banks-no2blvVYoJw-unsplash
...EwNQerg3Hs-un.2e16d0ba.fill-1028x700.jpgvanilla-bear-films-JEwNQerg3Hs-unsplash (2)
...qw-unsplash_2.2e16d0ba.fill-1028x700.jpgheadway-F2KRf_QfCqw-unsplash (2)
data:[...] Base64No alt attribute provided
data:[...] Base64Special_Reports_Home

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 Insight
H3 Insight Duplicate text
H3 Content
H3 Content Duplicate text
H3 Activation
H3 Activation Duplicate text
H3 Get in touch
H4 Menu
H4 SHAPE THE AGENDA
H4 AUDIENCE
H4 Corporate
H4 Consumer
H4 SPECIFICATIONS
H4 Rates
H4 Print & Digital Specifications
H4 SPECIAL REPORTS CALENDAR
H4 Cookies on the FT
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://commercial.ft.com/No Text
/capabilities/Capabilities
/our-products/Our Products
/audience/Audience
/case-studies/Case Studies
/news-insights/News & Insights
https://commercial.ft.com/contactGet in touch
https://commercial.ft.com/contactText duplicate Get in touch
/capabilities/insight/FIND OUT MORE
/capabilities/content/Text duplicate FIND OUT MORE
/capabilities/activation/Text duplicate FIND OUT MORE
/audienceLEARN MORE
https://go.commercial.ft.com/P...New window External Subdomain DOWNLOAD £ PRINT RATE CARD
https://go.commercial.ft.com/D...New window External Subdomain DOWNLOAD £ DIGITAL RATE CARD
https://go.commercial.ft.com/P...New window External Subdomain DOWNLOAD € PRINT RATE CARD
https://go.commercial.ft.com/D...New window External Subdomain DOWNLOAD € DIGITAL RATE CARD
https://go.commercial.ft.com/P...New window External Subdomain DOWNLOAD $ PRINT RATE CARD
https://go.commercial.ft.com/D...New window External Subdomain DOWNLOAD $ DIGITAL RATE CARD
https://go.commercial.ft.com/P...New window External Subdomain DOWNLOAD ¥ PRINT RATE CARD
https://go.commercial.ft.com/D...New window External Subdomain DOWNLOAD ¥ DIGITAL RATE CARD
/our-productsVIEW ALL PRICING OPTIONS
https://go.commercial.ft.com/P...New window External Subdomain DOWNLOAD PRINT SPECIFICATIONS
https://go.commercial.ft.com/F...New window External Subdomain DOWNLOAD DIGITAL SPECIFICATIONS
/our-productsVIEW ALL PRODUCTS
/special-reports-calendarSEE FULL CALENDAR
https://commercial.ft.com/contactText duplicate Get in touch
https://help.ft.com/help/legal...External Subdomain Privacy Policy
/terms-and-conditions/Terms and conditions
/our-pledge-to-clients/Our Pledge to Clients
https://help.ft.com/legal-priv...External Subdomain Cookies
https://help.ft.com/help/legal...External Subdomain Slavery statement & policies
https://aboutus.ft.com/company...External Subdomain Reader Charter
https://aboutus.ft.com/company...External Subdomain FT Editorial Code of Practice
https://help.ft.com/help/legal...External Subdomain cookies
https://www.ft.com/preferences...External Subdomain Manage Cookies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://commercial.ft.com/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.04 seconds.
The file size of the HTML document is fine (282 kB).

HTTP Response Header

NameValue
x-guploader-uploadidAFiumC4nuKzgzG4GrHq6gfo4OXAmvQv7jRfqjdQxi5XdVaIT-QzrHJ9ju1eM4vDQheUSuWKgvvvsjZc
x-goog-generation1736586102268067
x-goog-metageneration1
x-goog-stored-content-encodingidentity
x-goog-stored-content-length288685
x-goog-hashcrc32c=sCMT4w==
x-goog-storage-classSTANDARD
accept-rangesbytes
serverUploadServer
via1.1 google
dateSat, 11 Jan 2025 09:08:16 GMT
expiresSat, 11 Jan 2025 10:08:16 GMT
cache-controlpublic, max-age=3600
last-modifiedSat, 11 Jan 2025 09:01:42 GMT
etag"9d74b8d8bf535007cb219ce23898350d"
content-typetext/html
content-length288685
age1769
alt-svch3=":443"; ma=2592000,h3-29=":443"; ma=2592000
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 324 referring domains.
This page has 702,500 backlinks.
This page has backlinks from 239 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
FT Commercial61%Check
commercial59%Check
rate54%Check
SHAPE49%Check
rate card46%Check
Business45%Check
deliver45%Check
content43%Check
SPECIFICATIONS43%Check
Insight43%Check
Show more keywords and terms

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