Crowncommercial.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
50% 
Page structure
100% 
Link structure
98% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.17 s
File size
47.50 kB
Words
399
Media files
6
Number of links
41 internal / 24 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Crown Commercial Service - CCS
The length of the page title is perfect. (305 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
thumbnailhttps://assets.crowncommercial.gov.uk/wp-content/uploads/thumbnail.png
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
langen
twitter:imagehttps://assets.crowncommercial.gov.uk/wp-content/uploads/thumbnail.png
og:imagehttps://assets.crowncommercial.gov.uk/wp-content/uploads/thumbnail.png
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 399 words on this page. Good pages should have about 800 words of useful content.
30.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.57 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/images/CCS_WHITE_SML_AW.pngGo to the CCS homepage
...540-static-no-logo-230707-03-640x427.jpgNo alt attribute provided
...ith-Coffee-Cup-and-Newspaper-640x427.jpgNo alt attribute provided
...540-static-no-logo-230707-01-640x427.jpgNo alt attribute provided
/assets/images/CCS_WHITE_SML_AW.pngGo to the CCS homepage

Page structure

H1 heading
(Critically important)
The power of place-based procurement in the health sector
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The power of place-based procurement in the health sector
H2 How to buy
H2 Agreements
H2 Upcoming agreements
H2 Catalogues
H2 Latest news
H2 Learn about CCS
H2 Buy and supply
H2 About and contact
H3 How to prepare for the Procurement Act 2023 – Procurement Essentials
H3 Changes to our agreements in March
H3 How to build sustainability into procurement: staying on track for carbon net zero – Procurement Essentials
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 24 external links on this page.
LinkAttributesAnchor text
/Anchor Skip to main content
https://crowncommercial.qualtr...External Subdomain feedback
https://identify.crowncommerci...External Subdomain Create account
http://identify.crowncommercia...External Subdomain Sign in
/IMG-ALT Go to the CCS homepage
/social-value/Subdomain Social value
/about-ccs/Subdomain About
/contactSubdomain Contact
/eventsSubdomain Events
/newsSubdomain News
/information-for-buyers-and-su...Subdomain Information for buyers and suppliers
/agreementsSubdomain Search agreements
/suppliersSubdomain Search suppliers
/agreements/upcomingSubdomain Upcoming agreements
/products-and-services/Subdomain Products and services
/sectorsSubdomain Sectors
http://identify.crowncommercia...External Subdomain Sign In
https://identify.crowncommerci...External Subdomain Text duplicate Create account
/downloadable-resource/request...Subdomain Download our whitepaper
/information-for-buyers-and-su...Learn more about How to buy
/information-for-buyers-and-su...Learn more about Agreements
/agreements/upcomingLearn more about Upcoming deals
https://purchasingplatform.cro...External Subdomain Purchasing platform
/information-for-buyers-and-su...Subdomain eMarketplace
/news/procurement-essentials-p...How to prepare for the Procurement Act 2023 – Procurement Essentials
/news/changes-to-our-agreement...Changes to our agreements in March
/news/sustainability-procureme...How to build sustainability into procurement: staying on track for carbon net zero – Procurement Essentials
/newsBrowse all news articles
https://www.gov.uk/contracts-f...External Contracts Finder
https://www.gov.uk/find-tenderExternal Find a Tender
/glossarySubdomain Glossary
/emarketplace-registration-form/Subdomain Register for eMarketplace
/esourcing-trainingSubdomain Register for eSourcing training
/esourcing-registerSubdomain Register for eSourcing tool
https://purchasingplatform.cro...External Subdomain Sign in to Purchasing Platform
https://www.applytosupply.digi...External Subdomain Sign in to Digital Marketplace
https://fleetportal.crowncomme...External Subdomain Sign in to fleet portal
https://buyers.mpuk.basware.com/External Subdomain Sign in to eMarketplace
https://crowncommercialservice...External Subdomain Sign into eSourcing portal
https://www.reportmi.crowncomm...External Subdomain Submit your MI returns
/newsletterSubdomain Subscribe to customer newsletter
/about-ccs/Subdomain About CCS
/contactSubdomain Contact CCS
/about-ccs/press-office/Subdomain Press Office
/make-a-complaint/Subdomain Make a complaint
/careers-with-ccs/Subdomain Careers with CCS
https://www.gov.uk/government/...External Corporate Information
/public-sector-equality-duty-p...Subdomain Public Sector Equality
/about-ccs/vulnerability-discl...Subdomain Vulnerability disclosure policy
/fraud-bribery-and-corruption-...Subdomain Fraud, Bribery and Corruption Statement
https://www.gov.uk/government/...External Carbon Reduction Plan
/accessibility-statementSubdomain Accessibility statement
/cookie-policy/Subdomain Cookie policy
/cookie-settings/Subdomain Cookie settings
https://www.gov.uk/government/...External Modern slavery
https://www.gov.uk/government/...External Privacy notice
/terms-and-conditions/Subdomain Terms and conditions
/No Text
https://www.nationalarchives.g...External Subdomain © Crown copyright
https://twitter.com/gov_procur...External Follow us on Twitter
https://www.linkedin.com/compa...External Subdomain Connect with us on LinkedIn
/Text duplicate IMG-ALT Go to the CCS homepage
https://twitter.com/gov_procur...External Text duplicate Follow us on Twitter
https://www.linkedin.com/compa...External Subdomain Text duplicate Connect with us on LinkedIn
https://www.nationalarchives.g...External Subdomain ©Crown copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.crowncommercial.gov.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.17 seconds.
The file size of the HTML document is fine (48 kB).

HTTP Response Header

NameValue
dateWed, 10 Apr 2024 02:29:45 GMT
content-typetext/html; charset=UTF-8
content-length48614
serverApache
x-xss-protection1; mode=block
x-frame-optionsDENY
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000; includeSubDomains
cache-controlmust-revalidate, public, s-maxage=300
x-content-digesten637427092e346c12d2cd34cbb54be34e423ae54312db76ab5e40e3555442ab0b
age52
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,810 referring domains.
This page has 77,677 backlinks.
This page has backlinks from 1,374 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# www.robotstxt.org/
#    .__________________________.
#    | .___________________. |==|
#    | | ................. | |  |
#    | | ::[ Dear robot ]: | |  |
#    | | ::::[ be nice ]:: | |  |
#    | | ::::::::::::::::: | |  |
#    | | ::::::::::::::::: | |  |
#    | | ::::::::::::::::: | |  |
#    | | ::::::::::::::::: | | ,|
#    | !___________________! |(c|
#    !_______________________!__!
#   /                            \
#  /  [][][][][][][][][][][][][]  \
# /  [][][][][][][][][][][][][][]  \
#(  [][][][][____________][][][][]  )
# \ ------------------------------ /
#  \______________________________/

# Allow crawling of all content
User-agent: *
Disallow: *?q==*
Disallow: *&q==*
Disallow: *?all==*
Disallow: *&all==*
Disallow: *?statuses%5B%5D=*
Disallow: *&statuses%5B%5D=*
Disallow: *?statuses=*
Disallow: *&statuses=*

Disallow: *?search=*
Disallow: *&search=*
Disallow: *?framework=*
Disallow: *&framework=*
Disallow: *?lot-filter-nested=*
Disallow: *&lot-filter-nested=*
Disallow: *?limit=*
Disallow: *&limit=*

Disallow: *?categories=*
Disallow: *&categories=*
Disallow: *?sectors=*
Disallow: *&sectors=*
Disallow: *?products_services=*
Disallow: *&products_services=*
Disallow: *?audience_tag=*
Disallow: *&audience_tag=*

#              ________
#   __,_,     |        |
#  [_|_/      |   OK   |
#   //        |________|
# _//    __  /
#(_|)   |@@|
# \ \__ \--/ __
#  \o__|----|  |   __
#      \ }{ /\ )_ / _\
#      /\__/\ \__O (__
#     (--/\--)    \__/
#     _)(  )(_
#    `---''---`

Search preview

www.crowncommercial.gov.uk
Crown Commercial Service - CCS

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
commercial59%Check
Crown59%Check
Procurement56%Check
Crown Commercial Service55%Check
CCS54%Check
commercial agreements52%Check
sector50%Check
Procurement Essentials50%Check
power50%Check
place-based50%Check

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