Deadontools.com - SEO Checker

Overview of the SEO Check
Meta information
91% 
Page quality
83% 
Page structure
58% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
218.80 kB
Words
695
Media files
51
Number of links
100 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Dead On® Tools
The page title is too short. (155 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Dead On® Tools: Made To Live Out Loud™ Tool Belts | Jobsite Apparel | Work Gear | Hand Tools
The length of the meta description is perfect. (601 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://deadontools.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-colorEmpty
descriptionDead On® Tools: Made To Live Out Loud™ Tool Belts | Jobsite Apparel | Work Gear | Hand Tools
shopify-digital-wallet/56350769301/digital_wallets/dialog
shopify-checkout-api-tokend68f4944aab044c163ea4c91c5212b84
langen
twitter:site@deadontools
twitter:cardsummary_large_image
twitter:titleDead On® Tools
twitter:descriptionDead On® Tools: Made To Live Out Loud™ Tool Belts | Jobsite Apparel | Work Gear | Hand Tools
og:site_nameDead On Tools
og:urlhttps://deadontools.com/
og:titleDead On® Tools
og:typewebsite
og:descriptionDead On® Tools: Made To Live Out Loud™ Tool Belts | Jobsite Apparel | Work Gear | Hand Tools
og:imagehttp://deadontools.com/cdn/shop/files/DOT_Social_Sharing_ef4aa3ae-d358-4cd2-85c0-b744189bc71d.png?v=1715864813
og:image:secure_urlhttps://deadontools.com/cdn/shop/files/DOT_Social_Sharing_ef4aa3ae-d358-4cd2-85c0-b744189bc71d.png?v=1715864813
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 695 words. That's ok.
27.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.27 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
24 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../DOT_Brand_Logo_Default.png?v=1668630371No alt attribute provided
...G_Collection_Image_600x.jpg?v=1670517678No alt attribute provided
...iscount_Collection_600x.jpg?v=1683730612No alt attribute provided
...files/New_Bags_CS1_600x.jpg?v=1709740240No alt attribute provided
...es/Tanner_Gray_CS1_600x.jpg?v=1706883411No alt attribute provided
.../Cooler-Header_CS3_600x.jpg?v=1707940027No alt attribute provided
.../Hammer-Header-GIF_600x.gif?v=1689878122No alt attribute provided
...ew_Bags_Mobile_CS1_600x.jpg?v=1709740260No alt attribute provided
...er_Gray_Mobile_CS1_600x.jpg?v=1706883425No alt attribute provided
...-Header_CS3_Mobile_600x.jpg?v=1707940077No alt attribute provided
.../Hammer-Header-GIF_600x.gif?v=1689878122No alt attribute provided
...ons/dohsr_alt_5_tr_600x.jpg?v=1668622061TOOL BELTS
...Apparel_Collection_600x.jpg?v=1670000586JOBSITE APPAREL
...ES_Lifestyle_3_CS4_600x.jpg?v=1670014634WORK GEAR
...nnihilator_Gallery_600x.jpg?v=1668622333HAND TOOLS
...es/Rich_Text_Image_600x.jpg?v=1668628467No alt attribute provided
..._Text_Image_Mobile_600x.jpg?v=1669830815No alt attribute provided
..._Lifestyle_Gallery_600x.jpg?v=1670341945No alt attribute provided
...yle_Gallery_Mobile_600x.jpg?v=1670342200No alt attribute provided
..._Lifestyle_Gallery_600x.jpg?v=1670342453No alt attribute provided
...yle_Gallery_Mobile_600x.jpg?v=1670343262No alt attribute provided
..._Lifestyle_Gallery_600x.jpg?v=1670518938No alt attribute provided
...yle_Gallery_Mobile_600x.jpg?v=1670519035No alt attribute provided
..._Lifestyle_Gallery_600x.jpg?v=1670346964No alt attribute provided
...yle_Gallery_Mobile_600x.jpg?v=1670347146No alt attribute provided
...p/files/DO-60089_1_600x.jpg?v=169686454914 in. Tool Tote
...p/files/DO-60089_2_600x.png?v=169686455014 in. Tool Tote
...p/files/DO-DAYPK_1_600x.jpg?v=1696865815Day Pack
.../files/DO-DAYPK_02_600x.jpg?v=1704983338Day Pack
.../files/DO-TRVLPK_1_600x.jpg?v=1696866277Everyday Travel Pack
...files/DO-TRVLPK_02_600x.jpg?v=1704983357Everyday Travel Pack
...p/files/DO-65156_1_600x.jpg?v=1696866668Mobile Jobsite Backpack
...p/files/DO-65156_2_600x.png?v=1696866669Mobile Jobsite Backpack
...hop/files/DO320_01_600x.jpg?v=1702652129Daily Lunch Cooler
...shop/files/DO320_2_600x.png?v=1702652129Daily Lunch Cooler
...hop/files/DO310_01_600x.jpg?v=1702654566Weekender Collapsible Cooler
...shop/files/DO310_2_600x.png?v=1702654566Weekender Collapsible Cooler
...les/DOHFG24M15_01r_600x.jpg?v=169539844824 oz. Milled Face Fiberglass Framing Hammer
...files/DOHFG24M15_2_600x.png?v=169539844824 oz. Milled Face Fiberglass Framing Hammer
...les/DOHBL24S11_01r_600x.jpg?v=169539879824 oz. Smooth Square Head Bricklayer Hammer
...files/DOHBL24S11_2_600x.png?v=169539879824 oz. Smooth Square Head Bricklayer Hammer
...iles/DOT_ATBLC_800_600x.jpg?v=1644870649No alt attribute provided
.../products/[email protected]?v=1667943142Exhumer 9 Nail Puller
...cts/[email protected]?v=166792440022 oz. Steel Hammer - Smooth Face
...cts/[email protected]?v=1668015671Flexible Gel Knee Pads
...products/[email protected]?v=166784592918 in. Annihilator Wrecking Bar
...oducts/[email protected]?v=1668029485Leather Hybrid Tool Belt with Suspenders
...s/Newsletter_Image_600x.jpg?v=1669228204No alt attribute provided
...etter_Image_Mobile_600x.jpg?v=1669832537No alt attribute provided
Video URLWidthHeight
...sinline=1&showinfo=0&rel=0&enablejsapi=1
...sinline=1&showinfo=0&rel=0&enablejsapi=1

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 49 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H3 New Bags for Work and Travel
H3 Follow Us on the Race Track
H3 Bold New Coolers
H3 New Hammers on Hand
H3 New Bags for Work and Travel Duplicate text
H3 Follow Us on the Race Track Duplicate text
H3 Bold New Coolers Duplicate text
H3 New Hammers on Hand Duplicate text
H3 Made To Live Out Loud
H3 This is the Next Generation of Tool Belts
H3 Stand Out
H3 Hold Everything
H3 Charge Ahead
H3 Bang On
H3 Look What Just Dropped
H3 Strong as the Day is Long. Dead On Tools.
H3 Tested + Trusted By You
H3 Sign Up + Get in Gear
H3 Thanks for subscribing
H4 Copyright Info
H4 Quick Links
H4 Customer Support
H4 Give Us a Shout!
H5 TOOL BELTS
H5 JOBSITE APPAREL
H5 WORK GEAR
H5 HAND TOOLS
H5 TOOL BELTS Duplicate text
H5 JOBSITE APPAREL Duplicate text
H5 WORK GEAR Duplicate text
H5 HAND TOOLS Duplicate text
H5 14 in. Tool Tote
H5 Day Pack
H5 Everyday Travel Pack
H5 Mobile Jobsite Backpack
H5 Daily Lunch Cooler
H5 Weekender Collapsible Cooler
H5 24 oz. Milled Face Fiberglass Framing Hammer
H5 24 oz. Smooth Square Head Bricklayer Hammer
H5 Paul W.
H5 Exhumer 9 Nail Puller
H5 Patricia G.
H5 22 oz. Steel Hammer - Smooth Face
H5 P. Chavez
H5 Flexible Gel Knee Pads
H5 Libby T.
H5 18 in. Annihilator Wrecking Bar
H5 Charles A.
H5 Leather Hybrid Tool Belt with Suspenders
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
34 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.
LinkAttributesAnchor text
/pages/store-detailsNo Text
https://deadontools.com/searchSearch
https://deadontools.com/No Text
/account/loginLog in
https://deadontools.com/cart0 Cart
https://deadontools.com/searchNo Text
/collections/tool-beltsTOOL BELTS
/collections/tool-belts?filter...Top Grain Leather
/collections/tool-belts?filter...10x Strength Fabric
/collections/tool-belts?filter...4x Strength Fabric
/collections/tool-belts?filter...Standard Strength Fabric
/collections/tool-belts?filter...Tool Belts
/collections/jobsite-apparelJOBSITE APPAREL
/collections/jobsite-apparel?f...Gloves
/collections/jobsite-apparel?f...Headwear and Face Shields
/collections/jobsite-apparel?f...Aprons and Shirts
/collections/jobsite-apparel?f...Knee Pads
/collections/work-gearWORK GEAR
/collections/work-gear?filter....Bags
/collections/work-gear?filter....Tool Rolls
/collections/work-gear?filter....Tool Pouches
/collections/hand-toolsHAND TOOLS
/collections/hand-tools?filter...Annihilators
/collections/hand-tools?filter...Exhumers
/collections/hand-tools?filter...Hammers and More
/collections/hand-tools?filter...Fiberglass Hammers
/collections/hand-tools?filter...Ball Peen Hammers
/collections/hand-tools?filter...Specialty/Finish Hammers
/collections/hand-tools?filter...Hickory Framing Hammers
/collections/weekend-warrior-gearNo Text
/pages/military-and-first-resp...No Text
/pages/who-we-areWho We Are
/pages/supportContact Us
/pages/racing-lookbook-2024Racing Lookbook 2024
/pages/dead-on-tools-renews-ra...Dead On Tools Renews Racing Partnership
/pages/racing-lookbook-2023Racing Lookbook 2023
/pages/dead-on-tools-inspires-...Dead On Tools Inspires Young Race Fans
/pages/racing-lookbook-2021-2022Racing Lookbook 2021-2022
/pages/dead-on-tools-and-trico...Dead On Tools + TRICON Garage
/pages/dead-on-tools-returns-t...Dead On Tools Returns to Our Motorsports
/pages/dead-on-tools-builds-ho...Dead On Tools Builds Hope + Brings Joy
/pages/dead-on-tools-and-david...Dead On Tools + David Gilliland Racing
/pages/dead-on-tools-200Dead On Tools 200
/pages/racing-lookbook-2021-2022Text duplicate Racing Lookbook 2021-2022
/pages/dead-on-tools-builds-hopeDead On Tools Builds Hope
/pages/dead-on-tools-and-our-m...Dead On Tools + Our Motorsports
https://deadontools.com/cartNo Text
/collections/work-gearNo Text
/pages/racing-lookbook-2024No Text
/collections/weekend-warrior-gearNo Text
/collections/hand-toolsNo Text
/collections/work-gearNo Text
/pages/racing-lookbook-2024No Text
/collections/weekend-warrior-gearNo Text
/collections/hand-toolsNo Text
https://deadontools.com/Anchor No Text
https://deadontools.com/Anchor No Text
https://deadontools.com/Anchor No Text
https://deadontools.com/Anchor No Text
/collections/tool-beltsNo Text
/collections/jobsite-apparelNo Text
/collections/work-gearNo Text
/collections/hand-toolsNo Text
/products/leather-hybrid-tool-...Shop Now
/collections/jobsite-apparelJobsite Apparel
/collections/jobsite-apparelNo Text
/collections/tool-beltsText duplicate Tool Belts
/collections/tool-beltsNo Text
/collections/work-gearWork Gear
/collections/work-gearNo Text
/collections/hand-toolsHand Tools
/collections/hand-toolsNo Text
/products/14-in-tool-toteNo Text
/products/day-packNo Text
/products/everyday-travel-packNo Text
/products/mobile-jobsite-backpackNo Text
/products/daily-lunch-coolerNo Text
/products/weekender-collapsibl...No Text
/products/24-oz-milled-face-fi...No Text
/products/24-oz-smooth-square-...No Text
/collections/hand-toolsText duplicate Hand Tools
/collections/work-gearText duplicate Work Gear
/products/exhumer-9-nail-pullerNo Text
/products/22-oz-steel-hammer-s...No Text
/products/flexible-gel-knee-padsNo Text
/products/18-in-annihilator-wr...No Text
/products/leather-hybrid-tool-...No Text
/pages/who-we-areText duplicate Who We Are
https://deadontools.com/accountMy Account
https://deadontools.com/accountMy Orders
/pages/military-and-first-resp...Military + First Responder Discount
/pages/california-proposition-65California Proposition 65
/pages/ccpa-opt-outDo Not Sell My Personal Information
/pages/supportText duplicate Contact Us
/pages/frequently-asked-questionsFAQ
/pages/return-policyReturn Policy
/pages/warranty-infoWarranty Info
/pages/privacy-policyPrivacy Policy
/pages/terms-of-useTerms of Use
https://www.facebook.com/deado...New window External Subdomain Facebook
https://www.twitter.com/deadon...New window External Subdomain Follow on X
https://www.instagram.com/dead...New window External Subdomain Instagram
https://www.tiktok.com/@deadon...New window External Subdomain TikTok
https://www.youtube.com/@deado...New window External Subdomain YouTube
https://deadontools.com/Dead On Tools
https://www.shopify.com/?utm_c...New window Nofollow External Subdomain Powered by Shopify

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://deadontools.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (219 kB).

HTTP Response Header

NameValue
dateFri, 06 Sep 2024 07:29:17 GMT
content-typetext/html; charset=utf-8
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link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
x-shopify-nginx-no-cookies0
set-cookie99 Characters
x-cachehit, server
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid56350769301
x-shardid214
varyAccept
content-languageen-US
powered-byShopify
server-timingprocessing;dur=14, db;dur=4, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="141671727319", pageType;desc="index", servedBy;desc="jrkf", requestID;desc="c4eda4ac-ed93-422f-86eb-e19477de6f09-1725607757"
x-dcgcp-europe-west3,gcp-europe-west1,gcp-europe-west1
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cf-cache-statusDYNAMIC
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x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray8becbf41ab2c5d8a-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 86 referring domains.
This page has 2,285 backlinks.
This page has backlinks from 75 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /56350769301/checkouts
Disallow: /56350769301/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
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Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://deadontools.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
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Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
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User-agent: Nutch
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User-agent: AhrefsBot
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Disallow: /orders
Disallow: /checkouts/
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Disallow: /carts
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Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://deadontools.com/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
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Disallow: /cart
Disallow: /orders
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Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://deadontools.com/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

deadontools.com
Dead On® Tools
Dead On® Tools: Made To Live Out Loud™ Tool Belts | Jobsite Apparel | Work Gear | Hand Tools

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
TOOL86%Check
TOOLS81%Check
Dead75%Check
Tool Belt73%Check
TOOL BELTS71%Check
Hand Tool71%Check
Hand Tools68%Check
Dead On® Tools61%Check
Leather Hybrid Tool Belt61%Check
JOBSITE58%Check

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Cookie Policy

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