Crueltyfreeinternational.org - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
84% 
Page structure
100% 
Link structure
90% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.12 s
File size
63.80 kB
Words
516
Media files
10
Number of links
44 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Cruelty free international homepage | Cruelty Free International
There are word repetitions in the page title.
The length of the page title is perfect. (566 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://crueltyfreeinternational.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 9 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 516 words. That's ok.
32% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nal_core/img/skin/logo/fallback_logo.pngCruelty Free International logo
...blic/2023-10/ge_tiny_2.png?itok=DoYfkkGVBeagle in collar in lab sad
...ll_Media Image - Small.png?itok=doyb-O6QBrown rabbit looking to the camera with the Leaping Bunny logo on the image
.../2021-04/home-banner-2.jpg?itok=yq0PDVwoNo alt attribute provided
...-08/homepage_beagle-04.png?itok=a2svURAPface of cute small beagle - Photo by Marcus Wallis on Unsplash
...ry-ctoa-tile-640x960px.jpg?itok=kPuCmBbnOne of our ambassadors
...ding_mouse_896_x_504_0.png?itok=l1qdIUXjNo alt attribute provided
...lty_free_science_day_1.png?itok=91AlVs5gNo alt attribute provided
...don-_istock-1161443097.jpg?itok=RLtaslPBNo alt attribute provided
...nal_core/img/skin/logo/fallback_logo.pngCruelty Free International logo

Page structure

H1 heading
(Critically important)
Cruelty free international homepage
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Cruelty free international homepage
H2 Site Navigation
H2 TAKE THE PLEDGE FOR A CRUELTY FREE UK
H2 Cruelty Free International works to create a world where no animals suffer in a laboratory.
H2 The Leaping Bunny Programme
H2 We will not stop
H2 Be a hero for animals
H2 Celebrities, ambassadors, politicians
H2 News & updates
H2 We engage with the European Medicines Agency on their workplan goals
H2 We showcase innovative science at US Capitol to support legislation to replace the use of animals
H2 Budget a missed opportunity for UK life sciences
H2 Sign up for updates
H2 Site footer. Includes: Newsletter signup, Social links, Simplified sitemap navigation and Secondary navigation.
H3 Utility Nav
H3 Site Search
H3 © Cruelty Free International / Carlota Saorsa
H3 192.1 million animals
H3 207,724 tests
H3 12.6 million animals
H3 Simplified sitemap navigation
H3 Get the latest from us
H3 Connect
H3 Small Print
H4 Privacy and T's & C's
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
/Anchor Skip to navigation
/IMG-ALT Cruelty Free International logo
/about-cruelty-free-internationalWhat we do
/make-changeMake a change
https://crueltyfreeinternation...External Shop
/donateDonate
/pledgecrueltyfreeTAKE THE PLEDGE
/about-animal-testingFind out more
/about-animal-testing/facts-an...The facts & figures
/about-animal-testing/alternat...Discover non-animal methods
/leapingbunnySearch Leaping Bunny brands
/leaping-bunny-programme/apply...Become Leaping Bunny approved
/make-changeTake action for animals
/ways-you-can-helpIMG-ALT face of cute small beagle - Photo by Marcus Wallis on Unsplash
/ways-you-can-helpBe a hero for animals
/ways-you-can-helphomepage secondary call to action 1Help animals today
/our-ambassadorsIMG-ALT One of our ambassadors
/our-ambassadorsCelebrities, ambassadors, politicians
/our-ambassadorsSecondary homepage call to action 2Find out more about our ambassadors
/latest-news-and-updatesNews & updates
/latest-news-and-updates/we-en...No Text
/latest-news-and-updates/we-en...We engage with the European Medicines Agency on their workplan goals
/latest-news-and-updates/we-en...We engage with the European Medicines Agency on their workplan goalsRead more
/latest-news-and-updates/we-sh...No Text
/latest-news-and-updates/we-sh...We showcase innovative science at US Capitol to support legislation to replace the use of animals
/latest-news-and-updates/we-sh...We showcase innovative science at US Capitol to support legislation to replace the use of animalsRead more
/latest-news-and-updates/budge...No Text
/latest-news-and-updates/budge...Budget a missed opportunity for UK life sciences
/latest-news-and-updates/budge...Budget a missed opportunity for UK life sciencesRead more
/Text duplicate IMG-ALT Cruelty Free International logo
/make-changeText duplicate Make a change
/about-cruelty-free-internationalText duplicate What we do
/go-cruelty-free-leaping-bunnyLeaping Bunny Programme
/leaping-bunny-programme/apply...Apply for the Leaping Bunny
/contact-usContact us
/media-centreMedia centre
/work-usWork for us
/donateText duplicate Donate
/ways-you-can-help/fundraise-a...Fundraise
/gifts-willsLegacy
https://crueltyfreeinternation...External Text duplicate Shop
/what-we-do/cruelty-free-inter...Cruelty Free International Trust
https://crueltyfreeeurope.org/External Cruelty Free Europe
/email-sign-pageSign up
https://www.facebook.com/Cruel...External Subdomain facebook
http://www.youtube.com/c/Cruel...External Subdomain youtube
https://twitter.com/crueltyfre...External twitter
https://www.linkedin.com/compa...External Subdomain linkedin
https://www.instagram.com/crue...External Subdomain Text duplicate twitter
/privacy-policyPrivacy policy
/cookie-policyTerms of use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://crueltyfreeinternational.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.12 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (64 kB).

HTTP Response Header

NameValue
servernginx/1.24.0
content-typetext/html; charset=UTF-8
cache-controlmax-age=3600, public
dateMon, 22 Apr 2024 07:54:28 GMT
x-drupal-dynamic-cacheHIT
link<https://crueltyfreeinternational.org/>; rel="canonical", <https://crueltyfreeinternational.org/>; rel="shortlink"
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
permissions-policyinterest-cohort=()
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedMon, 22 Apr 2024 07:58:58 GMT
etagW/"1713772738"
varyCookie
x-generatorDrupal 9 (https://www.drupal.org)
x-serverc1-web02
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,933 referring domains.
This page has 140,059 backlinks.
This page has backlinks from 1,910 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Cruelty86%Check
Free86%Check
International86%Check
Cruelty Free86%Check
Free International86%Check
Cruelty Free International86%Check
Cruelty free international homepage81%Check
International Homepage76%Check
homepage63%Check
Site44%Check
Show more keywords and terms

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