Creative.umich.edu - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
61% 
Page structure
95% 
Link structure
88% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.36 s
File size
37.70 kB
Words
299
Media files
13
Number of links
24 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Michigan Creative | Michigan Creative
There are word repetitions in the page title.
The length of the page title is perfect. (339 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionEmpty
theme-color#00274c
langen
twitter:cardEmpty
og:titleMichigan Creative
og:typearticle
og:urlhttps://creative.umich.edu
og:imagehttps://creative.umich.edu/og-image.jpg
og:descriptionEmpty
X-UA-Compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 299 words on this page. Good pages should have about 800 words of useful content.
35.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/img/signature.svgMichigan Creative signature
/img/signature.svgMichigan Creative signature
...bdccb/zvXCW6Trtt-591_469bdccb.jpeg?_i=AAMichigan Creative's hallway ending in the maize and blue pantone color
...4-1/Well-Being-Collective-4-1.webp?_i=AAA collection of illustrated characters representing emotions
...G/Detroit-Center-Featured-IMG.webp?_i=AAA closeup of environmental graphics on display at the Detroit Center reading you belong here
...featured-img/DEI-featured-img.webp?_i=AAA set of mockups showing the DEI 2.0 plan website and two ads that accompanied the site.
...atured-img/STAMPS-featured-img.jpg?_i=AAA display of the YouTube interface with a series of advertisements for STAMPS School of Art and Design highlighted
...sual-storytelling-featured-img.jpg?_i=AANo alt attribute provided
...PHOTO_BKM17-CentralArkansas012.jpg?_i=AAA basketball player wearing a maize and blue jersey with Michigan on and people blurred in the foreground on the basketball court
...23003292/AdobeStock_223003292.jpeg?_i=AAA woman typing on a laptop with dog lying on her knee and looking at the screen
...dit-2/smh_20221024_0389_edit-2.jpg?_i=AAThe marquee outside of Michigan Stadium showing a Wellbeing campaign ad
https://creative.umich.edu/img/blockm.svgU-M block M
Video URLWidthHeight
https://creative.umich.edu/videos/hero.webm

Page structure

H1 heading
(Critically important)
Inspiring pride and support for U-M excellence everywhere
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Inspiring pride and support for U-M excellence everywhere
H2 Work
H2 Well-Being Collective Mental Health Campaign
H2 OEM Detroit Center Admissions Office Environmental Graphics
H2 Launching DEI 2.0 on Campus
H2 Stamps School of Art & Design Campaign
H2 Consultation & Resources
H3 Design
H3 Design Duplicate text
H3 Editorial
H3 Advertising
H4 Harnessing the Power of Visual Storytelling
H4 Planning for Photo Shoots
H4 Writing for Websites
H4 Maximizing Your Reach on Campus
Some anchor texts are used more than once.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://creative.umich.edu/Anchor Skip to main content
https://creative.umich.edu/IMG-ALT Michigan Creative signature
https://creative.umich.edu/Text duplicate IMG-ALT Michigan Creative signature
https://creative.umich.edu/aboutAbout
https://creative.umich.edu/workWork
/resourcesResources
/work-with-usWork With Us
/order-productsOrder products
/contactContact us
https://creative.umich.edu/aboutAbout us
/work-with-usWork with us
https://creative.umich.edu/workView all work
/work/well-being-collective-me...Trivial anchor text
Read more
/work/oem-detroit-center-admis...Text duplicate Trivial anchor text
Read more
/work/launching-dei-2-0-on-campusText duplicate Trivial anchor text
Read more
/work/stamps-school-of-art-and...Text duplicate Trivial anchor text
Read more
/resourcesView resources
/resources/harnessing-the-powe...Harnessing the Power of Visual Storytelling
/resources/planning-for-photo-...Planning for Photo Shoots
/resources/writing-for-websitesWriting for Websites
/resources/maximizing-your-rea...Maximizing Your Reach on Campus
https://vpcomm.umich.edu/External Subdomain Office of the Vice President for Communications
https://umich.edu/External University of Michigan
https://photography.umich.edu/External Subdomain Michigan Photography
https://media.umich.edu/External Subdomain Michigan Media
/order-productsText duplicate Order products
/contactText duplicate Contact us
https://regents.umich.edu/External Subdomain Regents of the University of Michigan
https://creative.umich.edu/Subdomain Michigan Creative
https://vpcomm.umich.edu/External Subdomain Text duplicate Office of the Vice President for Communications

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://creative.umich.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.36 seconds.
The file size of the HTML document is fine (38 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age0
cache-controlpublic,max-age=0,must-revalidate
cache-status"Netlify Edge"; fwd=miss
content-encodinggzip
content-typetext/html; charset=UTF-8
dateSat, 09 Nov 2024 10:30:12 GMT
etag"d0fb303c0793ab3d3f69da3713678104-ssl-df"
serverNetlify
strict-transport-securitymax-age=31536000
varyAccept-Encoding
x-nf-request-id01JC87JSYG0D04140VFMQG9FB2
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 62 referring domains.
This page has 350,644 backlinks.
This page has backlinks from 55 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Creative59%Check
Michigan Creative54%Check
U-M52%Check
support50%Check
Inspiring50%Check
pride50%Check
excellence50%Check
Michigan46%Check
campaign44%Check
design44%Check
Show more keywords and terms

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