Communications.admin.ox.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
74% 
Page quality
58% 
Page structure
39% 
Link structure
86% 
Server
100% 
External factors
54% 
SEO Score
Response time
0.20 s
File size
121.00 kB
Words
421
Media files
4
Number of links
82 internal / 32 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Communications Hub
The length of the page title is perfect. (265 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://communications.admin.ox.ac.uk/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
GeneratorDrupal 7 (http://drupal.org)
theme-color#44687d
msapplication-TileImagesites/all/themes/custom/oxtheme/images/favicons/university_of_oxford/mstile-150x150.png
langen
twitter:cardsummary
og:url/home
og:titleHome
og:image/sites/all/themes/custom/oxtheme/images/brandmark/4x/oxlogo-rect-noborder.png
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 421 words on this page. Good pages should have about 800 words of useful content.
18.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ges/brandmark/svg/oxlogo-rect-border.svgOxford University
...ges/brandmark/svg/oxlogo-rect-border.svgOxford University
...stom/oxtheme/images/logo/mosaic-logo.pngOxford Mosaic logo
...oxtheme/images/logo/it-services-logo.pngIT Services logo

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Home
H2 Empty heading
H2 CONTACT US
H2 USEFUL LINKS
H2 ACROSS THE UNIVERSITY
2 links don't have an anchor text.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (32) on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
http://www.ox.ac.uk/External Subdomain IMG-ALT Oxford University
http://www.ox.ac.uk/External Subdomain Text duplicate IMG-ALT Oxford University
http://www.ox.ac.uk/admissionsNew window External Subdomain ADMISSIONS
A-TITLE ADMISSIONS
http://www.ox.ac.uk/researchNew window External Subdomain RESEARCH
A-TITLE RESEARCH
http://www.ox.ac.uk/news-and-e...New window External Subdomain NEWS & EVENTS
A-TITLE NEWS & EVENTS
http://www.ox.ac.uk/aboutNew window External Subdomain ABOUT
A-TITLE ABOUT
http://staff.admin.ox.ac.uk/New window External Subdomain Staff Gateway
A-TITLE Staff Gateway
http://www.ox.ac.uk/studentsExternal Subdomain Oxford Students
A-TITLE Oxford Students
http://www.alumni.ox.ac.uk/New window External Subdomain Alumni
A-TITLE Alumni
/saml_loginSubdomain No Text
/No Text
/Communications Hub
/No Text
http://www.ox.ac.uk/admissionsNew window External Subdomain Text duplicate ADMISSIONS
A-TITLE ADMISSIONS
http://www.ox.ac.uk/researchNew window External Subdomain Text duplicate RESEARCH
A-TITLE RESEARCH
http://www.ox.ac.uk/news-and-e...New window External Subdomain Text duplicate NEWS & EVENTS
A-TITLE NEWS & EVENTS
http://www.ox.ac.uk/aboutNew window External Subdomain Text duplicate ABOUT
A-TITLE ABOUT
http://staff.admin.ox.ac.uk/New window External Subdomain Text duplicate Staff Gateway
A-TITLE Staff Gateway
http://www.ox.ac.uk/studentsExternal Subdomain Text duplicate Oxford Students
A-TITLE Oxford Students
http://www.alumni.ox.ac.uk/New window External Subdomain Text duplicate Alumni
A-TITLE Alumni
/saml_loginSubdomain No Text
/communications-resourcesCommunications resources
/communications-resources/visu...Visual identity guidelines
/communications-resources/visu...Identity guidelines
/communications-resources/visu...Create...
/resources/networksCommunications networks
/resources/oxford-talksOxford Talks
/resources/channel-matrixChannel matrix
/resources/external-training-p...External training providers
/resources/using-e-newsletter-...Using e-newsletter software guidance
/public-affairs-directorate-pa...Public Affairs Directorate contacts
/resources/how-to-guide-instal...How to guide: installing a TV monitor in your department
/communications-community-eventsWebinars and Workshops
/resources/college-contact-inf...College comms contact information
/resources/how-to-write-an-int...How to guide: writing an internal communications strategic plan
/communications-resources/ai-g...Guidelines on the use of generative AI
/resources/communications-chan...Communications channels across the divisions
/resources/how-to-work-with-lo...How to: work with local media
/digital-communicationsDigital communications
/digital-communications/access...Digital accessibility
/digital-communications/access...Creating accessible documents
/digital-communications/access...General accessibility guidance
/digital-communications/access...Accessibility training and resources
/digital-communications/access...Web accessibility
/digital-communications/access...Social media accessibility
/how-to-plan-and-run-an-access...Making virtual events accessible
/digital-communications/making...Making effective websites
/digital-communications/socialSocial media guidance
/digital-communications/social...Creating a social media presence
/digital-communications/social...Social media channels
/digital-communications/social...Social media tools
/digital-communications/social...Social media: safety and wellbeing
/event-managementEvent management
/events-office-running-events-0Beginner's guide to running events
/university-events-officeAbout the University Events Office
/running-virtual-and-hybrid-ev...Running virtual and hybrid events
/event-management-serviceEvent management service
/event-management-toolkitEvent management toolkit and Templates
/making-events-accessibleMaking events accessible
/event-management-toolkit-heal...Health and safety guidance
/photography-and-filmingPhotography and filming
/photography-and-filming/filmi...Filming Q&A
/photography-and-filming/photo...Photography and filming GDPR toolkit
/photography-and-filming/image...Images - Best practice
/photography-and-filming/image...Images - Copyright
/photography-and-filming/image...Images - What makes a good picture?
/photography-and-filming/live-...Live streaming
/research-communicationsResearch communications
/about-the-research-and-innova...About the Research and Innovation Communications team
/how-to-write-a-press-release-0How to write a press release
/filming-application-formFilming Application Form
/press-release-request-formPress Release Request Form
/hosting-members-of-the-mediaHosting members of the media
/resources-for-research-and-in...Resources for research and innovation communications
/resources/how-to-guide-bloggi...How to guide: blogging about research
/when-issue-press-releaseWhen to issue a press release
/resources/how-to-guide-writin...How to guide: writing a lay summary of your health research
/resources/working-with-univer...Working with Oxford’s NHS Foundation Trusts media teams
/uas-guidanceUAS Guidance
/uas-communications-protocolsUAS communications protocols
/communications-principlesCommunications principles
/email-best-practiceEmail best practice
/key-university-mailing-lists-...Key University mailing lists for staff
/uas-communications-protocols/...Monitoring and reporting
/uas-channel-frameworkUAS Channel Framework
/university-cascadeUniversity Cascade
/uas-mosaic-websites-editor-gu...UAS website guidance
/uas-mosaic-website-collection...UAS Mosaic website collection lead editors
/uas-websites-editor-trainingUAS websites editor training
/guidance-for-oxweb-website-ed...Guidance for Oxweb website editors
/oxweb-manualOxweb manual
/oxweb-content-checklistOxweb content checklist
/oxweb-silktide-guidanceOxweb Silktide guidance
/google-analytics-for-oxwebGoogle Analytics for Oxweb
https://www.ox.ac.uk/public-af...External Subdomain Public Affairs Directorate
https://www.ox.ac.uk/coronavirusExternal Subdomain Coronavirus (Covid-19): advice and updates
https://www.glam.ox.ac.uk/homeExternal Subdomain GLAM
https://www.ox.ac.uk/research/...External Subdomain Public Engagement with Research
https://compliance.admin.ox.ac...External Subdomain Staff guidance on data protection
https://hr.admin.ox.ac.uk/info...External Subdomain Jobs
https://staff.admin.ox.ac.uk/w...External Subdomain HR Self-Service login
https://staff.admin.ox.ac.uk/t...External Subdomain Professional development
https://www.accessguide.ox.ac.uk/External Subdomain Access guide
http://maps.ox.ac.uk/External Subdomain Searchable map
https://outlook.office.com/owa/External Subdomain Nexus email login
https://www.ox.ac.uk/about/fac...External Subdomain Term dates
https://oxfordmosaic.web.ox.ac...External Subdomain Cookies statement
/picture-creditsSubdomain Picture credits
http://www.ox.ac.uk/legalExternal Subdomain Legal
/accessibility-statement-for-t...Subdomain Accessibility statement
http://www.ox.ac.uk/privacy-po...External Subdomain Privacy statement
http://oxfordmosaic.web.ox.ac.uk/New window External Subdomain powered by oxford mosaic
IMG-ALT Oxford Mosaic logo
/sitelist.htmlList of site pages

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://communications.admin.ox.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.20 seconds.
The file size of the HTML document is fine (121 kB).

HTTP Response Header

NameValue
servernginx
dateMon, 02 Dec 2024 08:58:55 GMT
content-typetext/html; charset=utf-8
content-length31189
x-drupal-cacheMISS
etag"1733127792-0"
x-frame-optionsSAMEORIGIN
content-languageen
x-content-type-optionsnosniff
content-type-optionsnosniff
x-xss-protection1
x-generatorDrupal 7 (http://drupal.org)
link</node/810661>; rel="shortlink",<https://communications.admin.ox.ac.uk/home>; rel="canonical"
cache-controlpublic, max-age=604800
last-modifiedMon, 02 Dec 2024 08:23:12 GMT
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
content-encodinggzip
x-request-idv-ab772c9c-b086-11ef-960b-371e8c88f89d
x-ah-environmentprod
age2141
viavarnish
x-cacheHIT
x-cache-hits10
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 18 referring domains.
This page only has 18 backlinks.
This page only has few backlinks from 17 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Crawl-delay: 10

# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

User-agent: AhrefsBot
Disallow: /

User-agent: MauiBot
Disallow: /

Similar sites

Search preview

communications.admin.ox.ac.uk
Home | Communications Hub

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Communications58%Check
Communications Hub52%Check
Hub46%Check
Internal Communications46%Check
Digital Communications46%Check
Innovation Communications46%Check
University40%Check
contact38%Check
Mosaic38%Check
service38%Check
Show more keywords and terms

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