Corporate.hallmark.com - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
61% 
Page structure
79% 
Link structure
82% 
Server
77% 
External factors
100% 
SEO Score
Response time
0.72 s
File size
45.70 kB
Words
292
Media files
13
Number of links
50 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Hallmark Corporate Information
The length of the page title is perfect. (352 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Hallmark is more than cards, it is a portfolio of businesses. Get the latest news and media information about Hallmark Cards, Inc.
The length of the meta description is perfect. (794 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://corporate.hallmark.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionHallmark is more than cards, it is a portfolio of businesses. Get the latest news and media information about Hallmark Cards, Inc.
article:modified_time2022-12-14T20:35:55+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome | Hallmark Corporate Information
og:descriptionHallmark is more than cards, it is a portfolio of businesses. Get the latest news and media information about Hallmark Cards, Inc.
og:urlhttps://corporate.hallmark.com/
og:site_nameHallmark Corporate
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 292 words on this page. Good pages should have about 800 words of useful content.
28.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...t/themes/Hallmark/images/close-light.pngClose Menu
...t/themes/Hallmark/images/close-light.pngClose Search
...t/themes/Hallmark/images/logo-purple.pngHallmark
...ontent/uploads/2020/10/hallmark-logo.pngHallmark
/wp-content/uploads/2017/07/crayola.pngCrayola
...2022/08/HallmarkMedia_Logo_Plum_CMYK.jpgCrown Media
...content/uploads/2017/07/crown-center.pngCrown Center
...ent/uploads/2024/10/GCG_ED_2-410x410.jpgNo alt attribute provided
.../DON_HALL_SR_1080x1080-final-410x410.jpgNo alt attribute provided
...a_1080x1080_Reminder_Hobbies-410x410.jpgNo alt attribute provided
...ontent/uploads/2017/10/Home-Culture2.jpgCulture
...ent/uploads/2017/09/Home-Citizenship.jpgCorporate Social Responsibility
...content/uploads/2017/09/Home-Careers.jpgCareers

Page structure

H1 heading
(Critically important)
Hallmark's portfolio of businesses helps people connect and enrich lives
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Hallmark's portfolio of businesses helps people connect and enrich lives
H3 Recent News
H3 Culture
H3 Corporate Social Responsibility
H3 Careers
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://corporate.hallmark.com/Anchor Skip to Content
http://www.facebook.com/HALLMARKNew window External Subdomain Facebook
http://twitter.com/hallmarkNew window External Twitter
http://www.pinterest.com/hallm...New window External Subdomain Pinterest
http://instagram.com/hallmarkNew window External Instagram
http://www.youtube.com/hallmar...New window External Subdomain YouTube
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
/about/hallmark-cards-company/Subdomain About Hallmark
/about/hallmark-cards-company/...Subdomain Leadership
/about/hallmark-cards-company/...Subdomain Our Businesses
/about/hallmark-cards-company/...Subdomain History
/about/hallmark-cards-company/...Subdomain Hallmark Visitors Center
/culture/hallmark-family/Subdomain Culture
/culture/hallmark-family/visio...Subdomain Vision, Beliefs & Values
/culture/hallmark-family/creat...Subdomain Creativity
/culture/hallmark-family/diver...Subdomain Diversity, Equity & Inclusion
/culture/hallmark-family/susta...Subdomain Sustainability
/culture/hallmark-family/commu...Subdomain Community Involvement
/citizenship/csrcaringinaction...Subdomain Caring in Action
/citizenship/csrcaringinaction...Subdomain Care for Our People
/citizenship/csrcaringinaction...Subdomain Care for Our Community
/citizenship/csrcaringinaction...Subdomain Care for Our Planet
http://corporate.hallmark.com/Subdomain Home
/hallmark-news/newsroom/Subdomain Newsroom Home
/hallmark-news/news/Subdomain News
/hallmark-news/holidays-occasi...Subdomain Holidays & Occasions
/hallmark-news/newsroom/products/Subdomain Products
/hallmark-news/news/media-cont...Subdomain Media Inquiries
/careers/jobs-at-hallmark/Subdomain Careers
/contact/contact-hallmark/Subdomain Contact
https://corporate.hallmark.com/IMG-ALT Hallmark
/about/hallmark-cards-company/Learn about us
/about/hallmark-cards-company/...Text duplicate IMG-ALT Hallmark
/about/our-businesses/crayola/IMG-ALT Crayola
/about/our-businesses/crown-me...IMG-ALT Crown Media
/about/our-businesses/crown-ce...IMG-ALT Crown Center
/news-article/hallmark-expands...Subdomain No Text
/news-article/hallmark-expands...Subdomain Hallmark Expands Digital Gifting with New Gift Card Greetings
/news-article/remembering-the-...Subdomain No Text
/news-article/remembering-the-...Subdomain Remembering the Life of Donald J. Hall
/news-article/here-come-the-ho...Subdomain No Text
/news-article/here-come-the-ho...Subdomain Here Come the Holidays: Hallmark’s Keepsake Ornament Debut is Oct. 12-20
/newsMore news
/culture/hallmark-family/Text duplicate Culture
/culture/hallmark-family/Trivial anchor text
Read more
/citizenship/csrcaringinaction...Corporate Social Responsibility
/citizenship/csrcaringinaction...Text duplicate Trivial anchor text
Read more
/contact/contact-hallmark/Text duplicate Careers
/contact/contact-hallmark/Text duplicate Trivial anchor text
Read more
http://www.hallmark.com/New window External Subdomain Hallmark.com
http://www.hallmarkchannel.com...New window External Subdomain Hallmark Hall of Fame
http://www.hallmarkchannel.com/New window External Subdomain Hallmark Channel
https://www.hallmark.com/more-...New window External Subdomain See All Hallmark Sites
/about/hallmark-cards-company/Subdomain Text duplicate About Hallmark
/about/hallmark-cards-company/...Subdomain Hallmark History
/hallmark-news/newsroom/Subdomain U.S. Newsroom
http://ideas.hallmark.com/New window External Subdomain Hallmark Ideas
/careers/jobs-at-hallmark/Subdomain Text duplicate Careers
https://hmk.insitecareers.com/New window External Subdomain Freelance & Temporary Jobs
http://www.growwithhallmark.com/New window External Subdomain Sell Hallmark Products
/overview/Subdomain Vendor Information
/contact/contact-hallmark/Subdomain Contact Us
https://care.hallmark.com/s/New window External Subdomain Customer Service
http://www.hallmark.com/stores/New window External Subdomain Store Locator
/faqs/Subdomain Frequently Asked Questions
http://explore.hallmark.com/le...New window External Subdomain Legal
http://explore.hallmark.com/pr...New window External Subdomain Privacy Policy
https://www.hallmark.com/acces...External Subdomain Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://corporate.hallmark.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.72 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (46 kB).

HTTP Response Header

NameValue
dateThu, 31 Oct 2024 19:13:37 GMT
serverApache/2.4.57 (Red Hat Enterprise Linux) OpenSSL/3.0.7
link<https://corporate.hallmark.com/wp-json/>; rel="https://api.w.org/"
last-modifiedThu, 31 Oct 2024 18:36:21 GMT
varyAccept-Encoding
content-encodinggzip
x-serv$HOSTNAME
x-frame-optionsDENY
referrer-policyorigin-when-cross-origin
content-typetext/html; charset=UTF-8
set-cookie186 Characters
strict-transport-securitymax-age=31536000
x-cdnImperva
x-iinfo57-31359481-31359498 NNNY CT(110 231 0) RT(1730402017330 46) q(0 0 0 1) r(2 2) U12
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,989 referring domains.
This page has 25,608 backlinks.
This page has backlinks from 1,455 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /?taxonomy=*&term=*
Disallow: /?page-category=*
Disallow: /?taxonomy=*&post_type=*

sitemap: https://corporate.hallmark.com/sitemap_index.xml
sitemap: https://corporate.hallmark.com/page-sitemap.xml
sitemap: https://corporate.hallmark.com/attachment-sitemap.xml
sitemap: https://corporate.hallmark.com/news-article-sitemap.xml
sitemap: https://corporate.hallmark.com/holiday-sitemap.xml
sitemap: https://corporate.hallmark.com/viewpoint-sitemap.xml
sitemap: https://corporate.hallmark.com/about-sitemap.xml
sitemap: https://corporate.hallmark.com/careers-sitemap.xml
sitemap: https://corporate.hallmark.com/culture-sitemap.xml
sitemap: https://corporate.hallmark.com/contact-sitemap.xml
sitemap: https://corporate.hallmark.com/citizenship-sitemap.xml
sitemap: https://corporate.hallmark.com/hallmark-news-sitemap.xml

Similar sites

Search preview

corporate.hallmark.com
Home | Hallmark Corporate Information
Hallmark is more than cards, it is a portfolio of businesses. Get the latest news and media information about Hallmark Cards, Inc.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Hallmark89%Check
Hallmark Corporate Information70%Check
Corporate65%Check
Businesses62%Check
portfolio62%Check
Hallmark Sites61%Check
Information58%Check
Corporate Social53%Check
News50%Check
People50%Check
Show more keywords and terms

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